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Behind Gym Doors | A Fitness Business Podcast

Mike Arce | GSD Gyms | Fitness Business Growth
Fitness Industry
Marketing
Lead Generation
Leadership
Business Growth
Customer Retention
Marketing Strategies
Sales
Sales Process
Digital Marketing
Gym Marketing
GSD Gyms
Loud Rumor
Member Engagement
Community Engagement
Entrepreneurship
Customer Experience
Retention Strategies
Time Management
Email Marketing

We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats. -- Read the show: gsdgyms.com/podcast Facebook: www.facebook.com/GSDgyms Instagram: www.instagram.com/gsdgyms YouTube: www.youtube.com/@GSD-gyms

PublishesWeeklyEpisodes453Founded9 years ago
Number of ListenersCategories
MarketingBusinessFitnessHealth & Fitness

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Artwork for Behind Gym Doors

Latest Episodes

Stephanie Swanson's boutique fitness studio growth story starts with a simple problem: she did not know her own numbers.

Stephanie owns Oxygen Yoga and Fitness in Burlington, Ontario, and just opened a second location in Alder Shot, already at 50 p... more

This is part of how we help gym owners build ad systems like Joel's. See the plan here:

100kplan.com

Joel Holland never ran a gym ad in 14 years. He used AI to build his first campaign. $3 cost per lead. 84 leads in 10 days. Here's how.

more

YouTube

Matt charges $600 a month, keeps under 2% churn, and earns $30K per member. Here's his exact gym sales and referral system.

This gym membership sales case study starts with the math. The average gym member in America is worth $1,400 over their life... more

YouTube

Mike coaches a struggling Pilates studio owner on phone sales live: avatar building, referral strategy, and a real walk-in prospect.

This pilates studio sales coaching session picks up where Part 1 left off. In Part 1, Mike walked through Jess Land... more

YouTube

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jess Landar
Pilates studio owner in Auckland, New Zealand
Owner of a Pilates studio in Auckland
Episode: 450: Saving a Struggling Pilates Studio: Live Coaching With Mike Arce
Dave Rafuse
Record holder at GSD Gyms, founder of Blended Athletics and Train With Us
Blended Athletics / Train With Us
Episode: 446: AI Systems This Gym Owner Uses to Retain 856 Members
Lindsay Greenlee
Owner of a successful Pure Barre franchise
Pure Barre
Episode: #430: Top 5 Global Fitness Studio Gets 200-400+ Leads Per Month
Sheetal Guttigoli
Entrepreneur and former owner of multiple Pilates studios
Club Pilates
Episode: #410: Scaling From 1 Studio To A 7-Figure Exit with Sheetal Guttigoli
Tai Kyon
Owner of F45 in New York, who has successfully grown his gym's revenue and focuses on member experience.
F45
Episode: #408: This Gym Earned 700+ 5-Star Reviews with Tai Kyon
Grace Giles
Owner of F45 Training in Burham Hill, Brooklyn
F45 Training
Episode: #405: She Scaled Her Gym to $141K/month and Still Has Time To Travel with Grace Giles
Allison Moreno
CEO of a successful massage therapy business, looking to expand to six locations with substantial revenue.
Her company
Episode: 403: How $20M CEO, Allison Moreno Runs Her Company
Adam Kifer
Expert in marketing for martial arts studios and owner of an agency.
Agency owner.
Episode: #399: How to Get Better Results From Your Marketing Agency with Adam Kifer
Laurel Roach
Fitness entrepreneur who successfully transitioned her gym from digital marketing to B2B referrals.
Alloy Personal Training
Episode: 395: The Referral Strategy That Took Her Gym from $15K to $75K/Month with Laurel Roach

Host

Mike Arce
Host of Behind Gym Doors | A Fitness Business Podcast

Reviews

4.8 out of 5 stars from 93 ratings
  • Stellar

    I’ve been following Loud Rumor for years and I can say that Mike and his team are some of the best! He’s always looking to improve and is one of the best entrepreneurs/leaders I know. Successful businesses and family life, this guy is one to follow for the long haul. Keep up the great work, I’m looking forward to attending a GSDCON in the future!!

    Apple Podcasts
    5
    Orange Shoe Personal Fitness
    United States2 years ago
  • #1 Podcast For Gym/Studio Owmers

    Mike’s Podcast is loaded with value - he’s an absolute leader within the fitness industry. A MUST regular listen if you’re a gym/studio owner & want to succeed. And plenty of content applies to businesses outside of the fitness industry too! Thanks for sharing and well done on your success!

    Apple Podcasts
    5
    I love coke
    Australia3 years ago
  • Best Fitness Podcast

    Mike is the man when it comes to fitness businesses! Im listening from Perth, Aus! I like how Mike and his team actually give you real life ways and tips to run your business better!

    Where as a lot of other podcasts the content is just conversations of how “x” person became a multi millionaire without actually giving and advice/tips!!

    - Steven

    Apple Podcasts
    5
    Steven Lemmer
    Australia4 years ago
  • A Must for Studio Owners

    This show is a must listen for all studio owners. Mike is always sharing the news lest strategies for success and has some of the most amazing guests. Everything from marketing, sales, leadership and so much more.

    Apple Podcasts
    5
    Pop Fit Studio
    United States6 years ago
  • Mike Arce & LoudRumor & D1 Boise

    D1 Boise has thrived since beginning our journey with LoudRumor! Shout out to our rep, Alexa, for being the consummate professional and working her tail off for us! We've doubled in overall monthly revenue, lead generation and morale (which is tough to put a quantitative value on but a thriving business has improved our environment!)

    Personally, I am uplifted by the GSD Show and am constantly reminded that the grind leads to results but being efficient throughout the work day is of utmost impor... more

    Apple Podcasts
    5
    Tanner Lowry2
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content is especially valuable for gym owners seeking scalable, repeatable systems.
The host and guests are consistently focused on practical revenue-building strategies.
Listeners appreciate the tactical, implement-now advice.
The format blends coaching with actionable playbooks and real-world numbers.
Audiences value guests who share concrete results and templates they can apply quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#60
Australia/Business/Marketing
Apple Podcasts
#8
Finland/Business/Marketing
Apple Podcasts
#126
Saudi Arabia/Business/Marketing
Apple Podcasts
#178
Finland/Business

Talking Points

Recent interactions between the hosts and their guests.

452: The Gym Sales Process That Creates Members Worth $30,000
Q: So Matt, what's the name of your gym?
Recoup Personal Training, located in Costa Mesa, California.
#430: Top 5 Global Fitness Studio Gets 200-400+ Leads Per Month
Q: What metrics actually matter for boutique studios and gyms?
Well, conversion rate for sure and the difference between membership revenue and other revenue is important to note.
#430: Top 5 Global Fitness Studio Gets 200-400+ Leads Per Month
Q: What do you think is the biggest gap between your company now and when you weren't closing anywhere near 80%?
Honestly for me, I think it's confidence.
#430: Top 5 Global Fitness Studio Gets 200-400+ Leads Per Month
Q: How did you go from a Texas Tech University professor to an entrepreneur?
It honestly wasn't planned; it was just a door that opened, and I decided to walk through and give it a shot.
#428: The Control Problem Killing Gym Growth
Q: What do you think has been some of the bigger drivers for your growth?
Developing leadership and a strong team has allowed me to step back and focus on strategic growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind Gym Doors

What is Behind Gym Doors about and what kind of topics does it cover?

The show centers on practical strategies for growing fitness businesses, with a strong emphasis on marketing, sales, and operational systems. Episodes frequently feature gym owners and studio operators sharing real-world results from paid advertising, AI-driven workflows, retention improvements, and pricing/value positioning for member growth. A standout pattern is hands-on coaching and actionable playbooks—ranging from high-ticket sales processes to affiliate and referral tactics, as well as AI integrations that automate marketing and operations. The format includes live coaching, case studies, and architecture for scalable, community-driven fitness businesses, making it valuable for studio owners, gym managers, and marketing leads seeking... more

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How many listeners does Behind Gym Doors get?

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Which podcasts are similar to Behind Gym Doors?

These podcasts share a similar audience with Behind Gym Doors:

1. Gym Business Coach Podcast
2. THE ED MYLETT SHOW
3. Business School with Sharran Srivatsaa
4. The Game with Alex Hormozi
5. Craig Groeschel Leadership Podcast

How many episodes of Behind Gym Doors are there?

Behind Gym Doors launched 9 years ago and published 453 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Behind Gym Doors?

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What guests have appeared on Behind Gym Doors?

Recent guests on Behind Gym Doors include:

1. Jess Landar
2. Dave Rafuse
3. Lindsay Greenlee
4. Sheetal Guttigoli
5. Tai Kyon
6. Grace Giles
7. Allison Moreno
8. Adam Kifer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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