The Good Brand Podcast
GoodWe're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.
| Publishes | Monthly | Episodes | 39 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingManagement | ||||
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Latest Episodes
We chat with Mike Hunter, our associate design director here at Good, about the dos and don'ts when it comes to what many businesses see as the end of the brand process, the brand guidelines. more
Stewart's in the US! Chris is at home! Julie is at home! Using the power of cables and satellites, the team got together to talk about product positioning, the value that it brings to businesses and how brand helps bring it together. more
We're not playing around, we're diving deep into the trenches of practical brand strategy. Forget leads and ops; we're talking about the meaty stuff that keeps CMOs up at night. From the pitfalls of short-term gains to the seismic shifts in business ... more
Yes, we've changed the name of the podcast. We're being more descriptive. We'll talk about it a wee bit on the next podcast. But in this barnstormer, Chris researched the brand values on B2B websites. He was underwhelmed. So, what's the point of havi... more
In this episode, we tackle the issue of 'brand confusion' and its impact on sales. We discuss how an overly complex product portfolio can create hurdles for both customers and sales teams. We delve into the importance of simplifying your product arch... more
We work with private equity businesses that understand the value of a clearly articulated brand. And then we see the vast majority just ignoring it. We don't know why. So we decided to talk about it. more
We've been looking into the world of business to business tech firms, and we've noticed some patterns in how they deal with brand that could be losing value in their business. We discuss. more
Your competition is another company; it's the status quo. We explain more on this month's podcast. You can read the original article on our website.
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Chart Rankings
Apple Podcasts | #29 |  South Africa/Business/Marketing |
Apple Podcasts | #235 | South Africa/Business |
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The Good Brand Podcast launched 4 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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