
We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.
| Publishes | Monthly | Episodes | 56 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | MarketingManagementBusiness | ||||

In this episode, Stewart, Julie, and Chris dive into the pervasive problem of "AI-powered" marketing in 2026. Sparked by observations from the Consumer Electronics Show in Las Vegas, the team discusses how lazy product marketing has reduced AI to a m... more
Lululemon built an empire by obsessing over community, culture, and the women they served. Then something changed. The stores lost their personality. The customer workshops disappeared. The soul got diluted.
Sound familiar? It should. Because what h... more
Most brand projects fail not because of bad creative work, but because of poor internal groundwork. In this episode, we sit down with Robert McKechnie, MD of Starrett Europe and a veteran of successful brand transformations at organisations including... more
Something's coming over the hill! In this episode of The Good Brand Podcast, Stewart sits down with Chris and Julie to tackle a thorny question: what happens when “cheap imports” aren’t cheap or inferior anymore, just good enough, well-priced, and in... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #100 |
Listeners, social reach, demographics and more for this podcast.
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The Good Brand Podcast launched 6 years ago and published 56 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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