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The Good Brand Podcast

Good, Brand Consultants

We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.

PublishesTwice monthlyEpisodes53Founded6 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for The Good Brand Podcast

Latest Episodes

Something's coming over the hill! In this episode of The Good Brand Podcast, Stewart sits down with Chris and Julie to tackle a thorny question: what happens when “cheap imports” aren’t cheap or inferior anymore, just good enough, well-priced, and in... more

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In this episode of The Good Brand Podcast, we sit down with Catherine Connolly, Executive Chair of Prime Light Group, to explore how brand shapes boardroom decisions and business strategy. From her early career in B2B marketing to leading global and ... more

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In this episode of the Good Brand Podcast, we sit down with Carolyn Jones (CJ), co-director of Anatomical Concepts, a Glasgow-based company providing rehabilitation technology and personalised services for people following life-changing illness or in... more

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In this episode of the Good Brand Podcast, we unpack the findings from our latest B2B brand survey — and they’re telling. While most businesses invest in defining their brand, too often the strategy gets shelved after launch. Brand is left to play se... more

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1. This American Life
2. Cautionary Tales with Tim Harford
3. British Scandal
4. Hyperfixed

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The Good Brand Podcast launched 6 years ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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