The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
Erica SeidelFor our fifth season, we're focused on one theme: the relationship between CMOs and their Boards. For many CMOs, interacting with the board ranks right up there with having a root canal. But what if you could take the CMO and Board relationship and turn it from fraught to functional…. and maybe even to fantastic? We examine things like: What does the Board really want from a CMO? Which marketing m... more
| Publishes | Weekly | Episodes | 39 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessCareersMarketing | |||
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Latest Episodes
Erica Seidel, the host of The Get, provides an overview of the key themes from this season. Erica runs The Connective Good, the executive search practice that specializes in placing CMOs and VPs of Marketing for B2B SaaS companies. She is known for r... more
Sandra Lopez is a marketing dynamo who has been in marketing leadership and general management roles in many of the world's biggest and most influential tech companies, like Adobe, Intel, and Microsoft. She recently served as co-chair for the World E... more
A good CMO/Board relationship entails both giving and getting. Elana Anderson talks about putting Board members at the center of marketing initiatives by making bold asks of the Board to add value to customers and prospects. She also talks about the ... more
Hear two SaaS marketing leaders from PE-backed companies discuss their hard-won learnings on working with Boards. more
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Reviews
- Wonderful Information!
I recommend “The Get” to anyone responsible for hiring marketing talent… as well as for fellow marketers. Great insight into what leading marketers are accomplishing across various company sizes and situations. Full of ideas and validations!
Apple Podcasts5PBBartz
United States2 years ago - Next gen marketers in the spotlight
Invaluable insights for tech savvy marketers (or those who want to be)!
Apple Podcasts5Fox-in-CubaUnited States4 years ago
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| Listeners per Episode | Gender Skew | Engagement Score | |||
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| Primary Location | Social Media Reach | ||||
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