The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
Erica SeidelThe Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. For our sixth season, we're focused on the race to reduce risk when it comes to a match between a company and a CMO. How can you find out what you need to find out – BEFORE saying yes – so that you make a ma... more
| Publishes | Twice monthly | Episodes | 57 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | CareersBusinessMarketing | |||
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Latest Episodes
Joe Sawyer, CMO of Flashpoint, joins Erica to share his experience and advice for how CMOs can talk with their Boards about their AI initiatives and their ROI.
You'll hear about:
• How getting the AI dialogue right with your Board can help you over... more
When you look at the CMO role across hundreds of B2B tech companies, what themes emerge these days? In this episode of The Get podcast, host Erica Seidel talks with Matt Selheimer, VP and Research Director for B2B Marketing Executives at Forrester. more
In this episode of The Get, host Erica Seidel explores how AI-native marketing orgs are shaping up with guest Kady Srinivasan. Kady is CMO of You.com, the enterprise AI productivity platform that powers agentic workflows that deliver measurable busin... more
In this episode of The Get, host Erica Seidel talks with Monica Ho, CMO of SOCi, the leading AI-powered marketing platform for multi-location businesses. Monica reflects on her CMO journey as revenue has grown from ~$10MM to ~$100MM. She gets real ab... more
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I recommend “The Get” to anyone responsible for hiring marketing talent… as well as for fellow marketers. Great insight into what leading marketers are accomplishing across various company sizes and situations. Full of ideas and validations!
Apple Podcasts5PBBartz
United States4 years ago - Next gen marketers in the spotlight
Invaluable insights for tech savvy marketers (or those who want to be)!
Apple Podcasts5Fox-in-CubaUnited States6 years ago
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The show centers on recruiting and leading marketing teams in B2B SaaS, with a strong emphasis on reducing risk when pairing executives with fast-growing software companies. Episodes frequently feature CMOs, marketing leaders, and operators who share research-backed insights on buyer behavior (including AI-driven shifts), organization design (pods/crews, revenue-led GTM), budgeting, and how to align marketing with CEO and investor expectations. A notable value prop is practical, real-world guidance from leaders who have steered marketing through growth, AI adoption, and PE-backed environments, often with a focus on measurable outcomes and sustainable leadership. This collection of discussions is likely to appeal to senior marketers, growth-... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. The Dave Gerhardt Show (from Exit Five)
2. Freakonomics Radio
How many episodes of this podcast are there?
this podcast launched 7 years ago and published 57 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Joe Sawyer
2. Matt Selheimer
3. Kady Srinivasan
4. Monica Ho
5. Wanda Cadigan
6. Julie Zadow
7. Jay Rocks
8. Ashley Deibert
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.