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Artwork for The Fold

The Fold

The Spinoff
Tiktok
Laneway Festival
Music Industry
Roblox
Lorde
1975
Billie Eilish
Climate Change
Youtube
Covid-19 Pandemic
RNZ
TVNZ
Instagram
Auckland
New Zealand TV Awards
Digital Transformation
Public Media
Creator Economy
Media Industry
Internet Culture

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

PublishesTwice weeklyEpisodes298Founded6 years ago
Number of ListenersCategories
BusinessNews CommentaryNews

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Artwork for The Fold

Latest Episodes

From a traditional "direct" medium to a data-driven powerhouse, out-of-home media has undergone a true evolution. Over a 17-year period, the out-of-home space has gone from commanding a mere 3% of industry ad revenue to approximately 18%, expanding t... more

YouTube

Critic Te Arohi is the student magazine of the University of Otago, and turns 100 this year, making it the oldest student media in the country, as well as one of its most awarded and impactful. This week, Duncan is joined by the current editor and on... more

YouTube

Duncan Greive is joined by Victoria Parsons, insights and strategy director at JCDecaux NZ, and Peter Pynter, prinicpal consultant at Neuro-Insight to talk through JCDecaux’s investment in neuro research. They unpack what science tells us about adver... more

YouTube

On this week's episode of The Fold, Duncan Greive sits down with The Spinoff's head of audience Anna Rawhiti-Connell and Now You Know host Robbie Nicol to break down the highly successful strategy behind the new social-first news explainer series.

W... more

YouTube

Key Facts

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Recent Guests

Andrew Tindall
Senior Vice President of Global Partnerships at System1
System1
Episode: System1's Andrew Tindall on myths and truths in modern advertising
Sophie Moloney
CEO of Sky
Sky
Episode: Sky CEO Sophie Moloney on the NZ rugby and Three deals and the depth of its moat
Paul Thompson
Chief Executive and Editor-in-Chief of RNZ
RNZ
Episode: RNZ’s Paul Thompson on that bombshell radio report
Phil Eastwood
General Manager of JCDecaux NZ
JCDecaux
Episode: The one local media form defying gravity
Paul Maher
Head of the Out of Home Association
Episode: The one local media form defying gravity
Gareth Shute
A musician, music writer, and historian.
Episode: How a new history of NZ pop music reveals media's revolutions
Eugene Healey
A brand strategy consultant and academic at the University of Melbourne, and commentator on media brand and advertising.
University of Melbourne
Episode: What happened when advertising decided it could save the world?
Nick Becker
CEO of Auckland FC
Auckland FC
Episode: How Auckland FC aced (almost) everything – including its media strategy
Andrew Jeffries
Technical lead at iHeartRadio and founder of BrianFM
iHeartRadio
Episode: The double radio life of BrianFM's mysterious owner

Host

Duncan Greive
Founder of The Spinoff and host responsible for engaging discussions on media, culture, and technology in New Zealand.

Reviews

4.7 out of 5 stars from 246 ratings
  • Hi-protein media diet

    I genuinely feel after listening to Dunc’s Folds that my raw material, my feedstock for a fuller understanding of media is richer.

    There are probably some great Omega-3 fatty acids in there also. Not sure if listening perks my skin and hair, but it definitely lowers inflammation and help fight depression.

    Apple Podcasts
    5
    tinokapai
    New Zealanda year ago
  • Allows ads from the fossil fuel industry.

    Podcast Addict
    1
    James
    2 years ago
  • Podcast Addict
    James
    2 years ago
  • Just shows how much nz media is just a big circle jerk.

    Podcast Addict
    2
    James
    2 years ago
  • .

    Apple Podcasts
    1
    Eixhwk
    New Zealand2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

People enjoy the host's ability to foster thoughtful discussions, often noting his skill in interviewing diverse guests.
Listeners appreciate the insightful conversations that tackle complex media and cultural issues, often highlighting the podcast's depth and relevance.
The analysis of local media landscapes is praised for being informative and engaging, resonating with those keen to understand contemporary issues in New Zealand.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How is student media surviving – even thriving – in print?
Q: How has the publication navigated tensions with the university?
We have worked to build back a respectful relationship with the university while maintaining our editorial freedom.
How is student media surviving – even thriving – in print?
Q: How is student media tracking more broadly?
Despite challenges, student media has continued to maintain relevance and connection with its audience.
How is student media surviving – even thriving – in print?
Q: What drew you into Critic?
It was the experience of reading it that made me want to get involved.
How is student media surviving – even thriving – in print?
Q: So could you introduce yourselves in turn, maybe Nina start with you and explain your connection to Critic Te Arohi?
I'm the current editor of Critic Te Arohi. It's my second year editing the magazine.
Charlie Kirk and Tom Phillips show boundary collapse between the internet and real life
Q: Can you briefly top line who he was and how he gained and exercised his influence?
Charlie Kirk was a political operative who founded Turning Point USA in 2012 and became influential through social media and campus contests, often challenging liberal views.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Fold

What is The Fold about and what kind of topics does it cover?

A rich exploration of the intersections between media, culture, and technology in New Zealand characterizes this podcast. It brings together unique voices from various industries to discuss pressing issues, changes, and developments shaping the landscape today. Frequent discussions cover topics such as advertising trends, sports broadcasting, the evolution of local media, and the impact of new technologies on traditional practices. This approach not only entertains but also informs listeners about the nuances of the media environment, making it a valuable resource for those interested in understanding how cultural narratives are shaped in New Zealand.

Particularly noteworthy is the diverse array of guests, including executives from major n... more

Where can I find podcast stats for The Fold?

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How many listeners does The Fold get?

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What are the audience demographics for The Fold?

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How many subscribers and views does The Fold have?

To see how many followers or subscribers The Fold has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Fold?

These podcasts share a similar audience with The Fold:

1. Gone By Lunchtime
2. Mediawatch
3. The Detail
4. The Front Page
5. Saturday Morning

How many episodes of The Fold are there?

The Fold launched 6 years ago and published 298 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Fold?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Fold?

Rephonic pulls ratings and reviews for The Fold from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Fold?

Rephonic provides full transcripts for episodes of The Fold. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Fold?

Recent guests on The Fold include:

1. Andrew Tindall
2. Sophie Moloney
3. Paul Thompson
4. Phil Eastwood
5. Paul Maher
6. Gareth Shute
7. Eugene Healey
8. Nick Becker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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