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Artwork for The Fold

The Fold

The Spinoff
Tiktok
Laneway Festival
Music Industry
Roblox
1975
Billie Eilish
Lorde
Climate Change
Youtube
Covid-19 Pandemic
RNZ
TVNZ
Instagram
Auckland
New Zealand TV Awards
Digital Transformation
Public Media
Creator Economy
Media Industry
Internet Culture

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

PublishesWeeklyEpisodes317Founded6 years ago
Number of ListenersCategories
BusinessNews CommentaryNews

Listen to this Podcast

Artwork for The Fold

Latest Episodes

The Fold's first ever listener questions episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne.

Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss three huge stories impacting the social media an... more

YouTube

The Fold's first ever listener question's episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne.

This week, Glen joins Duncan to discuss a flood of major media stories, led by breaking news: The Warehouse Gro... more

YouTube

Eddie Johnston is first and foremost a huge music fan – he grew up loving New Zealand artists like The Mint Chicks and the Phoenix Foundation, and understood music in the paradigm of CDs and scenes. For many artists, even young musicians, those were ... more

YouTube

A quite different episode this week, because discussing media without reference to the wider world feels particularly pointless at the moment. Duncan Greive hosts his friend David Brain on The Fold, to discuss Davos, the gathering of political, busin... more

Key Facts

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Recent Guests

Eddie Johnston
Music producer and artist
Episode: Many musicians hate Spotify. Eddie Johnston has no time for all that
David Brain
Former CEO for Asia Pacific, Middle East, and Africa of Edelman PR firm
Edelman
Episode: On Davos, the end of of the rules based order, and where this is all headed
Charlotte Ryan
Host of The Long Play
The Spinoff
Episode: What’s going on with Māori news media?
Andrew Tindall
Senior Vice President of Global Partnerships at System1
System1
Episode: System1's Andrew Tindall on myths and truths in modern advertising
Sophie Moloney
CEO of Sky
Sky
Episode: Sky CEO Sophie Moloney on the NZ rugby and Three deals and the depth of its moat
Paul Thompson
Chief Executive and Editor-in-Chief of RNZ
RNZ
Episode: RNZ’s Paul Thompson on that bombshell radio report
Phil Eastwood
General Manager of JCDecaux NZ
JCDecaux
Episode: The one local media form defying gravity
Paul Maher
Head of the Out of Home Association
Episode: The one local media form defying gravity
Gareth Shute
A musician, music writer, and historian.
Episode: How a new history of NZ pop music reveals media's revolutions

Host

Duncan Greive
Host and Founder of The Spinoff, presenting engaging discussions on media, culture, and technology.

Reviews

4.7 out of 5 stars from 247 ratings
  • Hi-protein media diet

    I genuinely feel after listening to Dunc’s Folds that my raw material, my feedstock for a fuller understanding of media is richer.

    There are probably some great Omega-3 fatty acids in there also. Not sure if listening perks my skin and hair, but it definitely lowers inflammation and help fight depression.

    Apple Podcasts
    5
    tinokapai
    New Zealanda year ago
  • Allows ads from the fossil fuel industry.

    Podcast Addict
    1
    James
    2 years ago
  • Podcast Addict
    James
    2 years ago
  • Just shows how much nz media is just a big circle jerk.

    Podcast Addict
    2
    James
    2 years ago
  • .

    Apple Podcasts
    1
    Eixhwk
    New Zealand3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews commend the relevance of topics covered, such as media regulations and cultural commentary, which resonate with professionals and students alike.
The podcast is noted for its high quality and depth of analysis, making it a valuable resource for anyone interested in New Zealand's media landscape.
Listeners praise the engaging and informative content, highlighting Duncan Greive's ability to facilitate meaningful discussions on media.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Many musicians hate Spotify. Eddie Johnston has no time for all that
Q: How do you feel about the prominence of one song over your entire catalog on platforms like Spotify?
He finds it intriguing that one song drives his career, but acknowledges that's a common experience for many artists.
Many musicians hate Spotify. Eddie Johnston has no time for all that
Q: What has your experience with the financial aspects of streaming music been?
Eddie reveals that about 90-95% of his revenue comes from Spotify.
Many musicians hate Spotify. Eddie Johnston has no time for all that
Q: What was your reaction to the arrival of Spotify and the challenge it presented to the physical media world?
Eddie admits he was pirating music and did not have moral qualms about it because he felt he was engaging more with music than others.
Many musicians hate Spotify. Eddie Johnston has no time for all that
Q: Could you describe your sort of initiation into music, first as a fan, then as a producer and an artist?
Eddie shares that he grew up with music, started playing guitar at a young age, and began experimenting with recording and sharing music online.
On Davos, the end of of the rules based order, and where this is all headed
Q: As you sort of navigate this changing environment and that one figure in particular, how do you think small countries like New Zealand fit into this?
New Zealand is exposed and vulnerable to larger political dynamics and requires careful navigation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Fold

What is The Fold about and what kind of topics does it cover?

The content features insightful conversations revolving around the dynamic intersections of media, culture, and technology in New Zealand. It covers a wide array of subjects, including media regulations, the impact of digital transformation on traditional media, and critical analyses of current events and trends in the local media landscape. Noteworthy discussions include the challenges faced by different media entities, acquisitions that shape the industry, and in-depth explorations of the evolving preferences of audiences, particularly younger demographics.

Listeners can expect a mix of interviews with media professionals and thought-provoking monologues from the host, bringing a personal touch and informed perspectives on the fast-evolv... more

Where can I find podcast stats for The Fold?

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How many listeners does The Fold get?

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What are the audience demographics for The Fold?

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How many subscribers and views does The Fold have?

To see how many followers or subscribers The Fold has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Fold?

These podcasts share a similar audience with The Fold:

1. Gone By Lunchtime
2. Mediawatch
3. Between Two Beers Podcast
4. If You're Listening
5. The Detail

How many episodes of The Fold are there?

The Fold launched 6 years ago and published 317 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Fold?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Fold?

Rephonic pulls ratings and reviews for The Fold from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Fold?

Rephonic provides full transcripts for episodes of The Fold. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Fold?

Recent guests on The Fold include:

1. Eddie Johnston
2. David Brain
3. Charlotte Ryan
4. Andrew Tindall
5. Sophie Moloney
6. Paul Thompson
7. Phil Eastwood
8. Paul Maher

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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