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Artwork for The Fold

The Fold

The Spinoff
Tiktok
Laneway Festival
Music Industry
Roblox
1975
Billie Eilish
Lorde
Climate Change
Youtube
Covid-19 Pandemic
RNZ
TVNZ
Instagram
Auckland
New Zealand TV Awards
Digital Transformation
Public Media
Creator Economy
Media Industry
Internet Culture

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

PublishesTwice weeklyEpisodes302Founded6 years ago
Number of ListenersCategories
NewsNews CommentaryBusiness

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Artwork for The Fold

Latest Episodes

The Spinoff editor-at-large Toby Manhire joins Duncan Greive this week to discuss a very unfortunate case of journalistic mistaken identity. Former Herald reporter Bevan Hurley had an explosive exclusive with former Bill de Blasio, in which the forme... more

Liam Rātana, editor of The Spinoff Ātea, joins Duncan Greive on The Fold to discuss a piece he wrote last week, about some seismic changes to the Māori media landscape. Two iconic shows, Te Karere and The Hui, one of which has been on the air for mor... more

YouTube

Glen Kyne returns to The Fold to discuss the background, stakes and possible outcome of a small battle that sets up a much larger question: how do we regulate the internet? It's one successive governments have thought about then studiously avoided. T... more

YouTube

The biggest phenomenon in pop culture released her latest album a week ago. Taylor Swift’s The Life of a Showgirl smashed records wherever it went, but was also greeted by an unfamiliar reaction: indifference. Not just by critics, but by her fans too... more

YouTube

Key Facts

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Recent Guests

Liam Rātana
Editor of The Spinoff Ātea
The Spinoff
Episode: What’s going on with Māori news media?
Charlotte Ryan
Host of The Long Play
The Spinoff
Episode: What’s going on with Māori news media?
Andrew Tindall
Senior Vice President of Global Partnerships at System1
System1
Episode: System1's Andrew Tindall on myths and truths in modern advertising
Sophie Moloney
CEO of Sky
Sky
Episode: Sky CEO Sophie Moloney on the NZ rugby and Three deals and the depth of its moat
Paul Thompson
Chief Executive and Editor-in-Chief of RNZ
RNZ
Episode: RNZ’s Paul Thompson on that bombshell radio report
Phil Eastwood
General Manager of JCDecaux NZ
JCDecaux
Episode: The one local media form defying gravity
Paul Maher
Head of the Out of Home Association
Episode: The one local media form defying gravity
Gareth Shute
A musician, music writer, and historian.
Episode: How a new history of NZ pop music reveals media's revolutions
Eugene Healey
A brand strategy consultant and academic at the University of Melbourne, and commentator on media brand and advertising.
University of Melbourne
Episode: What happened when advertising decided it could save the world?

Host

Duncan Greive
Founder of The Spinoff and host responsible for engaging discussions on media, culture, and technology in New Zealand.

Reviews

4.7 out of 5 stars from 247 ratings
  • Hi-protein media diet

    I genuinely feel after listening to Dunc’s Folds that my raw material, my feedstock for a fuller understanding of media is richer.

    There are probably some great Omega-3 fatty acids in there also. Not sure if listening perks my skin and hair, but it definitely lowers inflammation and help fight depression.

    Apple Podcasts
    5
    tinokapai
    New Zealanda year ago
  • Allows ads from the fossil fuel industry.

    Podcast Addict
    1
    James
    2 years ago
  • Podcast Addict
    James
    2 years ago
  • Just shows how much nz media is just a big circle jerk.

    Podcast Addict
    2
    James
    2 years ago
  • .

    Apple Podcasts
    1
    Eixhwk
    New Zealand3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

People enjoy the host's ability to foster thoughtful discussions, often noting his skill in interviewing diverse guests.
Listeners appreciate the insightful conversations that tackle complex media and cultural issues, often highlighting the podcast's depth and relevance.
The analysis of local media landscapes is praised for being informative and engaging, resonating with those keen to understand contemporary issues in New Zealand.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Has The Life of a Showgirl finally broken Taylor’s spell?
Q: What did you think about being a fan versus being a critic?
It feels like when you tell your best friend, like, I hate your boyfriend, break up with him, we are in a real relationship.
Has The Life of a Showgirl finally broken Taylor’s spell?
Q: Where were you when you heard it?
I was at home and I listened to it late.
Has The Life of a Showgirl finally broken Taylor’s spell?
Q: Alex, do you want to start off?
Taylor Swift and I are nearly the same age, so that was where the connection started for me.
How is student media surviving – even thriving – in print?
Q: How has the publication navigated tensions with the university?
We have worked to build back a respectful relationship with the university while maintaining our editorial freedom.
How is student media surviving – even thriving – in print?
Q: How is student media tracking more broadly?
Despite challenges, student media has continued to maintain relevance and connection with its audience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Fold

What is The Fold about and what kind of topics does it cover?

A rich exploration of the intersections between media, culture, and technology in New Zealand characterizes this podcast. It brings together unique voices from various industries to discuss pressing issues, changes, and developments shaping the landscape today. Frequent discussions cover topics such as advertising trends, sports broadcasting, the evolution of local media, and the impact of new technologies on traditional practices. This approach not only entertains but also informs listeners about the nuances of the media environment, making it a valuable resource for those interested in understanding how cultural narratives are shaped in New Zealand.

Particularly noteworthy is the diverse array of guests, including executives from major n... more

Where can I find podcast stats for The Fold?

Rephonic provides a wide range of podcast stats for The Fold. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Fold and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Fold get?

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What are the audience demographics for The Fold?

Rephonic provides comprehensive predictive audience data for The Fold, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Fold have?

To see how many followers or subscribers The Fold has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Fold?

These podcasts share a similar audience with The Fold:

1. Gone By Lunchtime
2. Mediawatch
3. The Detail
4. Saturday Morning
5. The Front Page

How many episodes of The Fold are there?

The Fold launched 6 years ago and published 302 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Fold?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Fold?

Rephonic pulls ratings and reviews for The Fold from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Fold?

Rephonic provides full transcripts for episodes of The Fold. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Fold?

Recent guests on The Fold include:

1. Liam Rātana
2. Charlotte Ryan
3. Andrew Tindall
4. Sophie Moloney
5. Paul Thompson
6. Phil Eastwood
7. Paul Maher
8. Gareth Shute

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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