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Artwork for The Fold

The Fold

The Spinoff
TVNZ
New Zealand
NZME
RNZ
Newshub
New Zealand Media
Netflix
Social Media
Advertising
Journalism
Spotify
Sky
Mediaworks
Tiktok
The Spinoff
Google
Youtube
Meta
NZ On Air
Stuff

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

PublishesWeeklyEpisodes335Founded7 years ago
Number of ListenersCategories
BusinessNews CommentaryNews

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Artwork for The Fold

Latest Episodes

Duncan Greive is joined by James Davidson, Chief Strategy & Planning Officer, PHD Aotearoa; Lisa Leicester – Head of Social & Innovation, Omnicom Media; and Mike Delaney  –  Group Product Director, Omnicom Media, all in partnership with PHD Aotearoa.... more

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Glen Kyne returns to The Fold to analyse the resignation of Paul Thompson after 13 years running RNZ, look back on the Re: News era and touch on last week’s (not Voyager) Media Awards. We also provide quick reactions to Budget 2026 and what it presen... more

YouTube

Sharp-eyed and longtime Spinoff readers might have noticed that The Fold host Duncan Greive has been staggeringly unproductive as a writer lately. For once, there is a good explanation for that: a new and quite ambitious new music app and platform na... more

YouTube

Media is a fraught place at the moment, less due to persistent economic challenges than external forces acting upon it. Glen Kyne returns to The Fold to discuss the end of Maiki Sherman’s time as political editor at TVNZ, the shutdown of the BSA and ... more

YouTube

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Recent Guests

Te Aihe
Hurricanes correspondent
RNZ / The Fold
Episode: Unhappy endings for Maiki Sherman and the BSA, and Seymour’s war with RNZ
Philippa Rennie
TV producer and lawyer with 20 years in television
Formerly Warner Brothers Television / iWorks / Touchdown
Episode: What we got wrong about the Tom Phillips and Polkinghorne documentaries
Rob Harvey
CEO of Dentsu across Australia and New Zealand
Dentsu
Episode: Dentsu’s Rob Harvey on why bigger can be better in the AI age
Sam Stuchbury
ECD and founder of Motion Sickness
Motion Sickness
Episode: Why are indie agencies thriving in a semi-broken advertising economy?
Lee Lowndes
CEO and founder of Daylight
Daylight
Episode: Why are indie agencies thriving in a semi-broken advertising economy?
Mike Minogue
Founder of Frank Talent, producer/director
Frank Talent
Episode: Exclusive: How Mike Minogue partnered with TVNZ+ on podcasting
Adelle Keely
Chief executive of Acumen; lead on New Zealand edition of Edelman Trust Barometer
Acumen
Episode: The story of the 21st century is all about the end of trust
Duncan Greive
Founder of The Spinoff and host of The Fold
The Spinoff
Episode: The BSA chooses to face its existential dilemma head on
Joe Webb
Founder of Youknow Clothing and Youknow Media
Youknow Clothing, Youknow Media
Episode: First t-shirts, then podcasts, now the world: the story of YOUKNOW

Host

Duncan Greive
Host of The Fold

Reviews

4.7 out of 5 stars from 250 ratings
  • Hi-protein media diet

    I genuinely feel after listening to Dunc’s Folds that my raw material, my feedstock for a fuller understanding of media is richer.

    There are probably some great Omega-3 fatty acids in there also. Not sure if listening perks my skin and hair, but it definitely lowers inflammation and help fight depression.

    Apple Podcasts
    5
    tinokapai
    New Zealand2 years ago
  • Allows ads from the fossil fuel industry.

    Podcast Addict
    1
    James
    3 years ago
  • Podcast Addict
    James
    3 years ago
  • Just shows how much nz media is just a big circle jerk.

    Podcast Addict
    2
    James
    3 years ago
  • .

    Apple Podcasts
    1
    Eixhwk
    New Zealand3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Excellent monopod days; deep dives that unpack big topics with nuance.
Insightful, sharp analysis of NZ media with strong industry context.
Consistently practical and thoughtful commentary on policy and regulation.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The story of the 21st century is all about the end of trust
Q: You know, how resolvable does it feel to you when considering these trust dynamics?
It feels quite resolvable if institutions focus on practical upskilling, transparent communication, and dialogue across stakeholder groups, rather than chasing headlines or simplistic narratives.
Listener mailbag! We answer your media questions
Q: Next question comes from Karen for both of you. There is an increasing amount of regulation or pressure on regulation for social media giants—how might this reshape ad spend and where brands invest in the next 5–10 years?
They argue regulation will not dramatically reduce overall ad spend but will drive brands to diversify and demand higher brand safety standards. Brands may become more selective about platforms and seek alternative channels while continuing to invest where performance justifies it.
Many musicians hate Spotify. Eddie Johnston has no time for all that
Q: How do you feel about the prominence of one song over your entire catalog on platforms like Spotify?
He finds it intriguing that one song drives his career, but acknowledges that's a common experience for many artists.
Many musicians hate Spotify. Eddie Johnston has no time for all that
Q: What has your experience with the financial aspects of streaming music been?
Eddie reveals that about 90-95% of his revenue comes from Spotify.
Many musicians hate Spotify. Eddie Johnston has no time for all that
Q: What was your reaction to the arrival of Spotify and the challenge it presented to the physical media world?
Eddie admits he was pirating music and did not have moral qualms about it because he felt he was engaging more with music than others.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Fold

What is The Fold about and what kind of topics does it cover?

The show explores how media, culture, and technology intersect in Aotearoa, featuring high-profile media industry discussions, regulatory debates, and AI's impact on journalism and advertising. Episodes frequently center on media governance, industry shifts, and the business of independent content, often grounded with NZ-specific context and live entertainment or sports angles. A standout trait is the host's ability to pull nuanced insights from guests ranging from agency leaders to regulators, while maintaining clear, accessible analysis that helps listeners understand complex shifts in media and tech ecosystems. This program is particularly valuable for listeners who want inside perspectives on NZ media policy, platform dynamics, and the ... more

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How many listeners does The Fold get?

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What are the audience demographics for The Fold?

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How many subscribers and views does The Fold have?

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Which podcasts are similar to The Fold?

These podcasts share a similar audience with The Fold:

1. Gone By Lunchtime
2. Mediawatch
3. The Detail
4. Cross Party Lines
5. Saturday Morning

How many episodes of The Fold are there?

The Fold launched 7 years ago and published 335 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Fold?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Fold?

Rephonic pulls ratings and reviews for The Fold from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Fold?

Recent guests on The Fold include:

1. Te Aihe
2. Philippa Rennie
3. Rob Harvey
4. Sam Stuchbury
5. Lee Lowndes
6. Mike Minogue
7. Adelle Keely
8. Duncan Greive

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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