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Artwork for The Fold

The Fold

The Spinoff
TVNZ
New Zealand
NZME
RNZ
Newshub
New Zealand Media
Netflix
Social Media
Advertising
Journalism
Spotify
Youtube
Sky
Mediaworks
Tiktok
The Spinoff
Google
NZ On Air
Meta
Stuff

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

PublishesTwice weeklyEpisodes347Founded7 years ago
Number of ListenersCategories
News CommentaryBusinessNews

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Artwork for The Fold

Latest Episodes

BusinessDesk’s Peter Griffin joins Duncan Greive on The Fold to discuss the big storylines at the intersection of technology and media. These include the latest iteration of the news media bargaining code, the under 16 social media ban, the growing w... more

Regular Fold listeners know that the release of NZ on Air’s ‘Where are the Audiences?’ media research is the biggest day of the media year. Duncan Greive is joined by PHD’s chief planning and strategy officer, James Davidson, to pick their 10 favouri... more

Follow At Large with Toby Manhire now on ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ or wherever you get your podcasts.

The prime minister got a shock when he saw the media coverage of his breakfast meeting with Rotorua businesspeople –... more

Glen Kyne returns to The Fold for the first time since May to check in with the two goliaths of New Zealand’s commercial digital news media: Stuff and the NZ Herald. The Herald has launched a new app and more tightly integrated video into its offer; ... more

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Recent Guests

James Davidson
Chief Strategy and Planning Officer
PHD Aotearoa
Episode: Where are the Audiences? For the first time in two years, we have the answer
Melodie Robinson
Former World Cup-winning black fern, sports journalist and executive
World Rugby board member; TVNZ; Amazon Web Services
Episode: How TVNZ won the Fifa World Cup
Hal Crawford
Editorial Director at Mumbrella in Australia
Mumbrella
Episode: How’s that under-16 social media ban going for you, Australia?
Robbie Nicol
Participant in the 'How Good' segment discussing The Odyssey film
Self/Spinoff network
Episode: How’s that under-16 social media ban going for you, Australia?
Mike Munro
Author of Ringside, A Political Memoir; former press secretary and media strategist
The Spinoff
Episode: At Large with Toby Manhire: View from media-politics junction, with Mike Munro
Sarah Murray
Editor-in-Chief and Publisher at Fashion Quarterly; Publications Owner
Fashion Quarterly (FQ)
Episode: How FQ kept its print roots while remaking itself for the social era
Toby Manhire
Editor-at-large of The Spinoff
The Spinoff
Episode: Emergency Pod: Hooton to The Post!
Jason Monteiro
Warner Bros. Discovery Senior Vice President in charge of streaming for APAC
Warner Bros. Discovery
Episode: HBO Max is (finally) here. What does that mean for HBO, and for Sky?
Hamish McNicol
Co-editor of the NBR Rich List
National Business Review
Episode: The NBR’s co-editors make the case for the Rich List, 40 years after it was born

Hosts

Duncan Greive
Host of The Fold; founder of The Spinoff; central figure in show discussions and monopod formats.
Toby Manhire
Journalist; interview host and contributor across episodes; frequent interlocutor on media and politics topics.

Reviews

4.8 out of 5 stars from 253 ratings
  • Hi-protein media diet

    I genuinely feel after listening to Dunc’s Folds that my raw material, my feedstock for a fuller understanding of media is richer.

    There are probably some great Omega-3 fatty acids in there also. Not sure if listening perks my skin and hair, but it definitely lowers inflammation and help fight depression.

    Apple Podcasts
    5
    tinokapai
    New Zealand2 years ago
  • Allows ads from the fossil fuel industry.

    Podcast Addict
    1
    James
    3 years ago
  • Podcast Addict
    James
    3 years ago
  • Just shows how much nz media is just a big circle jerk.

    Podcast Addict
    2
    James
    3 years ago
  • .

    Apple Podcasts
    1
    Eixhwk
    New Zealand3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts pull strong context from insiders for sharp, informed episodes.
Insightful gate into NZ media and policy ecosystems.
Great for listeners who want real-world industry and politics discourse.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The screen sector has drawn its election wish list. Is any party buying?
Q: What is Spada asking for regarding private investment growth and private investment schemes?
We are seeking government-aligned private investment schemes or vehicles that can attract private money into screen productions, linking these to broader export strategies while leveraging existing incentives like the NZ On Air/production rebates.
The screen sector has drawn its election wish list. Is any party buying?
Q: How specifically would you like to see modernising regulation for the streaming era done?
There are several international models, including levies, quotas, and hybrids, but Spada has campaigned for a straightforward levy on New Zealand revenue from large streamers to fund the local industry via funding agencies.
At Large with Toby Manhire: View from media-politics junction, with Mike Munro
Q: Did you ever flirt with the idea of becoming a politician yourself?
No, I never had any desire to enter high office. I loved being part of the system, observing it, and working within it, but I didn't want to run for office.
How FQ kept its print roots while remaking itself for the social era
Q: What role do events and creator partnerships play in your strategy, and how do you balance sponsorship with editorial integrity?
The strategy centers on curated creator relationships, experiential activations like the FQ Sleepover, and ensuring editorial remains central while integrating sponsorship in a way that aligns with fashion editorial values.
How FQ kept its print roots while remaking itself for the social era
Q: How did you approach the transition from Bauer ownership to independent stewardship, and what changes did you implement to localize and expand the brand?
She details shifting to a local focus for advertising, building a 360 model with digital and events, and prioritizing support for New Zealand fashion brands while maintaining strong print content.

Audience Metrics

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Frequently Asked Questions About The Fold

What is The Fold about and what kind of topics does it cover?

The show offers in-depth conversations about media, culture, and technology in New Zealand, with a strong emphasis on how industry dynamics shape policy, business models, and public discourse. Episodes frequently dissect media ownership, streaming strategy, political communication, and the evolving role of creators, regulators, and tech platforms in Aotearoa. A standout trait is the host's willingness to pull apart complex issues with insiders and cross-pollinate insights from politics, advertising, and journalism, sometimes featuring monopod-style deep dives with a single expert. This combination makes it particularly valuable for listeners who want a clear view of how NZ media and tech intersect with business and policy, often from a crit... more

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Which podcasts are similar to The Fold?

These podcasts share a similar audience with The Fold:

1. Gone By Lunchtime
2. At Large with Toby Manhire
3. Mediawatch
4. The Detail
5. Cross Party Lines

How many episodes of The Fold are there?

The Fold launched 7 years ago and published 347 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Fold?

Recent guests on The Fold include:

1. James Davidson
2. Melodie Robinson
3. Hal Crawford
4. Robbie Nicol
5. Mike Munro
6. Sarah Murray
7. Toby Manhire
8. Jason Monteiro

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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