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Artwork for The Fold

The Fold

The Spinoff
Tiktok
Laneway Festival
Music Industry
Roblox
1975
Billie Eilish
Lorde
Climate Change
Youtube
Covid-19 Pandemic
RNZ
TVNZ
Instagram
Auckland
New Zealand TV Awards
Public Media
Digital Transformation
Creator Economy
Media Industry
Internet Culture

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

PublishesWeeklyEpisodes325Founded6 years ago
Number of ListenersCategories
BusinessNewsNews Commentary

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Artwork for The Fold

Latest Episodes

Richard Edelman was deeply prescient, when he responded to the “battle for Seattle” by commissioning an annual global survey of institutional trust. For a quarter century the trust barometer has revealed the extent to which countries and societies ha... more

YouTube

After six months of careful deliberation, and six years after it first floated the idea, the broadcasting standards authority decided that it definitively does have jurisdiction over platforms like The Platform. This set off a firestorm stretching ac... more

YouTube

Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous brand, thanks to their knack for creating social content which created a real sense of community. Then in 2023 he repeated... more

YouTube

Joel Gouveia is a music supervisor, artist manager and booking agent, with a Substack. Earlier this year he wrote a series of posts, each more successful than the last, which drilled into the streaming music economy in a vivid and challenging way. He... more

YouTube

Key Facts

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Recent Guests

Duncan Greive
Founder of The Spinoff and host of The Fold
The Spinoff
Episode: The BSA chooses to face its existential dilemma head on
Joe Webb
Founder of Youknow Clothing and Youknow Media
Youknow Clothing, Youknow Media
Episode: First t-shirts, then podcasts, now the world: the story of YOUKNOW
Joel Gouveia
Music manager and music supervisor
Sincerely Management; Racket Music; Big Apple Music Supervisor
Episode: The Spotify paradox: why hundreds of fans can beat millions of streams
Alan Soon
Co-founder of Splice Media, a news media consultancy
Splice Media
Episode: This journalist says we’re thinking about AI all wrong
Eddie Johnston
Music producer and artist
Episode: Many musicians hate Spotify. Eddie Johnston has no time for all that
David Brain
Former CEO for Asia Pacific, Middle East, and Africa of Edelman PR firm
Edelman
Episode: On Davos, the end of of the rules based order, and where this is all headed
Nick Becker
CEO of Auckland FC, experienced in building sports teams and engaging with media.
Auckland FC
Episode: Summer Reissue: How Auckland FC aced (almost) everything – including its media strategy
Charlotte Ryan
Host of The Long Play
The Spinoff
Episode: What’s going on with Māori news media?
Andrew Tindall
Senior Vice President of Global Partnerships at System1
System1
Episode: System1's Andrew Tindall on myths and truths in modern advertising

Host

Duncan Greive
Host of conversations exploring intersections in media, culture, and technology.

Reviews

4.7 out of 5 stars from 249 ratings
  • Hi-protein media diet

    I genuinely feel after listening to Dunc’s Folds that my raw material, my feedstock for a fuller understanding of media is richer.

    There are probably some great Omega-3 fatty acids in there also. Not sure if listening perks my skin and hair, but it definitely lowers inflammation and help fight depression.

    Apple Podcasts
    5
    tinokapai
    New Zealand2 years ago
  • Allows ads from the fossil fuel industry.

    Podcast Addict
    1
    James
    2 years ago
  • Podcast Addict
    James
    3 years ago
  • Just shows how much nz media is just a big circle jerk.

    Podcast Addict
    2
    James
    3 years ago
  • .

    Apple Podcasts
    1
    Eixhwk
    New Zealand3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the depth and relevance of discussions about media and culture, praising the informative and engaging content.
The podcast is seen as a valuable resource for those looking to understand the evolving media landscape and its implications for culture.
The host's interviews are frequently highlighted as insightful, leaving listeners eager for more conversations on pressing societal issues in New Zealand.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Listener mailbag! We answer your media questions
Q: Next question comes from Karen for both of you. There is an increasing amount of regulation or pressure on regulation for social media giants—how might this reshape ad spend and where brands invest in the next 5–10 years?
They argue regulation will not dramatically reduce overall ad spend but will drive brands to diversify and demand higher brand safety standards. Brands may become more selective about platforms and seek alternative channels while continuing to invest where performance justifies it.
Many musicians hate Spotify. Eddie Johnston has no time for all that
Q: How do you feel about the prominence of one song over your entire catalog on platforms like Spotify?
He finds it intriguing that one song drives his career, but acknowledges that's a common experience for many artists.
Many musicians hate Spotify. Eddie Johnston has no time for all that
Q: What has your experience with the financial aspects of streaming music been?
Eddie reveals that about 90-95% of his revenue comes from Spotify.
Many musicians hate Spotify. Eddie Johnston has no time for all that
Q: What was your reaction to the arrival of Spotify and the challenge it presented to the physical media world?
Eddie admits he was pirating music and did not have moral qualms about it because he felt he was engaging more with music than others.
Many musicians hate Spotify. Eddie Johnston has no time for all that
Q: Could you describe your sort of initiation into music, first as a fan, then as a producer and an artist?
Eddie shares that he grew up with music, started playing guitar at a young age, and began experimenting with recording and sharing music online.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About The Fold

What is The Fold about and what kind of topics does it cover?

Content typically revolves around the evolving media landscape in New Zealand, with themes including the challenges faced by traditional media outlets, the rise of digital platforms, and the implications of recent regulatory changes. Noteworthy discussions often highlight the intersections of culture and technology, along with responses to global phenomena affecting local media dynamics. Each episode features in-depth analyses and interviews with key figures in the industry, providing listeners with rich insights into the state of media and cultural commentary in New Zealand. The unique perspectives offered often stir engaging conversations around both contemporary issues and future predictions, making it an essential listen for anyone inte... more

Where can I find podcast stats for The Fold?

Rephonic provides a wide range of podcast stats for The Fold. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Fold and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Fold get?

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What are the audience demographics for The Fold?

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How many subscribers and views does The Fold have?

To see how many followers or subscribers The Fold has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Fold?

These podcasts share a similar audience with The Fold:

1. Gone By Lunchtime
2. Mediawatch
3. The Detail
4. Cross Party Lines
5. Saturday Morning

How many episodes of The Fold are there?

The Fold launched 6 years ago and published 325 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Fold?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Fold?

Rephonic pulls ratings and reviews for The Fold from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of The Fold. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Fold?

Recent guests on The Fold include:

1. Duncan Greive
2. Joe Webb
3. Joel Gouveia
4. Alan Soon
5. Eddie Johnston
6. David Brain
7. Nick Becker
8. Charlotte Ryan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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