The Fold
The SpinoffConversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
| Publishes | Weekly | Episodes | 340 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | NewsBusinessNews Commentary | |||
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Latest Episodes
From the press gallery to spin doctor for Helen Clark and chief of staff to Jacinda Ardern, Mike Munro has seen plenty of the kaleidoscope in New Zealand politics and media. He joins Toby to talk about those roles and how it all has changed through t... more
Sarah Murray was a longtime staffer at FQ under different owners, before making a bold move to buy the publication outright in 2023. She joins Duncan Greive on The Fold to talk about the publication’s history and its transformation under her stewards... more
Toby Manhire joins Duncan Greive for an emergency episode to discuss the genuine shock appointment of columnist and political operator Matthew Hooton to editor-in-chief of The Post. We discuss his history, what his columns tell us about him, the pote... more
Jason Monteiro is head of streaming for WBD across APAC, and joins Glen Kyne and Duncan Greive on The Fold to discuss the late arrival of one of the biggest streaming platforms in the world to a small and seemingly saturated market. Monteiro makes th... more
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Reviews
- Hi-protein media diet
I genuinely feel after listening to Dunc’s Folds that my raw material, my feedstock for a fuller understanding of media is richer.
There are probably some great Omega-3 fatty acids in there also. Not sure if listening perks my skin and hair, but it definitely lowers inflammation and help fight depression.
Apple Podcasts5tinokapai
New Zealand2 years ago Allows ads from the fossil fuel industry.
Podcast Addict13 years agoJames- Podcast Addict3 years agoJames
Just shows how much nz media is just a big circle jerk.
Podcast Addict23 years agoJames- .
…
Apple Podcasts1EixhwkNew Zealand3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #12 | New Zealand/News/News Commentary |
Apple Podcasts | #119 | New Zealand/News |
Apple Podcasts | #124 |  Spain/News/News Commentary |
Apple Podcasts | #131 |  Saudi Arabia/News/News Commentary |
Apple Podcasts | #164 |  United Arab Emirates/News/News Commentary |
Talking Points
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Audience Metrics
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Frequently Asked Questions About The Fold
What is The Fold about and what kind of topics does it cover?
The show explores how media, culture, and technology intersect in Aotearoa, featuring high-profile media industry discussions, regulatory debates, and AI's impact on journalism and advertising. Episodes frequently center on media governance, industry shifts, and the business of independent content, often grounded with NZ-specific context and live entertainment or sports angles. A standout trait is the host's ability to pull nuanced insights from guests ranging from agency leaders to regulators, while maintaining clear, accessible analysis that helps listeners understand complex shifts in media and tech ecosystems. This program is particularly valuable for listeners who want inside perspectives on NZ media policy, platform dynamics, and the ... more
Where can I find podcast stats for The Fold?
Rephonic provides a wide range of podcast stats for The Fold. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Fold and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Fold get?
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What are the audience demographics for The Fold?
Rephonic provides comprehensive predictive audience data for The Fold, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Fold have?
To see how many followers or subscribers The Fold has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Fold?
These podcasts share a similar audience with The Fold:
1. Gone By Lunchtime
2. Mediawatch
3. At Large with Toby Manhire
4. The Detail
5. Cross Party Lines
How many episodes of The Fold are there?
The Fold launched 7 years ago and published 340 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Fold?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Fold?
Rephonic pulls ratings and reviews for The Fold from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Fold?
Rephonic provides full transcripts for episodes of The Fold. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Fold?
Recent guests on The Fold include:
1. Mike Munro
2. Sarah Murray
3. Jason Monteiro
4. Hamish McNicol
5. Calida Stuart-Menteath
6. James Davidson
7. Lisa Leicester
8. Mike Delaney
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.