
An SEO & Digital Marketing Podcast hosted by Ernesto Ortiz offering the most in depth interviews with top industry experts on SEO, AI, AEO, GEO, Google Ads, Meta Ads and Digital Marketing.
The show focuses on practical advice for real SEO (search engine optimization) and marketing problems listeners can implement right away, as well as decision making frameworks to help listeners improve their wo... more
| Publishes | Weekly | Episodes | 11 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||

David McSweeney cuts through the hype of ChatGPT, Google AI Overviews, and Perplexity. David reveals the exact mechanics LLMs use to retrieve data and explains why being recommended directly inside the answer is the ultimate goal. Tune in to learn ho... more
SEO for Big Websites: Handling Crawl Budget & Index Bloat w/ Patryk Wawok Ernesto Ortiz interviews technical SEO specialist Patryk Wawok about managing crawling and indexing for large websites. They stress that fundamentals (robots.txt, noindex, moni... more
Ex-Google Search Quality Insider: Why Sites Get Penalized, How to Recover, and Why Server Logs Matter with Kaspar Szymanski
Kaspar Szymanski, former Google Search Quality team member and now consultant at SearchBrothers, explains why established web... more
Kyle Roof on How Google Detects AI Content & Wipes Out Entire Websites
In this episode, Kyle Roof discusses why Google’s core page understanding hasn’t changed much, arguing that ranking can still be modeled with term frequency in key on-page zones... more
In this episode, Germans Frolovs (Head of SEO and founder of GF Marketing) explains how he got into SEO, adopted Koray’s semantic SEO framework and operationalized it by turning its core pillars: topical maps and content briefs into SOPs. He outlines... more
We talk about:
- What Separates Growing Businesses From Those That Don't
- Multi Channel Reality with an Enterprise Case Study
- Meta Prospecting Vs Retargeting
- Why Bid On Brand
- Merchant Center For SEOs
- Why Ads Teams Ignore It
- Feed SEO... more
20 Years of SEO with Jeremy Rivera: What Changed, What Didn’t, and his Podcast Link Building Strategy You Can't Fake or Buy
Jeremy Rivera discusses how SEO has shifted from a fringe tactic to a mainstream corporate budget line as Google became the ... more
Semantic SEO for E‑commerce: Product Pages, Topical Maps, Merchant Center & Popular Products with Pontus Vippelius & Ernesto Ortiz
In this episode, Pontus Vippelius & Ernesto Ortiz explain how SEO evolved from keyword-only tactics to a semantic seo... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #144 |









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show centers on practical SEO and digital marketing strategies, with in-depth conversations that blend technical SEO, semantic and topical content strategies, and paid advertising insights. Episodes frequently explore how AI, machine learning, and recent Google signal changes affect rankings, site structure, and content production, often pairing hands-on frameworks with real-world case studies. Listeners can expect actionable tactics for on-page architecture, topic modeling, link-building through podcast appearances, and cross-channel marketing that ties paid media to organic performance. A standout pattern is inviting seasoned practitioners—from former Google insiders to agency-leading SEOs—to share repeatable processes, data-driven de... more
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The Ernesto Ortiz Show launched 3 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Ernesto Ortiz Show include:
1. Patryk Wawok
2. Kaspar Szymanski
3. Kyle Roof
4. Germans Frolovs
5. Michael Nadalin
6. Jeremy Rivera
7. Pontus Vippelius
8. Luis Salazar Jurado
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