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The Ernesto Ortiz Show

Ernesto Ortiz
Google
Semantic SEO
Search Engine Optimization
Ecommerce SEO
SEO
E-Commerce
Artificial Intelligence
Link Building
Google Shopping Graph
Product Pages / PDP
Brand Signals
Google Ads
AI (artificial Intelligence)
Crawling and Indexing
Reviews
Popular Products
Spam
Topical Map
Content Configuration
Page Optimizer Pro

An SEO & Digital Marketing Podcast hosted by Ernesto Ortiz offering the most in depth interviews with top industry experts on SEO, AI, AEO, GEO, Google Ads, Meta Ads and Digital Marketing.

The show focuses on practical advice for real SEO (search engine optimization) and marketing problems listeners can implement right away, as well as decision making frameworks to help listeners improve their wo... more

PublishesWeeklyEpisodes11Founded3 months ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for The Ernesto Ortiz Show

Latest Episodes

David McSweeney cuts through the hype of ChatGPT, Google AI Overviews, and Perplexity. David reveals the exact mechanics LLMs use to retrieve data and explains why being recommended directly inside the answer is the ultimate goal. Tune in to learn ho... more

SEO for Big Websites: Handling Crawl Budget & Index Bloat w/ Patryk Wawok Ernesto Ortiz interviews technical SEO specialist Patryk Wawok about managing crawling and indexing for large websites. They stress that fundamentals (robots.txt, noindex, moni... more

Ex-Google Search Quality Insider: Why Sites Get Penalized, How to Recover, and Why Server Logs Matter with Kaspar Szymanski

Kaspar Szymanski, former Google Search Quality team member and now consultant at SearchBrothers, explains why established web... more

Kyle Roof on How Google Detects AI Content & Wipes Out Entire Websites

In this episode, Kyle Roof discusses why Google’s core page understanding hasn’t changed much, arguing that ranking can still be modeled with term frequency in key on-page zones... more

In this episode, Germans Frolovs (Head of SEO and founder of GF Marketing) explains how he got into SEO, adopted Koray’s semantic SEO framework and operationalized it by turning its core pillars: topical maps and content briefs into SOPs. He outlines... more

We talk about:

- What Separates Growing Businesses From Those That Don't

- Multi Channel Reality with an Enterprise Case Study

- Meta Prospecting Vs Retargeting

- Why Bid On Brand

- Merchant Center For SEOs

- Why Ads Teams Ignore It

- Feed SEO... more

20 Years of SEO with Jeremy Rivera: What Changed, What Didn’t, and his Podcast Link Building Strategy You Can't Fake or Buy

Jeremy Rivera discusses how SEO has shifted from a fringe tactic to a mainstream corporate budget line as Google became the ... more

Semantic SEO for E‑commerce: Product Pages, Topical Maps, Merchant Center & Popular Products with Pontus Vippelius & Ernesto Ortiz

In this episode, Pontus Vippelius & Ernesto Ortiz explain how SEO evolved from keyword-only tactics to a semantic seo... more

Key Facts

Accepts Guests
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Patryk Wawok
SEO expert, speaker, and founder of Organic Hackers
Organic Hackers (organichackers.com)
Episode: SEO for Big Websites: Handling Crawl Budget & Index Bloat w/ Patryk Wawok
Kaspar Szymanski
Former Google Search Quality Team member; currently runs Search Brothers
Search Brothers
Episode: Ex-Google Insider: Why Sites Get Penalized & How to Recover w/Kaspar Szymanski
Kyle Roof
SEO expert and AI/content strategist
Page Optimizer Pro / Professional SEO consultant
Episode: Kyle Roof: How Google Detects AI Content & Wipes Out Entire Sites in 2026
Germans Frolovs
Head of SEO at Simpler QMS; founder of GF Marketing
GF Marketing; Simpler QMS
Episode: Semantic SEO 2026: Content Configuration & Topical Map Mistakes w/ Germans Frolovs
Michael Nadalin
Google Ads expert, CEO of Marketlead
Marketlead
Episode: Michael Nadalin: Full-Funnel Growth, Merchant Center Wins, and Real AI Use
Jeremy Rivera
SEO expert and host of Unscripted SEO
Unscripted SEO / Unscripted Podcast network
Episode: Jeremy Rivera: The Podcast Link Building Strategy You Can't Fake or Buy
Pontus Vippelius
SEO expert specializing in semantic SEO frameworks
Episode: Semantic SEO for E‑commerce: Product Pages, Topical Maps & Popular Products with Pontus Vippelius
Luis Salazar Jurado
SEO expert and practitioner discussing Semantic SEO and branding strategies
Episode: Semantic SEO in 2026: Site Structure, Brand Signals, and Visual Semantics with Luis Salazar Jurado
Pedro Dias
Former Google Search Quality/Spam team member; policies for Portuguese language market
Visibly / Inference / Visiblely? (Pedro's current work as independent consultant)
Episode: Pedro Dias: Ex Googler on How Google Evaluates Content & Spam

Host

Ernesto Ortiz
Host of the show; SEO expert with experience in structural/semantic SEO and practical digital marketing frameworks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#144
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

SEO for Big Websites: Handling Crawl Budget & Index Bloat w/ Patryk Wawok
Q: Why did you make the decision to redirect all those pages instead of 410-ing them or putting a 410 status?
The redirects were chosen to preserve backlinks and user pathways for products that could return or still held value, especially since 85% of the site's pages were affected; blocking with redirects ensures users and external links still land in a relevant category rather than breaking the link graph.
Pavel Klimakov: Content Strategies, Reading Users Minds, Human Effort
Q: How do you balance depth and boundaries when producing content?
Predefine boundaries based on the main interests and variations of the query network, and adjust depth according to audience signals and topic complexity; for expert audiences, provide precise, high-quality information while gradually upgrading difficulty for newcomers.
Pavel Klimakov: Content Strategies, Reading Users Minds, Human Effort
Q: Do you have a rule of thumb for deciding whether to create a new page or expand an existing one when a new topic arises?
Assess the site's current standing, branding strength, and whether a new topic shows a distinct index with meaningful intent; for new sites, creating separate pages for niche topics often accelerates traction, while for established sites, you graft related topics into existing pages and monitor performance.
Pavel Klimakov: Content Strategies, Reading Users Minds, Human Effort
Q: You recently said something that I found quite interesting. Keyword research is very limiting, because depending on the case, you might be missing a very big percentage of the whole topic, 80% plus maybe.
The data tools pull from similar sources and what matters is understanding the data source itself, not just how it's presented; real-world user intent and behavior should guide content strategy, not just keyword lists.
Kyle Roof: How Google Detects AI Content & Wipes Out Entire Sites in 2026
Q: What practical tips would you give for someone building content with AI tools today?
Use a Roman-numeral outline to organize content, prioritize the most important terms in headings and paragraphs, focus on contextual terms that convey meaning, and consider page structure and internal linking as much as word count or superficial formatting.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Ernesto Ortiz Show

What is The Ernesto Ortiz Show about and what kind of topics does it cover?

The show centers on practical SEO and digital marketing strategies, with in-depth conversations that blend technical SEO, semantic and topical content strategies, and paid advertising insights. Episodes frequently explore how AI, machine learning, and recent Google signal changes affect rankings, site structure, and content production, often pairing hands-on frameworks with real-world case studies. Listeners can expect actionable tactics for on-page architecture, topic modeling, link-building through podcast appearances, and cross-channel marketing that ties paid media to organic performance. A standout pattern is inviting seasoned practitioners—from former Google insiders to agency-leading SEOs—to share repeatable processes, data-driven de... more

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How many episodes of The Ernesto Ortiz Show are there?

The Ernesto Ortiz Show launched 3 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Ernesto Ortiz Show?

Recent guests on The Ernesto Ortiz Show include:

1. Patryk Wawok
2. Kaspar Szymanski
3. Kyle Roof
4. Germans Frolovs
5. Michael Nadalin
6. Jeremy Rivera
7. Pontus Vippelius
8. Luis Salazar Jurado

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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