The Drum: TV Talks
The DrumJohn and Hannah return for series two of The Drum's TV Talks. In this series we catch up with top TV buyers, adtech execs and media owners to find out all the new ways brands can advertise on TV from the traditional ad spot to the funkiest branded content.
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| Publishes | Weekly | Episodes | 17 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streamin... more
Advertiser funded content is a tough nut to crack you need three perfectly aligned partners from brands, to producer to publisher. Channel 4, Vice and eBay share their best practices.
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Love Island is hailed as the crème de la crème of TV sponsorship opportunity. We catch up with 2022's Love Island sponsors to find out why its the gift that keeps on giving.
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Channel 4 has teamed up with measurement firm ViewersLogic to track how viewers behave after being exposed to a TV campaign. They think it can plug a gap in the market missed by other models...
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The Drum: TV Talks launched 4 years ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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