Rephonic
Artwork for The Digital Remodeler
Google Ads
Local SEO
Artificial Intelligence
Google
Facebook Ads
SEO
Remodeling
Home Remodeling
Remodeling Marketing Team
Video Marketing
Remodeling Contractors
Speed To Lead
Remodeling Marketing Plan
Local Service Ads
Reviews
Liveswitch
Home Services
Remote Staffing
Lead Generation System
Influencer Marketing

The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age. Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable ho... more

PublishesWeeklyEpisodes192Founded4 years ago
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MarketingBusiness

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Artwork for The Digital Remodeler

Latest Episodes

Google Local Service Ads aren't disappearing — but the way they work is changing significantly, and the contractors who don't prepare are going to feel it in their ad bill before they understand why.

In this webinar replay, Carl Willis, founder and ... more

You're not paying for marketing. You're paying for someone else's education in your industry. And every month that continues, your competitors who hired a specialist are getting the calls, the rankings, and the projects that should have been yours.

more

Most remodeling marketing fails for one simple reason: it treats a $45,000 to $90,000 renovation like a $300 service call. We’re not interested in “more traffic” or prettier social feeds if the phone isn’t ringing with qualified homeowners. So we get... more

Google is about to make silence expensive. Starting October 1, 2026, Local Services Ads can bill you for missed calls that last more than 20 seconds during business hours, and that one policy tweak can crush remodeling contractors who rely on ring-th... more

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Recent Guests

Chris Moore
Founder of Senior Remodeling Experts
Senior Remodeling Experts
Episode: Aging in Place Remodeling: How One Contractor Turned a Niche Into a Mission | Chris Moore
Shai Poosti
Representative of Hard Hat Helpers
Hard Hat Helpers
Episode: Remote Staffing for Remodeling Contractors: How to Scale Without Burning Out | Shy Poosti
Rich Tygett
Insurance professional focused on general contractors
IC Insurance Solutions
Episode: What Your General Liability Policy Doesn't Cover | Contractor Insurance Explained with Rich Tygett
Mike Kinsey
Owner/CEO of MAK Mechanical, HVAC contractor
MAK Mechanical
Episode: From Borrowed Truck to 30-Vehicle Fleet: HVAC Veteran Reveals What REALLY Works to Scale Past $10M
John Horn
CEO of StubGroup
StubGroup
Episode: Stop Wasting Money on Google Ads: Profitable Strategy for Contractors - John Horn with StubGroup
Phil Risher
Founder at Phlash Consulting
Phlash Consulting
Episode: AI Search Revolution: How Remodelers Can Rank in 2026 | AEO Strategy with Phil Risher
Ryan Thomas
From Serica Marketing, expert in AI voice solutions for contractors
Serica Marketing
Episode: Why 80% of Contractors Lose Revenue on Missed Calls (And How AI Voice Agents Fix It)
Chris Mousley
Founder/Owner of Crossbeam Builders
Crossbeam Builders
Episode: From Tradesman to Business Owner: How Chris Mousley Scaled Crossbeam Builders Through Systems and Service
James Hatfield
Chief Revenue Officer at LiveSwitch
LiveSwitch
Episode: From Trades to Tech: James Hatfield on AI, Video & Remote Tools for Contractors

Host

Carl Willis
Host of The Digital Remodeler

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#8
Netherlands/Business/Marketing
Apple Podcasts
#175
Netherlands/Business

Talking Points

Recent interactions between the hosts and their guests.

From Creative Chaos to Operational Clarity | Kat Oldershaw on Building Systems For Thriving
Q: How do you unwind the chaos and implement clear processes without stifling creativity?
Start with defining the owner's desired role, map out roles and responsibilities, write concise operating procedures, and choose a lightweight set of tools that fit the team's natural communication style, while keeping flexibility.
From Creative Chaos to Operational Clarity | Kat Oldershaw on Building Systems For Thriving
Q: What are the common pain points you see as creatives scale their teams?
Owners often feel resentful when their zone of genius is buried by operations; fears about handling more work; and concerns that new team members won't carry forward what's been built, leading to communication gaps and unclear roles.
From Creative Chaos to Operational Clarity | Kat Oldershaw on Building Systems For Thriving
Q: So tell us a little bit about yourself and your company.
Kat introduces her background in interior design and operations, and explains how she helps creative entrepreneurs run their businesses by providing structure and behind-the-scenes support, from one-on-one consulting to integrated team support.
From Trades to Tech: James Hatfield on AI, Video & Remote Tools for Contractors
Q: What is the current dream James has placed on his heart for his work and ministry?
The hospice initiative is a major focus, combining compassionate care with church-based outreach, while continuing to grow microchurches and formational retreats to equip people in the marketplace to live out their faith through service.
How to Build Your AI Second Brain for Home Remodeling Business Success | Marnie Wills
Q: What is a real starting point for using AI effectively in a business context?
Begin with a paid version, establish projects for each leader, set up a business-wide GPT for consistent replies, and ensure everyone uses custom instructions to align with the company voice.

Audience Metrics

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Listeners per Episode
Gender Skew
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Professions
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Frequently Asked Questions About The Digital Remodeler

What is The Digital Remodeler about and what kind of topics does it cover?

This show focuses on modern growth strategies for home remodeling businesses in the digital age, with episodes consistently covering lead-generation systems, AI-enabled marketing, local search visibility, content and video strategies, and the evolving role of agencies versus in-house teams. Across episodes, listeners learn practical frameworks for building scalable pipelines that combine SEO, paid media, reviews, and authority-building content, while exploring new technologies and platforms shaping local marketing for remodelers. Noteworthy elements include sponsor integrations tied to trades-focused tech, a strong emphasis on measurable results, and a recurring emphasis on treating remodeling firms as media outfits—requiring consistent sto... more

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Which podcasts are similar to The Digital Remodeler?

These podcasts share a similar audience with The Digital Remodeler:

1. Builder Funnel Radio

How many episodes of The Digital Remodeler are there?

The Digital Remodeler launched 4 years ago and published 192 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Digital Remodeler?

Recent guests on The Digital Remodeler include:

1. Chris Moore
2. Shai Poosti
3. Rich Tygett
4. Mike Kinsey
5. John Horn
6. Phil Risher
7. Ryan Thomas
8. Chris Mousley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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