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The Cyber PMM Podcast

Dane Disimino
Artificial Intelligence
Cybersecurity
Gartner
AI Security
Narrative To Audience
Cyber PMM
AI Governance
Product Marketing Management
CWPP
Omdia
Zscaler
Google
Auguria
Nokia
Blackstone
Optiv
Carbon Black
Product Marketing
Gnarly
Defcon

The Cyber PMM Podcast explores the intersection of cybersecurity markets and product marketing. With sharp insights, industry updates, and in-depth interviews, each episode delivers practical takeaways for marketers and the groups we collaborate with. Whether you’re crafting strategies or staying ahead of market trends, this podcast keeps you intelligent and inspired in the dynamic Cyber landscape... more

PublishesWeeklyEpisodes46Founded2 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for The Cyber PMM Podcast

Latest Episodes

I founded Cyber PMM as a brand back in the fall of 2023. It has been an amazing journey, full of learning and meeting others like yourself but the time has come for change.

Moving forward, please tune into Dane's Narratives at www.newsletter.danedis... more

Product marketers are messengers. Somewhere along the way, we forgot that.

Full video here: youtu.be/c1_iQOL4-OQIn this talk, I walk through Narrative to Audience (NTA) — a narrative-first system for bringing products to market with clarity ... more

In this episode, I interview Jessvin Thomas, a technologist and pioneer in the cyber with Nokia roots to Blackstone, Optiv, & Adlumin and now using AI to solve the data problem at Auguria.

This was a fun interview. I worked with Jessvin when I was ... more

YouTube

Thanks for listening to the Cyber Markets Brief #43.

Here's what's covered this week:

• Palo Alto Networks buys Chronosphere, boosting their observability game.

• Microsoft launches Autonomous Security at Ignite, aiming for self-sufficient soluti... more

Thanks for listening to the Cyber Markets Brief. Here’s what’s covered this week:

• Google launches Unified Security “Recommended”

• Deepwatch restructures around AI investment

• Identity market shifts as AI native platforms develop

• Forrester d... more

🚀 Cyber Markets Brief #41 is out.

🧠 Zscaler acquires SPLX — securing the AI lifecycle

📊 Gartner flags AI risk #2 for enterprise leaders

⚙️ Gartner SecOps Workflow — convergence across detection, response, and exposure

🤖 CrowdStrike launches C... more

This week on the Cyber Markets Brief:

• Dataminr x ThreatConnect acquisition

• Panther doubles down on data

• Gartner’s AI SOC Agent spotlight

• $94.6B cyber market (Omdia)

• The AI gap widens (Gartner)

• Fluvio PMM AI Trends report

• Snyk’s E... more

This week on the Cyber Markets Brief 🎧

* Gartner’s SIEM MQ drops (and the memes follow), IDC names the XDR leaders, and Gartner updates its AI TRiSM model for the agentic era.

* We cover Accenture’s $10 B FY milestone, Cyberstarts’ $380 M Fund I... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jessvin Thomas
Cybersecurity veteran with background in security operations and leadership roles at Nokia, Blackstone, and Auguria
Auguria (guest startup)
Episode: Interview with Jessvin Thomas: Cyber Pioneer Origin Story & Wrangling Data with AI
Ken Dunham
Cybersecurity veteran and author of Cyber CISO Marksmanship
Author and industry veteran
Episode: Cyber Markets Brief #33

Host

Dane DeSimino
Primary host, known for leading discussions on cybersecurity markets, PMM, and narrative-driven marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#135
Japan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Cyber Markets Brief #33
Q: What does DEFCON's growth and potential reforms suggest for organizers and attendees?
There's a push to maintain conference quality by exploring ticketing limits or regional splits to keep the event human-scale and focused, rather than letting it become overwhelming.
Cyber Markets Brief #33
Q: How can a CISO use storytelling with a skeptical board today?
Leverage storytelling to illustrate the real-world impact and ROI of cyber programs, and pair tech detail with concrete business outcomes to secure board buy-in.
Cyber Markets Brief #33
Q: What jumped out from the spotlight interview with Ken Dunham?
Ken Dunham's emphasis on storytelling for cyber leaders, rather than just tech specs, stands out as a crucial bridge between technical detail and executive buy-in.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Cyber PMM Podcast

What is The Cyber PMM Podcast about and what kind of topics does it cover?

This show sits at the crossroads of cybersecurity markets and product marketing, delivering timely market analyses, frameworks for messaging, and practical lessons from real-world cyber campaigns. Episodes frequently explore how PMMs craft human-centered narratives in a rapidly evolving tech landscape, with a strong emphasis on AI-assisted storytelling, go-to-market discipline, and aligning multiple teams around a shared narrative. Alongside structured market briefings, listeners get hands-on tactics for communicating cyber risk, shaping messaging briefs, and leveraging narrative frameworks to drive campaigns, events, and partnerships. A recurring strength is turning complex security concepts into actionable storytelling that resonates with... more

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How many episodes of The Cyber PMM Podcast are there?

The Cyber PMM Podcast launched 2 years ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Cyber PMM Podcast?

Recent guests on The Cyber PMM Podcast include:

1. Jessvin Thomas
2. Ken Dunham

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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