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The Current Report

The Current
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Digital Advertising
Digital Media
Olympics
Upfronts
Peacock
FAST Platforms
Artificial Intelligence
Live Sports
Advertising
Programmatic Advertising
Brand Safety
Cannes Lions International Festival Of Creativity
Cannes Lions
Dramamine
Google
NFL
Newfronts
IAB
Advertising Revenue

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.

PublishesTwice weeklyEpisodes90Founded2 years ago
Categories
BusinessMarketingTech NewsNews

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Latest Episodes

Celebrities reigned once again in many commercials for the Big Game, including Glen Powell doing his own version of Goldilocks in a spot for Ram Trucks.

Two executives at the agency that created the ad, GSD&M’s Kate Rush Sheehy and Chelsea York Varg... more

We’re days away from the Big Game, and with that, watch parties full of snacks.

Grocery prices are going up, as everything from bird flu to bad weather are hiking up prices at the highest pace in more than a year. The cost of groceries increased nea... more

Two years after Tubi's ad during football's Big Game stole the attention of millions, the FAST platform is streaming the game itself.

It's an incredible turn of events and another landmark moment in the evolution of live sports streaming. Of course,... more

The TikTok party didn’t stop in the U.S. as President Trump signed an executive order to keep it active for 75 days. With the clock ticking, marketers are strategizing their next move in case the social media platform does go dark.

Michelle Castillo... more

Key Facts

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Recent Guests

Bryan Leach
Founder and CEO of Ibotta
Ibotta
Episode: CPG brands use big data to increase brand loyalty ahead of Big Game
Nicole Parlapiano
Chief Marketing Officer of Tubi
Tubi
Episode: Tubi streaming Big Game is full circle moment after infamous ad
Michelle Castillo
Covering the TikTok advertising landscape
The Current
Episode: Where TikTok ad spend might go if it gets banned in the U.S.
Stacy DeRiso
US CEO of Initiative
Initiative
Episode: How Initiative thinks about maximizing brands ad dollars
Lou Paskalis
Chief Strategy Officer at AdFontes Media with extensive experience in the advertising industry
AdFontes Media
Episode: Streaming, Google and podcasts: Recapping the year in ad tech
Brian Wieser
CEO of consulting firm Madison and Wall
Madison and Wall
Episode: The Omnicom IPG merger and agencies in the 21st century
Joel Cox
Co-founder and EVP of Innovation and Strategy at media agency Strategus
Strategus
Episode: Why the Walmart VIZIO deal opens up whole new world of advertising
Arielle Garcia
Director of Intelligence at AdWatchdog, Check My Ads
AdWatchdog
Episode: The historic proposals to break up Google's search monopoly
Adam Woods
CEO of Choozle, which specializes in connecting with small and medium-sized businesses
Choozle
Episode: SMBs gifted with retail data this holiday shopping season

Host

Chris Brooklear
Host

Reviews

5.0 out of 5 stars from 9 ratings
  • Always in the know

    Timely content and insights. Keeps me up to date on the latest news in the digital media world.

    Apple Podcasts
    5
    Brian$1
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Timely content and insights. Keeps me up to date on the latest news in the digital media world.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#186
Switzerland/News/Tech News
Apple Podcasts
#222
Sweden/News/Tech News

Talking Points

Recent interactions between the hosts and their guests.

CPG brands use big data to increase brand loyalty ahead of Big Game
Q: Can promotions help brands that have fallen off in terms of their loyalty?
Yes, promotions can reactivate customers who've switched to private label brands and increase their purchasing of core products.
CPG brands use big data to increase brand loyalty ahead of Big Game
Q: What trends can you take up from Super Bowl week?
We see billions of lines of item level purchase data indicating significant increases in specific snack categories during Super Bowl week.
Tubi streaming Big Game is full circle moment after infamous ad
Q: When you learned about that Tubi would be streaming the Super Bowl, where did the strategy go from there?
The strategy was built around understanding Tubi's audience and programming that caters to those viewers, especially those who might stream illegally.
Tubi streaming Big Game is full circle moment after infamous ad
Q: What does it mean to you guys that Tubi will be streaming the Super Bowl?
It's a big moment for Tubi as the first FAST channel broadcasting the Super Bowl, showing significant growth and credibility.
Grading VML's merger a year in with CEO Jon Cook
Q: Do you feel like there has been enough innovations in the ad space to differentiate?
Jon believes there hasn't been enough innovation in ad formats, particularly in streaming, and points out that there is still too much reliance on traditional 30-second ads.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Current Report

What is The Current Report about and what kind of topics does it cover?

Focused on the latest developments in digital media, this weekly show offers insightful and relevant commentary on topics such as connected television, retail media networks, and evolving identity initiatives. It likely appeals to professionals in marketing and advertising, providing them with a comprehensive overview of news that affects their industry. The format includes discussions with industry leaders and experts, lending a depth of analysis to current events that are shaping the marketing landscape.

Where can I find podcast stats for The Current Report?

Rephonic provides a wide range of podcast stats for The Current Report. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Current Report and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

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How many subscribers and views does The Current Report have?

To see how many followers or subscribers The Current Report has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Current Report?

These podcasts share a similar audience with The Current Report:

1. The Daily

How many episodes of The Current Report are there?

The Current Report launched 2 years ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Current Report?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Current Report?

Rephonic pulls ratings and reviews for The Current Report from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Current Report?

Recent guests on The Current Report include:

1. Bryan Leach
2. Nicole Parlapiano
3. Michelle Castillo
4. Stacy DeRiso
5. Lou Paskalis
6. Brian Wieser
7. Joel Cox
8. Arielle Garcia

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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