Rephonic
Artwork for The Creative Drive
Monster Jam
Mazda Mx-5 Cup
Youtube
Rock Crawling
Race Service
Speedhunters
AI In Creativity
Motorsports
BSI Racing
Japan
Street Drifting
Formula Drift
Liberty Walk
Shelby Cobra
Electronic Arts
Need For Speed
Japan Car Week
Racer Plus
Feature Film
RACER

The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve in... more

PublishesTwice monthlyEpisodes48Founded2 years ago
Number of ListenersCategories
BusinessLeisureAutomotiveMarketing

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Artwork for The Creative Drive

Latest Episodes

What makes Liberty Walk one of the most influential brands in automotive culture?

In this episode of Creative Drive, Liberty Walk founder Wataru Kato shares the philosophy that transformed a small Japanese tuning shop into a global movement. From pr... more

NFL linebacker Eric Kendricks joins The Creative Drive to talk about his lifelong obsession with cars, from Fox Body Mustangs, Porsche GT3 RSs and Honda CRXs to why more NFL players are getting deep into automotive culture.

In this episode:

Growing... more

From calling Vaughn Gittin Jr. “Mr. Plow” after a full-send collision to breaking down what really separates drivers, creators, and brands—this is an unfiltered episode of the Creative Drive with Formula Drift emcee, Jarod DeAnda.

We get into iconic... more

In this episode of Creative Drive, we sit down with Mazen Fawaz, Chief Strategy Officer at Singer Vehicle Design—the company redefining what a Porsche can be.

Singer is certainly not about horsepower, lap times, or chasing records. It’s about someth... more

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Recent Guests

Wataru Kato
Founder and President of Liberty Walk
Liberty Walk
Episode: Liberty Walk's Real Mission: Wataru Kato's JDM Revolution
Jarod DeAnda
Announcer and media creator in motorsports
Former Racer contributor, Formula Drift announcer
Episode: Jarod DeAnda - Inside Drift Culture
Tatsuru Ichishima
Founder of Spoon
Spoon
Episode: SPOON Founder Tatsuru Ichishima - Global JDM Icon
Luke Huxham
Automotive filmmaker and creator featured in Racer media
Independent creator; works with Racer Studio projects
Episode: Car Culture, Street Drifting, and Believing Anyway - Luke Huxham in Japan
Charlotte Traynor
MX-5 Cup scholarship winner and race car driver
Mazda Motorsports / MX-5 Cup
Episode: Charlotte Traynor on Her MX-5 Cup Scholarship Win and Prototype Dream
Shea Holbrook
Owner of BSI Racing; professional race car driver and mentor
BSI Racing
Episode: Shea Holbrook on Racing, Reality TV & The Next Generation of Drivers
Rod Chong
Creative director and Chief Creative Officer at Race Service; expert in blending automotive culture with branding and experiential design
Race Service
Episode: From Need for Speed, Speedhunters to Race Service: Rod Chong
Erich Joiner
Commercial director and race car driver who worked on the F1 movie
Tool, production/creative studio
Episode: F1 Movie: An Opportunity Of a Lifetime - Erich Joiner
Nicole Johnson
Rock crawling champion, Monster Jam driver, host of Detour by Nicole Johnson on YouTube
Detour by Nicole Johnson / YouTube
Episode: Nicole Johnson’s Wild Ride from Monster Jam to YouTube Fame

Host

Taro Koki
Host of The Creative Drive

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Nicole Johnson’s Wild Ride from Monster Jam to YouTube Fame
Q: What early moments helped you understand the value of entertainment in Monster Jam?
She notes that drivers are there for entertainment first and foremost, not for trophies, which influenced how she approached stage presence, crashes, and audience engagement on and off the track.
Nicole Johnson’s Wild Ride from Monster Jam to YouTube Fame
Q: How did you transition from competitive driving to creating online content?
Nicole explains that the YouTube channel started around the COVID lockdown, with the shift happening as traditional work paused and a producer helped launch Detour, which allowed her to explore new experiences and build audience via authentic storytelling.
Shea Holbrook on Racing, Reality TV & The Next Generation of Drivers
Q: What makes a driver suitable for development under your program?
We look for a combination of raw talent, mental fortitude, and the ability to absorb and implement feedback, with a strong emphasis on character and reliability, because these drivers represent the brand and the future of the team.
Charlotte Traynor on Her MX-5 Cup Scholarship Win and Prototype Dream
Q: What has been the biggest personal challenge this season and how are you dealing with it?
She talks about imposter syndrome, self-criticism, and the importance of a supportive team, training, and mindset work to stay focused and push through tough results.
Charlotte Traynor on Her MX-5 Cup Scholarship Win and Prototype Dream
Q: How did you transition from karting to the MX-5 Cup and what drove that decision?
She explains that open-wheel racing was financially out of reach and that the MX-5 Cup presented a more affordable, rewardful ladder with good visibility and the chance to break into IMSA-level competition.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About The Creative Drive

What is The Creative Drive about and what kind of topics does it cover?

This show centers on creativity within the automotive industry, featuring in-depth conversations with a mix of YouTubers, directors, designers, builders, and photographers, as well as industry journalists and creator-economy experts. Episodes often explore how guests got started, their creative processes, and what it takes to build and sustain an audience in today's digital landscape, with a strong emphasis on storytelling, branding, and authentic community-building around car culture. Notable throughlines include long-term thinking in brand development, collaborations across media, and practical insights into production, marketing, and audience growth that appeal to both emerging creators and seasoned industry veterans. A standout trait is... more

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Which podcasts are similar to The Creative Drive?

These podcasts share a similar audience with The Creative Drive:

1. Dinner with Racers
2. It's Not the Car
3. The Goodest Cast - Hangout with the Drift Community
4. The Smoking Tire
5. Spike's Car Radio

How many episodes of The Creative Drive are there?

The Creative Drive launched 2 years ago and published 48 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Creative Drive?

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What guests have appeared on The Creative Drive?

Recent guests on The Creative Drive include:

1. Wataru Kato
2. Jarod DeAnda
3. Tatsuru Ichishima
4. Luke Huxham
5. Charlotte Traynor
6. Shea Holbrook
7. Rod Chong
8. Erich Joiner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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