Rephonic
Artwork for The Creative Drive
Japan
Desert Racing
Subaru Of America
Monster Jam
RACER
Mazda Mx-5 Cup
Baja 1000
Rallying
Launch Control
Canvas Project
Youtube
Rock Crawling
Race Service
Speedhunters
AI In Creativity
Motorsports
BSI Racing
Street Drifting
Formula Drift
Liberty Walk

The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve in... more

PublishesTwice monthlyEpisodes49Founded2 years ago
Number of ListenersCategories
MarketingLeisureAutomotiveBusiness

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Artwork for The Creative Drive

Latest Episodes

What does it take to turn a passion project into one of the most influential automotive brands in the world?

In this episode of The Creative Drive, Taro Koki sits down with Brian Scotto, co-founder of Hoonigan and one of the masterminds behind Ken B... more

What makes Liberty Walk one of the most influential brands in automotive culture?

In this episode of Creative Drive, Liberty Walk founder Wataru Kato shares the philosophy that transformed a small Japanese tuning shop into a global movement. From pr... more

NFL linebacker Eric Kendricks joins The Creative Drive to talk about his lifelong obsession with cars, from Fox Body Mustangs, Porsche GT3 RSs and Honda CRXs to why more NFL players are getting deep into automotive culture.

In this episode:

Growing... more

From calling Vaughn Gittin Jr. “Mr. Plow” after a full-send collision to breaking down what really separates drivers, creators, and brands—this is an unfiltered episode of the Creative Drive with Formula Drift emcee, Jarod DeAnda.

We get into iconic... more

Key Facts

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Number of Listeners
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Recent Guests

Wataru Kato
Founder and President of Liberty Walk
Liberty Walk
Episode: Liberty Walk's Real Mission: Wataru Kato's JDM Revolution
Jarod DeAnda
Announcer and media creator in motorsports
Former Racer contributor, Formula Drift announcer
Episode: Jarod DeAnda - Inside Drift Culture
Tatsuru Ichishima
Founder of Spoon
Spoon
Episode: SPOON Founder Tatsuru Ichishima - Global JDM Icon
Luke Huxham
Automotive filmmaker and creator featured in Racer media
Independent creator; works with Racer Studio projects
Episode: Car Culture, Street Drifting, and Believing Anyway - Luke Huxham in Japan
Charlotte Traynor
MX-5 Cup scholarship winner and race car driver
Mazda Motorsports / MX-5 Cup
Episode: Charlotte Traynor on Her MX-5 Cup Scholarship Win and Prototype Dream
Shea Holbrook
Owner of BSI Racing; professional race car driver and mentor
BSI Racing
Episode: Shea Holbrook on Racing, Reality TV & The Next Generation of Drivers
Rod Chong
Creative director and Chief Creative Officer at Race Service; expert in blending automotive culture with branding and experiential design
Race Service
Episode: From Need for Speed, Speedhunters to Race Service: Rod Chong
Erich Joiner
Commercial director and race car driver who worked on the F1 movie
Tool, production/creative studio
Episode: F1 Movie: An Opportunity Of a Lifetime - Erich Joiner
Nicole Johnson
Rock crawling champion, Monster Jam driver, host of Detour by Nicole Johnson on YouTube
Detour by Nicole Johnson / YouTube
Episode: Nicole Johnson’s Wild Ride from Monster Jam to YouTube Fame

Host

Taro Koki
Host of The Creative Drive

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#184
Canada/Leisure/Automotive
Apple Podcasts
#79
Australia/Leisure/Automotive
Apple Podcasts
#105
Belgium/Leisure/Automotive
Apple Podcasts
#153
Japan/Leisure/Automotive
Apple Podcasts
#242
Denmark/Leisure/Automotive

Talking Points

Recent interactions between the hosts and their guests.

How Justin Bell Stopped Racing and Got Paid to Talk - The Creative Drive
Q: What do you see as the future of automotive journalism and influencer culture?
Credibility and authenticity matter most; while influencers bring reach, credible journalists and hands-on storytelling remain essential, and the industry will reward genuine engagement over mere follower counts.
How Kill Bambi Built Her R8 and the Brand Behind the Wheel - Amber Bernstein
Q: How do you balance your different passions (cars, music, gaming)?
I treat each as a separate facet of my brand, using different platforms and approaches to keep each audience engaged while staying true to what I love.
How Kill Bambi Built Her R8 and the Brand Behind the Wheel - Amber Bernstein
Q: How did you get into cars and how did your R8 build come about?
I've always loved cars, sparked by video games and movies, and I saved to buy the R8 I'd secretly wanted since childhood; it became a personal dream realized.
How Kill Bambi Built Her R8 and the Brand Behind the Wheel - Amber Bernstein
Q: What's the hardest part of your job?
Opening yourself up to judgment and managing the pressure to stay relevant, especially as social media keeps changing, has been the toughest part of my work.
Subaru Launch Control Docu-series Producer Chris Bowes - The Creative Drive
Q: So how do you do that? How do you build an episode, for example, you gather the footage, right? The audio and everything you have. What happens after that?
We shift from single-event episodes to longer context-driven storytelling, collecting information across races and using a reality-TV-like arc. We wait for context to emerge over multiple races, then craft the episode around those evolving threads, ensuring the theme guides the narrative rather than just recapping a race.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Creative Drive

What is The Creative Drive about and what kind of topics does it cover?

This show centers on creativity within the automotive industry, featuring in-depth conversations with a mix of YouTubers, directors, designers, builders, and photographers, as well as industry journalists and creator-economy experts. Episodes often explore how guests got started, their creative processes, and what it takes to build and sustain an audience in today's digital landscape, with a strong emphasis on storytelling, branding, and authentic community-building around car culture. Notable throughlines include long-term thinking in brand development, collaborations across media, and practical insights into production, marketing, and audience growth that appeal to both emerging creators and seasoned industry veterans. A standout trait is... more

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Which podcasts are similar to The Creative Drive?

These podcasts share a similar audience with The Creative Drive:

1. The Marshall Pruett Podcast
2. It's Not the Car
3. The Smoking Tire
4. Very Vehicular
5. Spike's Car Radio

How many episodes of The Creative Drive are there?

The Creative Drive launched 2 years ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Creative Drive?

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What guests have appeared on The Creative Drive?

Recent guests on The Creative Drive include:

1. Wataru Kato
2. Jarod DeAnda
3. Tatsuru Ichishima
4. Luke Huxham
5. Charlotte Traynor
6. Shea Holbrook
7. Rod Chong
8. Erich Joiner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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