The Creative Drive
Racer Media and Marketing, Inc.The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve in... more
| Publishes | Twice monthly | Episodes | 50 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingLeisureBusinessAutomotive | |||
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Latest Episodes
Why does Toyota spend billions on motorsports? According to Toyota Gazoo Racing Global Motorsports Director Masaya Kaji, it's not about advertising—it's about building better people, better technology, and ultimately better cars.
In this episode of ... more
What does it take to turn a passion project into one of the most influential automotive brands in the world?
In this episode of The Creative Drive, Taro Koki sits down with Brian Scotto, co-founder of Hoonigan and one of the masterminds behind Ken B... more
What makes Liberty Walk one of the most influential brands in automotive culture?
In this episode of Creative Drive, Liberty Walk founder Wataru Kato shares the philosophy that transformed a small Japanese tuning shop into a global movement. From pr... more
NFL linebacker Eric Kendricks joins The Creative Drive to talk about his lifelong obsession with cars, from Fox Body Mustangs, Porsche GT3 RSs and Honda CRXs to why more NFL players are getting deep into automotive culture.
In this episode:
Growing... more
Key Facts
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Chart Rankings
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Apple Podcasts | #171 |  Belgium/Leisure/Automotive |
Apple Podcasts | #174 |  New Zealand/Leisure/Automotive |
Apple Podcasts | #190 |  Japan/Leisure/Automotive |
Talking Points
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Audience Metrics
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Frequently Asked Questions About The Creative Drive
What is The Creative Drive about and what kind of topics does it cover?
This show centers on creativity within the automotive industry, featuring in-depth conversations with a mix of YouTubers, directors, designers, builders, and photographers, as well as industry journalists and creator-economy experts. Episodes often explore how guests got started, their creative processes, and what it takes to build and sustain an audience in today's digital landscape, with a strong emphasis on storytelling, branding, and authentic community-building around car culture. Notable throughlines include long-term thinking in brand development, collaborations across media, and practical insights into production, marketing, and audience growth that appeal to both emerging creators and seasoned industry veterans. A standout trait is... more
Where can I find podcast stats for The Creative Drive?
Rephonic provides a wide range of podcast stats for The Creative Drive. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Creative Drive and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Creative Drive get?
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What are the audience demographics for The Creative Drive?
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How many subscribers and views does The Creative Drive have?
To see how many followers or subscribers The Creative Drive has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Creative Drive?
These podcasts share a similar audience with The Creative Drive:
1. It's Not the Car
2. Very Vehicular
3. The Marshall Pruett Podcast
4. The Smoking Tire
5. Spike's Car Radio
How many episodes of The Creative Drive are there?
The Creative Drive launched 2 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Creative Drive?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Creative Drive?
Rephonic pulls ratings and reviews for The Creative Drive from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Creative Drive?
Rephonic provides full transcripts for episodes of The Creative Drive. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Creative Drive?
Recent guests on The Creative Drive include:
1. Brian Scotto
2. Wataru Kato
3. Eric Kendricks
4. Jarod DeAnda
5. Maz Fawaz
6. Tatsuru Ichishima
7. Mickey Andrade
8. Zack Klapman
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.