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The Copywriting Podcast

Matthew Volkwyn
Copywriting
Email Marketing
Marketing
Freelancing
Business Growth
Direct Response Marketing
Marketing Strategy
Client Relationships
AI In Copywriting
Marketing Strategies
Personal Branding
Lifestyle Design
Client Acquisition
Entrepreneurship
Storytelling
Saas
Market Understanding
Leverage Strategies
Email Copywriting
Youtube

The Copywriting Podcast hosted by Matthew Volkwyn. This show dives deep into what’s happening in the copywriting world today. Expect weekly in-depth interviews with professional copywriters from across the world. Whether you’re a freelance copywriter looking for high-paying clients, an offer owner trying to scale, or just obsessed with great copy, you’ll never see copy the same way again. And you'... more

PublishesWeeklyEpisodes93Founded7 months ago
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Artwork for The Copywriting Podcast

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In this episode we go over the secrets from the marketing genius behind GoPro.

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In this episode with Sean we’ll go over…

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In this episode we go over…

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In this episode with Chris we go over:

- The copy secrets Chris discovered after writing 15,000+ emails

- How anyone can succe... more

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Recent Guests

Adam Wakan
Entrepreneur and founder involved in an agency and software project in Instagram marketing
Episode: Beyond Copywriting | Fireside Chat with Adam Kan
Chris Orzechowski
Agency owner and copywriter who has worked with hundreds of clients and specializes in email copy and personalization
Agency (email copywriting-focused)
Episode: Email Copywriting Masterclass with Chris Orzechowski
Kim Krause Schwalm
Copywriter, educator, and mentor in direct response
Independent copywriter and educator
Episode: How To Write Control Beating Copy with Kim Krause Schwalm
Chris Cimorelli
Seasoned financial copywriter and analyst; promoter of high-margin financial offers
Self-employed / Copywriting business
Episode: Performance Copywriting Masterclass with Chris Cimorelli
Mark Ford
Copywriting legend and mentor, co-creator of major campaigns and marketing approaches
Agora/Financial Publishers, copywriting industry figure
Episode: Exclusive Masterclass with The Godfather Of Copywriting | Mark Ford
Sean Mabry
Ghostwriter and copywriter specializing in high-level voice work for executives and personal brands
Independent copywriter / ghostwriting consultant
Episode: Copywriting Voice Mastery With Sean Mabry
Tim Nowhen
Copywriter who built a multi-year business while dealing with serious health challenges
Independent copywriter
Episode: How Tim Nowhen "Faked His Way" Into Copywriting
Balsam Al-Ghlawi
Copywriter, coach, and marketing facilitator featured as a guest discussing acquisition and delivery strategies
Episode: The $15k/month Copywriting Blueprint (2 Simple Steps)
Brennan Hopkins
Entrepreneur focused on e-commerce and copy-based marketing strategies
Episode: The Scaling Secrets Behind 55+ Ecomm Brands

Host

Matthew Volkwyn
Host of The Copywriting Podcast

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#10
Philippines/Business/Marketing
Apple Podcasts
#88
Philippines/Business
Apple Podcasts
#111
Argentina/Business/Marketing
Apple Podcasts
#128
Hong Kong/Business/Marketing
Apple Podcasts
#213
Japan/Business/Marketing
Apple Podcasts
#244
Spain/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Exclusive Masterclass with The Godfather Of Copywriting | Mark Ford
Q: How can someone go from a single successful idea to building a scalable, multi-front-end business?
Diversify by adding new front doors (new marketing channels or audience segments) while building robust back-end offerings for current customers. Hire a capable mentor or tender to manage growth chaos, ensure alignment with your vision, and incrementally raise back-end prices as you prove value.
Exclusive Masterclass with The Godfather Of Copywriting | Mark Ford
Q: With AI and automation on the rise, what's your stance on how copywriters should approach AI in their work?
AI is a tool that can handle generic tasks, but you must develop and rely on deep, original craft. Use AI for facts or research, not for the core creative process. Maintain a contrarian, unique voice and invest in long-form, book-level understanding to stay ahead.
The $15k/month Copywriting Blueprint (2 Simple Steps)
Q: How do you approach pricing to secure larger retainers while maintaining value?
Use entry offers to fix a bottleneck, then, once results are evident, upsell into a 5K retainer. If possible, offer a retainer plus a commission to align incentives and maximize lifetime value.
Beyond Copywriting | Fireside Chat with Adam Kan
Q: What are some high-level principles for copilots managing an Instagram account for a client?
Be found by existing audiences with engaging, mass-market content; use humor and transitions to capture attention; ensure transparency and track performance so every post's impact is measurable; prioritize volume and consistent posting over purely educational content in early stages; test memes and short-form content to drive leads and revenue.
Performance Copywriting Masterclass with Chris Cimorelli
Q: What role does AI play in your work, and how should newer copywriters approach it?
AI should augment, not replace, high-skill writing. Use it to speed up non-critical tasks, but cultivate deep copy skills first. Do not rely on AI to generate the core insights or the emotional logic; prompt effectively and maintain disciplined practice to keep skills sharp.

Audience Metrics

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Frequently Asked Questions About The Copywriting Podcast

What is The Copywriting Podcast about and what kind of topics does it cover?

The show centers on copywriting, marketing strategy, and freelancing, with a steady stream of interviews from practitioners who have built successful writing-centric businesses. Episodes typically explore how to land high-paying clients, scale offers, and balance creativity with performance-driven marketing. Guests frequently discuss practical frameworks, pricing leverage, client relationships, and the evolving role of AI in copy. Across conversations, listeners get actionable steps for improving writing, expanding services, and growing revenue, often through personal branding, niche positioning, and strategic outreach. A notable strength is the mix of veteran copywriters and marketing minds who share behind-the-scenes tactics, case studies... more

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How many listeners does The Copywriting Podcast get?

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To see how many followers or subscribers The Copywriting Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Copywriting Podcast?

These podcasts share a similar audience with The Copywriting Podcast:

1. Build Your Copywriting Business
2. Feel Better, Live More with Dr Rangan Chatterjee

How many episodes of The Copywriting Podcast are there?

The Copywriting Podcast launched 7 months ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Copywriting Podcast?

Recent guests on The Copywriting Podcast include:

1. Adam Wakan
2. Chris Orzechowski
3. Kim Krause Schwalm
4. Chris Cimorelli
5. Mark Ford
6. Sean Mabry
7. Tim Nowhen
8. Balsam Al-Ghlawi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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