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The Copywriting Podcast

Matthew Volkwyn
Copywriting
Email Marketing
Marketing
Freelancing
Business Growth
Direct Response Marketing
Creative Strategy
Marketing Strategy
Client Relationships
AI In Copywriting
Marketing Strategies
Personal Branding
E-Commerce
Entrepreneurship
Lifestyle Design
Client Acquisition
Email Copywriting
Storytelling
Saas
Leverage Strategies

The Copywriting Podcast hosted by Matthew Volkwyn. This show dives deep into what’s happening in the copywriting world today. Expect weekly in-depth interviews with professional copywriters from across the world. Whether you’re a freelance copywriter looking for high-paying clients, an offer owner trying to scale, or just obsessed with great copy, you’ll never see copy the same way again. And you'... more

PublishesTwice weeklyEpisodes113Founded10 months ago
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MarketingBusiness

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Artwork for The Copywriting Podcast

Latest Episodes

[Masterclass] How I close Creative Strategy clients: www.youtube.com/watch?v=t0CIwvQnVqg

In this episode with Marcus Camenzuli, we go over why info is dying as a business model, how copywriters can make the shift into creative strategy and e... more

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Find Mario Castelli here:

Website - www.copycoders.ai/genesis-cba

YouTube - www.youtube.com/@LukeIha

In this episode with Mario Castelli, we go over:

- How Mario we... more

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Find Adil Amarsi here:

Website - adilamarsi.com/

Instagram - www.instagram.com/adilamarsi/

In this episode with Adil Amarsi, we go over what creative strategy actua... more

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Join my private email newsletter:

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Find Andro Koen here:

YouTube - www.youtube.com/@androkoen

Instagram - www.instagram.com/androokoen/

Free Skool Community -

www.skool.com/foundersaccelerat... more

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Recent Guests

Adil Amarsi
Copywriter and creative strategist, guest on the episode
Independent / Copywriting practitioner
Episode: Billion-Dollar Copywriter Exposes Creative Strategy (No BS)
Andro Koen
South African entrepreneur, founder of gym and later a short-form content/creative agency
Self-employed entrepreneur / agency founder
Episode: How He Closed Iman Ghadzi Without Luck or Talent
Michele Lambert
CEO of Bella Connections, recruiting expert in marketing space
Bella Connections
Episode: Insider Explains How The 1% of Creative Strategists Close Gigs
Chris Haddad
Copywriter and marketer who has generated close to a billion in sales across various niches
Episode: Billion Dollar Copywriter: Everyone Hates AI Written Copy
Alejandro Martinez
Copywriter and creative strategist
Episode: Skilled Copywriter Couldn't Make Money Until He Did THIS
Rista Radovanovic
Guest on the episode, discussed closing Dan Bilzerian and outreach methods
Episode: This Copywriter Closed Dan Bilzerian - STEAL His Outreach Method
Florian Ruhstaller
Copywriter and creative strategist
Episode: This Freelancer Built His Career To Survive ANYTHING (Here’s How)
Johnny Kam
Creative strategist focused on ecommerce and creative strategy
Rise / iMate / AlphaLion (mentioned)
Episode: The $100M Creative Strategy System Behind Winning Ads
Nojus Dovydenas
Copywriter and Creative Strategist
The Dojo / Email Dojo mentorship
Episode: From BROKE to $13k/mo Creative Strategist In 365 Days

Host

Matthew Volkwyn
Host of The Copywriting Podcast

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Talking Points

Recent interactions between the hosts and their guests.

Billion-Dollar Copywriter Exposes Creative Strategy (No BS)
Q: What role does localization or language play in creative strategy?
Localization opens up new markets with often lower CPA and can dramatically expand a campaign's reach when you adapt the core mechanisms (hook, offer, mechanism) to the target language and culture.
Billion-Dollar Copywriter Exposes Creative Strategy (No BS)
Q: How can someone break into the space without years of e-commerce experience?
Emphasize transferable skills from info or coaching, show measurable results, and offer a short, tangible live test (e.g., a 10-minute call with sample edits) to prove capability before committing to a longer engagement.
Billion-Dollar Copywriter Exposes Creative Strategy (No BS)
Q: What defines a modern creative strategist beyond being a copywriter?
A modern creative strategist combines copy, audience insight, and execution management to deliver campaigns across channels, using live demonstrations and data-driven adjustments rather than relying on a single hook or format.
From BROKE to $13k/mo Creative Strategist In 365 Days
Q: What are the key factors new copywriters should focus on to break through when there's no formal certification?
Cultivate a strong portfolio with copy that demonstrates understanding of control copy and hooks, maintain an active, authentic personal brand on social platforms, and pursue mentorship or structured guidance to accelerate skill development.
From BROKE to $13k/mo Creative Strategist In 365 Days
Q: How did you navigate the challenge of positioning yourself and carrying yourself like a professional at such a young age?
By building a credible portfolio, refining a professional LinkedIn presence, and presenting a confident image through a polished photo and bio, which helped attract attention from big brands and led to high-value retainers.

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Frequently Asked Questions About The Copywriting Podcast

What is The Copywriting Podcast about and what kind of topics does it cover?

This show curates deep-dive conversations with professional copywriters, marketers, and creative strategists from around the world. Episodes center on practical pathing in copywriting, creative strategy, and growth—from burnout recovery and high-earning client rosters to scalable services, agency dynamics, and data-driven advertising. Across interviews, listeners hear firsthand journeys, tactics for winning high-ticket work, and frameworks for building sustainable, revenue-generating capabilities beyond writing alone. A notable strength is the emphasis on tangible results, proof of performance, and long-term positioning, with guests ranging from solo practitioners to branding and marketing leaders. The format tends to blend personal stories... more

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Which podcasts are similar to The Copywriting Podcast?

These podcasts share a similar audience with The Copywriting Podcast:

1. The Game with Alex Hormozi
2. The StoryBrand Podcast

How many episodes of The Copywriting Podcast are there?

The Copywriting Podcast launched 10 months ago and published 113 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Copywriting Podcast?

Recent guests on The Copywriting Podcast include:

1. Adil Amarsi
2. Andro Koen
3. Michele Lambert
4. Chris Haddad
5. Alejandro Martinez
6. Rista Radovanovic
7. Florian Ruhstaller
8. Johnny Kam

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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