The Content Byte
Rachel Smith and Lynne TestoniHosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
| Publishes | Weekly | Episodes | 316 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessCareersMarketing | |||
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Latest Episodes
This week is bittersweet as Rachel and Lynne announce that the show is taking a hiatus after seven years and more than 300 episodes.
It's been a huge undertaking doing this podcast and we decided to take the time to share some of our favourite mome... more
This week, Rachel & Lynne are chatting with launch strategist Brenna McGowan about "anticipation marketing" and using content to create warm leads so clients are eager to buy.
Brenna argues freelancers either sell too constantly or not enough, and ... more
This week, Lynne and Rachel are chatting with journalist, editor and novelist Maggie Alderson about how to create a good income stream from Substack.
Now three years in with a highly successful column on Substack, Maggie shares her strategies about... more
This week, it's just Rachel and Lynne as they discuss changes they're making in their freelance businesses in response to shifting client needs, including experimenting with new services and focusing on deeper client relationships.
Rachel plans to ... more
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- It’s like having friends in your ear cheering you on!
I feel so lucky to have found this podcast when I was just starting out in my freelance biz earlier this year!
I have gained so much incredible information, inspiration, and knowledge from Rachel and Lynne and all of their guests - it’s been invaluable.
I’ve gone from feeling “how am I going to do this?” to “I think I can do this now!”
Thanks Lynne and Rachel for making this podcast and being so generous with your knowledge but doing it in a really fun and lighthearted way 😀
Apple Podcasts5Abby Wallace copywriter
Australia2 years ago - Must-have practical advice
Surely this is one of the most practical and helpful podcasts for freelancers? The audio isn’t great but what’s lacking in slick production is made up for by the quality content. Get a pen and paper and be prepared to absorb all the wisdom shared by the expert guests.
Apple Podcasts5MHLafAustralia2 years ago - A great way to learn about freelancing
This is a great podcast to learn about all the different facets of freelancing and writing to marketing and PR - basically everything to do with earning a living off words!
Apple Podcasts5RoseTaraAustralia3 years ago - Always a good listen!
So many interesting guests and I love the tech tips!
Apple Podcasts5GlossyJunkieAustralia4 years ago - Definitely tune in!
This is such a great podcast - generous with information, and also highly motivating. Super handy if work mojo is low and / or you want to upskill and expand tech tools. Love it!
Apple Podcasts5Gretel SAustralia4 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #232 | Australia/Business/Careers |
Apple Podcasts | #144 |  India/Business/Careers |
Apple Podcasts | #156 |  Finland/Business/Careers |
Talking Points
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Audience Metrics
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Frequently Asked Questions About The Content Byte
What is The Content Byte about and what kind of topics does it cover?
The show delivers short, practical guidance for freelancers who rely on writing and content skills, with weekly bites of advice, tips, and strategies. Episodes center on turning freelance work into scalable income, finding opportunities (print, referrals, partnerships), leveraging systems and templates, and navigating AI, pricing, and client relationships. A standout feature is the mix of hands-on frameworks (MAP, PDCA, discovery scripts) and candid career stories from seasoned freelancers and industry guests, which helps listeners translate ideas into repeatable results. The format remains bite-sized and actionable, often weaving in real-world case studies and pragmatic takeaways that can be applied immediately.
Where can I find podcast stats for The Content Byte?
Rephonic provides a wide range of podcast stats for The Content Byte. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Content Byte and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Content Byte get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Content Byte, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Content Byte?
Rephonic provides comprehensive predictive audience data for The Content Byte, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Content Byte have?
To see how many followers or subscribers The Content Byte has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Content Byte?
These podcasts share a similar audience with The Content Byte:
1. Inside travel writing
2. No Filter
3. The Imperfects
4. The Nutrition Couch
5. Unravel
How many episodes of The Content Byte are there?
The Content Byte launched 7 years ago and published 316 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Content Byte?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Content Byte?
Rephonic pulls ratings and reviews for The Content Byte from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Content Byte?
Rephonic provides full transcripts for episodes of The Content Byte. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Content Byte?
Recent guests on The Content Byte include:
1. Brenna McGowan
2. Maggie Alderson
3. Bernadette Schwerdt
4. Sarah Tayler
5. Sarah Hubbard
6. Matt Patterson
7. Leticia Mooney
8. Mel Barfield
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.