The Consumer Researcher
Journal of Consumer ResearchThe Consumer Researcher is the official podcast of the Journal of Consumer Research. Listen to our editors and authors talking about the latest research published in JCR.
| Publishes | Infrequently | Episodes | 3 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | Social SciencesScience | ||||
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Latest Episodes
Donna Hoffman and Tom Novak are the authors of "Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach," which was published in the April 2018 issue of the Journal of Consumer Research. This article was selected as th... more
Wordify is a new methodological tool for discovering and differentiating consumer vocabularies. Listen to editors Markus Giesler and Bernd Schmitt discuss Wordify with the method's creators and authors of the associated JCR article, Dirk Hovy, Shiri ... more
In this episode of The Consumer Research, Andrew Stephen interviews Evan Weingarten and Joe Goodman, authors of "Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review." This article is published in the April 2021 issue of... more
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Chart Rankings
Apple Podcasts | #180 |  India/Science/Social Sciences |
Audience
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