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The Insighter's Club Podcast

Stravito
Consumer Insights
Market Research
Insights
Artificial Intelligence
Data
Generative AI
Consumer Behavior
Qualitative Research
Insight Teams
AI In Insights
Brand Strategy
Omnichannel Strategy
Growth Strategies
Data Analysis
User Experience
Business Decision Making
Storytelling
AI In Research
Research Waste
Knowledge Culture

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director... more

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Latest Episodes

Why doesn’t more data guarantee better decisions? How can you speed up decision-making without sacrificing rigor? And what practices are setting high-performing retail organizations apart?

In this episode, Ross is joined by Michelle Evans, Global L... more

Someone decided that your coffee tastes the way it does…and it wasn't an accident. Behind every flavor that hits a shelf is a web of consumer research, cultural context and calculated risk that has to drive decisions faster than ever.

In this episod... more

Most companies say they’re market-led — so why do decisions still feel slow, reactive, or overly cautious?

In this episode of the Insighter's Club Podcast, Ross is joined by Tracy Berry, Founder of Berry Insights, Vice President of the Council of Co... more

Your biggest AI risk in 2026 isn’t model collapse. It’s insight teams still acting like report factories in a market that now runs on intelligence infrastructure.

In this episode, Ross sits down with Stravito Founder & CEO Thor Olof Philogène to map... more

Key Facts

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Recent Guests

Basak Oker
Director of Marketing and Consumer and Sensory Insights at Givaudan Europe
Givaudan
Episode: Questions of Taste: How Insights Shape What the World Eats and Drinks with Basak Oker, Marketing & CSI Director at Givaudan
Tracy Berry
Founder and principal at Berry Insights; former CI leader at Freshworks and ServiceMax; former DoD intelligence analyst
Berry Insights
Episode: From Signals to Decisions: How Competitive Intelligence Really Drives Advantage with Tracy Berry, Founder at Berry Insights
Thor Olof Philogène
Founder and CEO of Stravito, former host of the podcast
Stravito
Episode: 2025 Year in Review with Thor Olof Philogène
Seema Hope
Vice President of Insight at The Economist, with over two decades of experience in media research.
The Economist
Episode: Stay Safe or Scale Impact: The Moment of Truth for Modern Insight Teams
Leo Moore
Senior Director for Europe in Category, Strategic Insights and Analytics at Kelenova, with over 25 years of experience.
Kelenova
Episode: Stay Safe or Scale Impact: The Moment of Truth for Modern Insight Teams
Christopher Rastin
Head of Global Customer Research at Eon with a background in criminology and psychology.
Eon
Episode: Stay Safe or Scale Impact: The Moment of Truth for Modern Insight Teams
Candice Walton
Insights Leader at Lloyd's Banking Group
Lloyd's Banking Group
Episode: How to Make Insights Go Viral with Candice Walton, Insights Leader at Lloyd’s Banking Group
Jake Burghardt
Consultant, author, and speaker
Integration Research
Episode: The Art of Rediscovery in Consumer Insights with Jake Burghardt, Consultant at Integration Research
Stephanie Clapham
Director of Research at Latana with over 15 years of experience in consumer insights
Latana
Episode: How to Make Data People Trust with Stephanie Clapham, Director of Research of Latana

Host

Ross Dempsey
Host of The Insighter's Club Podcast

Reviews

4.9 out of 5 stars from 90 ratings
  • Great industry insights from insights leaders

    This is an enjoyable podcast about what other industry leaders are doing in market insights, what they see as important for the industry and their passions.

    Apple Podcasts
    5
    statsgirl34
    United States2 years ago
  • Interesting conversations

    Nice format with the laidback conversation style. Good concrete tips and stories.

    Apple Podcasts
    5
    Challe G
    Sweden4 years ago
  • Great podcast!

    Love the podcast! Super insightful and great learnings. Can’t wait for the next episode

    Apple Podcasts
    5
    jcobelens
    Netherlands4 years ago
  • Great Podcast

    Loved this!

    Apple Podcasts
    5
    K8tie28
    United Kingdom4 years ago
  • Great insights

    Great insights thanks team!

    Apple Podcasts
    5
    High ffi
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests drive credible, useful conversations.
Engaging conversations with leaders across insights and analytics.
Laid-back yet insightful format with concrete tips and stories.
Industry-focused and practical: listeners gain actionable takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#201
France/Business/Marketing
Apple Podcasts
#32
Colombia/Business/Marketing
Apple Podcasts
#34
Chile/Business/Marketing
Apple Podcasts
#143
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

2025 Year in Review with Thor Olof Philogène
Q: What stood out about 2025 and where is the industry heading in 2026?
2025 saw a shift from hype to thoughtful integration of AI, viewing AI as infrastructure to support human decision-making. The industry moved toward hybrid, human-led, AI-accelerated ecosystems, with a focus on data foundations, governance, and storytelling to drive business outcomes. The forecast for 2026 is a blended ecosystem with stronger emphasis on responsible automation, human capability, and measuring impact over activity.
From Signals to Decisions: How Competitive Intelligence Really Drives Advantage with Tracy Berry, Founder at Berry Insights
Q: What is a practical approach to accelerating decision making without sacrificing rigor?
Establish agreed processes, use decision trees to map dissemination paths, and streamline post-mortems to identify bottlenecks; push for fast but reasoned judgments with clear confidence bands.
From Signals to Decisions: How Competitive Intelligence Really Drives Advantage with Tracy Berry, Founder at Berry Insights
Q: How can CI executives ensure insights translate into action rather than just reports?
CI should enable action by providing the what, so what, and now what; tailoring insights to stakeholder needs, embedding narratives, and maintaining a culture of urgency and clear ownership.
From Signals to Decisions: How Competitive Intelligence Really Drives Advantage with Tracy Berry, Founder at Berry Insights
Q: What does it mean today to be market led, and how does that differ from being market leading?
Being market led emphasizes monitoring external touchpoints and ecosystems, but Berry argues it can be short-sighted unless it encompasses customers, suppliers, partners, and competitors; market leading, by contrast, implies a proactive, ecosystem-wide perspective.
Building Trust Through Insight with Jane Frost CBE, CEO of the Market Research Society
Q: What are the key barriers and enablers for insight professionals who want to impact the boardroom?
Building relationships with stakeholders and understanding the internal politics of the organization are crucial for insight professionals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Professions
Age Range
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Frequently Asked Questions About The Insighter's Club Podcast

What is The Insighter's Club Podcast about and what kind of topics does it cover?

The show focuses on turning insights into decision-making, exploring how insight professionals scale impact, democratize knowledge, and pair human judgment with AI and self-service tools. Episodes often feature leaders from The Economist, Kellenova, Eon, and other brands discussing culture, collaboration, storytelling, and the evolving role of insights in driving business growth. A standout angle is the emphasis on trust, cross-functional partnerships, and practical strategies to elevate insights from data to strategic influence, making it useful for listeners aiming to make insights more actionable and widely adopted across organizations.

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Which podcasts are similar to The Insighter's Club Podcast?

These podcasts share a similar audience with The Insighter's Club Podcast:

1. Pivot
2. Hard Fork
3. Good Hang with Amy Poehler

How many episodes of The Insighter's Club Podcast are there?

The Insighter's Club Podcast launched 4 years ago and published 89 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Insighter's Club Podcast?

Recent guests on The Insighter's Club Podcast include:

1. Basak Oker
2. Tracy Berry
3. Thor Olof Philogène
4. Seema Hope
5. Leo Moore
6. Christopher Rastin
7. Candice Walton
8. Jake Burghardt

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