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The Insighter's Club Podcast

Stravito
Consumer Insights
Market Research
Insights
Artificial Intelligence
Data
Generative AI
Consumer Behavior
Qualitative Research
Insight Teams
AI In Insights
Brand Strategy
Omnichannel Strategy
Growth Strategies
Data Analysis
User Experience
Business Decision Making
Storytelling
AI In Research
Research Waste
Knowledge Culture

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director... more

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Latest Episodes

Why doesn’t more data guarantee better decisions? How can you speed up decision-making without sacrificing rigor? And what practices are setting high-performing retail organizations apart?

In this episode, Ross is joined by Michelle Evans, Global L... more

Someone decided that your coffee tastes the way it does…and it wasn't an accident. Behind every flavor that hits a shelf is a web of consumer research, cultural context and calculated risk that has to drive decisions faster than ever.

In this episod... more

Most companies say they’re market-led — so why do decisions still feel slow, reactive, or overly cautious?

In this episode of the Insighter's Club Podcast, Ross is joined by Tracy Berry, Founder of Berry Insights, Vice President of the Council of Co... more

Your biggest AI risk in 2026 isn’t model collapse. It’s insight teams still acting like report factories in a market that now runs on intelligence infrastructure.

In this episode, Ross sits down with Stravito Founder & CEO Thor Olof Philogène to map... more

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Recent Guests

Michelle Evans
Global Lead of Retail Insights at Euromonitor International
Euromonitor International
Episode: When Certainty Isn't Available: Turning Signals Into Decisions with Michelle Evans, Global Lead of Retail Insights at Euromonitor
Basak Oker
Director of Marketing and Consumer and Sensory Insights at Givaudan Europe
Givaudan
Episode: Questions of Taste: How Insights Shape What the World Eats and Drinks with Basak Oker, Marketing & CSI Director at Givaudan
Tracy Berry
Founder and principal at Berry Insights; former CI leader at Freshworks and ServiceMax; former DoD intelligence analyst
Berry Insights
Episode: From Signals to Decisions: How Competitive Intelligence Really Drives Advantage with Tracy Berry, Founder at Berry Insights
Thor Olof Philogène
Founder and CEO of Stravito, former host of the podcast
Stravito
Episode: 2025 Year in Review with Thor Olof Philogène
Seema Hope
Vice President of Insight at The Economist, with over two decades of experience in media research.
The Economist
Episode: Stay Safe or Scale Impact: The Moment of Truth for Modern Insight Teams
Leo Moore
Senior Director for Europe in Category, Strategic Insights and Analytics at Kelenova, with over 25 years of experience.
Kelenova
Episode: Stay Safe or Scale Impact: The Moment of Truth for Modern Insight Teams
Christopher Rastin
Head of Global Customer Research at Eon with a background in criminology and psychology.
Eon
Episode: Stay Safe or Scale Impact: The Moment of Truth for Modern Insight Teams
Candice Walton
Insights Leader at Lloyd's Banking Group
Lloyd's Banking Group
Episode: How to Make Insights Go Viral with Candice Walton, Insights Leader at Lloyd’s Banking Group
Jake Burghardt
Consultant, author, and speaker
Integration Research
Episode: The Art of Rediscovery in Consumer Insights with Jake Burghardt, Consultant at Integration Research

Reviews

4.9 out of 5 stars from 90 ratings
  • Great industry insights from insights leaders

    This is an enjoyable podcast about what other industry leaders are doing in market insights, what they see as important for the industry and their passions.

    Apple Podcasts
    5
    statsgirl34
    United States2 years ago
  • Interesting conversations

    Nice format with the laidback conversation style. Good concrete tips and stories.

    Apple Podcasts
    5
    Challe G
    Sweden4 years ago
  • Great podcast!

    Love the podcast! Super insightful and great learnings. Can’t wait for the next episode

    Apple Podcasts
    5
    jcobelens
    Netherlands4 years ago
  • Great Podcast

    Loved this!

    Apple Podcasts
    5
    K8tie28
    United Kingdom4 years ago
  • Great insights

    Great insights thanks team!

    Apple Podcasts
    5
    High ffi
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests and good storytelling across episodes.
Industry leaders delivering practical, action-oriented insights.
Laid-back yet informative format with concrete tips.
Consistently valuable for people shaping insights programs.

Chart Rankings

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Talking Points

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When Certainty Isn't Available: Turning Signals Into Decisions with Michelle Evans, Global Lead of Retail Insights at Euromonitor
Q: What does decision-ready insight look like in a high-pressure moment for retail leadership?
It should be concise, clearly linked to a specific decision, and present the two or three signals that truly matter, along with the potential trade-offs and timing. The emphasis is on actionable direction, not exhaustive data collection.
When Certainty Isn't Available: Turning Signals Into Decisions with Michelle Evans, Global Lead of Retail Insights at Euromonitor
Q: What separates organizations that use AI strategically from those chasing the trend?
The key is starting with the end goal and the decision it supports, not the technology itself. Successful firms pair disciplined problem framing with test-and-learn approaches, measuring impact on decisions and outcomes rather than chasing every new tool.
When Certainty Isn't Available: Turning Signals Into Decisions with Michelle Evans, Global Lead of Retail Insights at Euromonitor
Q: Design this into your decision making. How do you see the current volatility affecting retail decision processes?
Volatility has made decision windows shorter and increased the need for agile, decision-focused insights rather than lengthy reports. Leaders should identify a few critical signals that truly matter and act on them with urgency, while maintaining a clear view of timing and impact.
2025 Year in Review with Thor Olof Philogène
Q: What stood out about 2025 and where is the industry heading in 2026?
2025 saw a shift from hype to thoughtful integration of AI, viewing AI as infrastructure to support human decision-making. The industry moved toward hybrid, human-led, AI-accelerated ecosystems, with a focus on data foundations, governance, and storytelling to drive business outcomes. The forecast for 2026 is a blended ecosystem with stronger emphasis on responsible automation, human capability, and measuring impact over activity.
From Signals to Decisions: How Competitive Intelligence Really Drives Advantage with Tracy Berry, Founder at Berry Insights
Q: What is a practical approach to accelerating decision making without sacrificing rigor?
Establish agreed processes, use decision trees to map dissemination paths, and streamline post-mortems to identify bottlenecks; push for fast but reasoned judgments with clear confidence bands.

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Frequently Asked Questions About The Insighter's Club Podcast

What is The Insighter's Club Podcast about and what kind of topics does it cover?

The show centers on how insights teams turn signals, data, and AI into faster, better business decisions. Conversations emphasize breaking silos, democratizing access to insights, and balancing rigorous analysis with human judgment and storytelling. Across episodes, guests range from CI and market researchers to heads of insight at major brands, offering practical frameworks for decision-oriented leadership, test-and-learn approaches, and strategies to monetize insights within organizations. A notable thread is the emphasis on culture, trust, and collaboration as critical enablers of impact in an era of AI augmentation and living knowledge systems. The podcast is especially helpful for listeners who want actionable methods to scale insights... more

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1. Pivot
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4. The Indicator from Planet Money

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The Insighter's Club Podcast launched 4 years ago and published 89 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Insighter's Club Podcast?

Recent guests on The Insighter's Club Podcast include:

1. Michelle Evans
2. Basak Oker
3. Tracy Berry
4. Thor Olof Philogène
5. Seema Hope
6. Leo Moore
7. Christopher Rastin
8. Candice Walton

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