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The Insighter's Club Podcast

Stravito
Consumer Insights
Market Research
Data
Insights
Consumer Behavior
Artificial Intelligence
Oil
Business Decision Making
Emotional Decision Making
Product Development
AI In Market Research
Curiosity
Market Trends
Generative AI
Unstructured Data
Future Trends
Brand Strategy
Omni-Channel Approach
Qualitative Research
Market Research Strategy

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director... more

PublishesTwice monthlyEpisodes80Founded3 years ago
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Artwork for The Insighter's Club Podcast

Latest Episodes

Insight teams are at a crossroads: stay safe and stay small, or take bold steps to become strategic growth drivers.

In this special live episode of The Insighter’s Club Podcast, we bring together three trailblazing leaders who are shaping the future... more

Too often, insight teams are asked to deliver fast answers, neglecting the time, tools, or trust to get them right. The cost of that remains usually invisible – until it’s not.

In this episode, Jane Frost CBE, CEO of the Market Research Society, dig... more

In this special episode, Thor Olof Philogène, Founder & CEO of Stravito, returns to the show to explore the biggest shifts reshaping the insights function in 2025. He and Ross take stock of a turbulent and transformative first half of the year, diggi... more

Even the smartest insight is useless if it can’t cut through, move people, or drive action. In this episode, Evan Williams, Founder at Perennial Mind and former insights leader at Uber, Mondelēz, and General Mills, breaks down what most insight teams... more

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Recent Guests

George Holliday
Co-founder of Hear Me Out Music Company
Hear Me Out Music Company
Episode: The Business Case for Sonic Branding with George Holliday & Luke Moseley, Founders of Hear Me Out
Luke Moseley
Co-founder of Hear Me Out Music Company
Hear Me Out Music Company
Episode: The Business Case for Sonic Branding with George Holliday & Luke Moseley, Founders of Hear Me Out
Grant Feller
Award-winning storyteller, former national journalist and founder of EveryRung
EveryRung
Episode: Q1 Special: The Newsroom Mindset with Grant Feller, Founder at EveryRung
Alfred Wahlforss
CEO and co-founder of Listen Labs, an AI-powered qualitative research platform.
Listen Labs
Episode: How AI-Powered Research is Changing Consumer Insights with Alfred Wahlforss, CEO & Co-founder at Listen Labs
Cristina Marinucci
VP of Global Growth and Omnichannel Commercial Insights at Mondelēz International
Mondelēz International
Episode: Why Triple-Win Thinking Will Define the Future of Insights with Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz
Jennifer Brace
Chief Futurist at Ford Motor Company with over 20 years of experience, focusing on long-term planning and future-oriented development.
Ford Motor Company
Episode: Turning Uncertainty into Strategy with Jennifer Brace, Chief Futurist at Ford Motor Company
Maryellen Mantyla
Consumer Insights Manager at Eastman, with over 25 years of experience in sales, marketing, research, and leadership roles.
Eastman
Episode: Multi-Dimensional Insights with Maryellen Mantyla, Consumer Insights Manager at Eastman
Dan Foreman
Former President of ESOMAR and insights entrepreneur
Episode: The Additive Value of Data with Dan Foreman, Insights Entrepreneur and Former President of ESOMAR
Aaron Cannon
Co-founder and CEO of Outset, an AI-moderated research platform
Outset
Episode: Cutting Through the AI Noise with Aaron Cannon, CEO & Co-Founder at Outset

Hosts

Ross Dempsey
Director of Insight Engagement Services at Stravito and host of discussions focused on the insights industry and actionable strategies.
Thor-Olaf Fylozsen

Reviews

4.9 out of 5 stars from 87 ratings
  • Great industry insights from insights leaders

    This is an enjoyable podcast about what other industry leaders are doing in market insights, what they see as important for the industry and their passions.

    Apple Podcasts
    5
    statsgirl34
    United Statesa year ago
  • Interesting conversations

    Nice format with the laidback conversation style. Good concrete tips and stories.

    Apple Podcasts
    5
    Challe G
    Sweden3 years ago
  • Great podcast!

    Love the podcast! Super insightful and great learnings. Can’t wait for the next episode

    Apple Podcasts
    5
    jcobelens
    Netherlands3 years ago
  • Great Podcast

    Loved this!

    Apple Podcasts
    5
    K8tie28
    United Kingdom3 years ago
  • Great insights

    Great insights thanks team!

    Apple Podcasts
    5
    High ffi
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the engaging and relatable format of the conversations which helps them to connect better with the content.
Listeners commend the insightful discussions and the relevance of topics to the current market landscape.
Several listeners appreciate the actionable strategies provided by guests, indicating a practical dimension to the insights shared.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Power of Asking the Right Questions with Jascina Simeon, Global Head of Consumer Insights and Customer Experience
Q: What challenges should insights leaders be aware of when trying to view the bigger picture?
Insights leaders should avoid believing they know the future and need to constantly adapt and stay informed about other industries and technologies.
The Power of Asking the Right Questions with Jascina Simeon, Global Head of Consumer Insights and Customer Experience
Q: What do you think are some of the common misconceptions surrounding focus groups?
Focus groups don't always provide the answers; their role is more about understanding consumer reactions rather than detailed solutions for campaigns.
The Power of Asking the Right Questions with Jascina Simeon, Global Head of Consumer Insights and Customer Experience
Q: Can you share more about what you mean regarding the misconception that consumers don't know?
It's important to ensure that you're asking the right questions to the right people at the right time, and not to judge consumer knowledge without context.
The Power of Asking the Right Questions with Jascina Simeon, Global Head of Consumer Insights and Customer Experience
Q: How would you define an insight? And tell us how that definition has changed over the course of your career.
For me, insight is beyond just a research piece; it's about understanding the context and the impact, with an emphasis on external factors and consumer perspectives.
Real-World Insights with Bonnie Chiurazzi, Director of Market Insights at Glassdoor
Q: What are some of the strategies you've come to leverage for insights work under less than perfect circumstances?
Bonnie underscores the importance of building relationships with true believers in insights to amplify consumer voices and the value of applying design thinking in research.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Insighter's Club Podcast

What is The Insighter's Club Podcast about and what kind of topics does it cover?

In this various series of discussions, insightful leaders, innovators, and disruptors examine the evolving landscape of the insights industry. The conversations often touch on pivotal themes such as the significance of effective communication in insights team dynamics, the transformative role of technology, especially AI, in shaping decision-making processes, and the broader implications of consumer behavior on market strategy. The content is designed to offer listeners not just theoretical frameworks but actionable strategies to turn insights into impactful business decisions. Unique perspectives on storytelling, emotional engagement, and actionable insights resonate throughout discussions, aiming to reflect the dynamic challenges faced by... more

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Which podcasts are similar to The Insighter's Club Podcast?

These podcasts share a similar audience with The Insighter's Club Podcast:

1. All-In with Chamath, Jason, Sacks & Friedberg
2. Pivot
3. Up First from NPR
4. The Economics of Everyday Things
5. Marketplace

How many episodes of The Insighter's Club Podcast are there?

The Insighter's Club Podcast launched 3 years ago and published 80 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Insighter's Club Podcast?

Recent guests on The Insighter's Club Podcast include:

1. George Holliday
2. Luke Moseley
3. Grant Feller
4. Alfred Wahlforss
5. Cristina Marinucci
6. Jennifer Brace
7. Maryellen Mantyla
8. Dan Foreman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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