
At The Channel Surfers, our mission is to navigate the dynamic world of channel sales with insight, expertise, and a touch of humor. Hosted by John McCabe and Jeff Lennon, we dive into strategies, share real-life stories, and explore the evolving partnerships that drive success in today’s competitive landscape. Whether you’re a seasoned pro or new to the channel, we’re here to help you ride the wa... more
| Publishes | Weekly | Episodes | 62 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurship | |||

This episode of Channel Surfers features co-hosts John McCabe and Jeff Lennon in conversation with Neil Dooley, founder of Successful Selling Advisory and a data-driven fractional Chief Revenue Officer (CRO). The discussion is a candid and practical ... more
In this episode of "The Channel Surfers," hosts John McCabe and Jeff Lennon ride the fast-moving wave of "agentic AI" and its growing impact on the partner motion. With their signature conversational and insightful style, they explore the shift from ... more
In this episode of "Channel Surfers," hosts John McCabe and Jeff Lennon are joined by Anders Noremo, founder of Third Party Trust (now acquired by Bitsight), to discuss his experience building a successful, 100% channel-focused sales model. In a cand... more
Partner-sourced attribution is one of the most debated and least trustworthy metrics in the channel. This episode builds the clean three-bucket model — sourced, influenced, accelerated — and gives you a way to get sales leadership to agree on it.
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #157 |
Listeners, social reach, demographics and more for this podcast.
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The Channel Surfers launched a year ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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