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The CFO Playbook

Soldo
Finance Leadership
Artificial Intelligence
CFO
Motorway
Financial Services
Used Car Market
UK Market
Sustainable Infrastructure
Renewable Energy
Soldo
Zopa
Yoto
Finance
E-Commerce
Financial Crisis
Peer-To-Peer Lending
Machine Learning
Consumer Behavior
AI Adoption
Hybrid Work Model

Being a finance leader is no longer just about controlling costs. 2025’s CFOs are trusted business leaders and innovators that drive growth throughout the organisation. Hosted by technology reporter, presenter and consumer champion, David McClelland, The CFO Playbook features interviews with world-class CFOs, finance leaders and founders from some of the fastest growing companies. The CFO Playbook... more

PublishesMonthlyEpisodes105Founded5 years ago
Number of ListenersCategories
ManagementBusinessTechnology

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Artwork for The CFO Playbook

Latest Episodes

How do you rebuild a heritage automotive brand, manage risk through volatility, and keep finance close to the factory floor?

Is there someone you’d like to see on The CFO Playbook? Email us at: pr@soldo.com

In this episode of The CFO Playbook, Davi... more

YouTube

How does a CFO help turn startup chaos into scale-up structure, translate numbers into action, and support growth across every part of the business?

In this episode of The CFO Playbook, David McClelland is joined by Brad Channer, CFO at UBIO, the au... more

YouTube

How does a CFO help a business stand out in a crowded market, execute a bold AI strategy, and lead the company through acquisition without losing focus?

In this episode of The CFO Playbook, David McClelland is joined by Tom DiDesidero, CFO at SmartR... more

YouTube

How do you keep finance customer-centric—especially when you’re scaling fast, operating across regulated markets, and navigating crisis moments?

In this episode of The CFO Playbook, David McClelland is joined by Mohamed “Mo” Omaizat, CFO and Managin... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Founders
FoundersDavid Senra
The Story of Money
The Story of MoneyFinancial Times
CFO Weekly
CFO WeeklyPersoniv
WSJ Your Money Briefing
WSJ Your Money BriefingThe Wall Street Journal
HBR On Leadership
HBR On LeadershipHarvard Business Review

Recent Guests

Brad Channer
CFO at UBIO
UBIO
Episode: The CFO as Storyteller: Why Numbers Alone Aren’t Enough
Tom DiDesidero
CFO at SmartRecruiters
SmartRecruiters
Episode: Why Operational CFOs Win: Strategy, Speed, and Leading Through Change with SmartRecruiters' Tom DiDesidero
John Glasgow
CFO and CEO at Campfire
Campfire
Episode: CFO Leadership: Asking Better Questions Instead of Saying No with John Glasgow
Sacha Herrmann
CFO at Soldo
Soldo
Episode: Reflecting on progressive finance with Sacha Herrmann
Liz Kistruck
CFO at Motorway, with a background in engineering and finance
Motorway
Episode: How to Scale Without Slowing Down: Lessons from Motorway CFO Liz Kistruck
Hemant Kapadia
CFO at Anaplan, former engineer on the F-35 project.
Anaplan
Episode: From Fighter Jets to Forecasts: Planning the Future with Anaplan CFO Hemant Kapadia
Riccardo Calliano
VP of Finance at a multinational pharmaceutical company
Multinational pharmaceutical company
Episode: Skating on Thin Ice: Finance, Pharma and AI with Riccardo Calliano
Ben Averis
CFO at Yoto, involved in financial leadership and operational strategy for children's tech products
Yoto
Episode: From Finance to Focus: Building a Product-Led Culture at Yoto with CFO Ben Averis
Charlie Hunt
Origin Fractional CFO and COO
Origin
Episode: FinOps and Beyond: The Hybrid Role of a CFO-COO with Charlie Hunt

Host

David McClelland
Journalist and broadcaster turned finance media host; main host and interviewer in the series.

Reviews

4.9 out of 5 stars from 67 ratings
  • Great variety of finance content

    I really enjoy this podcast series. The breath of topics and the unique insights from each guest make it really engaging. There is always a practical tip to take away.

    Apple Podcasts
    5
    TaQui3
    United Kingdom8 months ago
  • Excellent guests, great content

    Really brilliant podcast series. I get something practical from every episode. The guests have unique insights and great advice for all CFOs, and aspiring finance leaders.

    Apple Podcasts
    5
    IsaDFH
    United Kingdoma year ago
  • Mark

    Awesome insights and super interesting guests!

    Apple Podcasts
    5
    Markd11
    Israel3 years ago
  • Highly recommend.

    Super insightful! Great way to start the day.

    Apple Podcasts
    5
    Jaz21
    United States4 years ago
  • Engaging and thoughtful interviews

    Great way to learn and stay informed on the current finance landscape

    Apple Podcasts
    5
    Mydogsnameisgeorgetoo
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great variety of finance content with practical takeaways.
Excellent guests and insights for CFOs and aspiring finance leaders.
Engaging and practical interviews that stay relevant to current finance challenges.
High-quality guests and thoughtful discussions that translate to real-world impact.
Listeners find it a valuable resource to stay informed on the finance landscape.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The CFO as Storyteller: Why Numbers Alone Aren’t Enough
Q: What top piece of advice would you add to the CFO Playbook?
Communicate, communicate, communicate. Define a clear objective, believe in yourself, and build the confidence that comes from effective storytelling and data discipline.
The CFO as Storyteller: Why Numbers Alone Aren’t Enough
Q: What is the one thing in the finance world today you'd consign to Room 101, and why?
Payroll or related processes that are inefficient or error-prone; Brad's stance is that eliminating bottlenecks and friction in core payroll/finance workflows is essential before pursuing more advanced tooling or strategy.
The CFO as Storyteller: Why Numbers Alone Aren’t Enough
Q: What's your take when you're coming in as a CFO to a scale-up that hasn't had strong accounting discipline before?
Start with empathy and a deep understanding of the founder's perspective, then build trust by showing how numbers can be translated into actionable decisions rather than abstract metrics. Establish a shared objective and prove it with clear, visual storytelling of the data.
Why Operational CFOs Win: Strategy, Speed, and Leading Through Change with SmartRecruiters' Tom DiDesidero
Q: What is the approach to confidentiality and avoiding leaks during due diligence?
Keep the diligence process very narrow at first (need-to-know), expand gradually as LOIs emerge, and prevent leaks by controlling information flow until the deal is closer to closing.
Why Operational CFOs Win: Strategy, Speed, and Leading Through Change with SmartRecruiters' Tom DiDesidero
Q: How do you tell the story to buyers and build credibility during the process?
The CEO leads the vision and the CFO chimes in on the why; you must present a tight, credible narrative with numbers that match the story, and establish credibility early to withstand tough questions during diligence.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The CFO Playbook

What is The CFO Playbook about and what kind of topics does it cover?

CFO-focused conversations that blend finance leadership with business storytelling, growth strategy, and technology. Episodes frequently feature senior finance leaders from fast-growing tech and finance-related companies, discussing how to translate numbers into actionable narratives, drive strategic initiatives, and scale organizations responsibly. A notable throughline is the emphasis on empathy, operational discipline, and the use of AI and data-driven decision making to unlock long-term value. The show often highlights fundraising realities, product-led growth, and the evolving role of the CFO as a strategic partner rather than a back-office function. This mix makes it a practical listen for finance leaders, startup executives, and inve... more

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How many listeners does The CFO Playbook get?

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To see how many followers or subscribers The CFO Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CFO Playbook?

These podcasts share a similar audience with The CFO Playbook:

1. Founders
2. The Story of Money
3. CFO Weekly
4. WSJ Your Money Briefing
5. HBR On Leadership

How many episodes of The CFO Playbook are there?

The CFO Playbook launched 5 years ago and published 105 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CFO Playbook?

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What guests have appeared on The CFO Playbook?

Recent guests on The CFO Playbook include:

1. Brad Channer
2. Tom DiDesidero
3. John Glasgow
4. Sacha Herrmann
5. Liz Kistruck
6. Hemant Kapadia
7. Riccardo Calliano
8. Ben Averis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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