The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers. 97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimi... more
Publishes | Weekly | Episodes | 28 | Founded | 10 months ago |
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Number of Listeners | Categories | BusinessMarketing |
A staggering 41% of marketers admit they don't do audience research nearly enough, and over half do it very infrequently. In this conversation, SparkToro co-founder Rand Fishkin breaks down why audience research has become marketing's orphaned respon... more
Matt Frisbee went from Disney performer to marketing executive, and is one of the best storytellers around. In this conversation, Matt breaks down the art of storytelling in marketing, shares how he built breakthrough campaigns at Little Giant Ladder... more
Most B2B marketers are missing a goldmine of audience insights hiding in plain sight. While everyone flocks to LinkedIn, 68% of Reddit users aren't even on the platform—meaning there's a massive chunk of your audience having authentic conversations a... more
Most marketers think they know their audience — but they stop at surface-level demographics and wonder why their campaigns plateau. In this conversation, Rachel Bascom and Paxton Gray break down what it really means to be audience-first, why the “big... more
I love this podcast because the guests are experts who have actually “done the thing,” and the conversation is easy to follow.
The rotating lineup of experts keeps The Campaign sharp, the conversations stay human, and Paxton asks the questions you’d actually ask if you were in the room. One of the few marketing podcasts that has me coming back to listen each week!
Episodes are well structured, you can tell both Paxton and the guests know what they’re taking about.
A lot of these shows tend to be too self promotional but I’ve actually gotten a lot of value from episodes. Specifically the Marie Haynes episodes about AI search was really tactical
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #39 |
Listeners, social reach, demographics and more for this podcast.
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The Campaign launched 10 months ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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