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The Cambridge Marketing Podcast

LightBlueMedia
Marketing
Artificial Intelligence
Digital Marketing
Consumer Behavior
B2B Marketing
Marketing Strategy
Social Media
Cracker Barrel
Ad Campaigns
AI In Marketing
Museum Of Brands
Education
International Marketing
Food Inflation
Tiktok
SOSTAC
Copywriting
Advertising Effectiveness
Public Relations
Donald Trump

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

PublishesTwice weeklyEpisodes101Founded6 years ago
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BusinessMarketing

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Artwork for The Cambridge Marketing Podcast

Latest Episodes

This week, Kiran Kapur and Charles Nixon discuss Junk Mail, Just-in-Time, and Joint Ventures in our Marketers' Toolkit.

ESG is often talked about but rarely explained. Rachel Hales, founder of Get Synergised, joins me to discuss Environmental, Social and Governance, with a particular focus on the social element. We explore how businesses and charities can build meanin... more

Madingley Hall in Cambridge hosted our Tutor Conference 2026.  A great opportunity to speak with some of our tutors to find out what's exciting them about marketing at the moment.

What makes a marketing campaign actually fail? Most importantly, how do you fix it?

In this episode, Skip Wilson, founder of DRAFT Media Partners, shares his “draft mentality” approach to marketing.  The idea is that campaigns are never finished, on... more

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Recent Guests

Rachel Hales
Founder of Get Synergised
Get Synergised
Episode: How Businesses Can Create Real Social Value
Skip Wilson
CEO of Draft Media Partners
Draft Media Partners
Episode: The Smarter Way to Fix a Marketing Campaign
Martin Watters
Founder of Brief Media, video producer
Brief Media
Episode: The Science of High-Performing Video Content
Si Elliott
Founder of Fabrics; Managing Director of Diversity; Author of Customer Experience Thinking
Fabrics; Diversity
Episode: The Hidden Psychology of Customer Behaviour
Marco Bertini
Professor of Marketing at Esade Business School, Senior Advisor at Global Practice
Esade Business School
Episode: Dynamic Pricing: It’s Been Here All Along
Jon Torrens
Communications coach who specializes in helping introverts and neurodivergent people speak with confidence
Episode: Confidence Skills for Better Communication
Richard Leyland
Marketing Director of Cambridge Consultants
Cambridge Consultants (Capgemini Group)
Episode: The Art of Selling Innovation
Jason Fishman
Founder and CEO of DNA (Digital Niche Agency)
DNA
Episode: The Marketing Behind Successful Crowdfunding
Brook Shepard
Founder of Mason Interactive, a full-service marketing agency
Mason Interactive
Episode: If You’re Not Testing, You’re Guessing

Hosts

Charles Nixon
Host associated with Cambridge Marketing Podcast and The Marketers' Toolkit
Kieran Kapoor
Co-host/regular on The Cambridge Marketing Podcast and related Cambridge Marketing materials

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Talking Points

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Tutor Conference 2026
Q: What trends are you seeing at the moment that particularly interest you?
The rise of AI as a fundamental shift with wide-ranging impacts beyond just copy and images, expanding into programs and teaching, while still requiring a human-centered approach in marketing.
The Science of High-Performing Video Content
Q: What makes a good brief for video projects?
A good brief should have a clear objective, a specific target audience, one key message, defined success metrics, and explicit constraints like budget and deadlines; avoid overloading the brief with too many directions.
The Science of High-Performing Video Content
Q: What sort of results should I be looking for?
Focus on inquiries, clearer explainers, conversions, and meaningful actions like fundraising or recruitment; measure success with metrics tied to business goals and a broader suite of videos rather than a single piece.
Dynamic Pricing: It’s Been Here All Along
Q: What data and proxies are needed to start implementing dynamic pricing, and how should a company think about them before changing prices at the point of sale?
You need observable proxies of willingness to pay that are reliable, cost-efficient to collect, and respond in step with customer valuations. These proxies should move with valuations, be cheap to track, and be available ahead of transactions so prices can adapt in real time rather than retrospectively.
The Art of Selling Innovation
Q: So what does Cambridge Consultants do, in a nutshell?
They are a fee-for-service product development firm that combines scientists, engineers, and technologists to accelerate development and bring in capabilities clients don't have, operating under Capgemini's umbrella as a deep tech-focused unit.

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Frequently Asked Questions About The Cambridge Marketing Podcast

What is The Cambridge Marketing Podcast about and what kind of topics does it cover?

This show centers on practical marketing thinking across B2B and consumer landscapes, with a steady stream of expert guests and educators sharing frameworks, real-world case studies, and actionable tactics. Across recent episodes, topics include embedding ESG and social value into strategy, AI and digital tools shaping modern marketing, video as a performance-driven asset, customer experience design, dynamic pricing, influencer and channel strategy, and techniques for effective communication and leadership in marketing teams. A standout pattern is the blend of industry practitioners, academics, and consultants who translate theory into measurable outcomes, making it valuable for listeners who want both strategic grounding and practical exec... more

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Which podcasts are similar to The Cambridge Marketing Podcast?

These podcasts share a similar audience with The Cambridge Marketing Podcast:

1. F1 Nation

How many episodes of The Cambridge Marketing Podcast are there?

The Cambridge Marketing Podcast launched 6 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Cambridge Marketing Podcast?

Recent guests on The Cambridge Marketing Podcast include:

1. Rachel Hales
2. Skip Wilson
3. Martin Watters
4. Si Elliott
5. Marco Bertini
6. Jon Torrens
7. Richard Leyland
8. Jason Fishman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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