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The Cambridge Marketing Podcast

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Marketing
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Ambient Marketing
Public Relations
Digital Marketing
Performance Marketing
Harpercollins
Social Media
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Out Of Home Advertising
Humor In Marketing
Sustainability
Tiktok
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Taylor Swift
UK Election Campaign
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Corporate Responsibility
Mums In Marketing
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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

PublishesTwice weeklyEpisodes101Founded6 years ago
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Artwork for The Cambridge Marketing Podcast

Latest Episodes

In this episode, Kiran Kapur chats with Richard Leyland from Cambridge Consultants about the challenge of marketing innovation. They explore selling complex, high-risk ideas, overcoming client hesitation, and proving value. The conversation also cove... more

This episode of The Marketers’ Toolkit focuses on “E”, covering End Users, Ethics, and Eye Tracking. It highlights the importance of understanding who uses products, making responsible marketing decisions, and using behavioural insights like eye trac... more

With Easter weekend upon us, our Opinionated Marketers discuss two chocolate related stories from the world of marketing - including The Great KitKat Heist!

This episode of the Cambridge Marketing Podcast focuses on how to market an investment crowdfunding campaign. Jason Fishman explains how to attract investors using ads, content and email, why testing different audiences matters, and how retargeting b... more

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Recent Guests

Jason Fishman
Founder and CEO of DNA (Digital Niche Agency)
DNA
Episode: The Marketing Behind Successful Crowdfunding
Brook Shepard
Founder of Mason Interactive, a full-service marketing agency
Mason Interactive
Episode: If You’re Not Testing, You’re Guessing
Richard Howell
Founder and Director of RH Insights, a ticketing consultancy for the live entertainment industry
RH Insights
Episode: Why Ticket Prices Change: The Truth About Dynamic Pricing
Dr. Kate Atkin
Author of Impostor Phenomenon, Why You Feel Like a Fraud, and What To Do About It
Author / Researcher in Positive Psychology
Episode: The Cheese Scale: Why You Feel Like a Fraud (and How to Stop)
Sophie Bolton
Apprenticeship ambassador and rising star in marketing
Episode: No Uni? No Problem! Building a Marketing Career Through Apprenticeships
Chris Woodward
Executive Director of the Oliver Agency
The Oliver Agency
Episode: Growing Your Marketing Team: People, AI, or Both?
Abe Kasbo
CEO of Verasoni and author of 'Irresponsibly Digital, How to Survive Marketing's Existential Crisis'
Verasoni
Episode: Stop Chasing Algorithms: A Reality Check On Modern Marketing
Kim Tasso
Marketing and Business Consultant, Registered Psychotherapist
Cambridge Marketing College
Episode: Why Marketers Are Struggling — And How to Cope
Jamie Thomson
Founder of Brand New Copy
Brand New Copy
Episode: Why Great Copy Starts Before You Write a Word – with Jamie Thomson

Hosts

Charles Nixon
Host of Opinionated Marketers; co-host and experienced marketing thinker with Cambridge Marketing College affiliations; focuses on marketing strategy, crisis management, and industry trends.
Kiran Kapur
Co-host with deep involvement in marketing education and practitioner perspectives; often discusses apprenticeships, AI in marketing, and college initiatives.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

The Marketing Behind Successful Crowdfunding
Q: What can disrupt a campaign, and what strategies help sustain momentum toward a successful close?
Campaigns can stall due to weak conversion rates or misaligned messaging. To sustain momentum, you increase social proof and immediacy, optimize the offer terms, run retargeting and PR, and continuously test and pivot based on performance data until the closing spike occurs.
The Marketing Behind Successful Crowdfunding
Q: How do you approach planning a crowdfunding campaign, and why is it important to have a formal plan before going live?
A structured plan is essential to define audiences, channels, creative, and the exact funnel stages. The Eight Point Plan helps compile industry stats, competitor benchmarks, and a content and media mix so that issuer campaigns don't rely on hope and are instead data-driven from day one.
The Marketing Behind Successful Crowdfunding
Q: What are the main types of crowdfunding you work with, and how do they differ from traditional equity fundraising?
We focus on investment crowdfunding, including Reg CF, Regulation A+, and Regulation D, where the fundraising targets and audience eligibility differ. The core difference is that investors are buying into the company or a specific security type rather than receiving a reward, and campaigns must comply with securities regulations while leveraging digital marketing to attract accredited and/or retail investors.
Why Ticket Prices Change: The Truth About Dynamic Pricing
Q: What drew you to pricing as a focus in your career?
Richard describes starting in ticketing, recognizing the synergy with marketing, and staying drawn to the discipline because pricing sits at the heart of how venues sustain shows and balance audience access with profitability.
Why Ticket Prices Change: The Truth About Dynamic Pricing
Q: Can you tell us a little about your background and RH Insights?
Richard explains his career path from selling tickets in call centers to leading a marketing agency's ticketing function, and eventually founding RH Insights to advise producers on pricing, distribution, and the integration of marketing with ticket sales.

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Frequently Asked Questions About The Cambridge Marketing Podcast

What is The Cambridge Marketing Podcast about and what kind of topics does it cover?

Listeners are likely drawn from marketing professionals who want practical, strategy-driven insights across a wide range of topics—from customer-centric, long-horizon branding and multi-channel experiences to the latest in AI, apprenticeship pathways, and crisis communications. Episodes frequently center on real-world industry shifts (e.g., loyalty programs, automotive marketing evolution, and the balance between digital and traditional channels), with thoughtful guests who blend academic rigor and practitioner know-how. Notable themes include the impact of technology on marketing workflows, ethical selling and brand integrity, the impostor phenomenon in professional settings, and the importance of balancing data-driven tactics with human s... more

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Which podcasts are similar to The Cambridge Marketing Podcast?

These podcasts share a similar audience with The Cambridge Marketing Podcast:

1. F1 Nation

How many episodes of The Cambridge Marketing Podcast are there?

The Cambridge Marketing Podcast launched 6 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Cambridge Marketing Podcast?

Recent guests on The Cambridge Marketing Podcast include:

1. Jason Fishman
2. Brook Shepard
3. Richard Howell
4. Dr. Kate Atkin
5. Sophie Bolton
6. Chris Woodward
7. Abe Kasbo
8. Kim Tasso

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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