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The Cambridge Marketing Podcast

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Marketing
Publishing
Ambient Marketing
Public Relations
Digital Marketing
Performance Marketing
Harpercollins
Social Media
Swiftonomics
Out Of Home Advertising
Humor In Marketing
Sustainability
Romantic Comedy
Tiktok
Taylor Swift
UK Election Campaign
Gomo Digital
Corporate Responsibility
Mums In Marketing
Book Marketing

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

PublishesTwice weeklyEpisodes101Founded6 years ago
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Latest Episodes

In this episode, Kiran Kapur and Charles Nixon dig into the GOOD news stories getting buried by bad headlines.

They talk about the retail successes at Next and Marks & Spencer, the truth behind 'Blue Monday', Universal Studios coming to the UK, and ... more

This episode is about slowing down and doing marketing properly. Abe Kasbo of Verasoni argues that brands have become addicted to shortcuts, dashboards and shiny new tools.

We talk about why product, brand and customer experience matter more than pl... more

Kiran Kapur and Charles Nixon start with Peter Fisk’s Trend Kaleidoscope and use it as a way into what 2026 might really look like. They talk through AI, politics, economics, climate, and shifting behaviour, cutting through trend noise to focus on wh... more

2026 sees Cambridge Marketing College launch its new AI-focused apprenticeships. Listen to Kiran Kapur, Charlotte Lestienne and Neil Wilkins discuss the new programmes, and find out how you can get involved as both an apprentice and employer.

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Recent Guests

Abe Kasbo
CEO of Verasoni and author of 'Irresponsibly Digital, How to Survive Marketing's Existential Crisis'
Verasoni
Episode: Stop Chasing Algorithms: A Reality Check On Modern Marketing
Kim Tasso
Marketing and Business Consultant, Registered Psychotherapist
Cambridge Marketing College
Episode: Why Marketers Are Struggling — And How to Cope
Jamie Thomson
Founder of Brand New Copy
Brand New Copy
Episode: Why Great Copy Starts Before You Write a Word – with Jamie Thomson
Anthony Smith
Head of Digital at Red Stag Media
Red Stag Media
Episode: Sowing the Right Message: Marketing to Farmers with Anthony Smith
Richard Goring
Director of BrightCarbon, specializing in visual communication and presentation design.
BrightCarbon
Episode: The Three Secrets to Avoiding 'Death by PowerPoint': Story, Visuals, and Pacing
Hayley Williams
Founder and Managing Director of Keystone Marketing
Keystone Marketing
Episode: Community Engagement and Stakeholder Marketing
Susie Lober
Marketing Consultant specializing in Marketing for Architects
LO Marketing
Episode: Marketing for Architects
Sam Bridge
Freelancer, marketer, communications professional, and tutor
Episode: SOSTAC
Anushree Deshpande
Founder of Slight of Brand
Slight of Brand
Episode: Brand Management

Hosts

Charles Nixon
Co-host and marketing expert with insights into industry trends and strategies.
Kiran Kapoor
Co-host and marketing professional focused on digital trends and mental wellness in marketing.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Stop Chasing Algorithms: A Reality Check On Modern Marketing
Q: What should marketers do to improve their strategies?
Focus back on the product, service, and brand position, understanding where real sales come from, rather than getting distracted by digital metrics.
Stop Chasing Algorithms: A Reality Check On Modern Marketing
Q: Why do you think there are problems with digital marketing?
Abe believes digital marketing has focused too narrowly on itself, diluting effective strategies and leading to significant issues such as fraud.
The Reality of Police Communications: Strategy, Safety and Social Media
Q: So how do you keep that side going?
Janine explains the importance of internal communications during crises.
The Reality of Police Communications: Strategy, Safety and Social Media
Q: Could you describe your role, because it's such an unusual role for marketing communications?
Janine discusses her dual responsibilities as a press officer and digital content creator.
Why Great Copy Starts Before You Write a Word – with Jamie Thomson
Q: How does psychology work in the strategic side?
It's about being aware of the customer's journey and understanding their mindset when they land on a copy piece.

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Frequently Asked Questions About The Cambridge Marketing Podcast

What is The Cambridge Marketing Podcast about and what kind of topics does it cover?

Offering comprehensive insights into the ever-evolving marketing landscape, this audio series features expert guests discussing a variety of topics relevant to marketing professionals. Themes often include consumer behavior, emerging technologies, and strategic marketing practices. Episodes frequently emphasize the importance of mental health in the workplace, the influence of artificial intelligence, and innovative marketing strategies in different sectors, such as agriculture and policing. This approach not only informs listeners about cutting-edge developments but also challenges conventional thoughts on marketing's role in society. Unique perspectives on social media trends and the psychological aspects of effective communication furthe... more

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How many subscribers and views does The Cambridge Marketing Podcast have?

To see how many followers or subscribers The Cambridge Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Cambridge Marketing Podcast?

These podcasts share a similar audience with The Cambridge Marketing Podcast:

1. The Rest Is Politics: US

How many episodes of The Cambridge Marketing Podcast are there?

The Cambridge Marketing Podcast launched 6 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Cambridge Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Cambridge Marketing Podcast?

Recent guests on The Cambridge Marketing Podcast include:

1. Abe Kasbo
2. Kim Tasso
3. Jamie Thomson
4. Anthony Smith
5. Richard Goring
6. Hayley Williams
7. Susie Lober
8. Sam Bridge

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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