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Artwork for The Business of Style

The Business of Style

Louisa Gabriel
Personal Styling
Branding
Personal Styling Industry
Marketing
Brand Alignment
AI In Personal Styling
Niche Marketing
Luxury Clients
Ideal Client
Business Name Availability
Artificial Intelligence
Contract Law
Insurance
Search Engines
Style Academy Intl
Website Clarity
Niching
Seasonal Audits
Social Media
Color Analysis

The #1 Business Podcast For Personal Stylists and Image Consultants! Ready to turn your personal styling or image consulting business into a 6-figure success? Then this podcast is for you! Learn the ins and outs of the business of style and get simple, yet highly effective strategies that you can use to create a successful personal styling business. Whether you're a styling newbie or a seasoned pr... more

PublishesTwice monthlyEpisodes111Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for The Business of Style

Latest Episodes

Have you ever caught yourself wondering if you've fallen out of love with your styling business?

Before you decide it's time to quit, this episode of the Business of Style Podcast invites you to take a closer look at what's really behind those feeli... more

Trust is one of the most valuable assets a business can have—but in today's digital world, earning it has become more challenging than ever.

In this episode of The Business of Style Podcast, we're exploring how consumers evaluate credibility in an a... more

When you're starting a personal styling business, it's easy to focus on attracting clients, building your brand, and creating services. But what about the things happening behind the scenes that could protect—or potentially jeopardize—your business? more

When you hear the term “signature program,” it’s easy to assume that your clients need to learn about body shape, color analysis, and personal style in order for your offer to feel valuable.

But what if your ideal clients don’t want to learn any of ... more

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Host

Louisa Gabriel
Host of The Business of Style (multiple affiliations over time) and key driving force behind discussions on building credible styling businesses and scalable programs.

Reviews

5.0 out of 5 stars from 22 ratings
  • Very good business pod for Personal Stylists

    I am a graduate of Louisa’s Style Academy Int’l, with a certification in Personal Styling. I know I have the eye and skill, but am struggling to get my business off the ground. I find these easy to digest, clear and concise episodes to be really helpful and inspiring as a continuing education resource with great insights from a successful pro! I just listened to the niche and trust episodes, and am going to go implement the strategies today! Thanks as always Louisa!

    Apple Podcasts
    5
    mersnjers
    United States16 days ago
  • Very valuable!

    I just started listening to the podcast and is being very valuable as I am in the process of relaunching my styling business. Love that the episodes are short and specific, very easy to learn while on the go. Thank you Louisa for all that you share with us.

    Apple Podcasts
    5
    Vany H.
    United States2 years ago
  • Fashion and Business Forward

    Louisa is a style guru!! Her tactics to create your own successful business bleeds across all entrepreneurial avenues, which allowed me to use her strategies to enhance my own spa business post COVID!

    Apple Podcasts
    5
    CFreddo
    United States3 years ago
  • A must-listen for personal stylists

    I absolutely love this podcast! As a stylist, I’ve struggled to find business advice that’s related to my business but this podcast does just that! Louisa has such a wealth of knowledge and provides actionable advice and strategies that I’ve been able to apply to my business. It’s so helpful and informative and has really helped my business. Thank you!

    Apple Podcasts
    5
    InStyle10
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate evidence-based credibility signals and real client-work examples.
Listeners praise concise, actionable tips that listeners can apply immediately to styling businesses.
Many comment on the host's practical frameworks for moving from one-off services to recurring revenue.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How To Become A Successful Stylist - Your Business Questions Answered
Q: How can I increase my prices without losing clients?
Communicate the value clearly, offer a current-rate window to loyal clients as a thank-you, and avoid broad social announcements about price increases; the right clients stay when they see ongoing value.
How To Become A Successful Stylist - Your Business Questions Answered
Q: Is social media essential for building a styling business?
No—focus on one platform that your ideal clients actually use, while using the website and word-of-mouth marketing to drive growth; social media is just the start and you don't own your followers, so minimize dependency on it.
How To Become A Successful Stylist - Your Business Questions Answered
Q: Should I create multiple signature programs?
Start with one signature program to avoid overwhelming yourself; you can consider levels (bronze/silver/gold) later if there's demand, but don't scatter your efforts too thin early on.
How To Become A Successful Stylist - Your Business Questions Answered
Q: How should I approach pricing—hourly vs. value-based service pricing?
Move away from hourly billing and toward value-based service pricing with defined packages; include all related time (travel, prep, reports) in the package and price based on value and target client; adjust pricing as needed based on market and client base.
How To Become A Successful Stylist - Your Business Questions Answered
Q: What's the best place to invest when starting a styling business?
Build a strong website first, ensure it functions well, and connect it to a basic CRM so you can nurture leads and start a simple sales funnel; this foundation will support all other marketing activities.

Audience Metrics

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Frequently Asked Questions About The Business of Style

What is The Business of Style about and what kind of topics does it cover?

This show provides practical, business-focused guidance for personal stylists and image consultants who want to grow a profitable practice. Episodes consistently cover topics like branding, client acquisition, pricing, service packaging, and robust client relationships, often tying in credibility, verifiable results, and a professional approach as core themes. A notable pattern is turning traditional styling services into scalable programs (signature offerings) and emphasizing owned channels (website, email) over relying on social platforms. The host blends actionable frameworks with real-world examples, making it helpful for listeners aiming to move from side gigs to six-figure businesses while maintaining a high-touch client experience.

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How many listeners does The Business of Style get?

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What are the audience demographics for The Business of Style?

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How many subscribers and views does The Business of Style have?

To see how many followers or subscribers The Business of Style has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Business of Style?

These podcasts share a similar audience with The Business of Style:

1. Good Hang with Amy Poehler

How many episodes of The Business of Style are there?

The Business of Style launched 6 years ago and published 111 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of Style?

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Where can I see ratings and reviews for The Business of Style?

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