The Business of Storytelling
Moore's Lore MediaHear from the leading creators and commissioners of stories across every medium and find out how they do what they do so well and become a better storyteller yourself, in association with Vimeo. mooreslore.substack.com
| Publishes | Twice monthly | Episodes | 9 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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In this, the final episode of our very first season, Zat (just Zat!), Editor of luxury print and online publication The Peak discusses his approach to storytelling for different platforms.
He emphasises tailoring content specifically for each platf... more
One could argue that a brand is the sum of the stories we, and others, tell about it, which would explain why Theresa Pragasm, Head of Brand at Singaporean fintech firm StashAway is using storytelling to educate customers about this exciting new sect... more
Now this was a fun one! Simon Kearney is CEO of Click2View, the content marketing agency I co-founded with him in 2010. I sold my half in 2017 but Simon and I remain great mates and colleagues and he has taken the agency to even greater heights expan... more
It’s International Women’s Day today, which is handy because we have a very international woman on our podcast - in fact she took her brand, Visa, all the way to Pakistan to tell a story about cows! You see Nadia believes stories are everywhere but s... more
I've never liked the phrase "vendor" and try never to refer to "the client" like some 1970's comedian referring to "her indoors". At the end of the day, we're just two people doing our best to achieve a common goal and if you're really lucky sometime... more
Back at the turn of the millennium Mandy Wong, in difficult circumstances and in need of a career, joined the account management team at TBWA in Malaysia, little knowing that 20 years later she would be announced as President of TBWA\Singapore.
Sin... more
Rice Media is a prolific Southeast Asian publication that manages to produce masses of multimedia content with a skeleton crew that doesn’t compromise on quality thanks, in part, to the exacting standards of Editor-in-Chief Ilyas Sholihyn. Find out h... more
Glenn is not only an advocate for Workday’s customers but also the LGBTQ+ community thanks to his role as Workday’s pride leader. In this conversation he tells us how he finds great, and diverse, customers stories to tell all over the region, how he ... more
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The Business of Storytelling launched 2 years ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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