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Artwork for The Business of Blueberries

The Business of Blueberries

U.S. Highbush Blueberry Council
Blueberries
Blueberry Industry
US Highbush Blueberry Council
Agriculture
Peru
Marketing
Consumer Preferences
Genetics
Blueberry Production
Blueberry Convention
North American Blueberry Council
Major League Pickleball
U.S. Highbush Blueberry Council
Blueberry Boost Accelerator
USDA
Family Tree Farms
Mexico
Blueberry
Health Benefits Of Blueberries
Blueberry Market Trends

The blueberry industry is like no other: passionate, resilient, and innovative. This podcast is your source for the latest information on the production, markets, research and technology related to the blueberry value chain. This is the Business of Blueberries.

PublishesTwice monthlyEpisodes200Founded6 years ago
Number of ListenersCategories
ArtsFoodBusinessManagement

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Artwork for The Business of Blueberries

Latest Episodes

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Kevin Hamilton, vice president of global marketing and communications for ... more

In this episode of “The Business of Blueberries,” we’re sharing the highly requested and well-attended panel discussion Understanding Mexico’s Production Landscape from The 2026 Blueberry Hill Climb and Industry Meetings. Facilitated by U.S. Highbush... more

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by blueberry grower and new USHBC Chair Ellie Norris. Making her fourth appea... more

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Tom Barnes, interim director of data and business intelligence at the USHB... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

David Jackson
NABC board member and Family Tree Farms owner; grower with operations in Mexico and Peru
Family Tree Farms / North American berries council connection
Episode: Understanding Mexico’s Production Landscape
Gonzalo De Elizalde
Driscoll's lead global strategy for blueberries
Driscoll's
Episode: Understanding Mexico’s Production Landscape
Mario Flores
Past chair of Ushbc Global Business Advisory Board; VP of Twin Rivers Berries
Twin Rivers Berries / Ushbc
Episode: Understanding Mexico’s Production Landscape
Ellie Norris
New chair of the U.S. Highbush Blueberry Council; farmer and industry leader
Norris Farms, Oregon; Ushbc Chair; NABC Government Affairs Committee Chair-elect
Episode: USHBC's New Chair Ellie Norris Shares Her Perspective on Leadership
Tom Barnes
President and CEO of Category Partners
Category Partners
Episode: Decoding the Retail Landscape – What the Latest Data Tells Us
Charlie Andersen
Founder and CEO of Burro
Burro
Episode: BerrySmart Field Insights: The Path To Autonomous Equipment
Noe Toribio
Manager, Customer Success at Burro
Burro
Episode: BerrySmart Field Insights: The Path To Autonomous Equipment
Dr. Lisa DeVetter
Professor of small fruit horticulture in the Department of Horticulture
College of Agriculture, Human and Natural Resources Sciences
Episode: From Roots to Recovery: Blueberries, Flooding and Farm Resilience
Tim Miles
Associate Professor in the Department of Plant, Soil and Microbial Sciences at Michigan State University, leading the Small Fruit and Hop Pathology Program.
Michigan State University
Episode: Protecting the Crop: Managing Blueberry Disease With Tim Miles, Ph.D.

Host

Kasey Cronquist
Host of The Business of Blueberries

Reviews

4.9 out of 5 stars from 65 ratings
  • Engaging & Informative Podcast

    This podcast does a beautiful job, including exciting guests and a broad perspective of opinions and topics in the industry. Every time I finish an episode, I feel more informed and intelligent! Great job, Kasey!

    Apple Podcasts
    5
    KristenBenny
    United States2 years ago
  • Gonzalo

    This podcast is a must for every participant on the blueberry industry, from growers to consumers wanting to know more about the business.

    Apple Podcasts
    5
    gonelizalde
    United States4 years ago
  • Informative and relevant

    I love this podcast because it addresses current issues and questions in our industry in a conversational and entertaining way. Concise, to the point and relevant!

    Apple Podcasts
    5
    CMWBluesGirl
    United States4 years ago
  • Awesome insight into the blueberry industry

    Soon to be the world’s favorite fruit… blueberries. Want to know more about the industry? This is a great place to start. Professionally crafted episodes with crop reports and marketing insights.

    Apple Podcasts
    5
    Blue azulejo
    United States4 years ago
  • Informational and Interesting

    This podcast is very well done and the content each time is timely and useful. Excellent podcast.

    Apple Podcasts
    5
    Austintre
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences value the blend of research, business strategy, and market insights.
Listeners appreciate practical industry insights and diverse guest mix.
Guests are high-quality and knowledgeable, offering actionable takeaways for professionals.
The show delivers timely, relevant conversations about blueberries across science, farming, and markets.
The podcast is a strong resource for industry trends and innovation in blueberry products.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#35
Austria/Arts/Food
Apple Podcasts
#38
Mexico/Arts/Food
Apple Podcasts
#51
Chile/Arts/Food
Apple Podcasts
#78
New Zealand/Arts/Food
Apple Podcasts
#80
Belgium/Arts/Food
Apple Podcasts
#81
South Africa/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

USHBC's New Chair Ellie Norris Shares Her Perspective on Leadership
Q: What opportunities or priorities stand out for you as chair in the coming year?
She emphasizes growing demand in a measurable and sustainable way, modernizing marketing, and ensuring research and collaboration keep pace with market needs.
USHBC's New Chair Ellie Norris Shares Her Perspective on Leadership
Q: So how does your personal experience impact your leadership experience?
Ellie explains that her leadership style centers on listening and understanding diverse perspectives, which helps coordinate a complex, multi-regional industry and drive inclusive participation.
BerrySmart Field Insights: The Path To Autonomous Equipment
Q: What does a day in the life look like for growers using Burro, and what challenges have you seen they solve?
A typical day involves planning how many Burros are needed for a harvest crew, setting up charging and transport routes, and using Burro as the mobility backbone inside the harvest area to minimize bottlenecks, reduce downtime between picking and processing, and improve QC and data capture. The main challenges solved include onboarding crew acceptance, ROI-focused deployment, and ensuring easy integration into existing workflows and site infrastructure.
BerrySmart Field Insights: The Path To Autonomous Equipment
Q: Explain to us what Burro is, and what problems does it solve on the farm?
Burro is an autonomous mobility platform designed to move, transport, and assist with repetitive tasks on the farm. It started with grapes and blueberries trials and now supports harvest, towing, mowing, and spraying, acting as a labor-augmenting asset that can operate around people and integrate with crop data workflows to improve efficiency and throughput.
Protecting the Crop: Managing Blueberry Disease With Tim Miles, Ph.D.
Q: What can we do now that we know we're detecting fungicide resistance?
We need to rotate fungicides and use other management strategies to protect the fungicides from resistance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
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Frequently Asked Questions About The Business of Blueberries

What is The Business of Blueberries about and what kind of topics does it cover?

This show covers the blueberry value chain from production to markets, with a strong emphasis on research, technology, and industry strategy. Recent episodes spotlight flood resilience for growers, disease management and fungicide resistance, breeding and flavor differentiation, and the impact of innovative tools like drones and accelerator programs on product development. Guests include university researchers, industry executives, growers, and startup founders, reflecting a practical mix of science, policy, and business best practices. A standout theme is the industry's push toward sustainability, quality, and innovative marketing, from premium segments to new consumer-focused products. It's likely to appeal to growers, researchers, suppli... more

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Which podcasts are similar to The Business of Blueberries?

These podcasts share a similar audience with The Business of Blueberries:

1. The Way I Heard It with Mike Rowe
2. Morning Wire
3. The Business of Agriculture Podcast
4. Huberman Lab
5. The Briefing with Albert Mohler

How many episodes of The Business of Blueberries are there?

The Business of Blueberries launched 6 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of Blueberries?

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What guests have appeared on The Business of Blueberries?

Recent guests on The Business of Blueberries include:

1. David Jackson
2. Gonzalo De Elizalde
3. Mario Flores
4. Ellie Norris
5. Tom Barnes
6. Charlie Andersen
7. Noe Toribio
8. Dr. Lisa DeVetter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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