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Artwork for The Business of Blueberries

The Business of Blueberries

U.S. Highbush Blueberry Council
Blueberries
Blueberry Industry
US Highbush Blueberry Council
Agriculture
Peru
Marketing
Consumer Preferences
Genetics
Blueberry Production
U.S. Highbush Blueberry Council
North American Blueberry Council
Blueberry Convention
Major League Pickleball
Blueberry Boost Accelerator
USDA
Family Tree Farms
Retail Marketing
Mexico
Blueberry
Health Benefits Of Blueberries

The blueberry industry is like no other: passionate, resilient, and innovative. This podcast is your source for the latest information on the production, markets, research and technology related to the blueberry value chain. This is the Business of Blueberries.

PublishesWeeklyEpisodes200Founded6 years ago
Number of ListenersCategories
FoodManagementBusinessArts

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Artwork for The Business of Blueberries

Latest Episodes

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined once again by Luis Miguel Vegas, general manager of Proarándanos, the Peruvia... more

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Dana Concepcion, senior director of fresh and frozen at Walmart Connect. C... more

In this episode of “The Business of Blueberries,” we welcome guest host Steve Mantle, founder and CEO of Innov8.ag and USHBC’s partner in the BerrySmart Field program, who’s joined by Tim Bucher, CEO and founder of Agtonomy. Together, they discuss ho... more

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by first-time guest and Blueberry Leadership Program class four fellow Fletch... more

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Recent Guests

Dana Concepcion
Senior Director of the Fresh and Frozen at Walmart Connect
Walmart Connect
Episode: Click to Cart: Capturing the Modern Blueberry Shopper With Dana Concepcion
Tim Bucher
CEO and founder of Agtonomy
Agtonomy
Episode: BerrySmart Field Insights: The Path Toward Autonomous Equipment
Denny Vander Kooi
Michigan blueberry producer and industry leader
US Highbush Blueberry Council; Michigan Blueberry Commission
Episode: The Michigan Blueberry Legacy With Denny Vander Kooi
Tammy Brannen
Owner, Creekside Berry Farms
Creekside Berry Farms
Episode: The Value of the Health Halo With Creekside Berry Farms’ Tammy Brannen
Brandon Raso
Fourth-generation blueberry farmer, Variety Farms, Hamilton, New Jersey
Variety Farms; USHBC Council Treasurer; NA Blueberry Council committees
Episode: New Jersey’s Next Gen: Brandon Raso on Modernizing the Harvest
Brian Bocock
President and CEO, MBG Marketing
MBG Marketing
Episode: From the Warehouse to the Wheelhouse: Brian Bocock’s New Era at MBG Marketing
Leslie Wada
Senior Director of Nutrition and Health Research at the USHBC
U.S. Highbush Blueberry Council
Episode: Food For Health: The Evolving Science of Blueberries
Kevin Hamilton
Vice President of Global Marketing and Communications for Ushbc and the North American Blueberry Council
US Highbush Blueberry Council (Ushbc) / North American Blueberry Council
Episode: The Retail Playbook: Winning the Produce Aisle With Kevin Hamilton
Gonzalo De Elizalde
Driscoll's lead global strategy for blueberries
Driscoll's
Episode: Understanding Mexico’s Production Landscape

Host

Kasey Cronquist
Host of The Business of Blueberries, President/leadership figure for the US Highbush Blueberry Council

Reviews

4.9 out of 5 stars from 66 ratings
  • Engaging & Informative Podcast

    This podcast does a beautiful job, including exciting guests and a broad perspective of opinions and topics in the industry. Every time I finish an episode, I feel more informed and intelligent! Great job, Kasey!

    Apple Podcasts
    5
    KristenBenny
    United States2 years ago
  • Gonzalo

    This podcast is a must for every participant on the blueberry industry, from growers to consumers wanting to know more about the business.

    Apple Podcasts
    5
    gonelizalde
    United States4 years ago
  • Informative and relevant

    I love this podcast because it addresses current issues and questions in our industry in a conversational and entertaining way. Concise, to the point and relevant!

    Apple Podcasts
    5
    CMWBluesGirl
    United States4 years ago
  • Awesome insight into the blueberry industry

    Soon to be the world’s favorite fruit… blueberries. Want to know more about the industry? This is a great place to start. Professionally crafted episodes with crop reports and marketing insights.

    Apple Podcasts
    5
    Blue azulejo
    United States4 years ago
  • Informational and Interesting

    This podcast is very well done and the content each time is timely and useful. Excellent podcast.

    Apple Podcasts
    5
    Austintre
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great for staying up to date on blueberry industry trends.
Timely topics across agriculture, technology, and markets.
High-quality guests and actionable industry insights.
Engaging, informative guests with broad industry perspectives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#232
United Kingdom/Arts/Food
Apple Podcasts
#29
Chile/Arts/Food
Apple Podcasts
#85
South Africa/Arts/Food
Apple Podcasts
#101
New Zealand/Arts/Food
Apple Podcasts
#114
Spain/Arts/Food
Apple Podcasts
#248
Chile/Arts

Talking Points

Recent interactions between the hosts and their guests.

BerrySmart Field Insights: The Path Toward Autonomous Equipment
Q: Tim, what went wrong in other autonomous farming efforts, and where should the industry course-correct to actualize autonomy on the farm?
Tim argues the core issue was not the technology itself but the lack of effective partnerships with incumbents and a scalable ecosystem. The industry should focus on a collaborative model with established manufacturers to leverage their distribution, financing, and dealer networks, rather than trying to build everything in isolation.
Click to Cart: Capturing the Modern Blueberry Shopper With Dana Concepcion
Q: What role do recipes and meals play in driving blueberry purchases?
Recipes and meal occasions are central to demand generation; by integrating ingredients into recipe hubs and enabling one-click cart additions, we move shoppers from inspiration to purchase across multiple meals and channels.
Click to Cart: Capturing the Modern Blueberry Shopper With Dana Concepcion
Q: How does the data inform campaign planning for blueberries, and how do you handle seasonality and supply fluctuations?
We use real-time shopper insights to tailor campaigns, coordinate with merchants, and adjust media timing and placements to align with peak supply windows, ensuring campaigns reach the right audiences when blueberries are most available.
Click to Cart: Capturing the Modern Blueberry Shopper With Dana Concepcion
Q: So talk about Walmart Connect and how long you've been with Walmart.
Walmart Connect is the in-house retail media arm that helps brands and suppliers understand shopper behavior, connect with consumers, and run omnichannel campaigns across online and in-store touchpoints, with a strong emphasis on measuring impact from search ads to display and even in-store media.
The Export Playbook: Strategic Demand Creation With Haiying Zhang
Q: What is the GoBig campaign and how is it adapted across different cultures?
GoBig communicates USA Blueberries as premium with a focus on better health, better eats, and better life, translating the core message to fit local culture and language while maintaining the core benefits and diverse product formats.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
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Frequently Asked Questions About The Business of Blueberries

What is The Business of Blueberries about and what kind of topics does it cover?

The show centers on the blueberry value chain, featuring industry leaders, researchers, marketers, growers, and technology innovators who discuss production, markets, and evolving farming tech. Episodes frequently cover retail strategies, health research and policy, cross-border trade, breeding and genetics, and the adoption of automation and data-driven decision making. A standout pattern is the mix of practical farming insights with high-level industry strategy, governance, and collaboration across grower councils, universities, and tech vendors. This blend makes it useful for listeners who want actionable market context, supplier and partner intelligence, and a forward-looking view of blueberries from field to shelf.

Noteworthy is the r... more

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How many listeners does The Business of Blueberries get?

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Which podcasts are similar to The Business of Blueberries?

These podcasts share a similar audience with The Business of Blueberries:

1. Live Free with Josh Howerton
2. Unashamed with the Robertson Family
3. The Glenn Beck Program
4. The Way I Heard It with Mike Rowe
5. The Shawn Ryan Show

How many episodes of The Business of Blueberries are there?

The Business of Blueberries launched 6 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of Blueberries?

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What guests have appeared on The Business of Blueberries?

Recent guests on The Business of Blueberries include:

1. Dana Concepcion
2. Tim Bucher
3. Denny Vander Kooi
4. Tammy Brannen
5. Brandon Raso
6. Brian Bocock
7. Leslie Wada
8. Kevin Hamilton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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