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Artwork for The Business of Blueberries

The Business of Blueberries

U.S. Highbush Blueberry Council
Blueberries
Blueberry Industry
US Highbush Blueberry Council
Agriculture
Peru
Consumer Preferences
Marketing
Genetics
Blueberry Production
U.S. Highbush Blueberry Council
North American Blueberry Council
Blueberry Convention
Major League Pickleball
Blueberry Boost Accelerator
USDA
Family Tree Farms
Retail Marketing
Mexico
Blueberry
Health Benefits Of Blueberries

The blueberry industry is like no other: passionate, resilient, and innovative. This podcast is your source for the latest information on the production, markets, research and technology related to the blueberry value chain. This is the Business of Blueberries.

PublishesWeeklyEpisodes200Founded6 years ago
Number of ListenersCategories
ManagementArtsBusinessFood

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Artwork for The Business of Blueberries

Latest Episodes

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council, is joined by Tammy Brannen, owner of Creekside Berry Farms in Georgia. Brannen spent more than... more

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Haiying Zhang, USHBC’s director of global business development. Zhang has ... more

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brandon Raso, Variety Farms farm and operations manager, and the recent re... more

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Counci (NABC)l, is joined by Brian Bocock, president and CEO of MBG Marketing. After more than three de... more

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Recent Guests

Brandon Raso
Fourth-generation blueberry farmer, Variety Farms, Hamilton, New Jersey
Variety Farms; USHBC Council Treasurer; NA Blueberry Council committees
Episode: New Jersey’s Next Gen: Brandon Raso on Modernizing the Harvest
Brian Bocock
President and CEO, MBG Marketing
MBG Marketing
Episode: From the Warehouse to the Wheelhouse: Brian Bocock’s New Era at MBG Marketing
Gonzalo De Elizalde
Driscoll's lead global strategy for blueberries
Driscoll's
Episode: Understanding Mexico’s Production Landscape
Mario Flores
Past chair of Ushbc Global Business Advisory Board; VP of Twin Rivers Berries
Twin Rivers Berries / Ushbc
Episode: Understanding Mexico’s Production Landscape
Tom Barnes
President and CEO of Category Partners
Category Partners
Episode: Decoding the Retail Landscape – What the Latest Data Tells Us
Charlie Andersen
Founder and CEO of Burro
Burro
Episode: BerrySmart Field Insights: The Path To Autonomous Equipment
Noe Toribio
Manager, Customer Success at Burro
Burro
Episode: BerrySmart Field Insights: The Path To Autonomous Equipment
Dr. Lisa DeVetter
Professor of small fruit horticulture in the Department of Horticulture
College of Agriculture, Human and Natural Resources Sciences
Episode: From Roots to Recovery: Blueberries, Flooding and Farm Resilience
Tim Miles
Associate Professor in the Department of Plant, Soil and Microbial Sciences at Michigan State University, leading the Small Fruit and Hop Pathology Program.
Michigan State University
Episode: Protecting the Crop: Managing Blueberry Disease With Tim Miles, Ph.D.

Host

Kasey Cronquist
Host of The Business of Blueberries, President/leadership figure for the US Highbush Blueberry Council

Reviews

4.9 out of 5 stars from 66 ratings
  • Engaging & Informative Podcast

    This podcast does a beautiful job, including exciting guests and a broad perspective of opinions and topics in the industry. Every time I finish an episode, I feel more informed and intelligent! Great job, Kasey!

    Apple Podcasts
    5
    KristenBenny
    United States2 years ago
  • Gonzalo

    This podcast is a must for every participant on the blueberry industry, from growers to consumers wanting to know more about the business.

    Apple Podcasts
    5
    gonelizalde
    United States4 years ago
  • Informative and relevant

    I love this podcast because it addresses current issues and questions in our industry in a conversational and entertaining way. Concise, to the point and relevant!

    Apple Podcasts
    5
    CMWBluesGirl
    United States4 years ago
  • Awesome insight into the blueberry industry

    Soon to be the world’s favorite fruit… blueberries. Want to know more about the industry? This is a great place to start. Professionally crafted episodes with crop reports and marketing insights.

    Apple Podcasts
    5
    Blue azulejo
    United States4 years ago
  • Informational and Interesting

    This podcast is very well done and the content each time is timely and useful. Excellent podcast.

    Apple Podcasts
    5
    Austintre
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great for staying up to date on blueberry industry trends.
Timely topics across agriculture, technology, and markets.
High-quality guests and actionable industry insights.
Engaging, informative guests with broad industry perspectives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#58
Chile/Arts/Food
Apple Podcasts
#86
South Africa/Arts/Food
Apple Podcasts
#157
Belgium/Arts/Food
Apple Podcasts
#212
New Zealand/Arts/Food
Apple Podcasts
#217
Ireland/Arts/Food
Apple Podcasts
#239
Austria/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

The Export Playbook: Strategic Demand Creation With Haiying Zhang
Q: What is the GoBig campaign and how is it adapted across different cultures?
GoBig communicates USA Blueberries as premium with a focus on better health, better eats, and better life, translating the core message to fit local culture and language while maintaining the core benefits and diverse product formats.
The Export Playbook: Strategic Demand Creation With Haiying Zhang
Q: How do the Export Database and Supplier Database help growers connect with international markets?
They offer holistic market data, consumer preferences, logistics, and certificates, and provide a way to list your contact information and product formats so importers can find and contact you, with trade leads generated through in-market activity.
The Export Playbook: Strategic Demand Creation With Haiying Zhang
Q: For growers listening who have never exported before, is 2026 the year to start and what are the first steps?
Yes, 2026 can be a good starting point. Start with understanding that exporting is complex and may take longer, but the organization provides resources like the Export Database and Supplier Database, plus direct help from Alyssa and Nai to get started and navigate questions.
New Jersey’s Next Gen: Brandon Raso on Modernizing the Harvest
Q: What keeps you compelled to stay in blueberries and take on leadership roles beyond farming?
Brandon explains that his family's deep history with the crop, the evolving industry challenges, and the opportunity to influence policy and drive positive change for growers motivate him to participate in state and national organizations.
USHBC's New Chair Ellie Norris Shares Her Perspective on Leadership
Q: What opportunities or priorities stand out for you as chair in the coming year?
She emphasizes growing demand in a measurable and sustainable way, modernizing marketing, and ensuring research and collaboration keep pace with market needs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business of Blueberries

What is The Business of Blueberries about and what kind of topics does it cover?

The show centers on the blueberry value chain, featuring industry leaders, researchers, marketers, growers, and technology innovators who discuss production, markets, and evolving farming tech. Episodes frequently cover retail strategies, health research and policy, cross-border trade, breeding and genetics, and the adoption of automation and data-driven decision making. A standout pattern is the mix of practical farming insights with high-level industry strategy, governance, and collaboration across grower councils, universities, and tech vendors. This blend makes it useful for listeners who want actionable market context, supplier and partner intelligence, and a forward-looking view of blueberries from field to shelf.

Noteworthy is the r... more

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Which podcasts are similar to The Business of Blueberries?

These podcasts share a similar audience with The Business of Blueberries:

1. The Briefing with Albert Mohler
2. Live Free with Josh Howerton
3. The Ben Shapiro Show
4. Morning Wire
5. The Shawn Ryan Show

How many episodes of The Business of Blueberries are there?

The Business of Blueberries launched 6 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business of Blueberries?

Recent guests on The Business of Blueberries include:

1. Brandon Raso
2. Brian Bocock
3. Gonzalo De Elizalde
4. Mario Flores
5. Tom Barnes
6. Charlie Andersen
7. Noe Toribio
8. Dr. Lisa DeVetter

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