How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
Publishes | Weekly | Episodes | 327 | Founded | 8 years ago |
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Categories | BusinessMarketingEntrepreneurship |
We talk about where we’re taking the show and how your feedback will impact our next steps.
It's your chance to reach out (see the links below) and weigh in!
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Webs... more
Do you know how to position your product or service?
Talking Points
• April’s background
• Why positioning is important
• What positioning is
• Email for lawyers
• Problems caused by weak positioning
• How solos can identify positioning problems
• ... more
Why passion alone isn’t enough—we also need rigor and hard work to build a successful Passion Economy business.
Rethinking your client base as a very tight, intimate group, because fewer passionate clients beat a lot of indifferent ones.
How to get... more
How niching down—think of it as repetition—gives you the opportunity for focused practice.
Why we refer to consulting and coaching as practices.
Giving yourself permission to suck—while you gradually improve.
How to reframe repetition (think conti... more
Jonathan, the conversation with April was gold. I resonated with what April mentioned about what positioning is not, that branding and positioning are different, and that positioning is about how your product or service is uniquely qualified to be a leader at something that a well-defined set of customers cares a lot about. Left you a simple review with 5-stars!
Jonathan and Rochelle are 2 forward thinking experts on topics related to entrepreneurship for soloists/small business services providers and the combination of both of them on this podcast brings so much knowledge, insight and expertise to bear.
If you are someone who by the nature of their business relies on providing expertise (services provider, speaker, trainer, coach, consultant, etc) this is a must listen to. The catalog of episodes pretty much has everything under the sun that you could... more
This is a practical, info-packed podcast filled with actionable insights specifically for solopreneurs (like me). I love tuning in week after week to learn from Jonathan and Rochelle. I get at least one golden idea per episode. Must listen.
I've been an avid listener of "The Business of Authority" for a while now, and their episode with Mike Michalowicz truly stands out. Mike's insights into the role of books in building authority and the importance of community feedback were enlightening. The emphasis on small wins and the need to be more than just 'better' resonated deeply with me. Moreover, the discussion on aligning marketing with the true brand experience was a game-changer. This episode is a masterclass in understanding the i... more
I just found this podcast a couple of weeks ago, and it is so good. As a solo-business owner, I appreciate every tip and tool Jonathan and Rochelle share. But, I think it is their perspectives that make it so good. If my mind wanders for a second, I find myself rewinding because I MUST go back and hear what was just said. I am currently using this podcast as my motivator/kick to make sure I'm on track with both my mindset and my priorities each morning. Thank you!!!
Listeners, social reach, demographics and more for this podcast.
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The Business of Authority launched 8 years ago and published 327 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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