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Ever wondered what separates good businesses from great ones?

The Business Of, from UNSW Business School, goes behind the headlines to explore the global forces, industry shifts and leadership challenges shaping business today.

Host Dr Juliet Bourke speaks with leaders about technology, finance, marketing, consumer loyalty, AI and productivity, unpacking what truly drives successful businesses. ... more

PublishesTwice monthlyEpisodes79Founded6 years ago
Number of ListenersCategories
CareersManagementBusiness

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Artwork for The Business Of

Latest Episodes

"Even something as innocent as joint finances, joint bank accounts can so easily be flipped and weaponised.”

A joint bank account. A new company registration. Signing on the dotted line for a family trust. When you build a life or a business with... more

Have you noticed White Fox Boutique billboards and bus wraps popping up everywhere lately? The teen fashion favourite is making a very calculated move, and the new social media ban has everything to do with it.

With Australia’s new under-16 socia... more

A green tag. A leafy logo. A tagline promising "eco-friendly," "recycled," or "low-impact." If you’re a conscious consumer, you’re adding that to your cart because you want to make better choices for the planet.

But what if the product inside do... more

It looks like your CEO. It sounds like your CEO. It isn't your CEO. And millions of people just watched it.

"You can easily just pay a subscription of $20 and create a fake of a brand," says UNSW Business School’s Associate Professor Eric Lim. Tha... more

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Recent Guests

Carmen Leong
Associate Professor, UNSW Business School
UNSW Business School
Episode: Generation unplugged – Will Australia's social media ban backfire on brands?
Dr. Riona Moodley
Lawyer and lecturer at UNSW Faculty of Law and Justice
UNSW
Episode: Is it green or greenwashed? Know before you buy
Lottie Dalziel
Entrepreneur and founder of Banish
Banish (movement)
Episode: Is it green or greenwashed? Know before you buy
Eric Lim
Associate Professor at UNSW, founder of the UNSW Crypto Economy Lab
UNSW Business School
Episode: AI deepfakes – Could your reputation survive one?
Toby Walsh
Cientia Professor, Chief Scientist at UNSW AI Institute
UNSW AI Institute
Episode: AI at work – Toby Walsh on the skills AI won’t replace
Manju Ahuja
Scientia Professor in the School of Information Systems and Technology Management at UNSW
UNSW
Episode: Work, interrupted – You're flexible. But are you focused?
John Longmire
AFL coaching legend, Sydney Swans coach during the discussed period
Sydney Swans
Episode: AFL coaching legend John Longmire on why motivation breaks down and how to fix it
Professor Kaarin Anstey
Leading expert on cognitive aging and dementia prevention
Episode: Smarter ageing – How living longer is reshaping how we live and work
Professor Barney Tan
Senior Deputy Dean for Impact and Partnerships at UNSW Business School
Episode: Smarter ageing – How living longer is reshaping how we live and work

Host

Dr. Juliet Bourke
Adjunct Professor in the School of Management and Governance, UNSW Business School; Host of The Business Of

Reviews

4.9 out of 5 stars from 42 ratings
  • Outstanding and Fascinating Podcast

    The Business Of, hosted by Dr. Juliet Bourke and produced by UNSW, is an absolute gem for anyone interested in business development. The podcast is fascinating, innovative, and consistently delivers thought-provoking content. The production values are top-notch, but the standout feature is undoubtedly Dr. Bourke herself.

    Dr. Bourke is an exceptional interviewer who has a remarkable ability to engage leading business figures and encourage them to share valuable insights about their industries. H... more

    Apple Podcasts
    5
    PaulTyler1981
    Australia2 years ago
  • Recommended for business leaders!

    Recently found this show and have listened to a number of episodes. Love the focus on business values and trends.

    Apple Podcasts
    5
    GhSB3078
    Australia2 years ago
  • Informative and Engaging!

    I’ve never been big on podcasts, but I’ve really enjoyed listening to a few of the recent episodes, particularly the ones on Super funds. They’ve taught me new things, and have captured my attention well. I will definitely be recommending the series to family and friends! :)

    Apple Podcasts
    4
    Pooja1305
    Australia2 years ago
  • Loving the new climate change episodes

    Really fascinating to learn what goes into being in business facing the many different threats of climate change.

    Apple Podcasts
    5
    podlover79
    Australia3 years ago
  • Inspirational

    Brilliant, motivational & awe-inspiring!

    Apple Podcasts
    5
    gigihammmm
    Australia4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Thoughtful conversations with high-caliber guests and crisp analysis.
Strong production quality and consistently valuable business perspectives.
Audio quality sometimes needs improvement.
Host asks engaging questions that draw out practical insights for leaders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#105
Australia/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

Is it green or greenwashed? Know before you buy
Q: Riona, what are the most common ways that brands greenwash?
Greenwashing ranges from outright false statements to half-truths or vague labeling like eco-friendly or green, which misleads consumers unless the claims are clearly explained and backed by evidence.
AI deepfakes – Could your reputation survive one?
Q: What exactly is a deepfake?
A deepfake uses AI to create or alter media so it appears real, whether a video or image, and it can be produced with entertaining or malicious intent. The key issue is that the content looks authentic, making it easy to mislead audiences.
Work, interrupted – You're flexible. But are you focused?
Q: What should managers do to adapt to a hybrid workforce?
Adopt agile, outcome-based supervision; set clear policies on communication and deep work; design tasks appropriately for remote work; create rituals to foster cohesion, and manage space and time deliberately.
Work, interrupted – You're flexible. But are you focused?
Q: What are the main downsides of constant connectivity and flexible work arrangements?
Constant connectivity undermines focus, leads to more interruptions, and can degrade deep thinking and creativity over time, with added pressures on well-being and gendered burdens.
Work, interrupted – You're flexible. But are you focused?
Q: What has changed about knowledge workers in Australia in 2026 compared to before the pandemic?
There's a sustained preference for working from home with flexibility, but managing this effectively requires deliberate policies, time for deep work, and new supervisory skills to prevent productivity loss and cognitive overload.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business Of

What is The Business Of about and what kind of topics does it cover?

The series highlights how leaders navigate rapid organizational change across a wide range of sectors, from technology and AI to health, design, and social issues. Conversations typically explore how innovative business models, responsible data use, and human-centered leadership drive growth while balancing ethics, wellbeing, and sustainability. Episodes often spotlight opportunities created by demographic shifts, consumer behavior, and evolving workplace cultures, with guests from academia, startups, established firms, and public institutions sharing practical insights and real-world examples. A standout throughline is the emphasis on doing well while doing good, whether through aging-related markets, mental health in the workplace, or sus... more

Where can I find podcast stats for The Business Of?

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How many listeners does The Business Of get?

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What are the audience demographics for The Business Of?

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How many subscribers and views does The Business Of have?

To see how many followers or subscribers The Business Of has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Business Of?

These podcasts share a similar audience with The Business Of:

1. 15 Minutes with the Boss
2. The Fin
3. Chanticleer
4. Australian Investors Podcast
5. ABC Business Daily

How many episodes of The Business Of are there?

The Business Of launched 6 years ago and published 79 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business Of?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for The Business Of from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Business Of?

Recent guests on The Business Of include:

1. Carmen Leong
2. Dr. Riona Moodley
3. Lottie Dalziel
4. Eric Lim
5. Toby Walsh
6. Manju Ahuja
7. John Longmire
8. Professor Kaarin Anstey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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