The Brief Bros.
Creative Brief Workshops LLCThe Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
| Publishes | Weekly | Episodes | 100 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessHow ToMarketingEducation | |||
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Latest Episodes
Henry Gomez and I relish every chance we get to feature a young advertising talent who is already shaking things up. This week we continue our series of interviews with recent grads of US and UK advertising programs. Allow us to introduce you to Eliz... more
Most creatives aspire to become creative director one day. And most creatives believe they have the chops to lead a creative department. But making the leap from art director or copywriter into a leadership role takes more than a promotion. Our guest... more
Join Henry Gomez and me for Part 2 of our conversation with a master of the artform, Neal Foard. He tells us more about his new online, self-directed tutorials at Storyfire to help you practice and polish your own stories. So sit back, grab a bowl of... more
For 30-odd years, Neal Foard was an advertising copywriter and creative director, working on major brands like Toyota. Then he morphed into what I call the Garrisoin Keillor of the Internet. He's a storyteller extraordinare, whose mellifluous voice i... more
Mark Liebert leads the Marketing Training & Development Center at the ANA. His team of dedicated professionals connect subject-matter experts with ANA members to enhance their marketing and advertising skills. Since the beginning of our podcast, Henr... more
It seems like an obvious question: What is the strategy? But even asking it opens a can of worms. What do you mean by "strategy"? Then you can ask, why do so few briefs ask this question? This week, Henry Gomez and I tackle the conundrum of what role... more
Henry Gomez and I decided to take a breather and talk about AI. No panic. No exaggeration. No gloom and doom. Just the real stuff. It's here and it ain't goin' away. What's its role in advertising creative? In the creative brief? This is only the fir... more
What is a manifesto? Is it a creative brief? Or like a creative brief? And how does a so-called "manifesto" help us understand a brand? These are some of the questions Henry Gomez and I discuss today on The Brief Bros. We review and dissect one of se... more
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Apple Podcasts | #89 |  Russia/Education/How To |
Apple Podcasts | #157 |  Belgium/Education/How To |
Audience
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| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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The Brief Bros. launched 2 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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