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Artwork for The Brief Bros.
Creative Briefs
Advertising
Creative Strategy
Single-Minded Proposition
Marketing Strategy
Collaboration
Webinar
Trust In Relationships
Creative Brief
Branding
Art History
Empathy
Taxes
Accounting
Branding Frameworks
Mentorship
Podcasting
Appreciated Branding
Strategy
Behavior Change

The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.

PublishesWeeklyEpisodes100Founded4 years ago
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How ToEducationBusinessMarketing

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Latest Episodes

We introduced you to Mark Pollard last week. He may be the most traveled teaching strategist on the planet.

Mark is known as your "strategy friend." And he's the founder and principal of Sweathead.

It's his globe-hopping workshops on advertising st... more

Mark Pollard may be the most traveled teaching strategist on the planet.

He's known as "your strategy friend" and is the founder and principal of Sweathead.

It's his globe-hopping workshops on advertising strategy.

Mark joined Henry Gomez and me o... more

My friend Noel Zamot is our guest this week on The Brief Bros.

Noel has never worked in marketing or advertising.

What he knows about creative briefs he's learned from talking to me.

So why is he a guest this week?

Because of Noel's deep training... more

This week on The Brief Bros., Henry Gomez and I share with you five websites rich in data, robust in insight, and reliably credible.

Intrepid brief writers, these are your rabit holes. Maybe new ones, maybe old ones you forgot about.

And, I throw i... more

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Recent Guests

Dan Carlton
Founder of The Paragraph Project
The Paragraph Project
Episode: 214: Eight hours to write a brief?
Kevin Lee
Content creator and podcast producer
Episode: 213: Inside look at podcasting
Fab Dolan
Founder of 99Ravens.ai
99Ravens.ai
Episode: 211: Can AI help clients write better briefs for their agencies?
Adam Green
Chief Operating Officer of 99Ravens.ai
99Ravens.ai
Episode: 211: Can AI help clients write better briefs for their agencies?
Alex Chrislu
Current student at the Hubbard School of Journalism and Mass Communications, involved in advertising studies and internships.
Hubbard School of Journalism and Mass Communications
Episode: 210: Emerging Talent Series continued
Reid Holmes
Founder and CEO of House of Homes
Episode: 206: Reid Holmes on Appreciated Branding
Adeola Mosanya
Owner and founder of Creatives Accountant
Creatives Accountant
Episode: 205: Adeola Mosanya, Creatives Accountant
Uri Baruchin
Consulting strategist with decades of experience.
Episode: 204: Uri Baruchin, strategy philosopher
Louie Scott
Ad student from the School of Communication Arts
School of Communication Arts
Episode: 203: Two UK ad students talk shop

Hosts

Howard Ibach
Former copywriter and creative director, author of two books on The Creative Brief.
Henry Gomez
Ad agency strategist with 28 years of experience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#56
Russia/Education/How To
Apple Podcasts
#156
Philippines/Education/How To
Apple Podcasts
#230
South Africa/Education/How To
Apple Podcasts
#233
Norway/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

202: The perils of agency search
Q: How have you found the reception to the training that you do on Agency Whispering?
Vivek notes that people are taking notice and discuss things that are rarely talked about in day-to-day agency work.
202: The perils of agency search
Q: What do you think marketers can do to improve their relationships with agencies?
Vivek emphasizes the need for marketers to understand their agencies and establish clear creative goalposts and expectations.
202: The perils of agency search
Q: What got you into the advertising industry and a brief trajectory of your career to this point?
Vivek describes starting out in brand management, then moving to agency work, and ultimately focusing on training due to a lack of practical training in the industry.
210: Emerging Talent Series continued
Q: What advice would you give to freshmen interested in advertising?
I would encourage them to explore their passions and interests to find their niche within the diverse fields at the Hubbard School.
210: Emerging Talent Series continued
Q: What is your sense having done some internships?
My internships have been my first introduction into the real world, and I've had incredible experiences that excite me about the industry.

Audience Metrics

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Frequently Asked Questions About The Brief Bros.

What is The Brief Bros. about and what kind of topics does it cover?

Focusing on the intricacies of creative briefs and their role in advertising, discussions highlight how effective briefs can enhance communication and collaboration between clients and agency teams. Episodes often feature insights from industry experts, students, and strategists, bringing to light the evolving nature of briefing processes in a rapidly changing marketing landscape. Noteworthy topics include the dynamics between creatives and strategists, the impact of artificial intelligence on marketing brief writing, and emerging talent in the advertising field. The hosts integrate personal anecdotes and professional experiences to provide listeners with practical strategies and relatable narratives surrounding effective branding and marke... more

Where can I find podcast stats for The Brief Bros.?

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How many listeners does The Brief Bros. get?

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What are the audience demographics for The Brief Bros.?

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How many subscribers and views does The Brief Bros. have?

To see how many followers or subscribers The Brief Bros. has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Brief Bros.?

These podcasts share a similar audience with The Brief Bros.:

1. On Strategy Showcase
2. Breaking and Entering Advertising Podcast
3. How I Built This with Guy Raz

How many episodes of The Brief Bros. are there?

The Brief Bros. launched 4 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Brief Bros.?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Brief Bros.?

Recent guests on The Brief Bros. include:

1. Dan Carlton
2. Kevin Lee
3. Fab Dolan
4. Adam Green
5. Alex Chrislu
6. Reid Holmes
7. Adeola Mosanya
8. Uri Baruchin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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