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The Breeze With Beverage Digest

Beverage Digest
Coca-Cola
Energy Drinks
Pepsico
Dr Pepper
Sports Drinks
Carbonated Soft Drinks
Keurig Dr Pepper
Beverage Industry
Celsius
Monster Beverage
Bodyarmor
Electrolytes
Influencer Marketing
Beverage Mergers and Acquisitions
Alcoholic Beverages Industry
Snap (supplemental Nutrition Assistance Program)
Keurig Dr. Pepper
Prime Hydration
Gatorade
Poppy

Beverage Digest Editor & Publisher Duane Stanford talks shop: news of the day, interesting competitive trends, new products and categories. He brings you into the kinds of conversations that we have here every day at Beverage Digest. To dissect what’s happening, connect dots, and ask the most important question: “What does this mean?”

PublishesMonthlyEpisodes36Founded4 years ago
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Latest Episodes

Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher dig into whether Coke and Pepsi bottlers should get serious about distributing alcohol, and why the three-tier system makes it far harder than it seems to “just put it ... more

What happens to the U.S. beverage industry when the big categories can’t count on easy growth, and pricing becomes the only lever left to pull?  Are the major companies positioning themselves for future growth?

In this episode of The Breeze, Duane a... more

Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher uncover the hidden impact of SNAP soda restrictions in the U.S. as these policies threaten consumer behavior across the carbonated soft drink market. From court challen... more

Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher bring Wall Street beverage analyst Kaumil Gajrawala of Jefferies into the room to separate consumer reality from consumer headlines. They pressure-test what “value” rea... more

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Recent Guests

John Sicher
Industry expert, former editor and publisher of Beverage Digest
Beverage Digest
Episode: Episode 36: Should Soda Bottlers Sell Alcohol? And can they?
John Sitcher
Former editor and publisher of Beverage Digest and consultant to Coca-Cola
Beverage Digest (consultant)
Episode: Episode 35: Future Proofing Coca-Cola, PepsiCo, and Keurig Dr Pepper
Kaumil Gajrawala
Managing Director, Jefferies; covers beverages, consumer products, health and wellness
Jefferies
Episode: Episode 33: The Beverage Consumer Reality Check
Nick Modi
Managing Director at RBC Capital Markets, equity research analyst covering beverage and CPG
RBC Capital Markets
Episode: Episode 31: Can Big CPG Companies Close the Innovation Gap? The Case for Cultural Momentum Over Brand Equity
Kevin Keen
President and CEO of the American Beverage Association
American Beverage Association
Episode: Episode 30: Making Sense of State SNAP Soda Bans. How Should Coke, Pepsi, and Dr Pepper Respond?
Tim Harms
CEO of Enliven
Enliven
Episode: Episode 28: Soft Drink Fountain Food Fight and What it Means for Coke, Pepsi, and Dr Pepper
Nik Modi
Beverage analyst, RBC Capital Markets
RBC Capital Markets
Episode: Episode 27: Alcohol is in Crisis. RBC's Nik Modi Knows Why
Ross Colbert
M&A expert; Managing Director at Carter Morse & Goodrich; leads food and beverage investment banking
Carter Morse & Goodrich
Episode: Episode 24: What's Next in Beverage M&A? Hints from PepsiCo-Poppi, Celsius-Alani Nu, and Spindrift-Gryphon. Banker Ross Colbert Joins Us

Hosts

Duane Stanford
Host of The Breeze; Editor & Publisher at Beverage Digest; widely referenced beverage industry commentator
John Sicher
Co-host, longtime Beverage Digest editor/publisher; industry commentator

Reviews

4.5 out of 5 stars from 16 ratings
  • Great Information!

    I work for Coca Cola Consolidated and I love hearing about our brands and hearing how sales and how different areas are changing. Love the podcast keep it up!

    Apple Podcasts
    5
    SkullCrush7654
    United Statesa year ago
  • Interesting and informative, I’m hooked

    I recently heard about this podcast and have been listening as often as I could. Love hearing the details and history of CSDs (carbonated soft drinks!) John Sicher brings so much knowledge of the beverage industry and I’m hooked when he brings up details from the past. Duane is also fun and great to listen to with his insight. I find the soda discussions my favorite. I recently listen to the 7up Starry Sprite episode and so far one my faves

    Apple Podcasts
    5
    Eli4GCPD
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts balance data with practical industry stories, making complex topics accessible.
Strong coverage of beverages beyond just sodas, with attention to policy and market dynamics.
Very informative and industry-grounded insights; guests bring strong expertise.
Listeners appreciate candid discussions on pricing, distribution, and category shifts.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Episode 36: Should Soda Bottlers Sell Alcohol? And can they?
Q: What happened with the Blue Cloud experiment and what does it teach about bottlers entering alcohol or non-alcoholic beverage distribution?
Blue Cloud demonstrated that attempting to centralize distribution for branded beverages across states clashes with the three-tier system and local distributor interests, ultimately fading as a viable model; the lesson is that structural barriers and state-by-state approvals heavily constrain such efforts.
Episode 36: Should Soda Bottlers Sell Alcohol? And can they?
Q: Should Coke and Pepsi bottlers get more serious about alcohol?
The guests acknowledge it could boost tonnage and profits for bottlers but warn that the regulatory, distribution, and brand-control hurdles make scaling difficult, suggesting a cautious exploration rather than a full-scale shift.
Episode 33: The Beverage Consumer Reality Check
Q: What is driving energy drinks' growth in the current environment?
Energy drinks are expanding beyond traditional consumer groups through targeted positioning and higher price/mix, tapping into new occasions and demographics (professionals, women) and leveraging deals in food service to grow the category.
Episode 27: Alcohol is in Crisis. RBC's Nik Modi Knows Why
Q: How can major brands balance the needs of aging and younger consumers in a bifurcated market?
Brands should craft a twin-engine approach: offer affordable, smaller-pack options for lower-income or price-sensitive consumers while developing premium, functional products for higher-income groups. This involves flexible packaging, targeted messaging around relaxation and everyday rituals, and cross-category partnerships to broaden portfolios without alienating either group.
Episode 27: Alcohol is in Crisis. RBC's Nik Modi Knows Why
Q: What is driving the current panic in the beverage alcohol market, and what must marketers do to address it?
The panic stems from widespread decline across the three major categories, driven by changing consumer occasions and aging demographics. Marketers should pivot to consumer-centric, micro-occasion marketing, develop affordable entry-level options, and focus on long-term brand relevance rather than chasing premiumization at the expense of core, price-sensitive consumers.

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Frequently Asked Questions About The Breeze With Beverage Digest

What is The Breeze With Beverage Digest about and what kind of topics does it cover?

The show consistently centers on the global beverage landscape, with deep dives into category dynamics, pricing, distribution, and strategic moves by big players. Guests range from senior analysts and industry veterans to executives discussing trends like energy drinks, premiumization, and policy impacts such as SNAP. A recurring strength is data-backed context on revenue growth, packaging, and go-to-market strategies, often tying macro forces to day-to-day brand decisions. Listeners likely include beverage professionals, analysts, and investors seeking practical insights for strategy, investment, and sponsorship opportunities, with a knack for quantitative framing and market cadence.

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Which podcasts are similar to The Breeze With Beverage Digest?

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1. Pod Save America
2. Pivot
3. The Daily
4. Up First from NPR
5. The Headlines

How many episodes of The Breeze With Beverage Digest are there?

The Breeze With Beverage Digest launched 4 years ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Breeze With Beverage Digest?

Recent guests on The Breeze With Beverage Digest include:

1. John Sicher
2. John Sitcher
3. Kaumil Gajrawala
4. Nick Modi
5. Kevin Keen
6. Tim Harms
7. Nik Modi
8. Ross Colbert

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