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The Brand Builder's Playbook

BERA.ai and vYve
Marketing
Brand Building
Brand Love
Coors Banquet
Warren Buffett
Toyota
P&G
AB Inbev
Coca-Cola
Bera.ai
Nonfiction Research
Chili's
Liquid IV
Aldi
Beverage Industry
Consumer Behavior
Gen Z

In a world where CMOs are expected to do more with less—drive revenue, prove impact, and keep pace with accelerating change—The Brand Builder’s Playbook is your guide to what actually works. In partnership with the team at BERA.ai, Jim Stengel, along with co-host Ryan Barker (Founder of BERA.ai), will explore how today’s top marketers are building resilient, revenue-driving brands—and how they’re ... more

PublishesWeeklyEpisodes4Foundeda month ago
Number of ListenersCategories
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Artwork for The Brand Builder's Playbook

Latest Episodes

The consumer sets the price. That simple truth reframes how we think about brand strength and its real business impact.

In the third episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Cait Lamberton ... more

How do you turn customer love into business growth? In the second episode of The Brand Builder’s Playbook, the team explores how emotional connection fuels measurable results, from loyalty and repeat purchase to long-term enterprise value.

Jim, Ryan... more

Welcome to the very first episode of The Brand Builder’s Playbook, a new limited series hosted by Jim Stengel (Host of The CMO Podcast) and Ryan Barker (CEO of BERA.ai), and this week joined by guest co-host Lindsey Wehking (Chief Strategy Officer at... more

The Brand Builder’s Playbook is here. Hosted by Jim Stengel and Ryan Barker, this 8-part series dives into how the world’s top marketers are building resilient, revenue-driving brands in an era of AI, shifting consumer expectations, and constant disr... more

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Similar Podcasts

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The CMO Podcast
The CMO PodcastvYve & Jim Stengel
The Journal.
The Journal.The Wall Street Journal & Spotify Studios

Recent Guests

Sofia Colucci
CMO at Molson Coors
Molson Coors
Episode: Beyond Awareness: The Business Impact of Brand Love // With Sofia Colucci (Molson Coors)
Chris Burggraeve
Former global CMO of AB InBev, author, and leading voice in branding as a financial asset
Episode: Why Is It Important To Build a Brand?! With Chris Burggraeve

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Talking Points

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Why Is It Important To Build a Brand?! With Chris Burggraeve
Q: When was your 'aha moment' that building a brand is important?
Lindsey shared that at age twenty-five she recognized the abstract nature of branding, understanding that brands symbolize desires and experiences in real life.
Why Is It Important To Build a Brand?! With Chris Burggraeve
Q: When did you realize that brand is more than an expense, that it's an asset that needs to be measured?
Realizing that brand needs to be treated as a strategic asset came during a transition to working in the drinks category, where understanding business models was essential.

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Which podcasts are similar to The Brand Builder's Playbook?

These podcasts share a similar audience with The Brand Builder's Playbook:

1. The CMO Podcast
2. Uncensored CMO
3. The Journal.
4. Guy Kawasaki's Remarkable People
5. Masters of Scale

How many episodes of The Brand Builder's Playbook are there?

The Brand Builder's Playbook launched a month ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Brand Builder's Playbook?

Recent guests on The Brand Builder's Playbook include:

1. Sofia Colucci
2. Chris Burggraeve

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