
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business fo... more
| Publishes | Twice monthly | Episodes | 45 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||

Is your copy bad? And honestly… what even is bad copy?
Bad copy can be boring copy. Bad copy can be copy that nobody understands. It can be copy that’s too far above your ideal client’s head, or copy that doesn’t even fit the offer you’re selling. T... more
Ready to scale your business in the right room? Grab your expo ticket or secure your booth spot for the Proximity Marketplace now ✨
Okay real talk, I have been to 25+ events within the past year and so I now know a thing or two about what defines a ... more
In this episode, I’m breaking down one of the most overused (and honestly misunderstood) words in online business: positioning.
Because if you want to scale your business, refine your messaging, strengthen your brand voice, and actually make high ti... more
👉 Join Unicorn Messaging and put your messaging into a category of one✨
This weekend at SXSW, I roasted 55 Instagram bios, and if you’re wondering why, me too.
Just kidding. It’s because I’ve seen that a major theme for the majority of business ow... more
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Equal parts relatable and inspiring, The Bold Founder is a refreshing take on the “I did it and so can you” genre of shows. It had me laughing at the messy moments (like when she mentioned starting a podcast instead of a show so she wouldn’t have to worry about bad hair days), nodding my head in commiseration at her hard moments, and pausing to write down great quotes.
There were so many great takeaways in each episode - ep 1 covered Lucy’s journey up until now (shout-out to her interviewer, Ch... more
Lucy puts it all on the table. Every episode of this podcast is incredibly witty and insightful. By the end of each episode I felt inspired to take action and be more bold in my day-to-day life. It’s invaluable for founders of all shapes and sizes. Even if you’re not a business owner or entrepreneur, there are definitely pieces that resonate beyond that world. It’s tough to move forward with your ideas when you lean perfectionist, and I love that Lucy embraces and celebrates the mess of reality.... more
Love Lucy’s extremely original voice and perspective on all things related to copy, branding, and the founder journey. This is a must-listen for all founders (and aspiring founders!)
The Bold Founder is exactly what I’m looking for in a entrepreneur/founder podcast and exactly what I’d expect from Lucy! Lucy’s approach to business is the reason I hired her as a copywriter and her podcast is a great reflection of that. She’s funny, honest, and of course, bold. It’s a must-listen!
The bold founder is a great listen for anyone looking to get vulnerable, creative advice to level up their startup journey. The insights into not only practical parts like hiring and marketing are balanced with dives into the reasoning behind the execution. Definitely recommend!







Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Unicorn Messaging launched 2 years ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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