Branducation™ with Bill Harper
Bill HarperBranducation is where bold ideas meet real-world strategies to help businesses rise above the noise and dominate their category. Each episode, host Bill Harper—a branding expert with decades of experience—dives deep into the insights, tactics, and mindset shifts that separate thriving brands from forgettable ones. From dissecting billion-dollar branding moves to revealing practical strategies that... more
| Publishes | Weekly | Episodes | 29 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
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Latest Episodes
In today’s episode of Branducation, me and Arjen “Klink” Klinkenberg dive into the inside story of how Tony's Chocolonely went from a PR stunt by three journalists to one of the most recognizable and purpose-driven brands in the world.
We break down... more
"Sell the Sizzle, Not the Steak" — What This Actually Means (And Why Most People Get It Wrong)
You've heard the phrase. But if you're still talking about features, specs, or how great your product is — you're missing the entire point.
In this episo... more
This source examines the destructive "doom loop" created when companies prioritize short-term performance marketing over long-term brand building. Despite leadership claiming that brand equity is a vital asset, financial pressure frequently leads to ... more
Business owners pitch more often than they realize - to customers, partners, neighbors, and new contacts. But most waste those precious 15 seconds. In this episode of Branducation™ Podcast, we break down how to turn your elevator pitch into your bran... more
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Apple Podcasts | #157 |  Finland/Business/Entrepreneurship |
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| Listeners per Episode | Gender Skew | Location | |||
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Branducation™ launched a year ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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