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Artwork for The Bigger Narrative

The Bigger Narrative

Andy Raskin

A podcast about strategic narrative

PublishesMonthlyEpisodes26Founded4 years ago
Categories
BusinessMarketingManagement

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Artwork for The Bigger Narrative

Latest Episodes

Foxglove's "Goodbye prototypes, Hello production" narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil's team fleshes out product roadmap.

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3 months ago

NorthOne started as an online bank for small businesses—it’s backed by top-tier VCs including Redpoint and Battery Ventures—but the vision from the beginning was to go beyond banking to add automation/intelligence around things billing, cash manageme... more

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7 months ago

As OneTrust grew through acquisition, CEO Kabir Barday craved a new narrative to help buyers, investors, and employees make sense of what it was becoming. My mom likes that I showed up to my first call with Kabir sweaty from ultimate frisbee.

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10 months ago

How Redox evolved from pitching what was essentially a technology brag to a strategic narrative about a change in the world that starts with its customers' customers. My mom even gets what Redox does, sort of.

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a year ago

Insights

Podcast Accepts Guests
Contact Information
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Reviews

4.8 out of 5 stars from 45 ratings
  • A gold mine of information

    Great hearing directly from CEOs not only about strategic narrative, but also the business and product shifts that result.

    Apple Podcasts
    5
    petunia choi
    United States4 years ago
  • Really glad to discover these

    Hi Andy, really glad to discover these podcasts. I'm a big fan of your ideas. more

    Apple Podcasts
    5
    Harrison at earwig
    United Kingdom4 years ago
  • Strategic Storytelling At Its Best

    I am an ardent follower of Andy Raskin and his approach to strategic storytelling is something I’ve been applying in all forms and formats across my businesses and startups. Its an invaluable resource for anyone who knows the importance of instilling vision among people.

    Apple Podcasts
    5
    Abi Bhalla
    India4 years ago
  • Outstanding!

    Great to finally get a listen to this! Best wishes from down in New Zealand.

    Apple Podcasts
    5
    Barnsley47
    New Zealand4 years ago
  • People don’t remember features. People remember stories.

    I’ve learned a tremendous amount over the past few years by following Andy’s content. His emphasis on building narratives that matter most to your market is first-in-class. I was thrilled to find out that he launched this podcast and know that it will help anyone in a marketing, product, sales, or leadership position. more

    Apple Podcasts
    5
    IndyMcGrath
    United States4 years ago

Chart Rankings

Audience

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The Bigger Narrative launched 4 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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