
Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful con... more
| Publishes | Twice weekly | Episodes | 141 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEducationBusiness | |||

AI is changing public relations, content creation, media research, and brand visibility. However, technology cannot replace genuine relationships, vulnerable storytelling, or human empathy.
In this episode, Jaclyn Zukerman Delory of Next On Scene Me... more
AI is changing how customers discover brands, compare options, and make decisions. Traditional SEO once focused primarily on Google rankings. AI answer engines now examine a brand’s entire digital footprint.
That footprint includes websites, podcast... more
AI and Marketing are moving beyond basic automation.
This episode explores how behavioral intelligence can add a human layer to artificial intelligence. Hugh Massie of DNA Behavior discusses how organizations can use deeper behavioral insight across... more
Artificial intelligence is changing the way marketers build products, optimize campaigns, and drive business growth. In this episode of Backstory on Marketing and AI, we explore why experimentation has become one of the most valuable competitive adva... more
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Fine podcast but the April 22 episode gives incorrect info about copyright when working with generative ai. You can read this article from the Us copyright office which plainly states that an author can legally claim copyright over a work created with the assistance of generative ai. The article has been active since 2023. Search for: Copyright Registration Guidance: Works Containing Material Generated by Artificial Intelligence at copyright.gov
The Backstory on Marketing and AI, hosted by Guy Powell, is an engaging exploration of the dynamic relationship between marketing and AI technology. Powell’s conversations with industry leaders provide valuable insights into current trends and innovative strategies. Each episode is packed with practical knowledge, making it a great resource for marketers at all levels. The blend of expert perspectives and real-world applications makes this podcast a standout in the marketing space.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #171 |
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This show explores how AI intersects with modern marketing, data analytics, and growth initiatives. Across episodes, the conversations center on practical AI adoption, ROI measurement, data governance, and the evolving role of human expertise in driving outcomes at scale. Guests range from AI leaders and analytics chiefs to marketing technologists, sharing real-world case studies, actionable frameworks, and cautionary notes about governance, privacy, and talent shifts. A standout throughline is treating AI as a partner to augment strategy and creativity rather than a replacement for human judgment, with a consistent emphasis on measurable impact, scalable workflows, and ethical considerations.
A notable strength is the mix of enterprise-fo... more
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The Backstory on Marketing and AI launched 5 years ago and published 141 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Backstory on Marketing and AI include:
1. Hugh Massie
2. David Albert
3. Marvin Martinez
4. Ferdinand Mellinger
5. Brett Farmelo
6. Jose Duarte
7. Thied Loeder
8. Shade Christian
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