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The Backstory on Marketing and AI

Guy Powell

Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful con... more

PublishesDailyEpisodes110Founded4 years ago
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EducationBusinessMarketing

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Artwork for The Backstory on Marketing and AI

Latest Episodes

This episode explores how AI is reshaping marketing automation, personalization, and customer-journey design. We discuss how email evolved from outbound blasts to a full 360-degree channel that supports acquisition, nurturing, and retention.

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This episode explores how AI and Marketing are transforming the structure and performance of modern marketing teams. We discuss how organizations build frameworks to safely adopt AI, allowing teams to use powerful tools without increasing compliance ... more

In this episode of The Backstory on Marketing and AI, we explore how predictive SEO is transforming the way marketers plan, optimize, and measure brand visibility. Learn how AI enabled Market Research makes it possible to predict rankings before cont... more

This episode explores the evolution of AI and Marketing and how today’s tools transform content creation, productivity, and research. We discuss the journey from early video production into modern AI workflows. You will learn how interest-based algor... more

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5.0 out of 5 stars from 8 ratings
  • Inaccurate info about copyright

    Fine podcast but the April 22 episode gives incorrect info about copyright when working with generative ai. You can read this article from the Us copyright office which plainly states that an author can legally claim copyright over a work created with the assistance of generative ai. The article has been active since 2023. Search for: Copyright Registration Guidance: Works Containing Material Generated by Artificial Intelligence at copyright.gov

    Apple Podcasts
    5
    Friend 27.7
    United States8 months ago
  • Unlocking Marketing Magic with Guy Powell 🔥

    The Backstory on Marketing and AI, hosted by Guy Powell, is an engaging exploration of the dynamic relationship between marketing and AI technology. Powell’s conversations with industry leaders provide valuable insights into current trends and innovative strategies. Each episode is packed with practical knowledge, making it a great resource for marketers at all levels. The blend of expert perspectives and real-world applications makes this podcast a standout in the marketing space.

    Apple Podcasts
    5
    Anna [SOP]
    United Statesa year ago

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1. The AI Daily Brief: Artificial Intelligence News and Analysis

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The Backstory on Marketing and AI launched 4 years ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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