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Artwork for The B2B Marketing Gap Podcast

The B2B Marketing Gap Podcast

B2B Jade
B2B Marketing
Marketing Strategy
Imposter Syndrome
Marketing Review
B2B Breakthrough Academy
B2B Marketing Strategy
Strategic Planning
Situation Analysis
Customer Insights
SWOT Analysis
CRM System
ROI
Tiktok
Customer Retention
Budgeting
Customer Satisfaction
Attribution Models
Marketing Objectives
Lead Generation
Content Creation

Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between dire... more

PublishesInfrequentlyEpisodes54Founded3 years ago
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Artwork for The B2B Marketing Gap Podcast

Latest Episodes

Join my upcoming January Marketing Reset Live Class luma.com/a1pd0c3hB2B marketers are doing too much, 2026 is the year we say "no more". Here's a candid overview on why I believe, and know, that doing less is actually leading to better resul... more

Take the marketers scorecard assessment to see how strategic you really are > b2bjade.myflodesk.com/scorecard

Find out when the next intake for B2B Breakthrough Academy is > b2bjade.com/breakthrough-academy

This episode is for B2B ... more

I spoke at B2B Ignite 2025 in London recently, sharing why I think marketers are getting mixed up in the complexity of b2b marketing and how to get back to a simple approach.Watch to get clarity on what to throw away and what to hold on to and how to... more

What is the best B2B marketing strategy to get leads in 2025? It’s one of the most common questions I get asked as a B2B marketer. I teach how to chose the best b2b strategies for your business in my marketing strategy course 👉 b2bjade.com/b... more

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Host

B2B Jade
Bringing nearly two decades of experience in B2B marketing, B2B Jade provides practical advice for B2B marketing managers looking to establish effective marketing strategies. Known for her engaging and approachable style, she also leads the B2B Breakthrough Academy.

Reviews

4.9 out of 5 stars from 51 ratings
  • Jade is the best!

    Marketing explained by Jade is so simple to understand. She provides exceptional value beyond any other information you’ll learn elsewhere. I am only starting in b2b marketing and it its a whole different world I was totally unaware of.

    Apple Podcasts
    5
    Chiito_110
    Mexicoa year ago
  • Such a helpful podcast!

    I’m the Community Manager at a startup based in Hong Kong - our whole team listens to these podcasts and uses B2B Jades templates when it comes to marketing. Thank you Jade for all the help!

    Apple Podcasts
    5
    JaymeEllis
    Hong Konga year ago
  • Jade is every B2B marketer’s bestie!

    Jade is every B2B marketer’s bestie! I am absolutely obsessed with this podcast! Every episode helps grow my confidence in the corporate space and it’s so refreshing to hear such practical advice I can ACTUALLY digest and immediately apply. I highly recommend this podcast to any B2B marketer!

    Apple Podcasts
    5
    sarwyman
    United States2 years ago
  • Spot on

    I don’t often leave reviews, but listening to you has helped clarify many things. Big thank you Jade. Subscribed!

    Apple Podcasts
    5
    philgosmond
    United Kingdom3 years ago
  • One of the best B2B marketing podcasts

    I just binged a good 3-4 episodes and can’t stop nodding my head in agreement with everything Jade has said. B2B marketing is so misunderstood and Jade well and truly is helping bridge that gap between marketers and c-suite that so many of us experience and don’t know how to address. This podcast is definitely going to be on heavy rotation in my earbuds, and I can’t wait to apply Jade’s easily actionable tips and advice.

    And no, I’m not partial because Jade and I are TikTok friends. I genuinel... more

    Apple Podcasts
    5
    TISEC AU
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviews express gratitude for the clarity provided in complex marketing topics, highlighting the host's ability to simplify concepts.
Many listeners identify with the challenges described, feeling empowered to advocate for their strategic contributions.
The host's approach is seen as refreshing and supportive, helping listeners build confidence in their roles.
Listeners appreciate the practical and actionable advice tailored to B2B marketing challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

49. How To Become A Strategic Marketer | Chloe's Story
Q: What was the biggest breakthrough for you during the B2B Breakthrough Academy?
Chloe identified that understanding the difference between objectives and strategies significantly clarified her marketing efforts.
49. How To Become A Strategic Marketer | Chloe's Story
Q: How did your day-to-day work life look before you became a more strategic version of yourself?
Chloe shared that she came from a B2C background and struggled to find a strategic approach within her new B2B role.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About The B2B Marketing Gap Podcast

What is The B2B Marketing Gap Podcast about and what kind of topics does it cover?

The content is centered on empowering B2B marketing professionals, particularly managers, to build effective marketing strategies without feeling overwhelmed. Episodes often include discussions around overcoming common struggles faced by marketers, such as assertiveness in the workplace, engaging leadership, and effective ways to manage marketing tasks strategically. The host frequently shares personal experiences and insights that not only provide practical advice but also inspire confidence in listeners. Each episode tackles different aspects of B2B marketing, from strategic planning and engaging with sales teams to the nuances of leadership dynamics, creating a well-rounded resource for professionals seeking to enhance their marketing ac... more

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Which podcasts are similar to The B2B Marketing Gap Podcast?

These podcasts share a similar audience with The B2B Marketing Gap Podcast:

1. The Amy Porterfield Show

How many episodes of The B2B Marketing Gap Podcast are there?

The B2B Marketing Gap Podcast launched 3 years ago and published 54 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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