A podcast for junior and mid-level B2B Marketers who want to become more strategic, develop their people skills and grow their expertise in order to raise the profile of marketing in their organisations. The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers. Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.
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For International Women's Day 2023 I talk about the history of women in marketing and what we can learn from them as we navigate challenging situations at work. I give my tips on how to cope with being in a more traditionally male dominated industry ... more
Latasha James joins me as the first-ever guest on The B2B Marketing Gap Podcast. We talk about the struggle B2B Marketers face when dealing with challenging colleagues, she shares how she found her voice and power - and strategies for being heard, se... more
I live demo my unique template for creating ideal client personas and b2b buyer personas. more
I don’t often leave reviews, but listening to you has helped clarify many things. Big thank you Jade. Subscribed!
I just binged a good 3-4 episodes and can’t stop nodding my head in agreement with everything Jade has said. B2B marketing is so misunderstood and Jade well and truly is helping bridge that gap between marketers and c-suite that so many of us experience and don’t know how to address. This podcast is definitely going to be on heavy rotation in my earbuds, and I can’t wait to apply Jade’s easily actionable tips and advice. more
I had to go out of my way to write a review for this B2B marketing podcast because the content is absolutely spot on. Jade knows her stuff for sure, but also brings a reality alongside facts and figures to selflessly share some of the most important B2B marketing focused content I’ve heard in years. Thanks for sharing, Jade!
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The B2B Marketing Gap Podcast launched 2 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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