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Artwork for The B2B Marketing Gap Podcast

The B2B Marketing Gap Podcast

B2B Jade
B2B Marketing
Marketing Strategy
B2B Breakthrough Academy
Marketing Review
Imposter Syndrome
Leadership
Strategic Marketing
B2B Marketing Strategy
Mindset
Tiktok
ROI
Situation Analysis
Customer Insights
Strategic Planning
SWOT Analysis
CRM System
Task Wheel
Ripple
Customer Retention
Marketing Objectives

Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between dire... more

PublishesWeeklyEpisodes66Founded3 years ago
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MarketingBusiness

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Artwork for The B2B Marketing Gap Podcast

Latest Episodes

Learn more at www.b2bjade.com/links

Did you build your marketing strategy to impress leadership in a meeting, or to actually use it?Deep breath. Be honest.Most marketers rush through building their strategy, cramming in everything leadership asks for so they look good in the presentati... more

Marketing strategy in 2026 isn't just about adding AI to your toolkit - it's about stripping back everything that's stopped working first.🔗 Join the waitlist for the May cohort (doors open 28th April): b2bjade.myflodesk.com/x1ac1s40a3 📘 Gra... more

Join the waitlist for B2B Breakthrough Academy [11th May Start] > b2bjade.myflodesk.com/x1ac1s40a3

Get the Webinar Replay and Strategic Marketer Kit > b2bjade.myflodesk.com/wlihflj5vm

Key Facts

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Recent Guests

Lauren Hill
Former marketing manager at Thomas Carroll Group; CEO of Marketing Collab; founder of Club Marketing
Marketing Collab; Club Marketing
Episode: 61. Strategic Marketer vs Marketing Manager | Lauren's story
Jade Tambini
B2B Breakthrough Academy founder; TikTok B2B marketer; speaker on simplifying marketing strategy
B2B Breakthrough Academy
Episode: 52. How To Write a SIMPLE B2B Marketing Strategy [Ignite 2025]

Host

B2B Jade
Bringing nearly two decades of experience in B2B marketing, B2B Jade provides practical advice for B2B marketing managers looking to establish effective marketing strategies. Known for her engaging and approachable style, she also leads the B2B Breakthrough Academy.

Reviews

4.8 out of 5 stars from 56 ratings
  • Jade is the best!

    Marketing explained by Jade is so simple to understand. She provides exceptional value beyond any other information you’ll learn elsewhere. I am only starting in b2b marketing and it its a whole different world I was totally unaware of.

    Apple Podcasts
    5
    Chiito_110
    Mexico2 years ago
  • Such a helpful podcast!

    I’m the Community Manager at a startup based in Hong Kong - our whole team listens to these podcasts and uses B2B Jades templates when it comes to marketing. Thank you Jade for all the help!

    Apple Podcasts
    5
    JaymeEllis
    Hong Kong2 years ago
  • Jade is every B2B marketer’s bestie!

    Jade is every B2B marketer’s bestie! I am absolutely obsessed with this podcast! Every episode helps grow my confidence in the corporate space and it’s so refreshing to hear such practical advice I can ACTUALLY digest and immediately apply. I highly recommend this podcast to any B2B marketer!

    Apple Podcasts
    5
    sarwyman
    United States2 years ago
  • Spot on

    I don’t often leave reviews, but listening to you has helped clarify many things. Big thank you Jade. Subscribed!

    Apple Podcasts
    5
    philgosmond
    United Kingdom3 years ago
  • One of the best B2B marketing podcasts

    I just binged a good 3-4 episodes and can’t stop nodding my head in agreement with everything Jade has said. B2B marketing is so misunderstood and Jade well and truly is helping bridge that gap between marketers and c-suite that so many of us experience and don’t know how to address. This podcast is definitely going to be on heavy rotation in my earbuds, and I can’t wait to apply Jade’s easily actionable tips and advice.

    And no, I’m not partial because Jade and I are TikTok friends. I genuinel... more

    Apple Podcasts
    5
    TISEC AU
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviews express gratitude for the clarity provided in complex marketing topics, highlighting the host's ability to simplify concepts.
Many listeners identify with the challenges described, feeling empowered to advocate for their strategic contributions.
The host's approach is seen as refreshing and supportive, helping listeners build confidence in their roles.
Listeners appreciate the practical and actionable advice tailored to B2B marketing challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

53. Why Marketers Aren't Getting Results: The B2B Marketing Gap
Q: Does the course touch on managing people within the marketing team and resource planning?
Yes, the program includes guidance on managing people, leading up to executives and sales, and building an empowered team culture with clear objectives and roles.
52. How To Write a SIMPLE B2B Marketing Strategy [Ignite 2025]
Q: What is the core shift you advocate for in B2B marketing strategy?
Move from chasing leads and flashy tactics to building a simple, clear strategy that starts with an honest review, aligns with business goals, and focuses on understanding customer needs and retaining them.
61. Strategic Marketer vs Marketing Manager | Lauren's story
Q: How did you implement the shift in your organization and what were the early wins?
Early wins included better budget, a growing team, a brand positioning exercise, and leadership recognizing the strategic value of marketing, which validated her approach and changed internal perception.
61. Strategic Marketer vs Marketing Manager | Lauren's story
Q: Let's start with where you were before we started working together. What did your day-to-day look like?
Lauren describes feeling frazzled and overwhelmed, lacking a coherent plan, and dealing with imposter syndrome and leadership gaps. The conversation sets up how she moved from reactive tasks to strategic thinking.
49. How To Become A Strategic Marketer | Chloe's Story
Q: What was the biggest breakthrough for you during the B2B Breakthrough Academy?
Chloe identified that understanding the difference between objectives and strategies significantly clarified her marketing efforts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
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Household Income
Social Media Reach

Frequently Asked Questions About The B2B Marketing Gap Podcast

What is The B2B Marketing Gap Podcast about and what kind of topics does it cover?

The content is centered on empowering B2B marketing professionals, particularly managers, to build effective marketing strategies without feeling overwhelmed. Episodes often include discussions around overcoming common struggles faced by marketers, such as assertiveness in the workplace, engaging leadership, and effective ways to manage marketing tasks strategically. The host frequently shares personal experiences and insights that not only provide practical advice but also inspire confidence in listeners. Each episode tackles different aspects of B2B marketing, from strategic planning and engaging with sales teams to the nuances of leadership dynamics, creating a well-rounded resource for professionals seeking to enhance their marketing ac... more

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Which podcasts are similar to The B2B Marketing Gap Podcast?

These podcasts share a similar audience with The B2B Marketing Gap Podcast:

1. B2B Marketing Podcast
2. Build with Leila Hormozi
3. My Therapist Ghosted Me
4. Stuff You Should Know

How many episodes of The B2B Marketing Gap Podcast are there?

The B2B Marketing Gap Podcast launched 3 years ago and published 66 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The B2B Marketing Gap Podcast?

Recent guests on The B2B Marketing Gap Podcast include:

1. Lauren Hill
2. Jade Tambini

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