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Artwork for The B2B Marketing Gap Podcast

The B2B Marketing Gap Podcast

B2B Jade
B2B Marketing
Marketing Strategy
B2B Breakthrough Academy
Marketing Review
Imposter Syndrome
Leadership
Strategic Marketing
B2B Marketing Strategy
Mindset
Tiktok
ROI
Situation Analysis
Customer Insights
Strategic Planning
SWOT Analysis
CRM System
Task Wheel
Ripple
Marketing Objectives
Customer Retention

Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between dire... more

PublishesWeeklyEpisodes66Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The B2B Marketing Gap Podcast

Latest Episodes

Learn more at www.b2bjade.com/links

Did you build your marketing strategy to impress leadership in a meeting, or to actually use it?Deep breath. Be honest.Most marketers rush through building their strategy, cramming in everything leadership asks for so they look good in the presentati... more

Marketing strategy in 2026 isn't just about adding AI to your toolkit - it's about stripping back everything that's stopped working first.🔗 Join the waitlist for the May cohort (doors open 28th April): b2bjade.myflodesk.com/x1ac1s40a3 📘 Gra... more

Join the waitlist for B2B Breakthrough Academy [11th May Start] > b2bjade.myflodesk.com/x1ac1s40a3

Get the Webinar Replay and Strategic Marketer Kit > b2bjade.myflodesk.com/wlihflj5vm

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Recent Guests

Lauren Hill
Former marketing manager at Thomas Carroll Group; CEO of Marketing Collab; founder of Club Marketing
Marketing Collab; Club Marketing
Episode: 61. Strategic Marketer vs Marketing Manager | Lauren's story
Jade Tambini
B2B Breakthrough Academy founder; TikTok B2B marketer; speaker on simplifying marketing strategy
B2B Breakthrough Academy
Episode: 52. How To Write a SIMPLE B2B Marketing Strategy [Ignite 2025]

Host

Jade Tambini
Host of The B2B Marketing Gap Podcast; co-leader of B2B Breakthrough Academy; frequently leads coaching sessions and live programs.

Reviews

4.8 out of 5 stars from 56 ratings
  • Jade is the best!

    Marketing explained by Jade is so simple to understand. She provides exceptional value beyond any other information you’ll learn elsewhere. I am only starting in b2b marketing and it its a whole different world I was totally unaware of.

    Apple Podcasts
    5
    Chiito_110
    Mexico2 years ago
  • Such a helpful podcast!

    I’m the Community Manager at a startup based in Hong Kong - our whole team listens to these podcasts and uses B2B Jades templates when it comes to marketing. Thank you Jade for all the help!

    Apple Podcasts
    5
    JaymeEllis
    Hong Kong2 years ago
  • Jade is every B2B marketer’s bestie!

    Jade is every B2B marketer’s bestie! I am absolutely obsessed with this podcast! Every episode helps grow my confidence in the corporate space and it’s so refreshing to hear such practical advice I can ACTUALLY digest and immediately apply. I highly recommend this podcast to any B2B marketer!

    Apple Podcasts
    5
    sarwyman
    United States2 years ago
  • Spot on

    I don’t often leave reviews, but listening to you has helped clarify many things. Big thank you Jade. Subscribed!

    Apple Podcasts
    5
    philgosmond
    United Kingdom3 years ago
  • One of the best B2B marketing podcasts

    I just binged a good 3-4 episodes and can’t stop nodding my head in agreement with everything Jade has said. B2B marketing is so misunderstood and Jade well and truly is helping bridge that gap between marketers and c-suite that so many of us experience and don’t know how to address. This podcast is definitely going to be on heavy rotation in my earbuds, and I can’t wait to apply Jade’s easily actionable tips and advice.

    And no, I’m not partial because Jade and I are TikTok friends. I genuinel... more

    Apple Podcasts
    5
    TISEC AU
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Show is valued for its crisp, outcome-focused sessions and coaching promotions.
Audience notes Jade's ability to bridge the gap between marketers and executives.
Listeners praise practical, actionable guidance and templates they can apply immediately.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

53. Why Marketers Aren't Getting Results: The B2B Marketing Gap
Q: Does the course touch on managing people within the marketing team and resource planning?
Yes, the program includes guidance on managing people, leading up to executives and sales, and building an empowered team culture with clear objectives and roles.
52. How To Write a SIMPLE B2B Marketing Strategy [Ignite 2025]
Q: What is the core shift you advocate for in B2B marketing strategy?
Move from chasing leads and flashy tactics to building a simple, clear strategy that starts with an honest review, aligns with business goals, and focuses on understanding customer needs and retaining them.
61. Strategic Marketer vs Marketing Manager | Lauren's story
Q: How did you implement the shift in your organization and what were the early wins?
Early wins included better budget, a growing team, a brand positioning exercise, and leadership recognizing the strategic value of marketing, which validated her approach and changed internal perception.
61. Strategic Marketer vs Marketing Manager | Lauren's story
Q: Let's start with where you were before we started working together. What did your day-to-day look like?
Lauren describes feeling frazzled and overwhelmed, lacking a coherent plan, and dealing with imposter syndrome and leadership gaps. The conversation sets up how she moved from reactive tasks to strategic thinking.
49. How To Become A Strategic Marketer | Chloe's Story
Q: What was the biggest breakthrough for you during the B2B Breakthrough Academy?
Chloe identified that understanding the difference between objectives and strategies significantly clarified her marketing efforts.

Audience Metrics

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Frequently Asked Questions About The B2B Marketing Gap Podcast

What is The B2B Marketing Gap Podcast about and what kind of topics does it cover?

This show centers on helping B2B marketers craft practical, business-focused strategies without getting overwhelmed. Episodes consistently emphasize aligning marketing plans with leadership expectations, driving measurable outcomes, and cutting through noise with simple, repeatable frameworks. A hallmark is guiding listeners to secure leadership buy-in, optimize processes, and apply AI and modern tools thoughtfully, all while keeping humans at the center. Notable strengths include actionable worksheets, live coaching formats, and a recurring focus on accountability, minimalism, and internal consulting to elevate marketing's strategic impact. A key differentiator is blending educational content with coaching programs that promise concrete sk... more

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Which podcasts are similar to The B2B Marketing Gap Podcast?

These podcasts share a similar audience with The B2B Marketing Gap Podcast:

1. B2B Marketing Podcast
2. Feel Better, Live More with Dr Rangan Chatterjee
3. The Daily
4. Casefile True Crime
5. Build with Leila Hormozi

How many episodes of The B2B Marketing Gap Podcast are there?

The B2B Marketing Gap Podcast launched 3 years ago and published 66 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The B2B Marketing Gap Podcast?

Recent guests on The B2B Marketing Gap Podcast include:

1. Lauren Hill
2. Jade Tambini

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