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Artwork for The B2B Marketing Gap Podcast

The B2B Marketing Gap Podcast

B2B Jade
B2B Marketing
Marketing Strategy
Imposter Syndrome
Marketing Review
B2B Breakthrough Academy
Strategic Planning
Situation Analysis
Customer Insights
SWOT Analysis
CRM System
ROI
Tiktok
Budgeting
Customer Retention
Customer Satisfaction
Attribution Models
Marketing Objectives
Lead Generation
Content Creation
Content Strategy

Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between dire... more

PublishesTwice monthlyEpisodes52Founded3 years ago
Categories
MarketingBusiness

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Artwork for The B2B Marketing Gap Podcast

Latest Episodes

I spoke at B2B Ignite 2025 in London recently, sharing why I think marketers are getting mixed up in the complexity of b2b marketing and how to get back to a simple approach.Watch to get clarity on what to throw away and what to hold on to and how to... more

What is the best B2B marketing strategy to get leads in 2025? It’s one of the most common questions I get asked as a B2B marketer. I teach how to chose the best b2b strategies for your business in my marketing strategy course 👉 b2bjade.com/b... more

The most common thing I hear from B2B marketers?“Why don’t our leaders get what we do?”“Why don’t they respect my time?”In this episode, I’m sharing a fresh way to reframe how you see your leaders - inspired (weirdly) by Harvey and Louis from Suits.B... more

In this special episode, I’m sitting down with Chloe - a B2B Breakthrough Academy graduate who went from overwhelmed b2b marketer to confident and able to write a b2b marketing strategy.Learn more about B2B Breakthrough Academy 👉 b2bjade.com... more

Key Facts

Contact Information
Podcast Host

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Host

Jade Tambini
Host with nearly two decades of experience in B2B marketing and practical insights for marketing professionals. She emphasizes the importance of strategic thinking and effective planning in driving marketing success.

Reviews

4.9 out of 5 stars from 51 ratings
  • Jade is the best!

    Marketing explained by Jade is so simple to understand. She provides exceptional value beyond any other information you’ll learn elsewhere. I am only starting in b2b marketing and it its a whole different world I was totally unaware of.

    Apple Podcasts
    5
    Chiito_110
    Mexicoa year ago
  • Such a helpful podcast!

    I’m the Community Manager at a startup based in Hong Kong - our whole team listens to these podcasts and uses B2B Jades templates when it comes to marketing. Thank you Jade for all the help!

    Apple Podcasts
    5
    JaymeEllis
    Hong Konga year ago
  • Jade is every B2B marketer’s bestie!

    Jade is every B2B marketer’s bestie! I am absolutely obsessed with this podcast! Every episode helps grow my confidence in the corporate space and it’s so refreshing to hear such practical advice I can ACTUALLY digest and immediately apply. I highly recommend this podcast to any B2B marketer!

    Apple Podcasts
    5
    sarwyman
    United Statesa year ago
  • Spot on

    I don’t often leave reviews, but listening to you has helped clarify many things. Big thank you Jade. Subscribed!

    Apple Podcasts
    5
    philgosmond
    United Kingdom3 years ago
  • One of the best B2B marketing podcasts

    I just binged a good 3-4 episodes and can’t stop nodding my head in agreement with everything Jade has said. B2B marketing is so misunderstood and Jade well and truly is helping bridge that gap between marketers and c-suite that so many of us experience and don’t know how to address. This podcast is definitely going to be on heavy rotation in my earbuds, and I can’t wait to apply Jade’s easily actionable tips and advice.

    And no, I’m not partial because Jade and I are TikTok friends. I genuinel... more

    Apple Podcasts
    5
    TISEC AU
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many listeners feel empowered and motivated by the actionable strategies discussed, often commenting on their ability to apply the advice to real-world scenarios.
Listeners appreciate the practical and straightforward marketing advice provided, indicating that the content is valuable and easy to understand.
Reviews highlight the host's ability to clarify complex topics and present relatable content, fostering a strong listener connection.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#224
Canada/Business/Marketing
Apple Podcasts
#109
South Africa/Business/Marketing
Apple Podcasts
#112
Norway/Business/Marketing
Apple Podcasts
#149
Ukraine/Business/Marketing
Apple Podcasts
#225
India/Business/Marketing
Apple Podcasts
#236
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

49. How To Become A Strategic Marketer | Chloe's Story
Q: What was the biggest breakthrough for you during the B2B Breakthrough Academy?
Chloe identified that understanding the difference between objectives and strategies significantly clarified her marketing efforts.
49. How To Become A Strategic Marketer | Chloe's Story
Q: How did your day-to-day work life look before you became a more strategic version of yourself?
Chloe shared that she came from a B2C background and struggled to find a strategic approach within her new B2B role.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The B2B Marketing Gap Podcast

What is The B2B Marketing Gap Podcast about and what kind of topics does it cover?

Focused on empowering B2B marketing managers, this podcast offers practical insights to navigate the complexities of crafting effective marketing strategies. Through relatable anecdotes and expert advice, listeners learn to overcome the overwhelm often associated with strategy development. Major themes include bridging the gap between entry-level marketers and executive leadership, enhancing confidence in communication with sales teams, and implementing actionable marketing tactics that yield tangible results. Unique to this show is its consistent focus on demystifying B2B marketing processes, making it an invaluable resource for professionals seeking to elevate their strategic abilities in a supportive, relatable environment.

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Which podcasts are similar to The B2B Marketing Gap Podcast?

These podcasts share a similar audience with The B2B Marketing Gap Podcast:

1. Uncensored CMO
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How many episodes of The B2B Marketing Gap Podcast are there?

The B2B Marketing Gap Podcast launched 3 years ago and published 52 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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