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Artwork for The B2B Marketing and PR podcast

The B2B Marketing and PR podcast

Frank Strong
Artificial Intelligence
Public Relations
AI Visibility
Generative AI
Muck Rack
B2B Marketing
Press Releases
Thought Leadership
Meltwater
Semrush
Google
Media Landscape
Media Relations
Marketing
Sales
Linkedin
Dream Data
PR Statistics
Brand Journalism
Gartner CMO Spend Survey

This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.

PublishesWeeklyEpisodes162Founded3 years ago
Number of ListenersCategories
MarketingBusinessNewsNews Commentary

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Artwork for The B2B Marketing and PR podcast

Latest Episodes

Text version of this post, which has links to all the citations and resources mentioned on this episode: www.swordandthescript.com/2026/08/b2b-marketing-touches/

Link to the text version of htis post, with links to the underlying assets: www.swordandthescript.com/2026/07/what-is-public-relations/

Note: This episode is based on a guest post by Alex Austin Vollor is a recent communication graduate from... more

Link to the text version of this episode, which in turn includes links to the studies cited: www.swordandthescript.com/2026/07/pr-and-b2b-marketing-statistics-2026/

Subcribe to the weekly blog here by email: www.swordandthescript.com... more

Key Facts

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Recent Guests

Alex Austin Vollor
Recent communication graduate, first participant in the Graduate Jump Start Program by Sword in the Script Media
Sword in the Script Media
Episode: Episode 157: What is public relations? Trust, credibility and third-party validation [special guest post]

Host

Frank Strong
Host of The B2B Marketing and PR podcast

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#234
Finland/Business/Marketing

Audience Metrics

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Frequently Asked Questions About The B2B Marketing and PR podcast

What is The B2B Marketing and PR podcast about and what kind of topics does it cover?

A data-driven B2B marketing and PR show that leans into research, studies, and practical guidance for communicators in tech and enterprise spaces. Episodes frequently analyze AI visibility, trust and third-party validation, PR measurement, media relations, and the evolving role of corporate communications in the C-suite. Across solo explorations and data reviews, the host distills benchmarks, industry surveys, and real-world tactics to help PR and marketing teams navigate budgets, channel mix, and relationship-building with reporters, buyers, and executives. A notable thread is the emphasis on credibility, quality signals, and thoughtful engagement over hype, with practical takeaways on governance, messaging, and multi-stakeholder buy-in.

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How many subscribers and views does The B2B Marketing and PR podcast have?

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How many episodes of The B2B Marketing and PR podcast are there?

The B2B Marketing and PR podcast launched 3 years ago and published 162 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The B2B Marketing and PR podcast?

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What guests have appeared on The B2B Marketing and PR podcast?

Recent guests on The B2B Marketing and PR podcast include:

1. Alex Austin Vollor

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