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The Executive Brand Podcast

Finn Thormeier
Linkedin
B2B Marketing
Saas
Series B Funding
Product-Market Fit
Content Creation
Hiring and Layoffs
Content Marketing
Inbound Marketing
Ad Spend
Customer Retention
Sustainable Growth
Sales and Marketing Leadership
Unit Economics
Founder-Led Marketing
B2B Podcasting
Professional Services
Brand Awareness
Signal-Based Selling
Enterprise Software

In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder Branding and Executive Thought Leadership strategies & playbooks. Prior guests include Jason Fried, David Heinemeier Hansson, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. K... more

PublishesWeeklyEpisodes151Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Executive Brand Podcast

Latest Episodes

Louis Grenier is the founder of Stand The F*ck Out, and one of my recent favorite new follows on LinkedIn.

In this episode, we talk about what a real POV actually is (and why 99% of LinkedIn creators don’t have one), why low likes on a post don’t me... more

Pranav Piyush is the CEO of Paramark, a marketing measurement platform. Prior to founding Paramark, he was VP Marketing at BILL, VP Growth at Pilot.com and VP Growth at Magento during its acquisition by Adobe. After 10+ years in marketing and growth,... more

YouTube

Jess Cook and Joshua Perk are the VP of Marketing and CEO of Vector respectively, which is a marketing signal platform. They also host “This Meeting Could Have Been a Podcast”, have a combined 50,000 LinkedIn followers, and actually have fun with the... more

YouTube

Jack Newton is the founder and CEO of Clio. He started the company in 2008 in Canada, and has since grown it to over 400,000 customers, 2,000 employees, and $400M+ in ARR. They raised a $500M Series G in 2025.

In this episode, we talk about applying... more

YouTube

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Recent Guests

Jack Newton
Founder and CEO of Clio, a legal software company.
Clio
Episode: Clio CEO ($400m ARR) on Moving from “classic” SaaS to AI-native
Tony Scott
Former CIO of Disney, Microsoft, and the U.S. Government
Intrusion
Episode: Lessons from the ex-CIO of Microsoft, Disney and the U.S. Government
Kacie Jenkins
Former SVP of Marketing at Sendoso and advisor
Episode: Claude Code's new Head of Marketing on Founder Branding & Developer Marketing
Sydney Sloan
CMO advisor at G2 and executive in residence at Scale Venture Partners, formerly CMO at Drata and Salesloft.
G2
Episode: Marketing Lessons from the CMO of G2, Salesloft & Drata
Jessica Gilmartin
Advisor to CMOs and CEOs of large software companies, former CMO and CRO of Calendly
Stage 2 Capital, TextExpander
Episode: How the CMO Role is Changing w/ ex-CMO of Calendly Jessica Gilmartin
Ashley Faus
Head of lifecycle marketing at Atlassian
Atlassian
Episode: The 4 Pillars of LinkedIn Thought Leadership (w/ Ashley Faus, Atlassian)
Olga Andrienko
CMO at Foxtery, former VP of Brand at Semrush
Foxtery
Episode: How Semrush’s ex-VP of Brand Builds a Founder Brand From Scratch w/ Olga Andrienko (CMO at Foxtery)
David Walsh
Founder and CEO at Limelight
Limelight
Episode: An Introduction to B2B Influencer Marketing w/ Limelight’s CEO David Walsh
Melissa Rosenthal
Co-founder at Outlever, previously worked as Chief Creative Officer at ClickUp and CRO at Cheddar
Outlever
Episode: How to Turn a B2B Tech Brand into the #1 News Source in Your Industry

Host

Finn Thormeier
Founder of Project 33, host of multiple marketing-focused podcasts, and an expert in founder branding and executive thought leadership strategies.

Reviews

5.0 out of 5 stars from 10 ratings
  • Tactical founder guidance

    If you’re an early 0-1 stage startup this podcast is awesome. Love how the host presses for details on what the Founders are actually doing in the very very early stages rather than just waxing poetic about sales funnels. Good early stage founder guests too who really open up.

    Apple Podcasts
    5
    Brian262626
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical and specific insights shared, especially valuable for early-stage startups. The focus on actionable strategies and transparency resonates well with those looking to establish their brand presence effectively. Guests are well-received for providing deep dives into their experiences and expertise.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#175
France/Business/Marketing
Apple Podcasts
#31
India/Business/Marketing
Apple Podcasts
#133
Finland/Business/Marketing
Apple Podcasts
#223
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Clio CEO ($400m ARR) on Moving from “classic” SaaS to AI-native
Q: What was the moment that you personally, Jack Newton, realized this is going to change everything about the legal profession?
It was in the winter of 2022, right after ChatGPT got released in November of that year, when I realized we needed to think about our product differently.
Lessons from the ex-CIO of Microsoft, Disney and the U.S. Government
Q: Any tips for founders or CEOs who are selling into the enterprise or the government?
Start with research to identify innovation-oriented companies and address specific problems they are interested in solving.
Lessons from the ex-CIO of Microsoft, Disney and the U.S. Government
Q: What does it take to get into that seat that maybe people miss?
There are different paths to those roles, but being open to diverse opportunities rather than linear paths seems essential.
How Semrush’s ex-VP of Brand Builds a Founder Brand From Scratch w/ Olga Andrienko (CMO at Foxtery)
Q: What would your advice be to marketers on what they should do, learn?
Marketers should experiment on their own, possibly creating their own solutions or MVPs to stay relevant.
An Introduction to B2B Influencer Marketing w/ Limelight’s CEO David Walsh
Q: What should brands look for when picking the right influencers?
Brands should prioritize creator market fit, ensuring that the creator's content aligns with the brand's message and value proposition, rather than just focusing on follower count.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Executive Brand Podcast

What is The Executive Brand Podcast about and what kind of topics does it cover?

Focusing on the intersection of branding and leadership, this show explores innovative strategies for personal and executive branding in the B2B space. With insights from experienced founders and industry leaders, discussions emphasize effective approaches to demand generation, content marketing, and cultivating a strong presence on platforms like LinkedIn. Unique to this show is its emphasis on founder-led narratives, helping listeners understand how personal experiences and storytelling can enhance brand authenticity and executive visibility. The content is particularly helpful for business professionals seeking to refine their branding strategies in competitive environments.

Where can I find podcast stats for The Executive Brand Podcast?

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Which podcasts are similar to The Executive Brand Podcast?

These podcasts share a similar audience with The Executive Brand Podcast:

1. The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
2. Syntax - Tasty Web Development Treats
3. Crime Junkie

How many episodes of The Executive Brand Podcast are there?

The Executive Brand Podcast launched 3 years ago and published 151 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Executive Brand Podcast?

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What guests have appeared on The Executive Brand Podcast?

Recent guests on The Executive Brand Podcast include:

1. Jack Newton
2. Tony Scott
3. Kacie Jenkins
4. Sydney Sloan
5. Jessica Gilmartin
6. Ashley Faus
7. Olga Andrienko
8. David Walsh

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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