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The Founder-Led Marketing Show

Finn Thormeier
Linkedin
B2B Marketing
Saas
Series B Funding
Product-Market Fit
Content Creation
Hiring and Layoffs
Content Marketing
Inbound Marketing
Sustainable Growth
Customer Retention
Ad Spend
Sales and Marketing Leadership
Unit Economics
AI In Marketing
Founder-Led Marketing
B2B Podcasting
Professional Services
Brand Awareness
Signal-Based Selling

In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder-Led Marketing strategies & playbooks from CEOs & Founders. Prior guests include Jason Fried, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. Key Topics: Demand Gen, SaaS Growt... more

PublishesWeeklyEpisodes133Founded3 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Founder-Led Marketing Show

Latest Episodes

Bryan Law is the CMO at SentinelOne, an AI-powered cybersecurity company that just crossed $1B ARR.

Before joining SentinelOne, Bryan led marketing at Salesforce and ZoomInfo, where he learned the power of distinctive brands and founder-led storytel... more

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Owner.com powers 10,000+ restaurants with tools to grow sales, from online ordering and loyalty programs, to marketing automation.

Behind that growth is Kyle Norton, CRO and former Shopify revenue leader, who’s helped rebuild the business from zero ... more

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Charles Tenot is the CEO of Lemlist, the $33M bootstrapped B2B SaaS company behind LinkedIn favorites like Lemwarm, Taplio, and TweetHunter.

In this episode, he walks us through the transition from COO to CEO, what it’s like to follow a founder lik... more

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David Heinemeier Hansson (DHH) is the co-founder & CTO of 37signals (Basecamp, HEY) and the creator of Ruby on Rails.

In this episode, DHH breaks down how he built real wealth without playing the Silicon Valley game, why “fuck you money” is misunder... more

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Key Facts

Accepts Guests
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Kyle Norton
Chief Revenue Officer at owner.com, formerly Director of Revenue at Shopify
owner.com
Episode: Sales, Life, and Career Lessons from Owner.com CRO Kyle Norton
Ted Merz
Founder of Principals Media, a modern storytelling company.
Principals Media
Episode: The Modern Executive’s Communications Playbook
Amanda Zhu
Co-founder of Recall AI
Recall AI
Episode: The Founder Brand Playbook Behind Recall.ai’s $38M Series B
Sylvia LePoidevin
CMO at Kandji, first marketer and employee number four, leading the company's marketing strategy
Kandji
Episode: The 95–5 Marketing Playbook to Build Future Demand w/ Kandji’s CMO
Adam Frankl
DevTool Marketing veteran, three-time first VP of Marketing at Unicorn companies, author of The Developer Facing Startup Book
Episode: Adam Frankl: How to Launch & Scale a DevTool Startup (3x VP Marketing at Unicorns)
Tushar Makhija
Co-founder and CEO at TeamOhana, a platform unifying finance and HR data.
TeamOhana
Episode: How to Break into Enterprise & Go Upmarket from a 2x Startup CRO turned SaaS CEO
Peter Caputa
CEO of Databox and former VP of Sales at HubSpot
Databox
Episode: Peter Caputa: How the ex-VP Sales of Hubspot uses Linkedin to grow his 10M ARR SaaS company as CEO
James Hawkins
Co-founder, co-CEO of PostHog
PostHog
Episode: James Hawkins: PostHog CEO on How to Build a Product Developers Love, Maximize Shipping Speed & Sh*tpost on LinkedIn
Gal Aga
Co-founder and CEO of Aligned, a deal room SaaS product
Aligned
Episode: Gal Aga: LinkedIn Playbook That Drives 3M Views/Month for This SaaS CEO

Host

Finn Thormeier
Host of the show and founder of Project 33, focusing on sharing marketing strategies from successful founders and CEOs.

Reviews

5.0 out of 5 stars from 10 ratings
  • Tactical founder guidance

    If you’re an early 0-1 stage startup this podcast is awesome. Love how the host presses for details on what the Founders are actually doing in the very very early stages rather than just waxing poetic about sales funnels. Good early stage founder guests too who really open up.

    Apple Podcasts
    5
    Brian262626
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical and tactical insights shared by hosts and guests, particularly valuing real-world applications over theoretical discussions.
Audience members highlight the actionable nature of the content, suggesting it drives engagement and encourages implementation of discussed strategies.
Many find the focus on founder experiences and the emphasis on personal branding to be particularly relevant for their own businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

lemlist CEO’s LinkedIn Playbook ($33M ARR, 10:1 LTV/CAC)
Q: What are some of the lessons and what is it like taking over the CEO role?
Charles discusses the importance of having clear contracts and how it was beneficial that the company was profitable, allowing him to hire talented team members.
DHH: How to Make F*ck You Money, Writing, US vs EU, Building Basecamp, 37signals & Ruby on Rails
Q: If you lost all your money today and you had to start all over again, what do you think you'd start tomorrow?
I would work as a consultant, using my programming skills to help others with their existing ideas. Then, I would start a side project in my spare time, just like how Basecamp was originally developed.
The Modern Executive’s Communications Playbook
Q: What should their first steps be to activate a CEO to be more active on LinkedIn?
Show them examples of other executives effectively using social media to normalize the behavior and demonstrate its value.
The Modern Executive’s Communications Playbook
Q: What advice do you find yourself repeating the most when working with CEOs and executives?
The hardest thing for most people is knowing what stories to tell, and they need to focus on sharing their personal experiences rather than trying to convey a big idea.
The Founder Brand Playbook Behind Recall.ai’s $38M Series B
Q: What advice would you give to a YC early stage founder who wants to build a presence on LinkedIn?
The most important thing is to just start posting and experiment with what works for you over time.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About The Founder-Led Marketing Show

What is The Founder-Led Marketing Show about and what kind of topics does it cover?

The episodes consistently explore various strategies related to Founder-Led Marketing, emphasizing real-world applications and insights from successful CEOs and founders. Key topics include the evolving role of personal branding in B2B contexts, the impact of LinkedIn on marketing strategies, and innovative approaches to demand generation and SaaS growth. Noteworthy discussions delve into the significance of building authentic connections with audiences and the importance of balancing professional messaging with personal storytelling. This podcast is particularly valuable for entrepreneurs and marketers looking to harness founder experiences and lessons learned for effective marketing outcomes.

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How many listeners does The Founder-Led Marketing Show get?

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What are the audience demographics for The Founder-Led Marketing Show?

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How many subscribers and views does The Founder-Led Marketing Show have?

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Which podcasts are similar to The Founder-Led Marketing Show?

These podcasts share a similar audience with The Founder-Led Marketing Show:

1. REWORK
2. The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
3. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
4. All-In with Chamath, Jason, Sacks & Friedberg
5. Moneywise

How many episodes of The Founder-Led Marketing Show are there?

The Founder-Led Marketing Show launched 3 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Founder-Led Marketing Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Founder-Led Marketing Show?

Recent guests on The Founder-Led Marketing Show include:

1. Kyle Norton
2. Ted Merz
3. Amanda Zhu
4. Sylvia LePoidevin
5. Adam Frankl
6. Tushar Makhija
7. Peter Caputa
8. James Hawkins

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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