Rephonic
Artwork for The Founder-Led Marketing Show

The Founder-Led Marketing Show

Finn Thormeier
Linkedin
B2B Marketing
Saas
Series B Funding
Product-Market Fit
Content Creation
Hiring and Layoffs
Content Marketing
Inbound Marketing
Customer Retention
Sustainable Growth
Ad Spend
Sales and Marketing Leadership
Unit Economics
Founder-Led Marketing
AI In Marketing
B2B Podcasting
Professional Services
Brand Awareness
Signal-Based Selling

In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder-Led Marketing strategies & playbooks from CEOs & Founders. Prior guests include Jason Fried, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. Key Topics: Demand Gen, SaaS Growt... more

PublishesWeeklyEpisodes140Founded3 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for The Founder-Led Marketing Show

Latest Episodes

Justin Levy is the Director of Social Media & Influencer Marketing at ZoomInfo, a $1.2B ARR company with 4,000+ employees. He built their first executive social program, scaled employee advocacy from 100 to 1,800 people, and grew ZoomInfo’s creator p... more

David Walsh, Founder & CEO of Limelight, is one of the few people who actually knows how B2B influencer marketing actually works.

His marketplace powers creator campaigns for Clay, Webflow, HubSpot, ZoomInfo, Bill.com, and dozens of high-growth B2B... more

YouTube

Kyle Lacy is the CMO of Docebo, a publicly traded enterprise learning platform used by companies like Zoom, OpenTable, Dior, and Denny’s.

Before Docebo, he led marketing at Lessonly, Seismic, Salesforce, and Jellyfish, and he’s been publishing onli... more

Melissa Rosenthal is the Co-Founder of Outlever, the company helping B2B brands build their own media properties, full newsrooms, daily publishing, real interviews, and journalism that companies actually own.

Before Outlever, Melissa scaled BuzzFeed’... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

REWORK
REWORK37signals
Syntax - Tasty Web Development Treats
Syntax - Tasty Web Development TreatsWes Bos & Scott Tolinski - Full Stack JavaScript Web Developers

Recent Guests

Melissa Rosenthal
Co-founder at Outlever, previously worked as Chief Creative Officer at ClickUp and CRO at Cheddar
Outlever
Episode: How to Turn a B2B Tech Brand into the #1 News Source in Your Industry
Joe Ciarallo
VP of Global Communications and Social Media at Wellhub
Wellhub
Episode: Exec Comms Lessons from Salesforce, Toast and Wellhub & the Future of PR
Kyle Norton
Chief Revenue Officer at owner.com, formerly Director of Revenue at Shopify
owner.com
Episode: Sales, Life, and Career Lessons from Owner.com CRO Kyle Norton
Ted Merz
Founder of Principals Media, a modern storytelling company.
Principals Media
Episode: The Modern Executive’s Communications Playbook
Amanda Zhu
Co-founder of Recall AI
Recall AI
Episode: The Founder Brand Playbook Behind Recall.ai’s $38M Series B
Sylvia LePoidevin
CMO at Kandji, first marketer and employee number four, leading the company's marketing strategy
Kandji
Episode: The 95–5 Marketing Playbook to Build Future Demand w/ Kandji’s CMO
Adam Frankl
DevTool Marketing veteran, three-time first VP of Marketing at Unicorn companies, author of The Developer Facing Startup Book
Episode: Adam Frankl: How to Launch & Scale a DevTool Startup (3x VP Marketing at Unicorns)
Tushar Makhija
Co-founder and CEO at TeamOhana, a platform unifying finance and HR data.
TeamOhana
Episode: How to Break into Enterprise & Go Upmarket from a 2x Startup CRO turned SaaS CEO
Peter Caputa
CEO of Databox and former VP of Sales at HubSpot
Databox
Episode: Peter Caputa: How the ex-VP Sales of Hubspot uses Linkedin to grow his 10M ARR SaaS company as CEO

Host

Finn Thormeier
Host of The Founder-Led Marketing Show and Founder of Project 33. He focuses on sharing insights and marketing strategies directly from successful founders and CEOs.

Reviews

5.0 out of 5 stars from 10 ratings
  • Tactical founder guidance

    If you’re an early 0-1 stage startup this podcast is awesome. Love how the host presses for details on what the Founders are actually doing in the very very early stages rather than just waxing poetic about sales funnels. Good early stage founder guests too who really open up.

    Apple Podcasts
    5
    Brian262626
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is well-received for featuring guests who openly share their experiences and actionable insights.
Listeners appreciate the focus on practical and tactical advice specifically for early-stage startups.
Many find the discussions provide valuable guidance for both personal branding and broader marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#217
Italy/Business/Marketing
Apple Podcasts
#65
Netherlands/Business/Marketing
Apple Podcasts
#89
Finland/Business/Marketing
Apple Podcasts
#97
Denmark/Business/Marketing
Apple Podcasts
#168
India/Business/Marketing
Apple Podcasts
#246
China/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

LinkedIn's VP of Brand & Content Strategy on How the Best B2B Brands Use LinkedIn & Video to Grow
Q: Can you confirm or disconfirm the theory that LinkedIn reduced people's reach so that they spend more on Thought Leader Ads?
Organic performance often signals when to promote content; fluctuations in reach are not by design.
LinkedIn's VP of Brand & Content Strategy on How the Best B2B Brands Use LinkedIn & Video to Grow
Q: Can we dive a little bit into vertical video?
LinkedIn is pushing vertical video to reflect member behaviors and engagement, as younger decision-makers increasingly interact with this format.
Exec Comms Lessons from Salesforce, Toast and Wellhub & the Future of PR
Q: What are some of the recurring themes you notice yourself maybe repeating to those founders and execs?
The hardest thing for CEOs and founders is understanding that they're not just a spokesperson for the company or the product, but they're a spokesperson for the industry or even bigger than the industry.
Exec Comms Lessons from Salesforce, Toast and Wellhub & the Future of PR
Q: What did you learn during that time about executive messaging?
The best messaging answer is one question, which is, what can I do today or tomorrow that I couldn't do yesterday?
Gong's Executive Content & LinkedIn Thought Leadership Playbook w/ Udi Ledergor
Q: Can you expand on your controversial marketing take?
Best practices often lead to mediocre work, as they don't encourage innovative thinking.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Founder-Led Marketing Show

What is The Founder-Led Marketing Show about and what kind of topics does it cover?

This show explores innovative marketing strategies that are primarily led by founders and CEOs, focusing on how they engage with their audiences and build their brands. Episodes repeatedly highlight essential themes such as demand generation, SaaS growth, B2B marketing, and personal branding particularly on LinkedIn. A notable feature of these discussions is the actionable insights shared by accomplished industry leaders, enabling listeners to adopt effective marketing playbooks tailored to their own businesses.

What makes this show stand out is its emphasis on founder-led narratives that not only demonstrate unique marketing tactics but also highlight personal branding within the B2B landscape. Listeners can expect to gain practical advic... more

Where can I find podcast stats for The Founder-Led Marketing Show?

Rephonic provides a wide range of podcast stats for The Founder-Led Marketing Show. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Founder-Led Marketing Show and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Founder-Led Marketing Show get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Founder-Led Marketing Show, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Founder-Led Marketing Show?

Rephonic provides comprehensive predictive audience data for The Founder-Led Marketing Show, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Founder-Led Marketing Show have?

To see how many followers or subscribers The Founder-Led Marketing Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Founder-Led Marketing Show?

These podcasts share a similar audience with The Founder-Led Marketing Show:

1. REWORK
2. Uncapped with Jack Altman
3. Syntax - Tasty Web Development Treats
4. A Bit of Optimism
5. The Dave Gerhardt Show

How many episodes of The Founder-Led Marketing Show are there?

The Founder-Led Marketing Show launched 3 years ago and published 140 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Founder-Led Marketing Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Founder-Led Marketing Show?

Rephonic pulls ratings and reviews for The Founder-Led Marketing Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Founder-Led Marketing Show?

Rephonic provides full transcripts for episodes of The Founder-Led Marketing Show. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Founder-Led Marketing Show?

Recent guests on The Founder-Led Marketing Show include:

1. Melissa Rosenthal
2. Joe Ciarallo
3. Kyle Norton
4. Ted Merz
5. Amanda Zhu
6. Sylvia LePoidevin
7. Adam Frankl
8. Tushar Makhija

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days