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The Founder-Led Marketing Show

Finn Thormeier
Linkedin
B2B Marketing
Saas
Series B Funding
Product-Market Fit
Content Creation
Hiring and Layoffs
Content Marketing
Inbound Marketing
Customer Retention
Sustainable Growth
Ad Spend
Sales and Marketing Leadership
Unit Economics
Founder-Led Marketing
B2B Podcasting
Professional Services
Brand Awareness
Signal-Based Selling
Enterprise Software

In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder-Led Marketing strategies & playbooks from CEOs & Founders. Prior guests include Jason Fried, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. Key Topics: Demand Gen, SaaS Growt... more

PublishesWeeklyEpisodes127Founded3 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Founder-Led Marketing Show

Latest Episodes

Sylvia LePoidevin is the CMO at Kandji, where she helped grow the Apple device management company from employee #4 to 300+, scaling from the zero-to-one phase to a mid eight figure business valued at $850M.

In this episode, Sylvia breaks down what i... more

Adam Frankl was the first VP Marketing at JFrog, Neo4j, and Sourcegraph, all three dev-first unicorns.

He’s helped dozens of early-stage DevTool startups go from “cool idea” to credible company. And now he’s written the book on it.

In this episode,... more

YouTube

Meghan Barr helped build one of the most powerful CEO brands on LinkedIn.

As VP of Brand, Content & Comms at ZoomInfo, she’s spent the last 5 years helping turn Henry Schuck (CEO of ZoomInfo, $1.2B ARR) into a storytelling machine, without losing a... more

YouTube

Alec Paul is the CEO and Founder of SalesBrand, and behind some of the most successful CEO brands on LinkedIn.

He’s helped founders like Adam Robinson (Retention.com), Gal Aga (Aligned), and Sam Jacobs (Pavilion) generate millions of views, without ... more

YouTube

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Recent Guests

Tushar Makhija
Co-founder and CEO at TeamOhana, a platform unifying finance and HR data.
TeamOhana
Episode: How to Break into Enterprise & Go Upmarket from a 2x Startup CRO turned SaaS CEO
Peter Caputa
CEO of Databox and former VP of Sales at HubSpot
Databox
Episode: Peter Caputa: How the ex-VP Sales of Hubspot uses Linkedin to grow his 10M ARR SaaS company as CEO
James Hawkins
Co-founder, co-CEO of PostHog
PostHog
Episode: James Hawkins: PostHog CEO on How to Build a Product Developers Love, Maximize Shipping Speed & Sh*tpost on LinkedIn
Jason Fan
Co-founder and CEO of Forma, an employee benefits platform
Forma
Episode: Jason Fan: Lessons from Growing a 200-people SaaS in the HR Tech space
Mark Gilbert
Co-Founder and CEO at Zocks, an AI Meeting Assistant for Financial Advisors
Zocks
Episode: From VP at Twilio to AI Founder: Mark Gilbert’s Lessons on Product Management, Growth, and Fundraising
Marty Kausas
Founder and CEO at Pylon
Pylon
Episode: The LinkedIn Post Format This SaaS CEO Used to 5.5x Revenue in 2024
Gal Aga
CEO and Founder of Aligned, recognized for exemplary Founder-Led Marketing practices
Aligned
Episode: 10M+ Linkedin Impressions per Year: Gal Aga’s Head of Content Shares BTS Insights
Jacco van der Kooij
Founder of Winning by Design, a training and consulting company for recurring revenue business models
Winning by Design
Episode: Jacco van der Kooij: 3 Ways SaaS Founders Need to Implement AI in Their GTM in 2025
Alyona Mysko
Founder and CEO at Fuel Finance
Fuel Finance
Episode: How This 1M+ Arr SaaS Founder Made LinkedIn Their Biggest Lead Channel

Host

Finn Thormeier
Host of the show and founder of Project 33, focusing on sharing marketing strategies from successful founders and CEOs.

Reviews

5.0 out of 5 stars from 10 ratings
  • Tactical founder guidance

    If you’re an early 0-1 stage startup this podcast is awesome. Love how the host presses for details on what the Founders are actually doing in the very very early stages rather than just waxing poetic about sales funnels. Good early stage founder guests too who really open up.

    Apple Podcasts
    5
    Brian262626
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical and tactical insights shared by hosts and guests, particularly valuing real-world applications over theoretical discussions.
Audience members highlight the actionable nature of the content, suggesting it drives engagement and encourages implementation of discussed strategies.
Many find the focus on founder experiences and the emphasis on personal branding to be particularly relevant for their own businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#22
Finland/Business/Marketing
Apple Podcasts
#118
China/Business/Marketing
Apple Podcasts
#121
Israel/Business/Marketing
Apple Podcasts
#123
India/Business/Marketing
Apple Podcasts
#216
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to Break into Enterprise & Go Upmarket from a 2x Startup CRO turned SaaS CEO
Q: How did you decide to now already go up market?
It was necessary given our growth and the demands of larger clients we've acquired recently.
How to Break into Enterprise & Go Upmarket from a 2x Startup CRO turned SaaS CEO
Q: Is it correct to say that you guys sell into mid-market?
We started off in the mid-market and have now acquired customers that are larger, including those with 5,000 and 8,000 employees.
Peter Walker: How to build an Insights Function & Add 130K Linkedin Followers w/ Carta’s Head of Insights
Q: What makes a good data insight?
Great insights are often ones that are topical, contradict widely held beliefs, or confirm established wisdom; fundamentally, they should tell a clear, compelling story using the data at hand.
Peter Walker: How to build an Insights Function & Add 130K Linkedin Followers w/ Carta’s Head of Insights
Q: Who should build an insights function?
The key candidates are established companies with a large proprietary dataset willing to use it for brand building, and scrappy startups that can utilize nuggets from their data while aiming to become a source of truth in their industry.
The Man Behind Adam Robinson & Gal Aga's Top CEO Brands
Q: How do you recommend people to start? Is it just write their first post?
It's just publish. I don't care if it works or it doesn't. But it's way easier to work with someone that's posted a bunch, even if it doesn't work.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Founder-Led Marketing Show

What is The Founder-Led Marketing Show about and what kind of topics does it cover?

The episodes consistently explore various strategies related to Founder-Led Marketing, emphasizing real-world applications and insights from successful CEOs and founders. Key topics include the evolving role of personal branding in B2B contexts, the impact of LinkedIn on marketing strategies, and innovative approaches to demand generation and SaaS growth. Noteworthy discussions delve into the significance of building authentic connections with audiences and the importance of balancing professional messaging with personal storytelling. This podcast is particularly valuable for entrepreneurs and marketers looking to harness founder experiences and lessons learned for effective marketing outcomes.

Where can I find podcast stats for The Founder-Led Marketing Show?

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How many listeners does The Founder-Led Marketing Show get?

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What are the audience demographics for The Founder-Led Marketing Show?

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Which podcasts are similar to The Founder-Led Marketing Show?

These podcasts share a similar audience with The Founder-Led Marketing Show:

1. The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
2. Startups For the Rest of Us
3. The Game with Alex Hormozi
4. Moneywise
5. Founders

How many episodes of The Founder-Led Marketing Show are there?

The Founder-Led Marketing Show launched 3 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Founder-Led Marketing Show?

Recent guests on The Founder-Led Marketing Show include:

1. Tushar Makhija
2. Peter Caputa
3. James Hawkins
4. Jason Fan
5. Mark Gilbert
6. Marty Kausas
7. Gal Aga
8. Jacco van der Kooij

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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