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The Executive Brand Podcast

Finn Thormeier
Linkedin
B2B Marketing
Saas
Founder-Led Marketing
Content Creation
Personal Branding
Content Marketing
Saas Growth
Content Strategy
Series B Funding
Sales
Lead Generation
Product-Market Fit
Marketing Strategy
Demand Generation
Founder Branding
Zoominfo
Product-Led Growth
Product Market Fit
Digital Marketing

In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder Branding and Executive Thought Leadership strategies & playbooks. Prior guests include Jason Fried, David Heinemeier Hansson, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. K... more

PublishesWeeklyEpisodes158Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Executive Brand Podcast

Latest Episodes

Shane Hedge and Ariel Rubin are the CEO and Head of Content of Air respectively. Air is a Creative Ops Platform used by enterprise creative teams at companies like Google, Warby Parker, Perplexity, Ramp, and the Denver Broncos.

They’re at 100 employ... more

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Domitille de Saint-Exupéry is the CMO and Erwan Gauthier is the VP Growth at lemlist, the multi-channel outreach platform founded by Guillaume Moubeche.

They’re bootstrapped, doing mid 8-figures in revenue, added over $10m in net new ARR in 2025, ha... more

YouTube

Renée Shaw runs brand & social at tl;dv - an AI meeting assistant. She’s also one of the funniest people on LinkedIn. Her official job title is your mom @ tl;dv…

We talk about humor, how Renée runs her content strategy, information cascades, Linkedi... more

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Abhay Rajaram is the co-CEO at Sendoso, a Direct Mail and Gifting Platform doing over $100M in annual revenue with 250 employees. They raised a total of $175M, including a $100M Series C led by SoftBank in 2021 during peak ZIRP. Abhay joined in 2023 ... more

YouTube

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Recent Guests

Finn Thormeier
Founder of Project 33; founder-led content expert and host of The Founder-Led Marketing Show
Project 33
Episode: Some opinions on how to grow on LinkedIn
Louis Grenier
Founder of Stand the Fuck Out; creator of The Roost; course instructor at CXL; former Hotjar marketer
Stand the Fuck Out, The Roost, CXL, Hotjar
Episode: How to Stand the F*ck Out with Louis Grenier
Pranav Piyush
Co-founder and CEO at Paramark
Paramark
Episode: How to Measure Brand Marketing & the Power of Founder Branding
Jess Cook
VP of Marketing at Vector
Vector
Episode: How Vector Uses Content, Signals & Taste to Do Great Marketing
Joshua Perk
Co-Founder, CEO of Vector
Vector
Episode: How Vector Uses Content, Signals & Taste to Do Great Marketing
Jack Newton
Founder and CEO of Clio, a legal software company.
Clio
Episode: Clio CEO ($400m ARR) on Moving from “classic” SaaS to AI-native
Tony Scott
Former CIO of Disney, Microsoft, and the U.S. Government
Intrusion
Episode: Lessons from the ex-CIO of Microsoft, Disney and the U.S. Government
Kacie Jenkins
Former SVP of Marketing at Sendoso and advisor
Episode: Claude Code's new Head of Marketing on Founder Branding & Developer Marketing
Sydney Sloan
CMO advisor at G2 and executive in residence at Scale Venture Partners, formerly CMO at Drata and Salesloft.
G2
Episode: Marketing Lessons from the CMO of G2, Salesloft & Drata

Host

Finn Thormeier
Host of The Executive Brand Podcast

Reviews

5.0 out of 5 stars from 10 ratings
  • Tactical founder guidance

    If you’re an early 0-1 stage startup this podcast is awesome. Love how the host presses for details on what the Founders are actually doing in the very very early stages rather than just waxing poetic about sales funnels. Good early stage founder guests too who really open up.

    Apple Podcasts
    5
    Brian262626
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great for early-stage startups seeking practical, not abstract, advice.
The host probes real actions by founders, not just hype.
Tactical founder guidance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#195
United States/Business/Marketing
Apple Podcasts
#25
Israel/Business/Marketing
Apple Podcasts
#65
Brazil/Business/Marketing
Apple Podcasts
#114
Denmark/Business/Marketing
Apple Podcasts
#166
India/Business/Marketing
Apple Podcasts
#240
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Some opinions on how to grow on LinkedIn
Q: What actionable steps should founders take between now and starting this?
Begin by setting a weekly posting goal (2-4 posts), allocate 30 minutes post-publish to engage, and consider partnering with a coach or external support to accelerate learning and accountability; start with commenting consistently to build familiarity and network before publishing aggressively.
Some opinions on how to grow on LinkedIn
Q: What do you tell skeptical marketing teams about the ROI of Founder-Led content?
ROI cannot be measured purely in immediate leads; it's a long-game brand investment. If teams demand quick wins, they'll likely abandon the approach, but those who commit see qualitative improvements like better demos, referrals, and partnerships, often within a few months to a year.
Some opinions on how to grow on LinkedIn
Q: All right, Finn. So looking back at your interviews over the past few years with the top founders, what were the kind of most eye-opening things that you learned from them?
The core takeaway is that fundamentals trump hacks: adding value, engaging authentically, and showing up consistently over a long period is what builds a lasting audience and trust, rather than chasing short-term tricks.
How to Measure Brand Marketing & the Power of Founder Branding
Q: What practical steps can CMOs at 5-50 million ARR take to justify investment in brand and measurement?
Agree on two primary leading indicators (search/query volume and hand raisers/demos), run a dozen hypothesis-driven experiments in the first year, and invest in strong creative while scaling measurement and MMM incrementally to prove impact.
How to Measure Brand Marketing & the Power of Founder Branding
Q: How should a founder-brand and a founder-led company measure brand today, especially when talking to a CFO?
Define clear leading indicators beyond revenue, like traffic, search queries, and hand raisers, and frame experiments with a ten-hypothesis roadmap to demonstrate value, while keeping creative and storytelling as a parallel priority.

Audience Metrics

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Frequently Asked Questions About The Executive Brand Podcast

What is The Executive Brand Podcast about and what kind of topics does it cover?

This show centers on founder branding, executive thought leadership, and B2B marketing strategies, with a sharp eye on personal branding on LinkedIn, demand-gen playbooks, and the evolving role of AI in marketing. Conversations often feature founders, CMOs, and senior marketers sharing actionable frameworks for building credibility, driving pipeline, and balancing company and personal brands. A distinctive thread across episodes is the emphasis on authentic, relationship-driven content and practical experiments that translate into measurable business impact, rather than generic growth hacks.

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Which podcasts are similar to The Executive Brand Podcast?

These podcasts share a similar audience with The Executive Brand Podcast:

1. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
2. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of The Executive Brand Podcast are there?

The Executive Brand Podcast launched 4 years ago and published 158 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Executive Brand Podcast?

Recent guests on The Executive Brand Podcast include:

1. Finn Thormeier
2. Louis Grenier
3. Pranav Piyush
4. Jess Cook
5. Joshua Perk
6. Jack Newton
7. Tony Scott
8. Kacie Jenkins

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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