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The Founder-Led Marketing Show

Finn Thormeier
Linkedin
B2B Marketing
Saas
Series B Funding
Product-Market Fit
Content Creation
Hiring and Layoffs
Content Marketing
Inbound Marketing
Ad Spend
Sustainable Growth
Customer Retention
Sales and Marketing Leadership
Unit Economics
Founder-Led Marketing
B2B Podcasting
Professional Services
Brand Awareness
Signal-Based Selling
Enterprise Software

In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder-Led Marketing strategies & playbooks from CEOs & Founders. Prior guests include Jason Fried, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. Key Topics: Demand Gen, SaaS Growt... more

PublishesWeeklyEpisodes137Founded3 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Founder-Led Marketing Show

Latest Episodes

Melissa Rosenthal is the Co-Founder of Outlever, the company helping B2B brands build their own media properties, full newsrooms, daily publishing, real interviews, and journalism that companies actually own.

Before Outlever, Melissa scaled BuzzFeed’... more

Alex Josephson is the VP of Brand and Content Strategy for Advertisers at LinkedIn, helping brands tell better stories and run smarter campaigns on the world’s largest B2B platform.In this episode, Alex gives a behind-the-scenes look at how LinkedIn ... more

Joe Ciarallo led comms at Salesforce, Toast (through IPO), and now Wellhub (formerly Gympass), a $2.4 billion corporate-wellness company.

He’s seen what happens when scrappy startup PR turns into an IPO-ready machine.

In this episode, Joe breaks dow... more

YouTube

Udi Ledergor joined Gong as their first marketer in 2016, back when “revenue intelligence” wasn’t even a thing.

Nine years later, Gong is one of the most recognizable B2B brands in the world, doing well over $300M ARR and followed by 300,000+ people... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Joe Ciarallo
VP of Global Communications and Social Media at Wellhub
Wellhub
Episode: Exec Comms Lessons from Salesforce, Toast and Wellhub & the Future of PR
Kyle Norton
Chief Revenue Officer at owner.com, formerly Director of Revenue at Shopify
owner.com
Episode: Sales, Life, and Career Lessons from Owner.com CRO Kyle Norton
Ted Merz
Founder of Principals Media, a modern storytelling company.
Principals Media
Episode: The Modern Executive’s Communications Playbook
Amanda Zhu
Co-founder of Recall AI
Recall AI
Episode: The Founder Brand Playbook Behind Recall.ai’s $38M Series B
Sylvia LePoidevin
CMO at Kandji, first marketer and employee number four, leading the company's marketing strategy
Kandji
Episode: The 95–5 Marketing Playbook to Build Future Demand w/ Kandji’s CMO
Adam Frankl
DevTool Marketing veteran, three-time first VP of Marketing at Unicorn companies, author of The Developer Facing Startup Book
Episode: Adam Frankl: How to Launch & Scale a DevTool Startup (3x VP Marketing at Unicorns)
Tushar Makhija
Co-founder and CEO at TeamOhana, a platform unifying finance and HR data.
TeamOhana
Episode: How to Break into Enterprise & Go Upmarket from a 2x Startup CRO turned SaaS CEO
Peter Caputa
CEO of Databox and former VP of Sales at HubSpot
Databox
Episode: Peter Caputa: How the ex-VP Sales of Hubspot uses Linkedin to grow his 10M ARR SaaS company as CEO
James Hawkins
Co-founder, co-CEO of PostHog
PostHog
Episode: James Hawkins: PostHog CEO on How to Build a Product Developers Love, Maximize Shipping Speed & Sh*tpost on LinkedIn

Host

Finn Thormeier
Host of The Founder-Led Marketing Show and Founder of Project 33. He focuses on sharing insights and marketing strategies directly from successful founders and CEOs.

Reviews

5.0 out of 5 stars from 10 ratings
  • Tactical founder guidance

    If you’re an early 0-1 stage startup this podcast is awesome. Love how the host presses for details on what the Founders are actually doing in the very very early stages rather than just waxing poetic about sales funnels. Good early stage founder guests too who really open up.

    Apple Podcasts
    5
    Brian262626
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is well-received for featuring guests who openly share their experiences and actionable insights.
Listeners appreciate the focus on practical and tactical advice specifically for early-stage startups.
Many find the discussions provide valuable guidance for both personal branding and broader marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#147
Canada/Business/Marketing
Apple Podcasts
#41
Finland/Business/Marketing
Apple Podcasts
#108
India/Business/Marketing
Apple Podcasts
#113
Denmark/Business/Marketing
Apple Podcasts
#166
Ireland/Business/Marketing
Apple Podcasts
#218
China/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Exec Comms Lessons from Salesforce, Toast and Wellhub & the Future of PR
Q: What are some of the recurring themes you notice yourself maybe repeating to those founders and execs?
The hardest thing for CEOs and founders is understanding that they're not just a spokesperson for the company or the product, but they're a spokesperson for the industry or even bigger than the industry.
Exec Comms Lessons from Salesforce, Toast and Wellhub & the Future of PR
Q: What did you learn during that time about executive messaging?
The best messaging answer is one question, which is, what can I do today or tomorrow that I couldn't do yesterday?
Gong's Executive Content & LinkedIn Thought Leadership Playbook w/ Udi Ledergor
Q: Can you expand on your controversial marketing take?
Best practices often lead to mediocre work, as they don't encourage innovative thinking.
lemlist CEO’s LinkedIn Playbook ($33M ARR, 10:1 LTV/CAC)
Q: What are some of the lessons and what is it like taking over the CEO role?
Charles discusses the importance of having clear contracts and how it was beneficial that the company was profitable, allowing him to hire talented team members.
DHH: How to Make F*ck You Money, Writing, US vs EU, Building Basecamp, 37signals & Ruby on Rails
Q: If you lost all your money today and you had to start all over again, what do you think you'd start tomorrow?
I would work as a consultant, using my programming skills to help others with their existing ideas. Then, I would start a side project in my spare time, just like how Basecamp was originally developed.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Founder-Led Marketing Show

What is The Founder-Led Marketing Show about and what kind of topics does it cover?

This show explores innovative marketing strategies that are primarily led by founders and CEOs, focusing on how they engage with their audiences and build their brands. Episodes repeatedly highlight essential themes such as demand generation, SaaS growth, B2B marketing, and personal branding particularly on LinkedIn. A notable feature of these discussions is the actionable insights shared by accomplished industry leaders, enabling listeners to adopt effective marketing playbooks tailored to their own businesses.

What makes this show stand out is its emphasis on founder-led narratives that not only demonstrate unique marketing tactics but also highlight personal branding within the B2B landscape. Listeners can expect to gain practical advic... more

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How many listeners does The Founder-Led Marketing Show get?

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Which podcasts are similar to The Founder-Led Marketing Show?

These podcasts share a similar audience with The Founder-Led Marketing Show:

1. REWORK
2. The SaaS Podcast: Build, Launch & Scale Your SaaS
3. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
4. Dwarkesh Podcast
5. Marketing Against The Grain

How many episodes of The Founder-Led Marketing Show are there?

The Founder-Led Marketing Show launched 3 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Founder-Led Marketing Show?

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What guests have appeared on The Founder-Led Marketing Show?

Recent guests on The Founder-Led Marketing Show include:

1. Joe Ciarallo
2. Kyle Norton
3. Ted Merz
4. Amanda Zhu
5. Sylvia LePoidevin
6. Adam Frankl
7. Tushar Makhija
8. Peter Caputa

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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