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The Executive Brand Podcast

Finn Thormeier
Linkedin
B2B Marketing
Saas
Series B Funding
Product-Market Fit
Content Creation
Hiring and Layoffs
Content Marketing
Inbound Marketing
Customer Retention
Ad Spend
Sustainable Growth
Sales and Marketing Leadership
Unit Economics
Founder-Led Marketing
B2B Podcasting
Professional Services
Brand Awareness
Signal-Based Selling
Enterprise Software

In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder Branding and Executive Thought Leadership strategies & playbooks. Prior guests include Jason Fried, David Heinemeier Hansson, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. K... more

PublishesWeeklyEpisodes153Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Executive Brand Podcast

Latest Episodes

I’m trying something new. This week, instead of interviewing a founder or executive, I took my Content Director Tobi and we’re going behind the scenes at Project 33 to talk about what we’re currently building, seeing, and experimenting with - across ... more

I was recently a guest on the SteadyRev podcast by Austin Futers. I rarely share my own perspectives on my podcast, and I want to change that.

In this episode, I talk about how to grow on LinkedIn, what’s good content, how to get ROI from posting, t... more

YouTube

Louis Grenier is the founder of Stand The F*ck Out, and one of my recent favorite new follows on LinkedIn.

In this episode, we talk about what a real POV actually is (and why 99% of LinkedIn creators don’t have one), why low likes on a post don’t me... more

YouTube

Pranav Piyush is the CEO of Paramark, a marketing measurement platform. Prior to founding Paramark, he was VP Marketing at BILL, VP Growth at Pilot.com and VP Growth at Magento during its acquisition by Adobe. After 10+ years in marketing and growth,... more

YouTube

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Recent Guests

Finn Thormeier
Founder of Project 33; founder-led content expert and host of The Founder-Led Marketing Show
Project 33
Episode: Some opinions on how to grow on LinkedIn
Louis Grenier
Founder of Stand the Fuck Out; creator of The Roost; course instructor at CXL; former Hotjar marketer
Stand the Fuck Out, The Roost, CXL, Hotjar
Episode: How to Stand the F*ck Out with Louis Grenier
Pranav Piyush
Co-founder and CEO at Paramark
Paramark
Episode: How to Measure Brand Marketing & the Power of Founder Branding
Jess Cook
VP of Marketing at Vector
Vector
Episode: How Vector Uses Content, Signals & Taste to Do Great Marketing
Joshua Perk
Co-Founder, CEO of Vector
Vector
Episode: How Vector Uses Content, Signals & Taste to Do Great Marketing
Jack Newton
Founder and CEO of Clio, a legal software company.
Clio
Episode: Clio CEO ($400m ARR) on Moving from “classic” SaaS to AI-native
Tony Scott
Former CIO of Disney, Microsoft, and the U.S. Government
Intrusion
Episode: Lessons from the ex-CIO of Microsoft, Disney and the U.S. Government
Kacie Jenkins
Former SVP of Marketing at Sendoso and advisor
Episode: Claude Code's new Head of Marketing on Founder Branding & Developer Marketing
Sydney Sloan
CMO advisor at G2 and executive in residence at Scale Venture Partners, formerly CMO at Drata and Salesloft.
G2
Episode: Marketing Lessons from the CMO of G2, Salesloft & Drata

Host

Finn Thormeier
Founder of Project 33, host of multiple marketing-focused podcasts, and an expert in founder branding and executive thought leadership strategies.

Reviews

5.0 out of 5 stars from 10 ratings
  • Tactical founder guidance

    If you’re an early 0-1 stage startup this podcast is awesome. Love how the host presses for details on what the Founders are actually doing in the very very early stages rather than just waxing poetic about sales funnels. Good early stage founder guests too who really open up.

    Apple Podcasts
    5
    Brian262626
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical and specific insights shared, especially valuable for early-stage startups.
The focus on actionable strategies and transparency resonates well with those looking to establish their brand presence effectively.
Guests are well-received for providing deep dives into their experiences and expertise.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#183
India/Business/Marketing
Apple Podcasts
#249
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Some opinions on how to grow on LinkedIn
Q: What actionable steps should founders take between now and starting this?
Begin by setting a weekly posting goal (2-4 posts), allocate 30 minutes post-publish to engage, and consider partnering with a coach or external support to accelerate learning and accountability; start with commenting consistently to build familiarity and network before publishing aggressively.
Some opinions on how to grow on LinkedIn
Q: What do you tell skeptical marketing teams about the ROI of Founder-Led content?
ROI cannot be measured purely in immediate leads; it's a long-game brand investment. If teams demand quick wins, they'll likely abandon the approach, but those who commit see qualitative improvements like better demos, referrals, and partnerships, often within a few months to a year.
Some opinions on how to grow on LinkedIn
Q: All right, Finn. So looking back at your interviews over the past few years with the top founders, what were the kind of most eye-opening things that you learned from them?
The core takeaway is that fundamentals trump hacks: adding value, engaging authentically, and showing up consistently over a long period is what builds a lasting audience and trust, rather than chasing short-term tricks.
How to Measure Brand Marketing & the Power of Founder Branding
Q: What practical steps can CMOs at 5-50 million ARR take to justify investment in brand and measurement?
Agree on two primary leading indicators (search/query volume and hand raisers/demos), run a dozen hypothesis-driven experiments in the first year, and invest in strong creative while scaling measurement and MMM incrementally to prove impact.
How to Measure Brand Marketing & the Power of Founder Branding
Q: How should a founder-brand and a founder-led company measure brand today, especially when talking to a CFO?
Define clear leading indicators beyond revenue, like traffic, search queries, and hand raisers, and frame experiments with a ten-hypothesis roadmap to demonstrate value, while keeping creative and storytelling as a parallel priority.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Executive Brand Podcast

What is The Executive Brand Podcast about and what kind of topics does it cover?

Focusing on the intersection of branding and leadership, this show explores innovative strategies for personal and executive branding in the B2B space. With insights from experienced founders and industry leaders, discussions emphasize effective approaches to demand generation, content marketing, and cultivating a strong presence on platforms like LinkedIn. Unique to this show is its emphasis on founder-led narratives, helping listeners understand how personal experiences and storytelling can enhance brand authenticity and executive visibility. The content is particularly helpful for business professionals seeking to refine their branding strategies in competitive environments.

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Which podcasts are similar to The Executive Brand Podcast?

These podcasts share a similar audience with The Executive Brand Podcast:

1. 30 Minutes to President's Club | No-Nonsense Sales
2. Marketing Against The Grain
3. My First Million
4. David Senra
5. The Tim Ferriss Show

How many episodes of The Executive Brand Podcast are there?

The Executive Brand Podcast launched 4 years ago and published 153 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Executive Brand Podcast?

Recent guests on The Executive Brand Podcast include:

1. Finn Thormeier
2. Louis Grenier
3. Pranav Piyush
4. Jess Cook
5. Joshua Perk
6. Jack Newton
7. Tony Scott
8. Kacie Jenkins

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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