The B2B Brand
Storybook MarketingBrand can be a confusing, even controversial topic in B2B tech marketing. For years, the industry has been heavily weighted towards performance marketing efforts, focused on near-term results. The game has been about efficiency. more
| Publishes | Weekly | Episodes | 3 | Founded | a month ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
When it comes to brand, there are few in B2B tech who care more than Kacie Jenkins, SVP of Marketing at Sendoso. She has cultivated an incredible human personality, extending the brand throughout the entire organization. more
Gwen is the VP Marketing, Global Brand and Content at Sinch, the Customer Communications Cloud, and on this episode she walks us through the inner workings and impact of brand at a highly complex global organization. more
Get an inside view at one of the darling tech startup brands, through the fresh eyes of its new VP of Marketing. more
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Apple Podcasts | #144 |  Sweden/Business/Marketing |
Apple Podcasts | #250 |  Poland/Business/Marketing |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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The B2B Brand launched a month ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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