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Artwork for The Automotive Advantage

The Automotive Advantage

The Automotive Advantage
Automotive Industry
Youtube
Social Media Engagement
Q4 Strategies
Automotive Aftermarket
Drag Racing
Trade Shows
Product Launches
Private Equity
Digital Marketing
Sales Funnel
Customer Retention
Marketing
Economic Trends
Budgeting
High Performance Expo
NHRA
Networking
Cybersecurity
Artificial Intelligence

Grow your business and get smarter in just one hour. Join the go-to newsletter for automotive industry insiders looking to up their marketing game, build their brand, make smart investments, and grow their business.

PublishesTwice monthlyEpisodes34Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Automotive Advantage

Latest Episodes

Most automotive events fail for the same reason: the people running them forget the attendee is the customer. Tom Zielinski has spent decades on both sides... as the vendor getting squeezed and as the operator building Detroit 4Fest, Cars at the Stat... more

Year one is in the books. In this one-year anniversary episode of Automotive Advantage, Jamie and Justin lay out five practical ways to use AI in your automotive business in 2026, share hard numbers on where the aftermarket actually stands at the hal... more

New vehicle recalls just doubled... 21.7 million cars recalled in the first half of 2026, up from 10.7 million last year. Justin Cesler and Dr. Jamie Meyer break down what's actually driving the crisis, then pull hard-won lessons from three completel... more

Is the automotive industry actually slowing down? Not even close. In this episode of Automotive Advantage, Justin and the team break down three very different events from one stretch of "car summer" 2026 — the High Performance Expo (HPX) in Charlotte... more

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Recent Guests

Tom Zielinski
Shows and events expert, founder/leader of Z Performance Group
Z Performance Group
Episode: Why Most Automotive Events Fail — Tom Zielinski, Z Performance
Chase Lautenbach
Entrepreneur and organizer of Streetcar Takeover (guest on episode)
Episode: Chase Lautenbach: 1320 Video, Street Car Takeover & the Billion-Dollar Empire Nobody Noticed | EP037
Johnny D
Motivational speaker, automotive marketing guest
HPX
Episode: We Built an Automotive Prediction Market?1 | EP036
Tony Romo
Chief Engineer, Corvette program (guest at related event)
GM/Corvette
Episode: We Built an Automotive Prediction Market?1 | EP036
Les Rudd
Manufacturer's Rep veteran, long-time partner at Bob Cook Sales
Bob Cook Sales
Episode: What Manufacturer's Reps Actually Do & Why Your Shop Needs One | SEMA Hall of Famer Les Rudd | EP034
Donnie Walsh Jr.
Racer and founder of D&D Performance
D&D Performance
Episode: He Built a 36-Year Performance Shop Starting in His Basement | Donnie Walsh Jr. | D&D Performance
Mike Kidd
Tremec aftermarket business unit manager (transmission expert)
Tremec
Episode: Is a Manual C8 Corvette Actually Happening? TREMEC's Aftermarket Chief Tells All... EP031
Ty Damon
Fourth generation ad man from Detroit with extensive auto industry agency experience
Detroit advertising/auto industry
Episode: From "Like a Rock" to Likes and Clicks — Detroit Ad Man Ty Damon Tells All | Automotive Advantage
Alan Johnson
Corvette salesman and expert on Corvette models and dealership practices
Maddox Chevrolet (Pontiac, Michigan)
Episode: The Corvette Buying Secrets Dealers Don’t Want You to Know

Host

Jamie Meyer
Host of The Automotive Advantage. Appears across episodes with a focus on events, marketing, and industry storytelling.

Reviews

5.0 out of 5 stars from 15 ratings
  • Great information true insiders

    Thanks for sharing your experience and insights. Really enjoyed listening to the show!

    Apple Podcasts
    5
    pappapub
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring deep experience across automotive sectors, boosting credibility for sponsors and guests alike.
The show blends industry knowledge with real-world business lessons.
Insider insights from events and marketing are consistently practical and actionable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Most Automotive Events Fail — Tom Zielinski, Z Performance
Q: What role does media play at events, and how should brands approach influencers and traditional media together?
Media should be integrated thoughtfully; respect for content creators and influencers, early engagement, and leveraging traditional media where appropriate, all while ensuring activations are authentic and connected to the event experience.
Why Most Automotive Events Fail — Tom Zielinski, Z Performance
Q: How does Tom balance the needs of hardcore enthusiasts with everyday attendees to keep an event vibrant and inclusive?
He suggests catering to both groups by offering meaningful experiences for everyday attendees while giving hardcore fans some engaging challenges or showcases, ensuring broad appeal and sustainable growth.
Why Most Automotive Events Fail — Tom Zielinski, Z Performance
Q: What are Tom's quick measurements of a show and how do you evaluate success beyond data or costs?
Tom emphasizes looking for audience engagement, attendee enjoyment, and the overall energy—if people are having fun and staying engaged, that's a strong indicator of long-term success beyond just production costs.
The Godfather of Chevrolet Performance: Nicky Fowler on 48 Years of Racing, Parts, and Power | Automotive Advantage EP016
Q: What distinguishes a successful dealer from a small shop in today's market?
A successful dealer blends inventory strength, marketing, and active participation in events, with a disciplined approach to MAP pricing and customer engagement.
The Godfather of Chevrolet Performance: Nicky Fowler on 48 Years of Racing, Parts, and Power | Automotive Advantage EP016
Q: How did your early family background and upbringing influence your approach to running Scoggin Dickey/Chevrolet Performance?
He explains growing up in a racing family and his father's emphasis on hand-on fundamentals, numbers, and management shaped his practical, numbers-driven approach to business.

Audience Metrics

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Frequently Asked Questions About The Automotive Advantage

What is The Automotive Advantage about and what kind of topics does it cover?

This show leans into hands-on, B2B automotive marketing and events, with frequent dives into live experiences, sponsorships, and brand activation. Episodes explore how to run engaging auto events, leverage AI and data for marketing, and navigate industry dynamics—from recalls and safety to cybersecurity and dealership strategies. A distinctive thread is bridging technical automotive knowledge with practical business tactics, often highlighting partnerships, measurement of success at large consumer and trade events, and authentic, community-driven approaches to growth. Listeners likely gain concrete frameworks for event strategy, sponsorship value, and cross-industry learnings that translate to real-world automotive marketing and operations.... more

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How many listeners does The Automotive Advantage get?

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Which podcasts are similar to The Automotive Advantage?

These podcasts share a similar audience with The Automotive Advantage:

1. Oil and Whiskey with Roadster Shop
2. The MuscleCar Place
3. The Joe Rogan Experience
4. In the Aisles with Derek Bieri
5. The Tucker Carlson Show

How many episodes of The Automotive Advantage are there?

The Automotive Advantage launched a year ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Automotive Advantage?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Automotive Advantage?

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What guests have appeared on The Automotive Advantage?

Recent guests on The Automotive Advantage include:

1. Tom Zielinski
2. Chase Lautenbach
3. Johnny D
4. Tony Romo
5. Les Rudd
6. Donnie Walsh Jr.
7. Mike Kidd
8. Ty Damon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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