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Artwork for The Art of Online Course Creation

The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results

Shannon Boyer | Online Course Strategist
Online Courses
Online Course Creation
Course Creation
Entrepreneurship
Education
Student Engagement
Course Design
Curriculum Development
Marketing
Student Success
Skool
Teaching Methods
Course Topic Selection
Audience Engagement
Audience Building
Marketing Strategies
Course Completion Rates
Canada
Time Management
Course Validation

The Art of Online Course Creation is the podcast for experts, coaches, and entrepreneurs who are ready to build a high-quality online course: not just a course that exists, but one that actually gets results.

If you have real expertise that you want to turn into an online course your students will finish, rave about, and get real results from, you're in the right place.If you want to create an on... more

PublishesTwice monthlyEpisodes65Founded2 years ago
Number of ListenersCategories
MarketingEducationCoursesBusiness

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Artwork for The Art of Online Course Creation

Latest Episodes

Podcast guesting can be one of the most strategic ways for online course creators to grow their visibility, build authority, and get in front of the right people without relying only on social media or paid ads.

In this episode of The ART of Online ... more

Your customers are already learning about your product, service, method, or brand — the question is whether you are intentionally shaping that learning experience or leaving it to chance.

In this episode of The ART of Online Course Creation, Shannon... more

What makes an online course feel clear, easy to follow, and worth completing?

It is not just the amount of information inside it.

In this episode of The ART of Online Course Creation, Shannon explores why many well-intentioned course creators accid... more

What if gamification in online courses is about far more than points, badges, and leaderboards?

In this episode, Shannon sits down with learning engineer and Lavender Dragon co-founder Mary Nunley for a thoughtful conversation about what gamificatio... more

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Recent Guests

Alex Sanfilippo
Founder of PodMatch; podcaster and award-winning influencer
PodMatch
Episode: #64 Podcast Guesting to Promote Your Online Course with Alex SanFilippo of PodMatch
Mary Nunley
Learning engineer and co-founder of The Lavender Dragon Team
The Lavender Dragon Team
Episode: #61 Beyond Badges and Leaderboards: Better Gamification for Online Courses with Mary Nunaley
Jessica Korthuis
Two-time entrepreneur, award-winning marketing educator, and co-founder of Her Brand & Co
Her Brand & Co / Full Tilt
Episode: #59 Online Course Marketing for Beginners: Launches, Evergreen Funnels, and Sales Runways with Jessica Korthuis
Adam Schaeuble
Host of the Podcasting Business School and an expert in podcasting strategies
Podcasting Business School
Episode: #57 Podcasting for Online Course Creators: What Actually Leads to Course Sales (with Adam Schaeuble)
Kathy Kwon
A brand and website designer who empowers creativity-driven digital entrepreneurs through strategic branding and website design.
Bright Matters Studio
Episode: #53 From One-on-One Services to Online Courses (Coaching Session with Kathy Kwon)
Melissa Kara
Founder of The Kara Collections, a premium branding and web design studio for coaches and online creatives.
The Kara Collections
Episode: #50 How Melissa Kara Chose Her Online Course Platform and What She Did To Elevate Her Results
Alexis Galloway
Owner of So Sweet Academy, an educator specializing in machine embroidery for beginners.
So Sweet Academy
Episode: #47 From Vault to Vision: How Alexis Galloway Turned a Hobby Into a Thriving Online Course Business
Tracy Beavers
CEO and founder of Tracy Beavers Coaching with a proven track record in business growth, focusing on visibility and list growth strategies.
Tracy Beavers Coaching
Episode: #45 Organic Marketing for Online Course Creators: How to Grow Your Audience Without Ads with Tracy Beavers
Lyric Montgomery Kinard
An award-winning artist, educator, and author who helps artists gain confidence, refine their creative vision, and develop their unique artistic voice.
Episode: #43 Overcoming Tech Fear and Camera Shyness: How Lyric Kinard Found Her Voice in Online Education

Host

Shannon Boyer
Host of The Art of Online Course Creation

Reviews

5.0 out of 5 stars from 28 ratings
  • This is Successful Course Creation

    I have always enjoyed Shannon’s teaching style; clear, concise lessons; practical knowledge and advice. If you want success in Course Creation - this is it!

    Apple Podcasts
    5
    Jc at
    New Zealand9 months ago
  • A Beacon of Light in Murky Market

    Shannon Boyer is one of the few voices in the wilderness who is not pitching the "six figures in 60 days" hype that is so prevalent on the Internet today. Her focus is on education and transformation, giving students life changing tools and training that lead to a quality course that gets great reviews and word-of-mouth advertising. After months of browsing through videos and podcast, this is by far the best one I've found. I am very much looking forward to learning what Shannon has to teach. On... more

    Apple Podcasts
    5
    Ace of Lasers
    United Statesa year ago
  • Real knowledge delivered with passion and care for anyone who listens

    This podcast is laser focused on delivering real knowledge and sound advice to anyone wanting to teach others. But even more than that, Shannon’s passion for quality, true value and care for her students radiates in every sentence. In every episode one is reminded what really matters and how to achieve it. I eagerly wait for new episode every week.

    Apple Podcasts
    5
    Mvquilts
    United States2 years ago
  • Shannon is the real deal

    If you genuinely want to make an impact with your online course, listen to this podcast. Shannon shares actionable, tested strategies to help your students succeed, which in turn will help you and your business grow and be more sustainable.

    Apple Podcasts
    5
    RCW_SF
    United States2 years ago
  • Incredibly valuable information

    This podcast is chalk full of actionable steps and advice on course creation! Shannon is clearly and expert at what she does, and I love that she has the student in mind too. Definite recommendation for anyone interested in course creation!

    Apple Podcasts
    5
    The Retro Quilter
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host delivers on practical value and long-term strategy.
Clear, actionable guidance for course creators.
Listeners praise practical frameworks and student-centered approach.
Offers education-focused insights over hype.
Valuable, no-nonsense support for course creators.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#59 Online Course Marketing for Beginners: Launches, Evergreen Funnels, and Sales Runways with Jessica Korthuis
Q: When should a new course creator start talking about their offer and what should they say?
The timing depends on the course and business model; even if a course sits online, you must drive leads consistently and explain the value clearly. Don't wait for perfection to start marketing—talk about it early and articulate how it helps solve the customer's pain point, not just list features.
#59 Online Course Marketing for Beginners: Launches, Evergreen Funnels, and Sales Runways with Jessica Korthuis
Q: What's your take on ads for small course creators who may not have big audiences?
Ads used to work with a small budget, but now platforms are highly sophisticated and rapidly changing; if you don't have at least a solid audience and the budget to test and iterate, investing in ads can be wasteful. Focus on building early adopters, partnerships, and other lower-cost channels before pouring money into ads.
#59 Online Course Marketing for Beginners: Launches, Evergreen Funnels, and Sales Runways with Jessica Korthuis
Q: What are some of the major changes you've seen in the online course creation world in the last five years?
There's an explosion of content and, with AI, a flood of information; as a result, creators must differentiate with real value, focus on authentic customer needs, and avoid chasing shiny tactics. The market has also shifted away from a one-size-fits-all launch playbook toward more sustainable approaches that fit smaller audiences and changing tech landscapes.
#57 Podcasting for Online Course Creators: What Actually Leads to Course Sales (with Adam Schaeuble)
Q: What makes podcasting uniquely effective compared to other visibility channels when the end goal is course sales?
Podcasting serves as a discovery and nurturing mechanism for course creators to build relationships with their audience and effectively sell their programs.
#55 Pinterest for Online Course Creators: How to Use Pinterest as a Visual Search Engine for Long-Term Course Traffic (with Tim Adam)
Q: How important is it to stand out as non-AI content on Pinterest?
Pinterest is not penalizing AI art yet, but you might want to disclose that your content is not AI-generated.

Audience Metrics

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Frequently Asked Questions About The Art of Online Course Creation

What is The Art of Online Course Creation about and what kind of topics does it cover?

A practical, strategy-first show for anyone turning expertise into scalable online courses. Across episodes, the host explores course design fundamentals, marketing and audience-building, platform choices, pricing models, and community engagement, all grounded in education theory and real-world experimentation. Recurring threads include clarifying outcomes for learners, avoiding hype in favor of sustainable growth, and using frameworks to map audience journeys and course impact. The show often features guests from podcasting, branding, design, and coaching, providing a well-rounded view of turning knowledge into compelling learning experiences.

What stands out is a consistent emphasis on actionable, proven methods over gimmicks, plus a wil... more

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Which podcasts are similar to The Art of Online Course Creation?

These podcasts share a similar audience with The Art of Online Course Creation:

1. The Art of Selling Online Courses
2. the bossbabe podcast
3. BigDeal
4. The Jasmine Star Show

How many episodes of The Art of Online Course Creation are there?

The Art of Online Course Creation launched 2 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Art of Online Course Creation?

Recent guests on The Art of Online Course Creation include:

1. Alex Sanfilippo
2. Mary Nunley
3. Jessica Korthuis
4. Adam Schaeuble
5. Kathy Kwon
6. Melissa Kara
7. Alexis Galloway
8. Tracy Beavers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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