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The AI Native Marketer

Jacob Gustin, Johanna Fagerstedt
Artificial Intelligence
AI In Marketing
Marketing
Tandem Health
Arevo
Meister Labs
Automation Tools
Legora
Funnel
Video Production
Fibbler
Align
Claude
Airops
Branding
Thought Leadership

Join hosts Johanna Fagerstedt and Jacob Gustin as they cut through the hype to explore how top marketers are actually using AI. We don't just talk theory. We discuss the specific tools, the hard lessons learned, and the massive wins. If you want to get inspired for your own work and future-proof your career, this is the place for you.

PublishesTwice monthlyEpisodes10Founded5 months ago
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MarketingBusiness

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Artwork for The AI Native Marketer

Latest Episodes

Björn Ingmansson is Marketing Director at Kognic, a Gothenburg-based company building data tools for physical AI and self-driving vehicles, with customers across Europe, the US, and China. He's also the founder of The Froject, a community helping GTM... more

This one's for anyone who wants to see AI in actual commercial use, not as a future vision, but as daily infrastructure.

Kalle Mobeck is the founder of Align the Commercial Collective and one of the most hands-on AI operators in the Nordics. He buil... more

Episode Description

In this episode of The AI Native Marketer, hosts Jacob and Johanna dive deep into the AI-driven strategies of Ian, Head of Growth at Tandem Health. Ian shares how his team at the Stockholm-based AI medical assistant startup has m... more

In this episode of The AI Native Marketer, hosts Jacob and Johanna speak with Kees, VP of Marketing at Chili Publish, a Belgian creative automation platform. Kees shares his journey of moving beyond simple AI efficiency to building a sophisticated "b... more

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Recent Guests

Björn Ingmansson
Marketing Director at Kognic, behind The Froject
Kognic
Episode: Björn Ingmansson from Kognic: How to Run Global Enterprise Marketing Solo
Kalle Mobeck
Founder and CEO of Align, the Commercial Collective
Align
Episode: Kalle Mobeck from Align: The Best B2B Marketing Tips Have Nothing to Do With AI
Ian Browaldh
Head of Growth at Tandem Health
Tandem Health
Episode: Ian Browaldh from Tandem Health on Building AI-Native Workflows
Kees Hennihof
VP Marketing, Chili Publish
Chili Publish
Episode: Kees Hennihof from Chili Publish: The AI Brain & Building a Marketing Content Engine
Adam Holmgren
CEO and co-founder of Fibbler
Fibbler
Episode: Adam Holmgren from Fibbler: How to Scale with a Two-Person Team and Claude
Carl Ronander
VP of Marketing at Funnel
Funnel
Episode: Carl Ronander from Funnel: Why Human Creativity Still Wins in the AI Era
Varun Atrey
Director of Product Marketing at Legora
Legora
Episode: Varun Atrey from Legora: Building an AI-Native Marketing Engine
Ling Koay
CMO at Arevo, solo marketer leveraging AI
Arevo
Episode: Ling Koay from Arevo: The Solo CMO’s Guide to AI
Johanna Ydergård
CMO at Lovable, former CMO at Detectify
Lovable / Detectify
Episode: Johanna Ydergård from Lovable: Why Buy When You Can Build?

Hosts

Jacob Gustin
Host of The AI Native Marketer; focuses on practical AI-driven marketing, growth, and product marketing strategies.
Johanna Fagerstedt
Co-host who covers AI-enabled marketing, brand strategy, and practical tooling for scaling marketing teams.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#126
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Daan Dagevos from Meister Labs: The "Prompt Patrol": How to Scale AI Adoption Across Your Company
Q: Could you share more about your role and how it fits into Meister's AI native strategy?
Daan describes his role as an automation and AI strategist embedded in marketing, leading a cross-functional AI group (The Prompt Patrol) to automate operations, reporting, and content generation while ensuring alignment with legal and RevOps perspectives.
Kalle Mobeck from Align: The Best B2B Marketing Tips Have Nothing to Do With AI
Q: What does speed look like in practice with clients in the AI era?
Speed means rapid ideation, testing, and execution; campaigns go live in weeks, not months, with a bias toward learning and iteration.
Kalle Mobeck from Align: The Best B2B Marketing Tips Have Nothing to Do With AI
Q: Welcome Kalle. For people who don't know you, what problem do you wake up thinking about solving every day?
He focuses on unifying East and West teams and driving bold, transformational change by aligning people, ideas, and commercial efforts across cultures.
Carl Ronander from Funnel: Why Human Creativity Still Wins in the AI Era
Q: What should they buy?
Invest in access to diverse AI tooling (e.g., Higgsfield, NanoBanana, Sora) to quickly interface with multiple generators, but avoid trying to build all advanced capabilities from scratch; focus on core, value-adding tools and your own Funnel for internal data workflows.
Carl Ronander from Funnel: Why Human Creativity Still Wins in the AI Era
Q: What is the one thing every marketer should build?
Build internal GPTs anchored to your own knowledge base so that your organization can answer questions consistently and scale communications, while also investing in tools to create and manage those capabilities.

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Frequently Asked Questions About The AI Native Marketer

What is The AI Native Marketer about and what kind of topics does it cover?

This show centers on practical, hands-on use of AI in B2B marketing, balancing cutting-edge tools with real-world workflows. Episodes frequently dive into how marketing teams and solo operators deploy AI to generate assets, run campaigns, and scale content—from building Claude-based workspaces to designing AI-powered pipelines that connect research, messaging, and sales. Guests range from founders to marketing executives who share concrete tactics, governance practices, and lessons learned as they experiment with automation, AI copilots, and internal GPTs. A standout thread across episodes is the emphasis on human-centered marketing in an AI-enabled world, with conversations often contrasting speed and experimentation against brand integrit... more

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The AI Native Marketer launched 5 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The AI Native Marketer?

Recent guests on The AI Native Marketer include:

1. Björn Ingmansson
2. Kalle Mobeck
3. Ian Browaldh
4. Kees Hennihof
5. Adam Holmgren
6. Carl Ronander
7. Varun Atrey
8. Ling Koay

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