The Advertiser's Guide to the Galaxy
IVM PodcastsWhy do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business? more
| Publishes | Weekly | Episodes | 23 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingArtsVisual Arts | ||||
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Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That’s a good universe for me to pick my top 10 ads from India in 2022! more
HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist. more
A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person! more
There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?". more
Emami Kesh King recently named Hindustan Unilever’s Indulekha in their ads and claimed, Kesh King is 2 times more effective than Indulekha in reducing hair fall". And "2X effective at half the price"! more
Sima Taparia is most well known for her hit Netflix show, Indian Matchmaking. When she announced a new position on LinkedIn recently, it made news, understandably. more
When was the last time you got your vehicle—2-wheeler or 4-wheeler—physically inspected while renewing the insurance? Chances are, you may not have at all! And yet, PhonePe highlights that you can get a phone-based inspection done to avoid physical i... more
Monster India recently rebranded itself as Foundit. The rebranding campaign included a shady idea that Monster got its many employees to do on LinkedIn. more
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Apple Podcasts | #105 |  India/Arts/Visual Arts |
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