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Artwork for The AdTech Journal: Programmatic, Media & Marketing News Without the Fluff

The AdTech Journal: Programmatic, Media & Marketing News Without the Fluff

David Sargant
Netflix
Meta
The Trade Desk
Google
Influencer Marketing
Advertising
Retail Media
Out-Of-Home Advertising
Streaming Industry
Programmatic Advertising
CTV
Instagram
Programmatic Buying
Google DV360
Microsoft
Trainline
Criteo
Apple
Digital Advertising
Content Exchange

A brutally honest, weekly audio roundup of what’s actually happening in media, marketing, and programmatic. Writtenby industry insider David Sargant, The AdTech Journal is your sarcastic sidekick through the week's chaos — decoding walled gardens, dodgy benchmarks, regulation roulette, and the slow death of cookies (again). If you're a media buyer, planner, strategist, or just someone who’s ever h... more

PublishesDailyEpisodes40Founded5 months ago
Categories
News CommentaryNews

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Artwork for The AdTech Journal: Programmatic, Media & Marketing News Without the Fluff

Latest Episodes

Retail DOOH is about to become the client darling of 2025. Play it right and you’ll own the aisle. Play it wrong and you’ll be the one explaining why your cheese brand isn’t on the dairy screen while Aldi’s is.

Ignore at your own risk. Germany’s broadband giant just turned its DSP whisper into a boardroom scream.

700-million weekly users later, OpenAI realises your parasocial relationship with a chatbot might not be ‘thriving’.

6 billion ads. €128 million revenue. One media moment that just made your 2025 plan look irrelevant.

Generative AI, keywordless search, and 27% uplift. Oh, and maybe a federal breakup.

New research from JCDecaux and VIOOH just confirmed what some of us already suspected: business travel starts in the office.

Because interrupting The Godfather with a toothpaste ad is still a crime

From El Eternauta to mid-roll mind control, here’s how Netflix turned your binge into a beta test.

Key Facts

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Podcast Host

Host

David Sargant
Host of The AdTech Journal, David Sargant provides an insightful and often sarcastic take on the latest happenings in the media and marketing industry, with a focus on programmatic advertising.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The content centers on the rapidly evolving landscape of media, marketing, and programmatic advertising, providing listeners with insights and critiques on the latest developments in the industry. Recent episodes examine advancements in Digital Out of Home (DOOH) advertising, the impact of generative AI on traditional roles, the rise of programmatic buying, and new technologies being leveraged within the advertising sphere. This audio roundup blends news commentary with sarcasm, aimed at helping media buyers and marketers navigate complex topics such as AI, data privacy, and the shifting paradigms within the ad tech world, enabling them to stay informed amidst ongoing changes.

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this podcast launched 5 months ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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