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The 100 Marketers Project

Dealer OMG
AI Technology
Automotive Marketing
Community Engagement
Social Media Marketing
Car Sales
Ford Motor Company
Mercedes-Benz
Mazda
Heuberger Subaru
Email Marketing
Valley Hi Toyota & Kia
Customer Data Platform
Grassroots Events
Content Creation
Toyota
Tradepending
Chrysler
Fayetteville, Arkansas
Brand Awareness
NADA Academy

Welcome to The 100 Marketers Project, where we sit down with the sharpest minds in retail automotive marketing—and ask them the same 10 questions every single time. Hosted by Andrew Street from Dealer OMG and Matthew Davis from TradePending, this podcast is your front-row seat to insights, strategies, and bold opinions from industry leaders who are shaping the future of automotive marketing. Wheth... more

PublishesWeeklyEpisodes8Founded2 months ago
Number of ListenersCategories
BusinessLeisureMarketingAutomotive

Listen to this Podcast

Artwork for The 100 Marketers Project

Latest Episodes

🎙️ Episode 8 – Steve Schmith, Director of Marketing & Strategy at Travers Automotive & RV Group

Podcast: The 100 Marketers Project

Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)

In this episode, Andrew sits down with Steve Schmith... more

🎙️ Episode 7 – Brandon Redwine, Digital Marketing & BDC Director at Yokem Toyota

Podcast: The 100 Marketers Project

Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)

In this episode of The 100 Marketers Project, Andrew Street (Dealer... more

🎙️ Episode 6 – Joe Brown, Chief Marketing Officer at Frank Leta Automotive Group

Podcast: The 100 Marketers Project

Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)

In this episode of the 100 Marketers Project, Andrew and Matt sit d... more

🎙️ Episode 5 – Gary Ladue, Marketing Director at Modern Automotive Network

Podcast: The 100 Marketers Project

Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)

In this episode of The 100 Marketers Project, we sit down with Gary Ladue... more

Key Facts

Accepts Guests
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Number of Listeners
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Similar Podcasts

People also subscribe to these shows.

Car Dealership Guy Podcast
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Recent Guests

Joe Brown
Chief Marketing Officer at Frank Leta Automotive Group
Frank Leta Automotive Group
Episode: Episode 6 – Joe Brown, Chief Marketing Officer at Frank Leta Automotive Group
Brian Ortega
Creative Director at Valley Hi Toyota & Kia
Valley Hi Toyota & Kia
Episode: Episode 4 – Brian Ortega, Creative Director at Valley Hi Toyota & Kia
Dustin Schuler
Marketing Director for Bud Clary Auto Group
Bud Clary Auto Group
Episode: Episode 3 – Dustin Schuler, Director of Marketing at Bud Clary Auto Group
Tyler Rauch
Marketing Director at Superior Automotive Group
Superior Automotive Group
Episode: Episode 1 - Tyler Rauch, Marketing Director at Superior Automotive Group

Hosts

Andrew Street
Owner of Dealer OMG
Matthew Davis
Chief Marketing Officer at TradePending

Reviews

5.0 out of 5 stars from 1 ratings
  • If you’re in automotive marketing you need to listen!

    This podcast is perfect for anyone in automotive marketing that want to take their dealership to the next level. So many great guests and tips!

    Apple Podcasts
    5
    Ashinauto
    United Statesa month ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#138
Canada/Leisure/Automotive

Talking Points

Recent interactions between the hosts and their guests.

Episode 3 – Dustin Schuler, Director of Marketing at Bud Clary Auto Group
Q: What are you doing towards those buying centers?
Dustin shares that they are promoting their own website for car sales and looking to drive traffic directly rather than relying solely on third-party leads.
Episode 3 – Dustin Schuler, Director of Marketing at Bud Clary Auto Group
Q: How do you think about managing the mix between brand awareness and immediate lead generation?
Dustin explains that they focus on grassroots events for brand awareness while also needing to generate leads, allocating a dedicated budget accordingly.
Episode 4 – Brian Ortega, Creative Director at Valley Hi Toyota & Kia
Q: How do you think about AI technology in your marketing role?
Ortega is exploring ways to use AI to enhance content creation, including generating audio and video clips, to improve efficiency and creativity.
Episode 4 – Brian Ortega, Creative Director at Valley Hi Toyota & Kia
Q: What low-hanging fruit strategies would you recommend to dealers wanting to improve their marketing?
He suggests starting with simple content creation using smartphones and adapting existing commercials into various formats for social media.
Episode 4 – Brian Ortega, Creative Director at Valley Hi Toyota & Kia
Q: What is your approach to balancing creative emotional impact with the need to generate leads?
Ortega believes that good content naturally attracts customers, but there is still a need to ensure that marketing efforts lead to tangible sales results.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About The 100 Marketers Project

What is The 100 Marketers Project about and what kind of topics does it cover?

A deep dive into the intricacies of retail automotive marketing, the content often focuses on strategies, innovations, and both challenges and opportunities faced by marketing professionals in this sector. Episodes typically feature industry leaders answering a consistent set of ten questions, which cultivates a rich thread of insights related to branding, lead generation, and the evolving landscape of dealership advertising. Unique elements include a communal sharing of best practices while providing not only professional development but also a chance for marketers at any level to glean applicable tips. The format encourages the synthesis of shared knowledge and supports actionable takeaways for listeners.

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Which podcasts are similar to The 100 Marketers Project?

These podcasts share a similar audience with The 100 Marketers Project:

1. Car Dealership Guy Podcast

How many episodes of The 100 Marketers Project are there?

The 100 Marketers Project launched 2 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The 100 Marketers Project?

Recent guests on The 100 Marketers Project include:

1. Joe Brown
2. Brian Ortega
3. Dustin Schuler
4. Tyler Rauch

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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