That's What I Call Marketing
Conor ByrneThat’s What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.
Hosted by Conor Byrne, the show features real conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.
Across the episodes, we explore the ideas, decisions and tensio... more
| Publishes | Twice weekly | Episodes | 219 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessCareers | |||
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Latest Episodes
Make Your Mark is a three-part series exploring how marketers build their careers and make a difference to their businesses, their customers and the people around them, in partnership with the Marketing Institute of Ireland.
In this opening conversa... more
Bella Harrison and Ed Parkin from Tracksuit join That’s What I Call Marketing to discuss Grindr’s push into real-world experiences, On’s entry into football and Walkers’ growing brand preference, exploring what each story tells marketers about buildi... more
On the day he retires from Goodby Silverstein & Partners, co-founder Rich Silverstein joins That’s What I Call Marketing to reflect on 40 years in advertising, the making of ‘Got Milk?’ and what makes an idea last. Rich takes us back to the early day... more
Gemma Craven, Chief Marketing Officer at Scribd, Inc., joins That’s What I Call Marketing to discuss her path to becoming a CMO, the value of building experience across different areas of marketing and what it takes to reshape brands, teams and reput... more
Key Facts
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Recent Guests
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Reviews
- Conor prepares
Conor puts a lot of effort into preparing for every episode and it shows. Great guests. Great rapport. Great insights. 5 stars!
Apple Podcasts5margaretmolloy
United States3 months ago - I know I am biased but…
That’s what I call marketing - Brilliant! Smart, intelligent conversations with thought leaders, including Conor himself. Witty conversations. Thoughtful insights. Hilarious punchlines. I am not a “marketing person” but each episode has something for me in the nonprofit field. The principles, skills and tools discussed by Conor and his guests are applicable across business disciplines. Get smarter. LISTEN!
Apple Podcasts5P-SqigglesUnited States2 years ago - Conor Byrne’s podcast is ace
If you don’t know Conor you will get to know him through this podcast. He is so knowledgeable about marketing, he manages to get the most interesting guests in his podcast, he asks the best questions and every time he is doing his thing, you just wish you were in the room. Conor is a total legend. And his podcast is ace.
Apple Podcasts5Indie Úna
Ireland2 years ago - Great podcast!
Conor gives away tons of marketing tips
Apple Podcasts5ninja steth jelly 7655United States3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #91 |  United Kingdom/Business/Marketing |
Apple Podcasts | #16 |  New Zealand/Business/Marketing |
Apple Podcasts | #29 | Ireland/Business/Marketing |
Apple Podcasts | #187 |  Philippines/Business/Marketing |
Apple Podcasts | #220 | New Zealand/Business |
Apple Podcasts | #250 |  Taiwan/Business/Marketing |
Talking Points
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About That's What I Call Marketing
What is That's What I Call Marketing about and what kind of topics does it cover?
The show centers on practical, evidence-driven conversations with senior marketing leaders, agency chiefs, authors, and practitioners who explore brand-building, B2B marketing, creativity, and the evolving role of AI in marketing. Episodes consistently surface how to measure impact, balance long-term brand health with short-term performance, and apply rigorous thinking to real-world campaigns. A notable strength is the willingness to tackle controversial or ethical topics—such as responsible AI use, attention-based marketing, and the tension between speed and quality—through interviews with high-profile executives and innovative thinkers across technology, travel, retail, and media. The format tends to blend strategic frameworks with concre... more
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How many listeners does That's What I Call Marketing get?
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Which podcasts are similar to That's What I Call Marketing?
These podcasts share a similar audience with That's What I Call Marketing:
1. Uncensored CMO
2. The David McWilliams Podcast
3. The High Performance Podcast
4. The Anfield Wrap
5. The WARC Podcast
How many episodes of That's What I Call Marketing are there?
That's What I Call Marketing launched 5 years ago and published 219 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on That's What I Call Marketing?
Recent guests on That's What I Call Marketing include:
1. Rich Silverstein
2. Gemma Craven
3. Megan Gendelman
4. Meghan Gendelman
5. Natasha Wallace
6. Sarah Booth
7. Vanessa Chin
8. Mark Ritson
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.