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That's What I Call Marketing

Conor Byrne
Traditional Media
Advertising Spend
Cannes Lions
Creativity
Cannes Lions Festival
Cinema Advertising
Audience Behavior
Cannes Festival
Marketing
Out Of Home Advertising
Radio Advertising
Retail Media
AI In Marketing
Elon Musk
Digital PR
Pre-Testing
Marketing Communications
Marketing Strategy
Diversity
Systemic Barriers

Conor Byrne hosts That's What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO's, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top.

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Artwork for That's What I Call Marketing

Latest Episodes

Discover the challenges and strategies of leading brands such as Diageo and Indeed in navigating marketing spend and efficiency. Explore the rise and fall of BrewDog within the competitive beer category. Celebrate the unexpected but impactful engagem... more

An in-depth conversation with the legendary Sir John Hegarty. Renowned for his groundbreaking work in advertising, Sir John shares his invaluable insights on the evolution of marketing, the role of creativity, and the future impact of AI on the indus... more

Kaveri Camire, the Chief Marketing Officer (CMO) of DXC Technologies, to delve into the multifaceted world of B2B marketing. Kaveri shares her impressive 20-year career journey at IBM and the significant transition to her current role. The conversati... more

B2B marketing doesn’t have to be boring. In this episode, we unpack how creativity drives measurable B2B growth—uniting brand and demand, scaling global ideas locally, proving ROI, and using AI where it actually moves the needle. You’ll hear from Sal... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Rory Gallery
Chief Strategy Officer at Special Group New Zealand
Special Group New Zealand
Episode: S4 Ep 9: Rory Gallery : A Special Sort Of Brand Strategy
Jonelle Ricketts
Head of marketing for IKEA Canada
IKEA Canada
Episode: S4 Ep7: Behind the Swedish Curtain: The Daring Strategies That Have Elevated IKEA in The Competitive Canadian Market with Jonelle Ricketts
Gary McLaughlin
Co-founder of Glendalough Distillery and seasoned marketing professional
Cobblestone Brands
Episode: S4 Ep6: Behind the Bottle: The Untold Risks & Triumphs of Glendalough's Global Gamble
Brit Starr
Chief Marketing Officer at CreatorIQ
CreatorIQ
Episode: S4 Ep4: CMO Brit Starr On Why Saying NO Was the Best Career Move
Andrew Moore
Co-founder of LipDub, a company focused on innovative dubbing solutions.
LipDub
Episode: S4 Ep3: Will AI Uproot The Creative Industry In Ways We Never Imagined - A discussion
Abi Moran
Agency executive involved in digital and AI integration.
Folk VML
Episode: S4 Ep3: Will AI Uproot The Creative Industry In Ways We Never Imagined - A discussion
Felipe Thomaz
Associate Professor of Marketing at the University of Oxford Saeed Business School and Deputy Director of Oxford Future of Marketing Initiative.
University of Oxford
Episode: S4 Ep2: The Reach Delusion: How Marketers Are Wasting Millions & What You Need To Know
Gráinne Wafer
Marketing expert recognized for her strategic insights and transformation of Diageo's iconic brands.
Diageo
Episode: S4 Ep1: Inside Diageo: The Untold Challenges Behind Iconic Brands with Gráinne Wafer
Michael Corcoran
Marketing strategist and commentator
Episode: What The Zuck? Discussing the big changes from Meta with Michael Corcoran

Host

Conor Byrne
Host of an acclaimed marketing-focused podcast, engaging with industry leaders to discuss pivotal marketing issues and strategies.

Reviews

5.0 out of 5 stars from 39 ratings
  • I know I am biased but…

    That’s what I call marketing - Brilliant! Smart, intelligent conversations with thought leaders, including Conor himself. Witty conversations. Thoughtful insights. Hilarious punchlines. I am not a “marketing person” but each episode has something for me in the nonprofit field. The principles, skills and tools discussed by Conor and his guests are applicable across business disciplines. Get smarter. LISTEN!

    Apple Podcasts
    5
    P-Sqiggles
    United Statesa year ago
  • Conor Byrne’s podcast is ace

    If you don’t know Conor you will get to know him through this podcast. He is so knowledgeable about marketing, he manages to get the most interesting guests in his podcast, he asks the best questions and every time he is doing his thing, you just wish you were in the room. Conor is a total legend. And his podcast is ace.

    Apple Podcasts
    5
    Indie Úna
    Irelanda year ago
  • Great podcast!

    Conor gives away tons of marketing tips

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful discussions and expert guests, often highlighting the depth of knowledge shared during episodes.
Many find the podcast accessible and relevant, even to those outside the marketing field, with practical tips applicable across various domains.
The host, Conor Byrne, is frequently commended for his interviewing skills and ability to guide conversations thoughtfully.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

S3 Ep32: The Cannes Sessions, with Jon Lombardo & Peter Weinberg of Evidenza
Q: How do you create this synthetic sample?
We use large language models to create AI-generated copies of hard-to-reach audiences for qualitative and quantitative research.
S3 Ep32: The Cannes Sessions, with Jon Lombardo & Peter Weinberg of Evidenza
Q: Can you explain Evidenza and what it is going to do?
Evidenza helps marketers build finance-friendly marketing plans through synthetic research, which allows for quick and affordable reliable insights.
S3 Ep28: The Cannes Sessions with Karen Nelson Field & Karandeep Kapany
Q: What are the things that you do to show up as local in a global context?
Karandeep emphasizes the importance of gathering cultural insights, effective agency partnerships, and active social media engagement to ensure their campaigns resonate with local audiences.
S3 Ep28: The Cannes Sessions with Karen Nelson Field & Karandeep Kapany
Q: So what are some of the challenges and strategies behind Duolingo's growth in the Indian market?
Karandeep explains that they leverage local insights, employing diverse talent to connect with various cultures, while balancing global brand standards with localized marketing approaches.
S3 Ep26: The Cannes Sessions with Chidi Achara, Chief Product Officer, Huge
Q: Can you give me an example of what an intelligent experience is?
An intelligent experience understands user intent and customizes interactions based on individual needs, moving beyond static interfaces to create a more conversational and engaging digital experience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About That's What I Call Marketing

What is That's What I Call Marketing about and what kind of topics does it cover?

A podcast that offers in-depth conversations with leading marketing professionals, focusing on current trends, strategies, and the challenges faced within the marketing industry. Each episode shines a light on various topics, ranging from brand management to the influence of AI, while highlighting the stories and insights of its guests, including CMOs and founders of prominent companies. Listeners can expect not only valuable marketing wisdom but also personal anecdotes and career journeys that provide inspiration and context to the evolving landscape of marketing.

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Which podcasts are similar to That's What I Call Marketing?

These podcasts share a similar audience with That's What I Call Marketing:

1. Uncensored CMO
2. Grounded with Louis Theroux
3. The Laughs Of Your Life with Doireann Garrihy
4. The Rest Is Politics
5. The Diary Of A CEO with Steven Bartlett

How many episodes of That's What I Call Marketing are there?

That's What I Call Marketing launched 4 years ago and published 165 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on That's What I Call Marketing?

Recent guests on That's What I Call Marketing include:

1. Rory Gallery
2. Jonelle Ricketts
3. Gary McLaughlin
4. Brit Starr
5. Andrew Moore
6. Abi Moran
7. Felipe Thomaz
8. Gráinne Wafer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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