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That's What I Call Marketing

Conor Byrne
Marketing
Advertising
AI In Marketing
Consumer Insights
Marketing Strategy
Creativity
Marketing Strategies
Christmas Advertising
Traditional Media
Cannes Lions
Lipdub
Cannes Lions Festival
Advertising Spend
Sponsorship
Marketing Science
Elon Musk
Creative Industry
B2B Marketing
Cannes Festival
Guinness

Conor Byrne hosts That's What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO's, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top.

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Artwork for That's What I Call Marketing

Latest Episodes

Jon Evans (Uncensored CMO) on Going Solo: Sponsorship, Podcasting as Networking & Cashflow Reality

Conor Byrne chats with Jon Evans (Uncensored CMO) about leaving the CMO track to run his podcast full time, using sponsorship to fund the work and tur... more

In this episode of the Cannes Sessions, Conor Byrne takes us through another packed day on the Croisette, starting with the CMOs in the Spotlight session featuring Jill Kramer of Mastercard, Michelle Klein of Westpac, Manuel “Manolo” Arroyo of The Co... more

Cannes Lions Day 3: Moloco CMO Paul Darcy on AI Disruption, Brand vs Performance + Festival Voices & Award Highlights

On day three of the Cannes Lions Festival of Creativity, host Conor Byrne records The Cannes Sessions in partnership with The Digit... more

Cannes Lions 2026 Day 2: Google’s Paul Limbey on AI Transformation, LinkedIn Creators & Heineken’s Bronze Lion

On day two at Cannes Lions 2026 (Tuesday, 23 June), host Conor Byrne recaps a busy schedule at Brand Tech Beach, including an interview wi... more

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Recent Guests

Jessica Jensen
CMO of LinkedIn
LinkedIn
Episode: TWICM 192: LinkedIn’s CMO on why Marketers Need a GM Mindset with Jessica Jensen
Laura Lynch
CMO, Bank of Ireland
Bank of Ireland
Episode: TWICM 191: How a bank CMO builds trust with Laura Lynch
James Taylor
CEO and founder of Particular Audience, specializing in AI-driven personalization for e-commerce
Particular Audience
Episode: S5Ep14: Personalisation is just good prediction with CEO James Taylor
Pete Markey
Marketing leader; Marketer of the Year, former CMO of Boots; has created Christmas ads
Boots (former CMO)
Episode: S5Ep13: Christmas in April with Pete Markey & Leanne Tomasevic powered by Electric Twin
Leanne Tomasevic
Insights Lead at Electric Twin
Electric Twin
Episode: S5Ep13: Christmas in April with Pete Markey & Leanne Tomasevic powered by Electric Twin
Darragh Spain
Team member at 123.ie
123.ie
Episode: S5Ep12: Meet The Young Lions Headed to Cannes
Fardosa Flanagan
Team member at 123.ie
123.ie
Episode: S5Ep12: Meet The Young Lions Headed to Cannes
Laura Burkhauser
CEO of Descript
Descript
Episode: S5Ep11: Descript CEO on What Actually Grows A Product.
Claire Hollands
CEO of Saatchi & Saatchi
Saatchi & Saatchi
Episode: S5 Ep10: Inside Saatchi & Saatchi, with CEO Claire Hollands

Host

Conor Byrne
Host of That's What I Call Marketing

Reviews

5.0 out of 5 stars from 45 ratings
  • I know I am biased but…

    That’s what I call marketing - Brilliant! Smart, intelligent conversations with thought leaders, including Conor himself. Witty conversations. Thoughtful insights. Hilarious punchlines. I am not a “marketing person” but each episode has something for me in the nonprofit field. The principles, skills and tools discussed by Conor and his guests are applicable across business disciplines. Get smarter. LISTEN!

    Apple Podcasts
    5
    P-Sqiggles
    United States2 years ago
  • Conor Byrne’s podcast is ace

    If you don’t know Conor you will get to know him through this podcast. He is so knowledgeable about marketing, he manages to get the most interesting guests in his podcast, he asks the best questions and every time he is doing his thing, you just wish you were in the room. Conor is a total legend. And his podcast is ace.

    Apple Podcasts
    5
    Indie Úna
    Ireland2 years ago
  • Great podcast!

    Conor gives away tons of marketing tips

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts bring sharp questions and real-world insights
Content blends strategy, data, and storytelling for practical takeaways
Guests span CMOs, founders, and agency leaders, creating diverse perspectives
Thoughtful interviews with top marketing leaders

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

TWICM 192: LinkedIn’s CMO on why Marketers Need a GM Mindset with Jessica Jensen
Q: Is there a thing that you think prepared you the most for being CMO at LinkedIn?
She attributes preparation to a GM mindset—owning the business outcomes, combining analytics with creative storytelling, and a track record across multiple functions, which gave her broad commercial literacy and strategic ownership.
TWICM 191: How a bank CMO builds trust with Laura Lynch
Q: What must have sparked the interest in marketing for you?
Laura explains that an early curiosity about why people choose brands and how people behave drove her into marketing, reinforced by childhood experiences with brands and a fascination with consumer psychology.
S5 Ep10: Inside Saatchi & Saatchi, with CEO Claire Hollands
Q: What role does creativity play in driving client business today?
Creativity is framed as a driver of growth, not just a creative output; the discussion covers short-form storytelling, multi-channel consistency, and leveraging AI to handle routine tasks while keeping humans at the center for strategic impact.
S5 Ep10: Inside Saatchi & Saatchi, with CEO Claire Hollands
Q: How do you balance tradition with transformation in a storied agency?
She highlights the need to preserve the brand's core identity while revamping its storytelling, branding, and operating models, including moving toward a consultancy-like mindset for growth and client outcomes.
S5 Ep10: Inside Saatchi & Saatchi, with CEO Claire Hollands
Q: What drew you to Saatchi & Saatchi and how did you shape its direction as CEO?
Claire explains her aim to modernize the legacy brand by clarifying the positioning around 'Nothing Is Impossible,' emphasizing growth, and building a culture of high challenge with high support to unlock ambition in teams.

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Frequently Asked Questions About That's What I Call Marketing

What is That's What I Call Marketing about and what kind of topics does it cover?

The show features conversations with senior marketing leaders, agency chiefs, and tech-forward marketers, exploring leadership, brand building, AI in marketing, and how data informs creative decisions. Episodes frequently blend practical tactics with strategic thinking—from GM mindsets and brand trust to the evolving role of AI, customer storytelling, and the balance between creativity and measurement. Notable strengths include high-caliber guest rosters, data-driven insights from Tracksuit and other propulsive firms, and a candid, pragmatic approach to leadership and growth in modern marketing.

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How many listeners does That's What I Call Marketing get?

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Which podcasts are similar to That's What I Call Marketing?

These podcasts share a similar audience with That's What I Call Marketing:

1. Uncensored CMO
2. Nudge
3. The Colin and Samir Show
4. The David McWilliams Podcast
5. The AI Daily Brief: Artificial Intelligence News and Analysis

How many episodes of That's What I Call Marketing are there?

That's What I Call Marketing launched 4 years ago and published 201 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on That's What I Call Marketing?

Recent guests on That's What I Call Marketing include:

1. Jessica Jensen
2. Laura Lynch
3. James Taylor
4. Pete Markey
5. Leanne Tomasevic
6. Darragh Spain
7. Fardosa Flanagan
8. Laura Burkhauser

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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