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That's What I Call Marketing

Conor Byrne
Traditional Media
Advertising Spend
Cannes Lions
Creativity
Cannes Lions Festival
Audience Behavior
Cinema Advertising
Cannes Festival
Marketing
Out Of Home Advertising
Radio Advertising
Retail Media
AI In Marketing
Elon Musk
Digital PR
Pre-Testing
Marketing Communications
Marketing Strategy
Black Women Empowerment
Mental Health

Conor Byrne hosts That's What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO's, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top.

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PublishesWeeklyEpisodes170Founded4 years ago
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Artwork for That's What I Call Marketing

Latest Episodes

In this episode, we dive deep into the latest marketing trends and campaigns we start by discussing OpenAI's new brand campaign, evaluating its impact and effectiveness. The conversation transitions to the growing competition in the AI space between ... more

What happens when one of the world’s most opinionated marketing professors looks beyond 2025 and starts thinking about the 2030s?

In this unfiltered conversation, Mark Ritson joins Conor Byrne on That’s What I Call Marketing for a fast-moving, hilar... more

What happens when one of the world’s most innovative nonprofits starts thinking like a modern brand?

In this episode of That’s What I Call Marketing, Conor Byrne sits down with Brady Josephson, VP of Growth and Brand at Charity: Water, to talk about... more

PR isn't dead—it's evolved. And most brands are still playing by the old rulebook.

In this episode we sit down with three communications leaders to dissect how modern PR actually works: Pippa Doyle (Global PR at Whoop), Shireen McDonagh (Brand & Con... more

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Recent Guests

Caroline Gardner
Head of Integrated Brand and Marketing Experience at The RealReal
The RealReal
Episode: S4 Ep18: How The RealReal is Winning the Luxury Resale Game with Caroline Gardner
Rory Gallery
Chief Strategy Officer at Special Group New Zealand
Special Group New Zealand
Episode: S4 Ep 9: Rory Gallery : A Special Sort Of Brand Strategy
Jonelle Ricketts
Head of marketing for IKEA Canada
IKEA Canada
Episode: S4 Ep7: Behind the Swedish Curtain: The Daring Strategies That Have Elevated IKEA in The Competitive Canadian Market with Jonelle Ricketts
Gary McLaughlin
Co-founder of Glendalough Distillery and seasoned marketing professional
Cobblestone Brands
Episode: S4 Ep6: Behind the Bottle: The Untold Risks & Triumphs of Glendalough's Global Gamble
Brit Starr
Chief Marketing Officer at CreatorIQ
CreatorIQ
Episode: S4 Ep4: CMO Brit Starr On Why Saying NO Was the Best Career Move
Andrew Moore
Co-founder of LipDub, a company focused on innovative dubbing solutions.
LipDub
Episode: S4 Ep3: Will AI Uproot The Creative Industry In Ways We Never Imagined - A discussion
Abi Moran
Agency executive involved in digital and AI integration.
Folk VML
Episode: S4 Ep3: Will AI Uproot The Creative Industry In Ways We Never Imagined - A discussion
Felipe Thomaz
Associate Professor of Marketing at the University of Oxford Saeed Business School and Deputy Director of Oxford Future of Marketing Initiative.
University of Oxford
Episode: S4 Ep2: The Reach Delusion: How Marketers Are Wasting Millions & What You Need To Know
Gráinne Wafer
Marketing expert recognized for her strategic insights and transformation of Diageo's iconic brands.
Diageo
Episode: S4 Ep1: Inside Diageo: The Untold Challenges Behind Iconic Brands with Gráinne Wafer

Host

Conor Byrne
Host of discussions with renowned marketing leaders, exploring current trends and strategies in the marketing landscape.

Reviews

5.0 out of 5 stars from 40 ratings
  • I know I am biased but…

    That’s what I call marketing - Brilliant! Smart, intelligent conversations with thought leaders, including Conor himself. Witty conversations. Thoughtful insights. Hilarious punchlines. I am not a “marketing person” but each episode has something for me in the nonprofit field. The principles, skills and tools discussed by Conor and his guests are applicable across business disciplines. Get smarter. LISTEN!

    Apple Podcasts
    5
    P-Sqiggles
    United Statesa year ago
  • Conor Byrne’s podcast is ace

    If you don’t know Conor you will get to know him through this podcast. He is so knowledgeable about marketing, he manages to get the most interesting guests in his podcast, he asks the best questions and every time he is doing his thing, you just wish you were in the room. Conor is a total legend. And his podcast is ace.

    Apple Podcasts
    5
    Indie Úna
    Irelanda year ago
  • Great podcast!

    Conor gives away tons of marketing tips

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the intelligent conversations and insightful tips shared by guests.
The humor and relatability of the host strengthens the appeal among diverse professionals.
Many have highlighted the relevance of episodes, regardless of their marketing background.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

S4 Ep22: Sir John Hegarty on The Business of Creativity
Q: What can AI do for marketing?
AI can democratize opportunity and is essential for marketing's future.
S4 Ep22: Sir John Hegarty on The Business of Creativity
Q: What was it like getting that call and going, you're a knight?
It was otherworldly, a surreal experience; I felt a recognition for the creative industries.
S4 Ep18: How The RealReal is Winning the Luxury Resale Game with Caroline Gardner
Q: Any future plans for The RealReal?
Caroline shares that they recently opened a new store in New Jersey and are focused on changing how people shop for luxury.
S4 Ep18: How The RealReal is Winning the Luxury Resale Game with Caroline Gardner
Q: How do you engage with creators for marketing?
Caroline explains their approach of providing creators with a clear understanding of their brand values without restricting their creative freedom.
S4 Ep18: How The RealReal is Winning the Luxury Resale Game with Caroline Gardner
Q: What can you tell us about your recent marketing campaigns?
Caroline describes the 'If You Love Me, Let Me Go' campaign designed to help consigners let go of items they love.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About That's What I Call Marketing

What is That's What I Call Marketing about and what kind of topics does it cover?

This podcast explores the dynamic world of marketing through in-depth conversations with industry leaders, including CMOs, founders, and prominent marketers. Episodes focus on a variety of topics, from innovative marketing strategies and brand loyalty to the impact of technological advancements like AI. Listeners can expect insightful discussions that not only highlight successful marketing campaigns but also address the challenges faced by marketing professionals today. Additionally, the podcast features personal journeys of its guests, providing inspiration and practical advice for those in the field or aspiring to join the marketing industry.

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How many listeners does That's What I Call Marketing get?

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How many subscribers and views does That's What I Call Marketing have?

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Which podcasts are similar to That's What I Call Marketing?

These podcasts share a similar audience with That's What I Call Marketing:

1. Uncensored CMO
2. My Therapist Ghosted Me
3. Keep It Tight
4. The David McWilliams Podcast
5. Path to Power

How many episodes of That's What I Call Marketing are there?

That's What I Call Marketing launched 4 years ago and published 170 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on That's What I Call Marketing?

Recent guests on That's What I Call Marketing include:

1. Caroline Gardner
2. Rory Gallery
3. Jonelle Ricketts
4. Gary McLaughlin
5. Brit Starr
6. Andrew Moore
7. Abi Moran
8. Felipe Thomaz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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