
Conor Byrne hosts That's What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO's, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top.
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| Publishes | Weekly | Episodes | 185 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingCareers | |||

Inside Saatchi & Saatchi. Sit down with the CEO of one of the most iconic agencies in advertising, a name that carries both weight and expectation, to understand how CEO Claire Hollands leads for today.
This is a conversation about ambition. Not in ... more
In this episode of That’s What I Call Marketing, Conor Byrne speaks with Andrew Tindall, Chief Growth Officer at System1, about his new publication/pdf The Creative Dividend. Built using global Effie case study data and creative testing from over 250... more
Synthetic Research Explained, Understanding AI-Powered Audience Testing for Marketers
What is synthetic research and how accurate is it really?
In this episode of That’s What I Call Marketing, Conor Byrne sits down with Dr. Ben Warner, former Chief... more
What does your CFO actually want to hear from you?
In this episode of That’s What I Call Marketing, Conor Byrne sits down with Michael Kaminsky former analytics leader at Harry’s and Founder & CEO of Recast to unpack the real tension between marketi... more
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That’s what I call marketing - Brilliant! Smart, intelligent conversations with thought leaders, including Conor himself. Witty conversations. Thoughtful insights. Hilarious punchlines. I am not a “marketing person” but each episode has something for me in the nonprofit field. The principles, skills and tools discussed by Conor and his guests are applicable across business disciplines. Get smarter. LISTEN!
If you don’t know Conor you will get to know him through this podcast. He is so knowledgeable about marketing, he manages to get the most interesting guests in his podcast, he asks the best questions and every time he is doing his thing, you just wish you were in the room. Conor is a total legend. And his podcast is ace.
Conor gives away tons of marketing tips
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #141 |
Recent interactions between the hosts and their guests.
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This show features interviews with senior marketing leaders, CMOs, and industry founders who share practical perspectives on how to drive growth through creativity, data, and smart storytelling. Recent episodes span topics like the profitability of distinctive advertising, AI-driven audience research, finance-marketing collaboration, global brand management, and the art of evaluating advertising effectiveness with real-world case studies. A standout pattern is pairing high-profile marketing leadership with rigorous, data-informed approaches to planning, measurement, and content strategy, often challenging traditional views on ad spend and creative risk. The format tends to mix strategic philosophy with concrete frameworks, actionable takeaw... more
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That's What I Call Marketing launched 4 years ago and published 185 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on That's What I Call Marketing include:
1. Dr. Ben Warner
2. Michael Kaminsky
3. Orla Mitchell
4. Nataly Kelly
5. Francois Bazini
6. Wael Jabi
7. Ciara Reilly
8. Linda Bradley
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