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That's What I Call Marketing

Conor Byrne
Traditional Media
Advertising Spend
Cannes Lions
Creativity
Cannes Lions Festival
Cinema Advertising
Audience Behavior
Cannes Festival
Marketing
Radio Advertising
Out Of Home Advertising
Retail Media
AI In Marketing
Elon Musk
Digital PR
Pre-Testing
Marketing Communications
Marketing Strategy
Special Needs Education
Black Women Empowerment

Conor Byrne hosts That's What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO's, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top.

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Artwork for That's What I Call Marketing

Latest Episodes

First Aired 23rd Dec 2023, this is the never before told story behind the making of the iconic Guinness Christmas Ad. Tom Kinsella, Damian Devaney, Mark Nutley and Pat Hamill who were part of the team client and agency side that made this ad join Tha... more

CMO's Katherine Melchior Ray & Nataly Kelly dive deep into the nuances of global marketing . Both are experienced global CMOs and authors of the book 'Brand Global, Adapt Local.' They share their insights on the complexities and rewards of building a... more

When Imen Zitouni started out, there was no Google. She literally taught Canadian businesses how to use a mouse. Fast forward twenty-five years, and she’s the Chief Marketing Officer at Intact Insurance, leading one of the most ambitious rebrands in ... more

In this episode, we dive deep into the latest marketing trends and campaigns we start by discussing OpenAI's new brand campaign, evaluating its impact and effectiveness. The conversation transitions to the growing competition in the AI space between ... more

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Recent Guests

Caroline Gardner
Head of Integrated Brand and Marketing Experience at The RealReal
The RealReal
Episode: S4 Ep18: How The RealReal is Winning the Luxury Resale Game with Caroline Gardner
Kerel Cooper
Chief Marketing Officer at GumGum with expertise in data, ad tech, and digital transformation.
GumGum
Episode: S4 Ep15: How Bold Brands Win Attention (and Keep It) with CMO Kerel Cooper
Lucy Guo
Billionaire entrepreneur and founder of Passes, a platform for paid content.
Passes.com
Episode: The Cannes Sessions - Daily Round Up 19/06/25
David Droga
Prominent advertising executive and former CEO of Accenture Song, known for his innovative campaigns.
Episode: The Cannes Sessions - Daily Round Up 19/06/25
Sarah Vincent
Managing Director, UK of Utiq, focusing on partnerships and industry trends.
Utiq
Episode: The Cannes Sessions - Daily Round Up 19/06/25
Anders Littner
CEO and founder of Brandmetrics, engaged in ad tech and marketing strategies.
Brandmetrics
Episode: The Cannes Sessions - Daily Round Up 19/06/25
Rory Gallery
Chief Strategy Officer at Special Group New Zealand
Special Group New Zealand
Episode: S4 Ep 9: Rory Gallery : A Special Sort Of Brand Strategy
Jonelle Ricketts
Head of marketing for IKEA Canada
IKEA Canada
Episode: S4 Ep7: Behind the Swedish Curtain: The Daring Strategies That Have Elevated IKEA in The Competitive Canadian Market with Jonelle Ricketts
Gary McLaughlin
Co-founder of Glendalough Distillery and seasoned marketing professional
Cobblestone Brands
Episode: S4 Ep6: Behind the Bottle: The Untold Risks & Triumphs of Glendalough's Global Gamble

Host

Conor Byrne
Host of discussions with renowned marketing leaders, exploring current trends and strategies in the marketing landscape.

Reviews

5.0 out of 5 stars from 40 ratings
  • I know I am biased but…

    That’s what I call marketing - Brilliant! Smart, intelligent conversations with thought leaders, including Conor himself. Witty conversations. Thoughtful insights. Hilarious punchlines. I am not a “marketing person” but each episode has something for me in the nonprofit field. The principles, skills and tools discussed by Conor and his guests are applicable across business disciplines. Get smarter. LISTEN!

    Apple Podcasts
    5
    P-Sqiggles
    United Statesa year ago
  • Conor Byrne’s podcast is ace

    If you don’t know Conor you will get to know him through this podcast. He is so knowledgeable about marketing, he manages to get the most interesting guests in his podcast, he asks the best questions and every time he is doing his thing, you just wish you were in the room. Conor is a total legend. And his podcast is ace.

    Apple Podcasts
    5
    Indie Úna
    Irelanda year ago
  • Great podcast!

    Conor gives away tons of marketing tips

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the intelligent conversations and insightful tips shared by guests.
The humor and relatability of the host strengthens the appeal among diverse professionals.
Many have highlighted the relevance of episodes, regardless of their marketing background.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

S4 Ep27: Imen Zitouni, Intact's CMO on on Building a Brand That Travels
Q: What are your thoughts on the global rebranding of Intact?
The rebranding was a company-wide initiative focusing on consistency while allowing local markets the freedom to innovate, highlighting a strong purpose.
S4 Ep27: Imen Zitouni, Intact's CMO on on Building a Brand That Travels
Q: How did you go from agency work into insurance?
It started with a late-night conversation, leading me to embrace the opportunity for a new challenge, which turned into a passion for the data-driven world of insurance.
S4 Ep22: Sir John Hegarty on The Business of Creativity
Q: What can AI do for marketing?
AI can democratize opportunity and is essential for marketing's future.
S4 Ep22: Sir John Hegarty on The Business of Creativity
Q: What was it like getting that call and going, you're a knight?
It was otherworldly, a surreal experience; I felt a recognition for the creative industries.
S4 Ep18: How The RealReal is Winning the Luxury Resale Game with Caroline Gardner
Q: Any future plans for The RealReal?
Caroline shares that they recently opened a new store in New Jersey and are focused on changing how people shop for luxury.

Audience Metrics

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Frequently Asked Questions About That's What I Call Marketing

What is That's What I Call Marketing about and what kind of topics does it cover?

This podcast explores the dynamic world of marketing through in-depth conversations with industry leaders, including CMOs, founders, and prominent marketers. Episodes focus on a variety of topics, from innovative marketing strategies and brand loyalty to the impact of technological advancements like AI. Listeners can expect insightful discussions that not only highlight successful marketing campaigns but also address the challenges faced by marketing professionals today. Additionally, the podcast features personal journeys of its guests, providing inspiration and practical advice for those in the field or aspiring to join the marketing industry.

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How many listeners does That's What I Call Marketing get?

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Which podcasts are similar to That's What I Call Marketing?

These podcasts share a similar audience with That's What I Call Marketing:

1. Uncensored CMO
2. The David McWilliams Podcast
3. The CMO Podcast
4. The Indo Daily
5. Indo Sport

How many episodes of That's What I Call Marketing are there?

That's What I Call Marketing launched 4 years ago and published 172 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on That's What I Call Marketing?

Recent guests on That's What I Call Marketing include:

1. Caroline Gardner
2. Kerel Cooper
3. Lucy Guo
4. David Droga
5. Sarah Vincent
6. Anders Littner
7. Rory Gallery
8. Jonelle Ricketts

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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