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That's What I Call Marketing

Conor Byrne
Traditional Media
Advertising Spend
Creativity
Cannes Lions
Cinema Advertising
Audience Behavior
Cannes Festival
Cannes Lions Festival
Marketing
Out Of Home Advertising
Radio Advertising
Retail Media
AI In Marketing
Elon Musk
Digital PR
Marketing Communications
Pre-Testing
Marketing Strategy
Mental Health
Systemic Barriers

Conor Byrne hosts That's What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO's, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top.

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Artwork for That's What I Call Marketing

Latest Episodes

Inside Saatchi & Saatchi. Sit down with the CEO of one of the most iconic agencies in advertising, a name that carries both weight and expectation, to understand how CEO Claire Hollands leads for today.

This is a conversation about ambition. Not in ... more

In this episode of That’s What I Call Marketing, Conor Byrne speaks with Andrew Tindall, Chief Growth Officer at System1, about his new publication/pdf The Creative Dividend. Built using global Effie case study data and creative testing from over 250... more

Synthetic Research Explained, Understanding AI-Powered Audience Testing for Marketers

What is synthetic research and how accurate is it really?

In this episode of That’s What I Call Marketing, Conor Byrne sits down with Dr. Ben Warner, former Chief... more

What does your CFO actually want to hear from you?

In this episode of That’s What I Call Marketing, Conor Byrne sits down with Michael Kaminsky former analytics leader at Harry’s and Founder & CEO of Recast to unpack the real tension between marketi... more

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Recent Guests

Dr. Ben Warner
Founder of Electric Twin, with a background in quantum physics and machine learning
Electric Twin
Episode: S5 Ep8: Synthetic Research Explained
Michael Kaminsky
Former marketing lead at Harry's and founder of Recast, focusing on the intersection of marketing and finance.
Recast
Episode: S5Ep7: What your CFO actually wants to hear from you
Orla Mitchell
Marketing Champion and former CEO of WaterWipes, with a deep background in FMCG including roles at Nestlé and Mars.
WaterWipes
Episode: S5 Ep6: Marketing Masterclass with Marketing Leader Orla Mitchell
Nataly Kelly
CMO of Zappi
Zappi
Episode: System, Sizzle & Sales Impact of Super Bowl 2026 with CMO Nataly Kelly
Francois Bazini
CMO of Suntory Beverage & Food Europe
Suntory Beverage & Food Europe
Episode: S5 Ep3: The Tensions Every Brand CEO Has to Manage with CMO Francois Bazini
Wael Jabi
Global Head of Marketing and Communications at KitKat
Nestlé
Episode: S5 Ep1: What KitKat Gets Right About Attention, Breaks & Consistency with Wael Jabi
Ciara Reilly
Panelist from Red C Research
Red C Research
Episode: S4 Ep29: A Red Star Christmas 2025 - The Best Christmas Ads of 2025
Linda Bradley
Head of Planning at Diageo in Ireland
Diageo
Episode: S4 Ep29: A Red Star Christmas 2025 - The Best Christmas Ads of 2025
Mark Smith
Global Director of Insights and Analytics at Mark Anthony Brands
Mark Anthony Brands
Episode: S4 Ep29: A Red Star Christmas 2025 - The Best Christmas Ads of 2025

Host

Conor Byrne
Host of That's What I Call Marketing; leads conversations with CMOs and industry leaders.

Reviews

5.0 out of 5 stars from 43 ratings
  • I know I am biased but…

    That’s what I call marketing - Brilliant! Smart, intelligent conversations with thought leaders, including Conor himself. Witty conversations. Thoughtful insights. Hilarious punchlines. I am not a “marketing person” but each episode has something for me in the nonprofit field. The principles, skills and tools discussed by Conor and his guests are applicable across business disciplines. Get smarter. LISTEN!

    Apple Podcasts
    5
    P-Sqiggles
    United States2 years ago
  • Conor Byrne’s podcast is ace

    If you don’t know Conor you will get to know him through this podcast. He is so knowledgeable about marketing, he manages to get the most interesting guests in his podcast, he asks the best questions and every time he is doing his thing, you just wish you were in the room. Conor is a total legend. And his podcast is ace.

    Apple Podcasts
    5
    Indie Úna
    Ireland2 years ago
  • Great podcast!

    Conor gives away tons of marketing tips

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Thoughtful conversations with thought leaders and provoking insights for nonprofits and businesses alike.
Conor is deeply knowledgeable, asks great questions, and curates impressive guests; the show is consistently engaging.
Listeners note practical marketing tips and strong guest diversity across episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

S5 Ep6: Marketing Masterclass with Marketing Leader Orla Mitchell
Q: What was your first challenge when you took over the gum category?
The challenge was to get gum back in the consciousness of consumers, particularly among kids, leveraging its cognitive and appetite-suppressing benefits.
S5 Ep6: Marketing Masterclass with Marketing Leader Orla Mitchell
Q: What drove your interest in moving into the FMCG sector?
Orla was intrigued by the pace and development of marketing in the FMCG sector compared to other industries she had observed.
S5 Ep8: Synthetic Research Explained
Q: Can you tell me about your background?
Dr. Ben Warner shares his journey from being a quantum physicist to working in machine learning for the UK government and eventually founding Electric Twin.
S5 Ep3: The Tensions Every Brand CEO Has to Manage with CMO Francois Bazini
Q: Can you tell me about your journey in marketing?
Francois discusses starting his career in Canada and moving through various roles in successful companies, highlighting key learning experiences.
S4 Ep27: Imen Zitouni, Intact's CMO on on Building a Brand That Travels
Q: What are your thoughts on the global rebranding of Intact?
The rebranding was a company-wide initiative focusing on consistency while allowing local markets the freedom to innovate, highlighting a strong purpose.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About That's What I Call Marketing

What is That's What I Call Marketing about and what kind of topics does it cover?

This show features interviews with senior marketing leaders, CMOs, and industry founders who share practical perspectives on how to drive growth through creativity, data, and smart storytelling. Recent episodes span topics like the profitability of distinctive advertising, AI-driven audience research, finance-marketing collaboration, global brand management, and the art of evaluating advertising effectiveness with real-world case studies. A standout pattern is pairing high-profile marketing leadership with rigorous, data-informed approaches to planning, measurement, and content strategy, often challenging traditional views on ad spend and creative risk. The format tends to mix strategic philosophy with concrete frameworks, actionable takeaw... more

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Which podcasts are similar to That's What I Call Marketing?

These podcasts share a similar audience with That's What I Call Marketing:

1. Uncensored CMO
2. The News Agents
3. The David McWilliams Podcast
4. The Rest Is Entertainment
5. Talk of the Devils: The Athletic FC's Manchester United show

How many episodes of That's What I Call Marketing are there?

That's What I Call Marketing launched 4 years ago and published 185 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on That's What I Call Marketing?

Recent guests on That's What I Call Marketing include:

1. Dr. Ben Warner
2. Michael Kaminsky
3. Orla Mitchell
4. Nataly Kelly
5. Francois Bazini
6. Wael Jabi
7. Ciara Reilly
8. Linda Bradley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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