That's What I Call Marketing
Conor ByrneThat’s What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.
Hosted by Conor Byrne, the show features real conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.
Across the episodes, we explore the ideas, decisions and tensio... more
| Publishes | Twice weekly | Episodes | 224 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessCareers | |||
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Latest Episodes
Tesco joins Deliveroo, Subway puts its strangest orders on billboards and a sponsor gets booed at Lionel Messi’s farewell. On the November edition of The Singles, Bella Harrison and Ed Parkin from Tracksuit join Conor Byrne on That’s What I Call Mark... more
Brent Smart, former CMO of Telstra and IAG, joins That’s What I Call Marketing to discuss how creative conviction builds brands, changes businesses and makes marketing more effective.
From rebuilding NRMA Insurance around its heritage of help to cha... more
Georgina Leigh-Pemberton, Managing Director of Turner Duckworth London, joins That’s What I Call Marketing to discuss how design builds unmistakable brands, why restraint matters and how to make the business case for a redesign. You’ll understand how... more
Dee Cunniam, Head of Brand Marketing and Innovation at Britvic Ireland, joins That’s What I Call Marketing to discuss growing iconic Irish brands, leading through change and building a marketing career that keeps moving forward. How do you adapt a mu... more
Key Facts
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Recent Guests
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Reviews
- Conor prepares
Conor puts a lot of effort into preparing for every episode and it shows. Great guests. Great rapport. Great insights. 5 stars!
Apple Podcasts5margaretmolloy
United States4 months ago - I know I am biased but…
That’s what I call marketing - Brilliant! Smart, intelligent conversations with thought leaders, including Conor himself. Witty conversations. Thoughtful insights. Hilarious punchlines. I am not a “marketing person” but each episode has something for me in the nonprofit field. The principles, skills and tools discussed by Conor and his guests are applicable across business disciplines. Get smarter. LISTEN!
Apple Podcasts5P-SqigglesUnited States2 years ago - Conor Byrne’s podcast is ace
If you don’t know Conor you will get to know him through this podcast. He is so knowledgeable about marketing, he manages to get the most interesting guests in his podcast, he asks the best questions and every time he is doing his thing, you just wish you were in the room. Conor is a total legend. And his podcast is ace.
Apple Podcasts5Indie Úna
Ireland2 years ago - Great podcast!
Conor gives away tons of marketing tips
Apple Podcasts5ninja steth jelly 7655United States3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #4 | Ireland/Business/Marketing |
Apple Podcasts | #162 |  Brazil/Business/Marketing |
Apple Podcasts | #170 | Ireland/Business |
Apple Podcasts | #216 |  Denmark/Business/Marketing |
Apple Podcasts | #225 |  Philippines/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About That's What I Call Marketing
What is That's What I Call Marketing about and what kind of topics does it cover?
The show centers on practical, evidence-driven conversations with senior marketing leaders, agency chiefs, authors, and practitioners who explore brand-building, B2B marketing, creativity, and the evolving role of AI in marketing. Episodes consistently surface how to measure impact, balance long-term brand health with short-term performance, and apply rigorous thinking to real-world campaigns. A notable strength is the willingness to tackle controversial or ethical topics—such as responsible AI use, attention-based marketing, and the tension between speed and quality—through interviews with high-profile executives and innovative thinkers across technology, travel, retail, and media. The format tends to blend strategic frameworks with concre... more
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How many listeners does That's What I Call Marketing get?
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What are the audience demographics for That's What I Call Marketing?
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How many subscribers and views does That's What I Call Marketing have?
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Which podcasts are similar to That's What I Call Marketing?
These podcasts share a similar audience with That's What I Call Marketing:
1. Uncensored CMO
2. The Rest Is Entertainment
3. The David McWilliams Podcast
4. In The News
5. On Strategy Showcase
How many episodes of That's What I Call Marketing are there?
That's What I Call Marketing launched 5 years ago and published 224 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on That's What I Call Marketing?
Recent guests on That's What I Call Marketing include:
1. Brent Smart
2. Georgina Leigh-Pemberton
3. Dee Cunniam
4. Stephanie Bell
5. John Kelly
6. Rich Silverstein
7. Gemma Craven
8. James Hurman
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.