Rephonic
Artwork for That's Marketing, Baby

That's Marketing, Baby

Susan Wenograd & Jess Cook
Content Marketing
Social Media
Product Marketing
Collaboration
Audience Engagement
Marketing Strategy
Brand Management
B2B Saas
B2B Marketing
Lead Generation
Tiktok
Public Perception
Content Strategy
Chick-Fil-a
Shake Shack
Media Strategy
Consumer Insights
Feature Announcements
Paid Media
Event Marketing

Two marketing besties with the gift of gab talk bi-weekly-ish.

PublishesTwice monthlyEpisodes38Founded3 years ago
Categories
BusinessMarketing

Listen to this Podcast

Artwork for That's Marketing, Baby

Latest Episodes

Engineers build killer products. Marketers get what makes people tick. But product marketers? They’re the secret sauce — blending the brains of product with the finesse of marketing.

In this episode, Jess and Susan break down the role of product mar... more

Let's play a game ...

Who's ready to kiss, marry, or kill some marketing strategies? 😈

In this episode, Jess and Susan each share a thing they love right now, feel strongly about long-term, and loathe entirely in the world of marketing.

Their lis... more

We've all had that project that made us both excited and terrified.

Maybe it was the first time your manager asked you to tackle something you'd never tackled before.

Maybe it was a stretch goal to prove you were ready for that promotion.

In an... more

What would you do if …

• Your content is suffering from too much input from too many people?

• You’re conflicted on how to delegate between an agency and your in-house team?

• You need more customer feedback to do your job better?

• Your pai... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host

Similar Podcasts

People also subscribe to these shows.

Girls Gotta Eat
Girls Gotta EatDear Media

Recent Guests

Ari Yablok
Teammate at Island and moderator who inspired the episode's theme
Island
Episode: Kiss, Marry, Kill: Marketing Edition
Tas Bober
Digital marketing consultant specializing in landing pages and bottom-of-funnel strategies.
Episode: Getting Your Paid & Organic Efforts in Sync with Lashay & Tas
Lashay Lewis
Digital marketing consultant with a focus on content and bottom-of-funnel marketing.
Episode: Getting Your Paid & Organic Efforts in Sync with Lashay & Tas
Lindsay McGuire
Head of content at Goldcast, formerly a journalist and content marketer.
Goldcast
Episode: Adopting a Video-First Strategy with Lindsay McGuire

Hosts

Susan Winograd
Co-host with over 20 years of marketing experience focusing on paid media and email marketing. Proven ability to engage audiences through insightful content and strategies.
Jess Cook
Co-host and Content Marketer with a background in copywriting and creative direction, bringing a wealth of knowledge in modern marketing strategies and audience engagement.

Reviews

5.0 out of 5 stars from 34 ratings
  • Worth the listen!

    Stumbled across this podcast from Jess’ LinkedIn page and it has been a gem! I love seeing new episodes posting and have become a regular listener. Thanks for these awesome episodes ladies!

    Apple Podcasts
    5
    LinzWallace
    United States3 years ago
  • Two amazing marketing executives!

    Jess and Susan are a dynamic duo that not only make like pb&j, but they are helpful, inspirational, and knowledgeable in their approach to marketing. They are great role models for the marketing community, and I’m a proud fan & friend of this pod!

    Jeremy - OhHello.io

    Apple Podcasts
    5
    I am Bloom
    United States3 years ago
  • Good!

    Good but I wish they’d slow down. Idk who their target is but as a newer marketer (4 years) I’d love them to break down the process, metrics, and math. No one taught me these things in school! Otherwise the podcast is great and easy to follow for concepts that are easy to implement.

    Apple Podcasts
    5
    Xomancohan
    United States3 years ago
  • Super smart and fun to listen to

    Jess and Susan have new info to bring in every area of modern marketing, and are fun to listen to!

    Apple Podcasts
    5
    vitamin b12
    United States3 years ago
  • Two awesome marketers dropping knowledge!

    I was a fan of the podcast Susan and Jess did before this, so I’m definitely excited that they’ve broken this out into a broader topical field.

    Both are great marketers that I highly respect. Worth a listen (and a follow)!

    Apple Podcasts
    5
    Dcb2386
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The lively banter keeps the episodes entertaining while also providing substantial insights, making it ideal for both seasoned marketers and newcomers.
Some listeners express a desire for slower pacing and more breakdown of complex concepts, suggesting a mix of insights and educational content would enhance the experience.
Listeners appreciate the engaging and informative approach of the hosts, highlighting their dynamic chemistry and depth of knowledge in marketing. Many find the content highly relevant and actionable, often recommending it to peers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Adopting a Video-First Strategy with Lindsay McGuire
Q: What led you to differentiate your series for different audiences?
We realized that we needed to welcome event field marketers as well as demand gen marketers into our brand, and that led us to develop two separate shows.
Ross Simmonds' Guide to Content Repurposing for Higher Engagement
Q: What can I do starting Monday, right? That will make me better at my job?
Ross advises that the biggest mistake is only sharing content once and encourages listeners to reshare their best performing posts to increase reach.
Ross Simmonds' Guide to Content Repurposing for Higher Engagement
Q: Ross, would love for you to tell us about yourself, how you have become known as one of the leading experts, foremost expert in content distribution.
Ross shares how he transitioned from a fantasy football blog to becoming a leader in content distribution, emphasizing the importance of not just content creation but distribution.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About That's Marketing, Baby

What is That's Marketing, Baby about and what kind of topics does it cover?

This podcast features dynamic discussions primarily focused on contemporary marketing strategies, challenges, and insights. The hosts engage in lively conversations about various marketing topics, including product marketing, digital strategies, and audience engagement, often blending personal anecdotes with actionable advice. Listeners can expect a mix of light-hearted banter paired with deep dives into relevant issues, showcasing the hosts' expertise while making complex concepts accessible to a broad audience. Noteworthy episodes often explore the intersection of creativity and analytics in marketing, utilizing fun formats and hypothetical scenarios to spark interesting debates.

Where can I find podcast stats for That's Marketing, Baby?

Rephonic provides a wide range of podcast stats for That's Marketing, Baby. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to That's Marketing, Baby and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does That's Marketing, Baby get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for That's Marketing, Baby, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for That's Marketing, Baby?

Rephonic provides comprehensive predictive audience data for That's Marketing, Baby, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does That's Marketing, Baby have?

To see how many followers or subscribers That's Marketing, Baby has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to That's Marketing, Baby?

These podcasts share a similar audience with That's Marketing, Baby:

1. Girls Gotta Eat

How many episodes of That's Marketing, Baby are there?

That's Marketing, Baby launched 3 years ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact That's Marketing, Baby?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for That's Marketing, Baby?

Rephonic pulls ratings and reviews for That's Marketing, Baby from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for That's Marketing, Baby?

Rephonic provides full transcripts for episodes of That's Marketing, Baby. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on That's Marketing, Baby?

Recent guests on That's Marketing, Baby include:

1. Ari Yablok
2. Tas Bober
3. Lashay Lewis
4. Lindsay McGuire

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days