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BrandStories

CzechCrunch

Přinášíme příběhy ze zákulisí zajímavých českých firem. Produkty, know-how a klíčoví lidé. Podcast vzniká ve spolupráci CC.cz a vybraných značek. Moderuje Ivana Karhanová.

PublishesTwice weeklyEpisodes127Founded4 years ago
Language
Czech
Number of ListenersCategory
Technology

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Artwork for BrandStories

Latest Episodes

Řada podnikatelů má pocit, že když firma vydělává, je všechno v pořádku. Realita je ale jiná. „Můžete být ziskoví, a přesto vám dojdou peníze na výplaty,“ říká v podcastu BrandStories Martin Vakoč, nový CEO Fidoo, fintechu, který se svým prvním produ... more

YouTube

Zákazníci kladou čím dál větší důraz na pohodlí a produkt nechtějí hledat na několika e-shopech, ale chtějí mít vše na jednom místě. „Marketplaces prostě jsou a budou budoucnost. Je to obrovský driver prodejů a visibility produktů i brandu,“ říká v p... more

YouTube

U českým firem se často projevuje tzv. Produktový fetišismus. Podle Pavla Jovanoviče, CEO Středočeského inovačního centra, ale podnikání stojí na širším pohledu. „Jsme hodně zaměření na produkt a někdy podceňujeme všechno kolem – značku nebo zkušenos... more

YouTube

Digitalizace je dnes pro firmy nutnost, podle Jiřího Huba z Asseco Solutions ale sama o sobě úspěch nezaručí. Klíčové je mít jasný cíl. „Dělat digitalizaci jen proto, že je to trendy, nedává žádný smysl. Musíte vědět, co tím chcete změnit,“ říká v po... more

YouTube

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Apple Podcasts
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Which podcasts are similar to BrandStories?

These podcasts share a similar audience with BrandStories:

1. Money Maker
2. Ve vatě
3. Fantastic Future
4. Proti Proudu
5. Vojta Žižka

How many episodes of BrandStories are there?

BrandStories launched 4 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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