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Tech Chairs - The Sports Tech Podcast

STA Group
Amber Dodson
Sportstech HQ
Urunn
Ekkobar
Sports Tech Industry
Comcast Sports Tech
STA Group
Revenue Models/sales
Equity/stock Options/reverse Vesting
Running

The podcast for sports tech founders, innovators and CEOs. Hear how to start and grow a business while avoiding the pitfalls - all within a unique and exciting industry. Join STA Group CEO Rebecca Hopkins and sports broadcaster Alex Dibble as they discover the answers to your startup's big questions.

sportstechgroup.org

PublishesTwice weeklyEpisodes18Founded3 years ago
Categories
Health & FitnessFitnessSports

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Artwork for Tech Chairs

Latest Episodes

Adam Clarke has a world famous co-founder: Sir Mo Farah. But they were entering a very busy market when they launched URunn. In this episode Adam explains how they're creating a niche and avoiding getting squeezed out. 

Powered by Sports Tech HQ - s... more

When Stephen Schweickart approached professional athletes with his bioceramic clothing they asked for supporting scientific studies. And so did the clubs. And they wanted them from different research labs. In this episode, Stephen discusses how to in... more

Over twenty years Benn Achilleas has sold sports tech in markets across the world, where secret stumbling blocks lurk. In this episode the Total Kombat co-owner explains what to look out for and whether a loss leader can ever work. 

Powered by Sport... more

The customer pitch feels make or break, particularly if your company balance sheet is bare. In this episode, Ekkobar co-founder and Chief Growth Officer, Amber Dodson outlines the big mistake startups often make. 

Powered by STHQ - sthq.org

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Recent Guests

Adam Clarke
Co-founder and CEO of URunn, running-tech entrepreneur
URunn
Episode: The Crowded Market - Adam Clarke
Stephen Schweickart
Chief Operating Officer of M&AT, bioceramics in clothing
M&AT
Episode: The Data Challenge - Stephen Schweickart
Benn Achilleas
Co-owner of Total Combat, platform for combat sports
Total Combat
Episode: The Loss Leader - Benn Achilleas
Amber Dodson
Co-founder and Chief Growth Officer, Ekkobar
Ekkobar
Episode: The Pitch Mistake - Amber Dodson
Trev Keane
Co-founder of Phoenix Group, involved in gaming and immersive world experiences for brands
Phoenix Group
Episode: The Failed Business - Trev Keane
Myles Grote
Partner at Elevate Ventures; former co-founder of Upper Hand
Elevate Ventures
Episode: The Early Troubles - Myles Grote

Hosts

Rebecca Hopkins
Host of Tech Chairs - The Sports Tech Podcast; STA Group CEO/Senior positioning within STA Group; frequently referenced as CEO in communications.
Alex Dibble
Co-host, sports broadcaster; experienced host and on-air talent with a focus on sports technology.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Loss Leader - Benn Achilleas
Q: What market nuances have affected Benn's strategy across different regions?
Success depends on local presence, language, time zones, and culturally appropriate activations; boots-on-the-ground teams and region-specific approaches tend to perform better than a one-size-fits-all model.
The Loss Leader - Benn Achilleas
Q: How successful has the loss-leader approach been as a sales strategy in sports tech?
Generally not very successful; while loss leaders can open doors, they often do not create the intended domino effect and can leave a company exposed when the next tier of customers isn't convinced or ready to engage.
The Pitch Mistake - Amber Dodson
Q: What's your approach to managing investor rounds and equity as you scale?
Be strategic and selective with capital, raise the least amount needed to reach the next milestone, and always keep an exit plan in mind while outsourcing where it makes sense to keep overhead lean.
The Failed Business - Trev Keane
Q: How did Trev decide to pivot after the pilots failed?
He emphasizes the importance of recognizing when industry readiness is not aligned with executive interest, folding the project, and using the experience to inform future ventures with a stronger focus on end users and a two-person founding team.
The Failed Business - Trev Keane
Q: What was the first significant financial realization when Trev entered sports tech?
Trev describes stepping away from a secure salary into a lean, self-funded start, acknowledging the need to manage personal finances tightly and rely on family support while building the core product.

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Frequently Asked Questions About Tech Chairs

What is Tech Chairs about and what kind of topics does it cover?

A pragmatic, founder-focused show that spotlights the realities of building sports technology businesses. Across episodes, listeners hear founders and executives discuss fundraising journeys, product-market fit, and navigating long B2B sales cycles, often with hard-won lessons about burn, partnerships, and scaling hardware-software solutions. The conversations balance gritty business pragmatism with personal resilience, leadership decisions, and practical go-to-market strategies, from co-founding dynamics to navigating sponsorships and enterprise buyers. A notable through-line is the blend of sport-tech expertise with founder storytelling, making it a useful resource for emerging founders, operators, and investors evaluating or building in ... more

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Which podcasts are similar to Tech Chairs?

These podcasts share a similar audience with Tech Chairs:

1. Leaders Worth Knowing Podcast

How many episodes of Tech Chairs are there?

Tech Chairs launched 3 years ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Tech Chairs?

Recent guests on Tech Chairs include:

1. Adam Clarke
2. Stephen Schweickart
3. Benn Achilleas
4. Amber Dodson
5. Trev Keane
6. Myles Grote

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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