Swaay.Health Podcast
Swaay.Health TeamWelcome to The Swaay.Health Podcast – a podcast for healthcare marketing, PR, and communications professionals! We’re all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.
| Publishes | Twice weekly | Episodes | 56 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Healthcare marketing often defaults to safety. Approved spokespeople. Carefully controlled environments. A standardized voice. But safety doesn’t connect with audiences—especially when the message involves something deeply personal, stigma, or a rare... more
Account Based Marketing (ABM) is scary and can be a drain on resources if it is not implemented thoughtfully. Many companies, therefore, avoid it or worse, are wasting significant time and effort on the wrong ABM strategies. ABM isn’t hard to get rig... more
Healthcare audiences haven’t just tuned out ads. They’ve grown wary of them. The real risk isn’t low click-through rates. Instead, it’s the risk that hyper-personalization starts to undermine trust with patients, clinicians, and caregivers.
Why Trus... more
Healthcare marketing leaders are operating in an environment that rarely slows down. Budgets tighten. Teams shrink. Regulations shift. Now on top of all that, AI has changed the game entirely, accelerating timelines while introducing new norms around... more
One of the newest and hottest health IT conferences is the ViVE conference organized by the HLTH and CHIME teams. The conference brings together health IT leader from provider organizations in a collaborative and vibrant conference. Since this has b... more
In many healthcare organizations, marketing still gets called in after decisions are made. The launch date is set. The portal is live. The job postings are already written. Then comes the ask: “Can you make this look better?” It’s a familiar pattern ... more
Healthcare marketers have spent the last few years making uncomfortable tradeoffs. Track less on websites and apps to stay compliant. Accept fuzzier insights to avoid risk. The prevailing assumption has been that partial data is simply the price of d... more
How Health Launchpad Thinks About AI Maturity in Marketing
Adam Turinas CEO & Founder and Mark Erwich Principal & Chief Strategy Officer from Health Launchpad sat down with Swaay.Health to talk about the opportunity AI offers healthcare marketers wi... more
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| Listeners per Episode | Gender Skew | Location | |||
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| Household Income | Social Media Reach | ||||
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Swaay.Health Podcast launched a year ago and published 56 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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