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Artwork for The Unlock

The Unlock with Oliver Bruce

Oliver Bruce
Youtube
Content Marketing
Incard
Manus
Linkedin
Tiktok
Yo! Sushi
Winefi
Venture Capital
Pinpoint Media
Generative Engine Optimization
Openclaw
Search Engine Optimization
Artificial Intelligence
E-Commerce
Dragons' Den
Instagram
Lead Generation
Meta Platforms, Inc.
Copper Framework

The Unlock Podcast with Oliver Bruce. Oliver is an exited entrepreneur, founder, investor and speaker. Twice a week he shares the marketing strategies, growth frameworks and scale up methods that actually help businesses grow.

You will hear direct conversations with founders building real companies, alongside solo episodes where Oliver answers questions and breaks down real business problems from... more

PublishesTwice weeklyEpisodes96Founded6 years ago
Number of ListenersCategories
EntrepreneurshipMarketingBusiness

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Artwork for The Unlock

Latest Episodes

Building an AI agent starts with one thing most people skip. Purpose. Get that right and the platform choice becomes obvious.

In this episode of The Unlock, Oliver Bruce walks through the workflow he has refined over six months of building agents an... more

YouTube

Stop starting from zero every morning. Build a Claude project that acts as a living knowledge bank for your business and every piece of copy, strategy and decision gets better the longer you use it.

In this episode of The Unlock, Oliver Bruce breaks... more

YouTube

Stop trying to make one perfect ad. The brands winning on paid social are building a machine that makes 50 or 100 good videos and letting the data decide what scales.

In this episode of The Unlock, Oliver Bruce breaks down why the old model of one b... more

YouTube

Treat YouTube as your most powerful evergreen sales asset, not an entertainment channel, and it becomes a discovery engine that generates high intent leads on autopilot.

In this episode of The Unlock, Oliver Bruce breaks down why YouTube is the most... more

YouTube

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Recent Guests

Connor Wells
Formerly of L'Oréal, PrimeTime; co-founder of Caplia
Caplia
Episode: Why 50% of Founder Time Goes to Fundraising (And How to Fix It)
Simon Woodroffe
Original Dragon on Dragons' Den; founder of Yo! Sushi and Yo! Hotels
Yo! Sushi / Yo! Group
Episode: The Original Dragon: How Simon Woodroffe Bootstrapped Yo! Sushi, Yotel and the Yo! Group
Oliver Bruce
Entrepreneur, investor, and founder; recently exited a multi-million dollar agency
The Unlock / Pretty Green Group exit participant
Episode: The Exit Playbook: What Makes an Agency Actually Worth Acquiring

Host

Oliver Bruce
Host of The Unlock; entrepreneur, investor, and founder with experience across marketing, agency leadership, and exits.

Reviews

4.9 out of 5 stars from 114 ratings
  • Inspired

    Boys. Keep it up please.

    Really helps.

    Apple Podcasts
    5
    RN25Tw
    United Kingdom2 years ago
  • Great ideas!

    I’ve listened to about seven of the podcasts all from very interesting entrepreneurs. What I’ve taken away from these podcast is a brilliant way of growing my business and ideas to take forward. Success is in the mind Oliver Bruce has connected me personally with some of the shows interviewers which is great.

    Adrian Knott

    www.akproperty.london

    Apple Podcasts
    5
    Adriank69
    United Kingdom4 years ago
  • Cracking show

    A lot of takeaways and inspecting stories !!

    Apple Podcasts
    5
    The Silent Entrepreneur
    United Kingdom4 years ago
  • Great listen

    Hugely inspiring!

    Apple Podcasts
    5
    NormousNorm
    United Kingdom5 years ago
  • A must listen for start ups

    A great insight into entrepreneurship. Super accessible content

    Apple Podcasts
    5
    174pj
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is described as inspiring, with high-quality guests and accessible content for startups.
Listeners praise practical, actionable insights and authentic founder stories.
Fans highlight the host's interviewing skill and ability to extract gritty lessons from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How WineFi Raised £2M and Built a Fine Wine Investment Business from Scratch
Q: How important is public sharing of the journey on LinkedIn for fundraising and credibility?
Callum discusses building credibility through透明 LinkedIn updates, the role of personal branding, and how followers helped accelerate seed investments.
How WineFi Raised £2M and Built a Fine Wine Investment Business from Scratch
Q: Why did you leave Nomeo to pursue WineFi full-time, and what did that initial setup look like?
He describes leaving an established startup after achieving product-market fit and profitability, then starting WineFi to pursue his own venture, including early bootstrap and the fundraising approach.
How WineFi Raised £2M and Built a Fine Wine Investment Business from Scratch
Q: So just talk to me because I've known you for a while now. What happened along the fundraising path and how did you decide how much to raise?
Callum explains how he navigated pre-seed and seed rounds, including the strategy of raising while still in a full-time role, and the rationale behind the 1.5 million pre-money valuation.
From Dorm Room to Exit: The Founder Playbook for Building Something Worth Buying
Q: What were the three key lessons you would share for someone moving from conception to exit?
Get paperwork in place early (founders' and shareholders' agreements), learn to delegate and build a team around you, and plan for the worst with financial forecasting and governance while staying adaptable to opportunities as you scale.
The Exit Playbook: What Makes an Agency Actually Worth Acquiring
Q: How do you see AI changing the role of a creative director in agencies?
AI can handle volume and data-driven optimization, but a human CD remains essential for empathetic storytelling, positioning, and ensuring campaigns align with brand briefs and audience reactions.

Audience Metrics

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Frequently Asked Questions About The Unlock

What is The Unlock about and what kind of topics does it cover?

A practical, founder-focused show that blends in-depth conversations with startup leaders and solo episodes where the host breaks down business challenges. Across episodes, listeners get real-world growth playbooks, from fundraising signals and AI-powered marketing to content repurposing and scalable systems for fast-moving ventures. The format often weaves actionable frameworks with candid founder stories, offering clear takeaways on hiring, fundraising readiness, product-market fit, and growth marketing. A consistent through-line is turning complex problems into repeatable processes, with occasional sponsor integrations that align with scaling and operational needs. Notable for its accessible, no-nonsense style and emphasis on immediately... more

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These podcasts share a similar audience with The Unlock:

1. The Rest Is Politics

How many episodes of The Unlock are there?

The Unlock launched 6 years ago and published 96 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Unlock?

Recent guests on The Unlock include:

1. Connor Wells
2. Simon Woodroffe
3. Oliver Bruce

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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