Subscription Stories: True Tales from the Trenches
Robbie Kellman BaxterSubscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest indust... more
| Publishes | Weekly | Episodes | 77 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
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Latest Episodes
One of the great mysteries for me is why so many otherwise sophisticated companies don't focus on involuntary churn. Also known as passive churn or accidental churn, involuntary churn happens when a payment issue raises a flag that causes a merchant ... more
Loyalty programs seem to be at a crossroads. Industries including hospitality, financial services, and retail are going beyond the points-based programs we're so familiar with and exploring more personalized, emotionally engaging programs. Some, like... more
Loyalty programs have been around forever. Points, cashback, branded credit cards, and now increasingly, we're seeing paid subscription loyalty programs, like Amazon Prime or CVS Care Pass. The goal is the same, to smooth out the lumpy buying behavio... more
Building a new subscription model in a large, successful company is hard enough, but when your company's core competency is manufacturing and the subscription involves content and software, you have to do more than build the new business model. You h... more
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Reviews
- Informative
So far it is exactly as advertised - real-world stories from people whose business is subscriptions. I’m finding it useful.
Apple Podcasts5Actiondank
United Kingdoma month ago - So good I listen to them again and again
RBK’s podcasts are relevant, to the point, clear and easy to listen to. RBK doesn’t waste time with chatter and idle talk and gets straight into what is important and so covers a lot of material in each podcast. Every podcast has something in it for everyone, even if just small reminders. Subscriptions is such a huge area with so many nuances; listening to these podcasts, even when listening to the same one for the 5th time, reveal new ideas and cement previous ones. This is the single most valu... more
Apple Podcasts5FeedXL
New Zealand2 months ago - Practical insights you can’t get anywhere else
While I’m biased, I also value my time. And Robbie continues to be a worthy investment of it. She’s practical and ensures every one of her guests offers concrete insights that you can actually use. more
Apple Podcasts5Gina Bianchini
United States5 months ago - Awesome show
Top favorite show for subscription entrepreneurs to listen to!
Apple Podcasts5Dan Z123United States5 months ago - Strategic brilliance every single episode
Love this podcast. The guests are top operators and academics, and I get value from every episode.
Apple Podcasts5pamfrUnited States8 months ago
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Chart Rankings
Apple Podcasts | #180 |  India/Business/Entrepreneurship |
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Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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