Subscription Stories: True Tales from the Trenches
Robbie Kellman BaxterSubscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest indust... more
| Publishes | Twice monthly | Episodes | 94 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | BusinessEntrepreneurshipManagement | ||||
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Latest Episodes
Many of my guests on the podcast have built and skilled large membership and subscription businesses with big teams of specialists and sophisticated software to support their efforts.
But what if the team is just you?
Mike Morrison, launched the Me... more
What do you do when powerful tailwinds change to headwinds as you're growing your business?
Many Membership Economy businesses have struggled to keep up momentum in the past few years as the golden era of growth has evolved to a bottom line era.
Tod... more
Today we're talking about sustainability.
Where do the circular economy and the membership economy intersect, and how can both be applied to tread more lightly and produce less waste?
These questions have been at the center of the work of my guest,... more
Zumba is a phenomenon. Since its founding in 2001, the addictive fitness dance program with a Latin beat has taken the world by storm.
As of 2022, the company claimed 15 million people taking Zumba classes weekly at 200,000 locations in over 180 cou... more
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- Must-listen for subscription executives
If you want to learn understand how to succeed in subscription space, this is the podcast for you! Fascinating stories from top executives in the trenches.
Apple Podcasts5DaHog75
United States8 months ago - Engaging and savvy content
Take a listen. I learn with every podcast and in a fun, authentic voice!
Apple Podcasts5choybergUnited States8 months ago - Cutting edge and current
Everything you need to know about the growing subscription industry! Robbie delivers the best info.
Apple Podcasts5NHarhutUnited Statesa year ago - Informative
So far it is exactly as advertised - real-world stories from people whose business is subscriptions. I’m finding it useful.
Apple Podcasts5Actiondank
United Kingdom2 years ago - So good I listen to them again and again
RBK’s podcasts are relevant, to the point, clear and easy to listen to. RBK doesn’t waste time with chatter and idle talk and gets straight into what is important and so covers a lot of material in each podcast. Every podcast has something in it for everyone, even if just small reminders. Subscriptions is such a huge area with so many nuances; listening to these podcasts, even when listening to the same one for the 5th time, reveal new ideas and cement previous ones. This is the single most valu... more
Apple Podcasts5FeedXL
New Zealand2 years ago
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Apple Podcasts | #91 |  Denmark/Business/Management |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This podcast focuses on subscription models and their transformative impact across various industries, showcasing the stories of leaders and innovators who are redefining traditional business practices. Emphasizing the power of recurring revenue, it covers a wide array of topics from the circular economy and sustainability to consumer behavior and digital transformation. Unique in its approach, the podcast positions itself not just as a knowledge-sharing platform but as a community where insights from top-tier professionals illuminate the intricacies of subscription economy strategies, sparking discussions on best practices and innovative solutions.
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this podcast launched 5 years ago and published 94 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Mike Morrison
2. E-Lin Tan
3. Patrick Hypscher
4. Yael Dornbusch
5. Dr. Joseph Michelli
6. Dave Whorton
7. Mark Garrett
8. Adam Mayer
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