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Artwork for Strategy Talks: Content Strategy for Small Teams

Strategy Talks: Content Strategy for Small Teams

Dorien Morin-van Dam
Content Strategy
Artificial Intelligence
Linkedin
AI In Content Creation
AI In Marketing
Personal Branding
Email Marketing
Strategy Talks
Communication
Socialinsider
Pinterest
Small Teams
Retreats
Agency Partnerships
Press Releases
Media Coverage
Social Care
Social Media
Sales and Marketing Alignment
Podcast Guesting

Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real fr... more

PublishesWeeklyEpisodes188Founded4 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for Strategy Talks: Content Strategy for Small Teams

Latest Episodes

Your open rates aren't the problem you think they are. In this episode, we're getting under the hood of email marketing — the welcome sequences, the authentication settings, and the domain reputation scores most small business owners have never even ... more

YouTube

Your LinkedIn following isn't one audience. It's two, and most small B2B teams are writing for the wrong one.

This week's guest split his own following into fans and customers, then built his content strategy around fans first. The result: growth fr... more

YouTube

I'll admit to opening Reddit last month and thinking, 'Okay, AI search loves this platform, I should be here.' And then, scrolling for ten minutes, having no idea what to post or where...and so... I gave up and closed the app.

Yikes. Anyone else?

R... more

YouTube

It's Thursday, and nothing's gone out since Monday. Not because you didn't know what to post — the editorial calendar is full and the strategy is solid. Getting it written, published, and adjusted is the part that keeps slipping.

This week I'm talki... more

YouTube

Key Facts

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Podcast Host
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Recent Guests

Hank Hoffmeier
Email marketing expert and podcast guest
Episode: Your Email List Is Lying To You
Jason Patterson
Founder of Jewel Content Marketing Agency
Jewel Content Marketing Agency
Episode: B2B Needs Fans, Not Just Customers
Jonny Waite
Founder/Agency Owner at reco.co, Reddit strategy expert
reco.co
Episode: Should My Brand Be on Reddit?
Zach Francis
Co-founder of Willo.ai / Francis Brothers
Willо.ai
Episode: AI Agents Don't Replace Content Strategy: They Run it
Jason Francis
Co-founder of Willo.ai / Francis Brothers
Willo.ai
Episode: AI Agents Don't Replace Content Strategy: They Run it
Liana Ling
Lead Gen Queen
Power Up Strategy (powerupstrategy.com)
Episode: Before You Spend a Dollar on Ads...
Ginna Tassanelli
Guest on Strategy Talks, content strategist
Episode: Stop Posting. Start Building a Content Pipeline.
Mickie Kennedy
Founder of Ereleases; PR expert
Ereleases
Episode: Small Business PR: You're More Newsworthy Than You Think
Anneke van der Voort
LinkedIn strategist guest, based in the Netherlands
Episode: Story Before Strategy: The LinkedIn Edge

Host

Dorien Morin-van Dam
Host of Strategy Talks: Content Strategy for Small Teams

Reviews

5.0 out of 5 stars from 19 ratings
  • Just Hit Play - Strategy Talks is Always Worth Your Time

    Dorien is the ultimate host when it comes to thoughtful interviews that get the best out of her guests. Every episode leaves me with something I can use, or think about content marketing in a new way. In a world that’s constantly changing around us, it’s key to have someone whose insights you can trust. Just hit play. You’ll be glad you did.

    Apple Podcasts
    5
    quendra
    United States6 months ago
  • Dorien is the BEST

    Dorien is not only at the top of her game with content strategy and AI, she’s on the cutting edge of it.

    Love this show!

    Apple Podcasts
    5
    itpaystowrite
    United Statesa year ago
  • Great conversations

    Essential listening for anyone who wants to get ahead with their marketing strategy!

    Apple Podcasts
    5
    Lb2467
    United Kingdom3 years ago
  • Add to your favorites

    The Strategy Talks podcast with Dorien is my go-to source for all things thought leadership. Each episode is a powerful blend of inspiration, education, and entertainment.

    Dorien's witty and engaging style keeps me hooked from start to finish, while the guests' expertise never fails to blow me away. It's like having a personal mentor guiding me through the complexities of the business world.

    If you're serious about staying ahead of the game, this podcast is an absolute must-listen

    Apple Podcasts
    5
    TeamIncus
    United States3 years ago
  • Love this podcast

    Whether I want to learn about influencer marketing or agile marketing, this is the place to go! Dorien brings such good energy and asks her guests such smart questions to create a rich and value-based discussion around virtually any topic!

    Apple Podcasts
    5
    Julia J-S
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great balance of strategy, AI, and real-world tactics for small teams.
Thoughtful interviews that deliver actionable takeaways for content marketers.
Consistently high-quality guests and practical frameworks.
Engaging host with a knack for drawing out useful case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

B2B Needs Fans, Not Just Customers
Q: Where should small teams start when building a content strategy for fans and customers?
Start with content pillars directed at your ICP, plus additional content focused on fans, use a mix of shareable, bite-sized assets to travel, and maintain a flexible calendar.
B2B Needs Fans, Not Just Customers
Q: What's the difference between a B2B fan and a B2B customer on LinkedIn?
Fans are peers and amplifiers who engage openly (likes, comments) and help expand reach, while customers are more likely to lurk and convert; both are important but require different messaging and content strategies.
Before You Spend a Dollar on Ads...
Q: How do you know you've validated your offer organically before spending on ads?
Look for evidence of sales or strong engagement from your audience, active social presence, and a trackable pathway from content to conversion; if you can't sell to someone in your network, the offer likely needs work.
Before You Spend a Dollar on Ads...
Q: What does a business look like that is not ready to run paid ads?
If a business hasn't validated its offer or built organic foundations (profiles, reviews, content, and engagement), paid ads will underperform; the host and guest emphasize selling to someone in your network and ensuring you have a proven offer.
Before You Spend a Dollar on Ads...
Q: Are ad costs up or are they the same?
The guest explains that ad costs vary and depend on the campaign, industry, and targeting; there isn't a universal answer, but understanding your own context is crucial.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on practical, repeatable content strategies for small teams, founders, and solo practitioners. Episodes emphasize building sustainable content ecosystems—leveraging live video, repurposed content, and thoughtful storytelling across platforms to attract premium clients and drive pipeline. Guests range from PR and branding experts to AI-savvy strategists and agency leaders, with a strong focus on actionable frameworks, cross-functional collaboration, and realistic resource management for small teams. Noteworthy is the consistent emphasis on human-centered messaging, founder visibility, and concrete tactics (from LinkedIn storytelling to YouTube launches) that listeners can implement quickly. Potential listeners will likely va... more

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These podcasts share a similar audience with this podcast:

1. It's About Time | Time Management & Productivity for Work Life & Balance

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 188 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Hank Hoffmeier
2. Jason Patterson
3. Jonny Waite
4. Zach Francis
5. Jason Francis
6. Liana Ling
7. Ginna Tassanelli
8. Mickie Kennedy

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