Rephonic
Artwork for Strategy Talks: Content Strategy for Small Teams

Strategy Talks: Content Strategy for Small Teams

Dorien Morin-van Dam
Content Strategy
Artificial Intelligence
Linkedin
AI In Content Creation
AI In Marketing
Personal Branding
Strategy Talks
Communication
Pinterest
Socialinsider
Small Teams
Retreats
Agency Partnerships
Press Releases
Media Coverage
Social Care
Sales and Marketing Alignment
Podcast Guesting
Mike Gingerich
Leadership

Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real fr... more

PublishesWeeklyEpisodes186Founded4 years ago
Number of ListenersCategories
MarketingManagementBusiness

Listen to this Podcast

Artwork for Strategy Talks: Content Strategy for Small Teams

Latest Episodes

I'll admit to opening Reddit last month and thinking, 'Okay, AI search loves this platform, I should be here.' And then, scrolling for ten minutes, having no idea what to post or where...and so... I gave up and closed the app.

Yikes. Anyone else?

R... more

It's Thursday, and nothing's gone out since Monday. Not because you didn't know what to post — the editorial calendar is full and the strategy is solid. Getting it written, published, and adjusted is the part that keeps slipping.

This week I'm talki... more

YouTube

The world's top Facebook ad buyers will tell you the same thing: if your foundation isn't solid, paid traffic doesn't fix the problem. It speeds it up.

In this episode of Strategy Talks, Liana Ling, who personally manages millions in ad spend every ... more

YouTube

You're posting consistently. You've got a content calendar and a plan, and yet... the premium clients aren't showing up.

So you do what any smart business owner does: you try more. Adding more platforms. Trying more formats and increasing your posti... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Ginna Tassanelli
Guest on Strategy Talks, content strategist
Episode: Stop Posting. Start Building a Content Pipeline.
Mickie Kennedy
Founder of Ereleases; PR expert
Ereleases
Episode: Small Business PR: You're More Newsworthy Than You Think
Anneke van der Voort
LinkedIn strategist guest, based in the Netherlands
Episode: Story Before Strategy: The LinkedIn Edge
Dorien Morin-van Dam
Host of Strategy Talks
Episode: Story Before Strategy: The LinkedIn Edge
Jennifer Cole Larson
Host of So THIS Happened; podcaster and community builder
So THIS Happened; contributor to Ballet Wichita partnerships
Episode: Turn Podcast Listeners Into a Loyal Community
Melissa Dawson
Organic and paid social strategist who has worked with brands like P&G, Mercedes-Benz, Robinhood, and Western Digital
Episode: What Big Brands Know About Social That Small Businesses Don't
Patricia Abe
Guest expert on content strategy for NGOs and small teams
Independent consultant/NGO collaborator
Episode: From Messy to Magnetic: A Simple Content Strategy for Small Teams
Moni Oloyede
Guest expert discussing market research and content strategy for small businesses
Independent consultant
Episode: What Your Prospects Are Dying to Tell You
Yvonne Heimann
Visibility Systems expert focusing on building repeatable processes for small teams
Episode: How Visibility Systems Help Provide Consistency in Small Teams

Host

Dorien Morin-van Dam
Host of Strategy Talks: Content Strategy for Small Teams

Reviews

5.0 out of 5 stars from 19 ratings
  • Just Hit Play - Strategy Talks is Always Worth Your Time

    Dorien is the ultimate host when it comes to thoughtful interviews that get the best out of her guests. Every episode leaves me with something I can use, or think about content marketing in a new way. In a world that’s constantly changing around us, it’s key to have someone whose insights you can trust. Just hit play. You’ll be glad you did.

    Apple Podcasts
    5
    quendra
    United States5 months ago
  • Dorien is the BEST

    Dorien is not only at the top of her game with content strategy and AI, she’s on the cutting edge of it.

    Love this show!

    Apple Podcasts
    5
    itpaystowrite
    United Statesa year ago
  • Great conversations

    Essential listening for anyone who wants to get ahead with their marketing strategy!

    Apple Podcasts
    5
    Lb2467
    United Kingdom2 years ago
  • Add to your favorites

    The Strategy Talks podcast with Dorien is my go-to source for all things thought leadership. Each episode is a powerful blend of inspiration, education, and entertainment.

    Dorien's witty and engaging style keeps me hooked from start to finish, while the guests' expertise never fails to blow me away. It's like having a personal mentor guiding me through the complexities of the business world.

    If you're serious about staying ahead of the game, this podcast is an absolute must-listen

    Apple Podcasts
    5
    TeamIncus
    United States2 years ago
  • Love this podcast

    Whether I want to learn about influencer marketing or agile marketing, this is the place to go! Dorien brings such good energy and asks her guests such smart questions to create a rich and value-based discussion around virtually any topic!

    Apple Podcasts
    5
    Julia J-S
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great balance of strategy, AI, and real-world tactics for small teams.
Thoughtful interviews that deliver actionable takeaways for content marketers.
Consistently high-quality guests and practical frameworks.
Engaging host with a knack for drawing out useful case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#194
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Small Business PR: You're More Newsworthy Than You Think
Q: How deep should you dig into a story to make it compelling for journalists?
Journalists want human angles and relevance; stories that show genuine humanity or relatable struggles tend to perform better, especially when tied to a product or service launch in a way that demonstrates real impact.
Story Before Strategy: The LinkedIn Edge
Q: How should someone begin to uncover their story?
Begin by answering personal questions about what you do, why you do it, what motivates you, and the impact you want to have; then map these insights to your professional experiences and audience needs to find the throughline.
Story Before Strategy: The LinkedIn Edge
Q: What is the core difference between a story and credentials on LinkedIn?
A story goes beyond the resume by revealing the motivations, values, and unique approach that drive outcomes, whereas credentials are background details that often fail to connect on an emotional level with potential clients.
What a Fractional CMO Wants from Content Decisions
Q: How should a creator approach working in a regulated industry like healthcare when starting with a new client?
The advice is to ensure the brand provides clear guidelines, do independent research on regulations, and build a process for ongoing collaboration to avoid costly missteps.
What a Fractional CMO Wants from Content Decisions
Q: What are some immediate reasons you send content back or shelve it?
Reasons include misalignment with brand tone, regulatory or safety concerns (especially in healthcare), and whether the content can fit the audience and the intended channel, with feedback provided to guide revision.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on practical, repeatable content strategies for small teams, founders, and solo practitioners. Episodes emphasize building sustainable content ecosystems—leveraging live video, repurposed content, and thoughtful storytelling across platforms to attract premium clients and drive pipeline. Guests range from PR and branding experts to AI-savvy strategists and agency leaders, with a strong focus on actionable frameworks, cross-functional collaboration, and realistic resource management for small teams. Noteworthy is the consistent emphasis on human-centered messaging, founder visibility, and concrete tactics (from LinkedIn storytelling to YouTube launches) that listeners can implement quickly. Potential listeners will likely va... more

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. It's About Time | Time Management & Productivity for Work Life & Balance

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 186 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Ginna Tassanelli
2. Mickie Kennedy
3. Anneke van der Voort
4. Dorien Morin-van Dam
5. Jennifer Cole Larson
6. Melissa Dawson
7. Patricia Abe
8. Moni Oloyede

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days