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Artwork for Strategy Talks: Content Strategy for Small Teams

Strategy Talks: Content Strategy for Small Teams

Dorien Morin-van Dam
Content Strategy
Artificial Intelligence
Linkedin
AI In Content Creation
AI In Marketing
Personal Branding
Strategy Talks
Communication
Socialinsider
Pinterest
Small Teams
Retreats
Agency Partnerships
Media Coverage
Social Care
Sales and Marketing Alignment
Podcast Guesting
Mike Gingerich
Leadership
Humor

Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real fr... more

PublishesWeeklyEpisodes183Founded4 years ago
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ManagementMarketingBusiness

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Artwork for Strategy Talks: Content Strategy for Small Teams

Latest Episodes

You're posting consistently. You've got a content calendar and a plan, and yet... the premium clients aren't showing up.

So you do what any smart business owner does: you try more. Adding more platforms. Trying more formats and increasing your posti... more

YouTube

You don't need a big budget, a PR firm, or a Shark Tank appearance to earn real media coverage. What you need is a strategy, and the right story.

In this episode of Strategy Talks, host Dorien Morin-van Dam and guest Mickie Kennedy dig into why 97% ... more

YouTube

Lotsa people treat LinkedIn like a billboard. They pick a look, post some updates, hope the right people notice.

And when it doesn't work, the instinct is to fix the tactics. Better headlines. More hashtags. A new posting schedule.

But tactics buil... more

YouTube

You can have thousands of downloads and still feel like you're talking to nobody. The difference between a podcast people consume and one they can't stop talking about isn't production quality or a big marketing budget; it's community. And it's somet... more

YouTube

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Recent Guests

Jennifer Cole Larson
Host of So THIS Happened; podcaster and community builder
So THIS Happened; contributor to Ballet Wichita partnerships
Episode: Turn Podcast Listeners Into a Loyal Community
Melissa Dawson
Organic and paid social strategist who has worked with brands like P&G, Mercedes-Benz, Robinhood, and Western Digital
Episode: What Big Brands Know About Social That Small Businesses Don't
Patricia Abe
Guest expert on content strategy for NGOs and small teams
Independent consultant/NGO collaborator
Episode: From Messy to Magnetic: A Simple Content Strategy for Small Teams
Moni Oloyede
Guest expert discussing market research and content strategy for small businesses
Independent consultant
Episode: What Your Prospects Are Dying to Tell You
Yvonne Heimann
Visibility Systems expert focusing on building repeatable processes for small teams
Episode: How Visibility Systems Help Provide Consistency in Small Teams
Kelly Schuknecht
Founder/CEO focusing on personal branding and thought leadership
Episode: How Becoming a Thought Leader Elevates Your Visibility in Your Industry
George B. Thomas
Guest; author of the Superhuman Framework, content educator, AI and content systems expert
Independent/Strategy Talks guest
Episode: How to Lead Like a Human Content Machine: Consistent Content Without Burnout
Steve Guberman
Agency coach and former agency owner who coaches others to build value
Agency Coach
Episode: How to Build an Agency You Love Running (and One That Holds Value)
Beatrice Gutknecht
Brand positioning expert discussed as guest on the show
Episode: Rebranding Won't Fix Your Pipeline. Repositioning Will

Host

Dorien Morin-van Dam
Host of Strategy Talks: Content Strategy for Small Teams

Reviews

5.0 out of 5 stars from 19 ratings
  • Just Hit Play - Strategy Talks is Always Worth Your Time

    Dorien is the ultimate host when it comes to thoughtful interviews that get the best out of her guests. Every episode leaves me with something I can use, or think about content marketing in a new way. In a world that’s constantly changing around us, it’s key to have someone whose insights you can trust. Just hit play. You’ll be glad you did.

    Apple Podcasts
    5
    quendra
    United States5 months ago
  • Dorien is the BEST

    Dorien is not only at the top of her game with content strategy and AI, she’s on the cutting edge of it.

    Love this show!

    Apple Podcasts
    5
    itpaystowrite
    United Statesa year ago
  • Great conversations

    Essential listening for anyone who wants to get ahead with their marketing strategy!

    Apple Podcasts
    5
    Lb2467
    United Kingdom2 years ago
  • Add to your favorites

    The Strategy Talks podcast with Dorien is my go-to source for all things thought leadership. Each episode is a powerful blend of inspiration, education, and entertainment.

    Dorien's witty and engaging style keeps me hooked from start to finish, while the guests' expertise never fails to blow me away. It's like having a personal mentor guiding me through the complexities of the business world.

    If you're serious about staying ahead of the game, this podcast is an absolute must-listen

    Apple Podcasts
    5
    TeamIncus
    United States2 years ago
  • Love this podcast

    Whether I want to learn about influencer marketing or agile marketing, this is the place to go! Dorien brings such good energy and asks her guests such smart questions to create a rich and value-based discussion around virtually any topic!

    Apple Podcasts
    5
    Julia J-S
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host keeps episodes focused with fast, implementable takeaways.
Guests consistently deliver actionable tactics and templates.
Show is a strong resource for small teams needing repeatable content systems.
Listeners appreciate Dorien's clarity and practical interviewing style.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What a Fractional CMO Wants from Content Decisions
Q: How should a creator approach working in a regulated industry like healthcare when starting with a new client?
The advice is to ensure the brand provides clear guidelines, do independent research on regulations, and build a process for ongoing collaboration to avoid costly missteps.
What a Fractional CMO Wants from Content Decisions
Q: What are some immediate reasons you send content back or shelve it?
Reasons include misalignment with brand tone, regulatory or safety concerns (especially in healthcare), and whether the content can fit the audience and the intended channel, with feedback provided to guide revision.
What a Fractional CMO Wants from Content Decisions
Q: That makes a lot of sense. So Anna, when a piece of content lands in front of you for review, what are you actually looking for and what are the first questions in your head?
Anna explains that content is highly visible and will attract opinions from many stakeholders, so the focus should be on how well it fits the brand, the quarter's goals, and the overall context, not just personal preferences.
What Big Brands Know About Social That Small Businesses Don't
Q: If a small business owner is starting from scratch to connect organic and paid, where should they begin?
Start by removing the idea that organic and paid are two separate goals. Treat them as a single strategy with shared objectives, ensure collaboration between teams or individuals responsible for each, prioritize a primary channel (LinkedIn for B2B), and invest in people, design, and content creation, including leveraging ambassadors or external content creators to scale output while aligning with broader marketing campaigns.
Get Your YouTube Start 101 for Small Teams; a Step-By-Step Action Plan
Q: How many videos should be produced in the first batch, and how should they be created?
Record 10-15 videos to test, script them well in advance, and then produce and edit them in batches to speed up the process and reduce decision fatigue.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Strategy Talks delivers practical, repeatable plays for content strategy, distribution, SEO, and AI-enabled content operations tailored to small teams, founders, agencies, and solo consultants. Episodes center on turning strategy into measurable pipeline, with real-world systems for planning, publishing, and cross-functional collaboration. Guests are practitioners who share actionable steps, templates, and metrics, often including a live-format discussion with audience questions. A notable edge is the emphasis on fast implementation, quick checklists, and a bias toward revenue-oriented outcomes, not fluff. The show's consistent format and focus on measurable results make it helpful for listeners seeking to improve content-driven demand quic... more

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1. It's About Time | Time Management & Productivity for Work Life & Balance

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this podcast launched 4 years ago and published 183 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jennifer Cole Larson
2. Melissa Dawson
3. Patricia Abe
4. Moni Oloyede
5. Yvonne Heimann
6. Kelly Schuknecht
7. George B. Thomas
8. Steve Guberman

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