
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing. From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends... more
| Publishes | Twice monthly | Episodes | 25 | Founded | a year ago |
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| Categories | MarketingBusiness | ||||

Loyalty programs are everywhere, but very few actually drive meaningful retention or long-term growth.In this episode, we break down what loyalty programs really do for a business, how they’ve evolved over time, and why many programs fail to move the... more
In this episode, we chat with Amanda Thomas from Konstruct Digital about what most companies get wrong about marketing budgets, ROI, and ABM.We dig into:• Why cutting marketing spend usually backfires• How attribution really works in B2B• When ABM ma... more
Case studies are everywhere but not all of them actually help marketers do better work.In this episode, we sit down with Afton Brazzoni from Scribe National to unpack what makes a case study truly effective. From moving beyond surface-level results t... more
In this episode of Spotlight, Derek and Marc sit down with Laila Hobbs, founder of Social Launch Labs, to explore how she built one of Calgary’s most creator-focused studios for business owners.
Laila shares her path from teen TV host to viral conte... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #190 |
Listeners, social reach, demographics and more for this podcast.
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Spotlight launched a year ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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