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Artwork for Brand Rescue: Marketing + PR Guidance for Small Businesses

Brand Rescue: Marketing + PR Guidance for Small Businesses

Whitney Lee
Public Relations
Marketing
Fractional CMO
Book Writing
Covid-19
Return On Investment
Ghostwriting
Author Platform Building
Social Media
Master's Degree
Customer Journey
Integrated Marketing Communications
Pitching
Self-Publishing
Digital Marketing
Small Business
Substack
SEO
The Four-Hour Work Week
How To Win Friends and Influence People

Welcome to Brand Rescue: Marketing + PR Guidance for Small Businesses — the show that cuts through the fluff and gives you real, tactical advice to grow your business. From paid ads and social media to press coverage and strategy, we make marketing simple and effective for small business owners like you. Each week, get practical insights, real-world examples, and behind-the-scenes truths on what i... more

PublishesWeeklyEpisodes181Founded4 years ago
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Artwork for Brand Rescue: Marketing + PR Guidance for Small Businesses

Latest Episodes

In this episode of Brand Rescue, Whitney Lee sits down with Margo McNaull, the founder and designer behind By Margot, to talk about how a personal jewelry dilemma turned into a thriving business. Margo opens up about leaving her government job, navig... more

If you’re posting the same content on TikTok and Instagram and wondering why nothing is working… this episode is calling you out.

Today on Brand Rescue, Whitney Lee breaks down the real differences between the two platforms and why your one-size-fit... more

She got fired over a bra, and turned it into her life’s mission.

In this episode of Brand Rescue, Whitney Lee sits down with Jessica Wenger McPhaul, a fashion industry veteran who turned a moment of exclusion into a movement for representation. Jess... more

You launched an ad, spent your hard-earned cash… and nothing happened. Sound familiar?

In this episode of Brand Rescue, Whitney Lee calls out two of the biggest mistakes small business owners make when it comes to advertising. She explains why succe... more

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Recent Guests

Jen Burson
Founder of Generation PR and Generation Academy
Generation PR
Episode: What PR Pros Need to Know About SEO with Jade Pruett, Owner & Founder of HelloSEO
Amor Philip
CEO and founder of Apples & Oranges Public Relations
Apples & Oranges Public Relations
Episode: How I Restructured and Streamlined My Agency with Amore Philip, Founder and CEO of Apples & Oranges Public Relations
Michelle Villatoro
CEO and Founder of Just Think Hospitality, known as the Hospitality Strategist
Just Think Hospitality
Episode: This One Thing Can Make or Break Your Company with Michelle Villatoro, CEO of Just Think Hospitality
Dan Gerstein
CEO of Gotham Ghostwriters with 35 years of experience in writing and communications.
Gotham Ghostwriters
Episode: Should You Write a Book? The TRUE ROI Behind Authorship with Dan Gerstein, CEO of Gotham Ghostwriters
Adriana Sol
Founder of Wander PR
Wander PR
Episode: PR is Changing: How to Keep Up in an Industry that Continually Shifts with Adriana Sol, Founder of Wander PR
Joni Sweet
Freelance journalist and PR consultant
Episode: How Freelance Journalists are Changing the Game with Substack with Joni Sweet, Freelance Writer and PR Consultant

Host

Whitney Lee
Host and founder of True Story PR, Whitney Lee provides expert insights into marketing and PR for small businesses, drawing from her extensive experience in the industry.

Reviews

4.9 out of 5 stars from 43 ratings
  • 💎💎💎

    Such a great range of topics that blend so well together! As someone in the PR space as well, supporting small businesses has always been my mission! But PR isn’t everything, which is why it’s so important to pair it with other marketing strategies and find your balance! And Whitney is covering it all!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United States2 months ago
  • The BEST show for small business marketing!

    Whitney is the real deal when it comes to marketing, PR, and branding. She is so generous with her expertise. Every episode is a game changer!

    Apple Podcasts
    5
    JadePruett
    United States3 months ago
  • Truly Professional Podcast

    Love Whitney and the insight she brings to the table. Have really implemented actionable advice from listening!

    Apple Podcasts
    5
    bsnellgrove
    United States2 years ago
  • True Story is a Digital Marketing Goldmine

    The True Story podcast is the perfect podcast for learning while listening. The tips and tactics that Whitney shares are helpful for freelancers, agency owners, and even businesses that went to DIY their digital marketing! Highly recommend for those that want marketing and public relations advice that is easy to digest.

    Apple Podcasts
    5
    themrsmontes
    United States2 years ago
  • 🙌🏽🙌🏽🙌🏽🙌🏽🙌🏽

    Wise, fun, educational and entertaining!

    Apple Podcasts
    5
    I3tyvm
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience feedback often mentions the effectiveness of the strategies discussed, emphasizing their real-world applicability.
Listeners appreciate the practical and actionable advice provided, making it a valuable resource for small business marketing.
Listeners enjoy the engaging format and the expertise of both the host and guests, making it an enjoyable experience.
Reviews highlight the relatability of the host and the relevance of the content for everyday business challenges.
The show is praised for its straightforward approach, cutting through the noise to deliver what entrepreneurs need to succeed.

Talking Points

Recent interactions between the hosts and their guests.

Should You Get a Master's Degree?
Q: How do you feel about waiting a year between undergrad and grad school?
It's a personal decision; if you find a job you love, pursuing a Master's may not be necessary, but consider if it aligns with your career goals.
Should You Get a Master's Degree?
Q: Did you feel like it was easy to balance school with other aspects of life?
It was manageable for Whitney since she did not work during grad school but had support from family.
Should You Get a Master's Degree?
Q: Is it worth it to go? Will I make more money? Will I have better opportunities?
Higher education can provide direction and opportunities, but it's not a guarantee for higher salary or job opportunities; it depends on individual situations.
Should You Get a Master's Degree?
Q: What do you suggest I get my Master's in if I want to do Public Relations?
You could pursue a Master's in any type of communications or Integrated Marketing Communications, but not necessarily restrict yourself to PR.
Should You Get a Master's Degree?
Q: Do you think it's bad to get your Master's from the same place you did undergrad?
No, not necessarily. Having a Master's is always going to be a plus, but getting out of your comfort zone can be beneficial.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The series focuses on providing actionable marketing and public relations strategies specifically tailored for small businesses. Each episode emphasizes practical advice, addressing various aspects of marketing such as social media management, paid advertising, content creation, and effective press relations. By leveraging real-world examples, the content helps small business owners understand and implement marketing tactics that can significantly enhance their brand visibility and growth. Additionally, the series discusses contemporary industry trends, demystifying the processes involved in successful marketing campaigns and fostering an accessible environment for entrepreneurs seeking guidance.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The PR Breakdown with Molly McPherson
2. Up First from NPR
3. The Daily
4. Stories and Strategies with Curzon Public Relations
5. The GaryVee Audio Experience

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 181 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jen Burson
2. Amor Philip
3. Michelle Villatoro
4. Dan Gerstein
5. Adriana Sol
6. Joni Sweet

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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